![Joseph J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph J.")
JJ

Joseph J.

1/21/2026

"Simplifies Lead Management with Seamless Google Integration"

4/5

What do you like best about Adriel?

I love how Adriel simplifies data display, making it easy to understand numbers and explain them to clients without unnecessary bells and whistles. The integration with our Google Ads is almost flawless, providing real-time data that helps us understand our lead costs across multiple channels, which is fantastic. It also allows us to break down data by different ad groups and keywords easily. The simplicity of the basic campaign setup is beyond easy, and I couldn't recommend it more. The Google connection is particularly valuable because it gives us immediate insights, instead of waiting a week to understand a client's performance. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

If they could create an AI automated overview of what your data looks like, that'd be great. It would be helpful to have something that can comb through a dashboard we built out and then reach back to us once a week, once a month, whatever. Like, 'Hey, this is what we see, you know, concerned about this or pacing's not looking good.' Some utilization of AI to make us aware of something alarming about our clients would be nice. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

Adriel helps us determine lead costs across various channels, like SEM and LSA, down to ad groups and keywords, which is fantastic. It integrates flawlessly with Google Ads, provides real-time data, and lets us show clients the value and costs of leads they're closing. Review collected by and hosted on G2.com.

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4.5 out of 5 · Verified reviews from real users

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