Best Inbound Call Tracking Software - Page 8

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Researched and written by Alanna Iwuh

Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads.

Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike contact center tools that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels.

Inbound call tracking products seamlessly integrate with marketing analytics software, attribution software, and digital advertising tools, providing a means to streamline offline conversions into overall conversion funnels. They often integrate with customer relationship management (CRM) software products to log and track leads for marketing and sales teams. Additionally, inbound call tracking software can have outbound call tracking features, which are frequently used by sales representatives, as well as conversation intelligence features to transcribe and analyze inbound calls.

To qualify for inclusion in the Inbound Call Tracking category, a product must: