G2

Luke R.

Head of Client Strategy

Small-Business (50 or fewer emp.)

7/1/2026

"Highly Customizable Reports with Powerful Calculated Metrics"

4/5

What do you like best about Adriel?

Being able to create very customized reports with custom, calculated metrics based on blended data. Review collected by and hosted on G2.com.

What do you dislike about Adriel?

Some connectors don't work as well as I'd like. I can accurately pull data out of most of the main platforms I use, but some smaller ones can get complicated. Review collected by and hosted on G2.com.

What problems is Adriel solving and how is that benefiting you?

For client reporting, Adriel is the best way I've found to visualize an entire multi-channel campaign, bringing everything together around the key metrics that execs care about.

It also helps me answer specific analytics questions. When one SaaS client wanted to compare site engagement and ecommerce trends across 12 different customers' GA4 instances running on their platform, Adriel allowed me to build a dashboard to inform key development initiatives for their product team. Review collected by and hosted on G2.com.