--- title: Fielo Reviews meta\_title: 'Fielo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 29 reviews by the users' company size, role or industry to find out how Fielo works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 29 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation ---

# Fielo Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Fielo but has limited features.  
  
Are you part of the Fielo team? [Upgrade your plan](https://my.g2.com/fielo/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile!

Software that helps brands digitally work with their partners, engage consumers, and motivate their own employees. Whether you are rewarding consumers for their purchase frequency, or incentivizing channel partners to learn about your products and sell, or enabling your agents/resellers/dealers/partners to execute co-branded marketing campaigns, Fielo gives you the tools and analytical insights to easily design, manage, and scale. For Salesforce customers, Fielo is the #1 App for Loyalty and Incentive Management. Head to https://www.fielo.com/fielo-salesforce to find out why Fielo is the preferred choice. If you would like to talk then please let us know at https://www.fielo.com/contact\_us

* * *

Seller
[Fielo](https://www.g2.com/sellers/fielo)
Discussions
[Fielo Community](https://www.g2.com/products/fielo/discuss)
Languages Supported

Arabic, Danish, German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Spanish, Swedish

Solution Type

All-in-One

Overview by
Adrian van Haaften

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

6 months

### Return on Investment

28 months

[
View More Pricing Information
](https://www.g2.com/products/fielo/pricing)

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## User Insights

Average based on 29 real user reviews.

Implementation Time

6 months

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

KO

Karin O.

Globarl Head of Customer Marketing

Mid-Market (51-1000 emp.)

8/17/2022

"Great Service, Customer Success & Implementation teams"

5/5

What do you like best about Fielo?

The Fielo team have been brilliant since starting our journey with them. They truly care about understanding and delivering our requirements. We use Fielo to support our customer advocacy program both from a front-end and back-end perspective and it allows us to create different types of activity engagement for them. If you know Salesforce, then Fielo is very easy to use and is configurable to how you want it to be. There's loads more we can do with it! Also, I like that it's native to Salesforce as that's our source of truth. Big shout out to Sergio for all his support during and post-implementation. Latest version of the platform is great, love the UI and I look forward to further improvements!

Having Fielo allowed us to source 400+ online reviews, many case studies and lots more. It's very powerful to support everything advocacy related. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

I would say building new incentives (for front & back end) can be time-consuming but perhaps that will speed up with more practice. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Supporting loyalty and advocacy management primarily. It's given us a program to incentivise our customers to take part in advocacy and reward them when doing so, while also creating an engaging front-end experience that is connected and accessible via our own product (through SSO) meaning no additional login and a seamless experience for our customers. It helps us engage and nurture our Champions and has incenvitvised them to write over 400 online reviews, create several new case studies, and more! Review collected by and hosted on G2.com.

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3/27/2024
Current UserValidated ReviewerSource: Organic

 ![Paulo T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paulo T.")
PT

Paulo T.

Small-Business (50 or fewer emp.)

5/19/2023

"Fielo, a great tool to help us in our services"

5/5

What do you like best about Fielo?

Fielo is a game-changer when it comes to building and managing loyalty programs. Its robust package offers a wide range of features that helps us create personalized and engaging loyalty initiatives. With Fielo, we can easily track and reward customer behavior, leading to increased customer satisfaction and loyalty. It's a powerful tool that makes a real difference in driving customer engagement and maximizing program effectiveness. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

Fielo is powerful and helps me a lot in the settings, allowing multiple selections of criteria, but this ends up making it difficult when changing rules when we have a complex configuration, as it causes excessive work Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

has developed a powerful engine to allow configuring and automating a loyalty program, it does this in a way that allows us to gain performance in the development and configurations of campaigns allowing the creation of new incentives without the need for the development team, making me able to have more scale and better meet the deadlines and expectations of our customers Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

IT

Inessa T.

Enterprise (\> 1000 emp.)

5/11/2023

"Learning Management and Gamification based of Fielo [PMI use case]"

5/5

What do you like best about Fielo?

- ongoing support of Fielo consultants;

- consumer centricity of Fielo consultants;

- Fielo as a native SFDC application;

- eLearning capabilities like course, modules dependencies, module feedback, and categorization of educational courses, well-developed knowledge check options.

- various types of eLearning content;

- incentivization options of different activities;

- detailed product documentation. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

- UI/UX of widgets for fronted users;

- complex configuration of incentivization and leaderboards ranking;

- lack of SCORM content type in eLearning component;

- lack of NPS functionality for users of eLearning component. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Fielo, as a learning and gamification solution, helps us:

- build awareness about products, systems and loyalty programs across in Indirect Retail Channel at multiple markets;

- increase engagement with other implemented capabilities, like tasking in "Consumer Goods';

- gamify learning with points, badges and leaderboard rankings;

- manage long-term and short-term loyalty programs at multiple markets. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Ivy S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ivy S.")
IS

Ivy S.

Business system analyst

Enterprise (\> 1000 emp.)

9/12/2022

"Fielo Product Review - engagement with Google Cloud Business Platform (Partner)"

4/5

What do you like best about Fielo?

Fielo has great customer support. The engaged team was very responsive and responsible. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

1. Fielo could improve on the interface configuration. Our product intention is to hand the incentive configuration completely over to business. However, the current interface design would require a decent amount of user trainings. Another challenge is the testings part. Without decent amount of testing in lower environment, we are hesitated to hand over the production configurations to business.

2. Our system still requires a lot of salesforce customization to feed the data into fielo. Also the huge amount of fielo rules were causing optimization issue - we have to breakdown and simplify the rules as much as possible to avoid causing system failure. Fielo could improve on the product flexibility and scalability. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Our system utilizes Fielo as the rule configuration and calculation engine to calculate partner rebates, primarily relying on the capability that allows program enrollment (segments) and rule configuration based on any SFDC custom objects. Review collected by and hosted on G2.com.

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5/19/2023
Validated ReviewerSource: Organic

 ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals")
AP

Verified User in Pharmaceuticals

Mid-Market (51-1000 emp.)

11/17/2022

"Great platform"

4/5

What do you like best about Fielo?

Fielo allows our business to design incentive rules and rewards that help us meet our business goals. Being a Salesforce native solution, Fielo has given our reps visibility as well as the ability to influence their customer behaviours. Additionally, Fielo provides our customers access to their member status and activities and allows them to redeem their point credits at their leisure via our Experience Cloud portal. The ongoing quarterly review process driven by Fielo is also a useful tool to optimise our program. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

Lack of local support team - Our business is located in Australia, and so we have experienced some challenges where support is required due to the time difference with Brazil. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Fielo helps us to provide additional value to our customers by rewarding loyalty and engagement with our brands. Ultimately, Fielo provides the link between our various sales & education initiatives and is helping us to increase brand awareness, penetration, and order frequency. Review collected by and hosted on G2.com.

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5/10/2023
Current UserValidated ReviewerSource: Organic

AG

Angelo G.

Enterprise (\> 1000 emp.)

5/2/2023

"Fielo at International Tobacco Company as a B2B solution for all retailers"

4.5/5

What do you like best about Fielo?

Fielo capabilities actively supported the Tobacco company to meet all main requirements thanks to the ease of setting up all e-learning and incentivization activities to then benefit from their Field force. The main boost is the close collaboration between the FIELO product team and the Client to discuss any possible enhancements to then be part of the FIELO development roadmap. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

A possible next improvement might be to manage the product in a more client-oriented way by providing a set of out-of-the-box (OOTB) configurations, such as different user profiles. This will surely help clients manage their profile access to FIELO easily and reduce the risk of regression issues during the installation of new FIELO releases. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Fielo has consistently provided excellent support in resolving all the blocking issues we have encountered so far. As of today, the FIELO product is stable and there are no major critical issues. The main benefit is gaining confidence from the front-end users that FIELO is the right tool for managing their daily work activities in the field. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Enterprise (\> 1000 emp.)

6/7/2023

"Fielo is a powerful loyalty engine natively on Salesforce Sales & Service Cloud"

4.5/5

What do you like best about Fielo?

- Fielo offers the best fit for Salesforce eco-system since this loyalty engine is natively on Salesforce

- Configuration options are considered very simple

- Fielo team provides great services (they are mostly in different timezones to us but will make themselves available) Review collected by and hosted on G2.com.

What do you dislike about Fielo?

- Fielo may be restricted to some of the more classic types of loyalty programmes and not as innovative as other newer loyalty products in the market.

- Certain setup requires Salesforce Admin to perform the configuration, and business users are not permitted to make the changes. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Fielo offers our company's retail brands a full scale loyalty program and currently it is serving its purpose. Our marketing team can also perform promotional activities and come up with a promotional calendar and things are working pretty well! Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

SR

Soumen R.

Enterprise (\> 1000 emp.)

5/12/2023

"FIELO, the ultimate LMS solution!"

5/5

What do you like best about Fielo?

FIELO LMS is a great tool to connect with retailers, educate them about products and award them points for their efforts. The best thing about FIELO is it's continuously improving and enhancing! Review collected by and hosted on G2.com.

What do you dislike about Fielo?

Every great tool has some downsides. FIELO team should be more careful during release to avoid impactful issues. Enhanced Reports can help analysts/admins to understand and help run the business smoothly. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

FIELO has solved so many issues for us over the past few years. One of them is the Leaderboard, which helped us massively improve retailer engagement. FIELO summer release came with some great widgets, and we are excited about them. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Victor M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor M.")
VM

Victor M.

Coordenador de Loyalty

Enterprise (\> 1000 emp.)

5/23/2023

"We are extremely pleased with the results and the support provided by the platform."

5/5

What do you like best about Fielo?

The ease of integration with our company's sales system, Salesforce, and the countless possibilities for customizing the product are noteworthy. The prices were fair and appealing. Review collected by and hosted on G2.com.

What do you dislike about Fielo?

So far, there is nothing to declare. The features and functionality of the tool have exceeded our needs exceptionally well. I don't see any possibilities for improvement in the tool. Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

Fielo has contributed to our company by providing a functional system that meets a wide range of strategic and operational needs.The performance of our loyalty area has significantly improved with the assistance of the tool. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Igor B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Igor B.")
IB

Igor B.

Project Manager (IS Commercial Systems)

Enterprise (\> 1000 emp.)

5/12/2023

"Loyalty Management via FIELO"

4/5

What do you like best about Fielo?

1) easy plug-in to Salesforce.com, similar interface, easy access to already available data sets, familiar ways to operate with data management and reporting

2) variety of low code options to configure use cases for trade partners loyalty management

3) basic but still sufficient features around learning management features within the same package Review collected by and hosted on G2.com.

What do you dislike about Fielo?

1) Unacceptable UI/UX for mobile devices in the past - now it is a different product with promising results after initial testing. However, re-onboarding of existing users will be required

2) unclear roadmap for the product as such. There are valuable features; however, not clear what exact implementation and when exactly will appear

3) documentation is not always up-to-date Review collected by and hosted on G2.com.

What problems is Fielo solving and how is that benefiting you?

low code allows to apply frequently changing business demands while using the same SFDC platform Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

## Questions about Fielo? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Fielo
](https://www.g2.com/products/fielo/discussions/new)

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
G2

Verified User in Information Technology and Services
•
Last activity over 5 years ago

How do members keep a track of their points? How do they redeem their rewards?

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/rewards)

[
View all Discussions
](https://www.g2.com/products/fielo/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

6 months

### Return on Investment

28 months

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/fielo/pricing)

##### 
##### Fielo Features

Control

Role-Based Permissions

Loyalty Experience

Loyalty Engine

Rewards

Membership

Loyalty Platform

Communication Tools

Customer Relationship Management (CRM)

Loyalty Analytics

[
View More Features
](https://www.g2.com/products/fielo/features)

##### Categories on G2

[Loyalty Management](https://www.g2.com/categories/loyalty-management)[Partner Relationship Management (PRM)](https://www.g2.com/categories/partner-relationship-management-prm)[Channel Incentives Management (CIM)](https://www.g2.com/categories/channel-incentives-management-cim)

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