Best Data Quality Software

Data quality tools analyze sets of information and identify incorrect or incomplete data. After profiling data concerns, the solution proceeds to cleanse that data based on previously established guidelines. Cleansing data can consist of removing abnormalities or deduplicating and merging repeat information. Data sets can range from customer contact information to granular financial statistics. By targeting and cleaning data lists, data quality software allows businesses to establish high-level standards for data integrity and monitor these standards based on the industry, market, or in-house regulations for specific large data sets or unique software products, such as CRM and marketing automation tools. This process of maintaining data integrity enhances the reliability of such information for use by a business. Data quality software products may also share features or coexist with master data management, data integration, or big data solutions.

To qualify for inclusion in the Data Quality category, a product must:

  • Identify data inaccuracies
  • Provide data cleansing functionality to correct such inaccuracies
  • Allow companies to maintain a higher level of data integrity
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    SQL Server Data Quality Services (DQS) is a knowledge-driven data quality product.

    (14)5.0 out of 5
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    The Openprise Data Orchestration Platform automates all the painful, manual processes that your sales automation and marketing automation solutions don’t. With Openprise, data-driven marketing and sales teams can simplify their martech stack with a single platform to automate hundreds of business processes like list loading, cleansing, enrichment, lead to account matching, account scoring, and many more.

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    Better understand your data and cleanse, monitor, transform and deliver it. Build confidence in your data Delivers clean, consistent and timely information for your data warehouses or big data projects and applications. Create a flexible governance strategy Helps you adapt a data governance strategy to suit your organizational objectives, while shaping business information in unique ways to meet your needs. Modernize and consolidate your systems Enables you to consolidate applications, retire outdated databases and modernize your infrastructure, as well as automate business processes for improved cost savings. Connect business and IT Provides a unified platform that enables collaboration, which can help you bridge the gap between business and IT and align objectives.

    You cannot afford to run your business on questionable data. With SAP® Data Services software, you can access, transform, and connect data to fuel your critical business processes. Together, these enterprise-class solutions enable data integration and data quality, providing the right level of insight across your business so you can make better decisions and operate more effectively.

    Since 1985, Melissa has been providing enterprise data quality tools with wide capabilities including data profiling and standardization, cleansing, enriching, linking and deduping. Our mission is to provide organizations with best-of-breed solutions that deliver trusted, reliable, accurate information for greater insight. Our multiplatform products, services and integrations work seamlessly in .NET, SQL Server and Excel to help you: • Achieve better insight with clean, accurate customer data • Easily onboard, apply standards, enforce rules, cleanse and enrich big data • Run data quality on-premise and in the Cloud Our developer portal, APIs by Melissa, offers helpful tools and resources exclusively for developers, helping to build data cleaning and enrichment into your Apps to fuel growth. We offer single record and batch processing, affordable development and scalable pricing, and flexible Cloud APIs that supports REST, JSON, XML and SOAP for easy integration into your application. Join the thousands of companies worldwide using Melissa to ensure on-time deliveries, boost communications, amplify business intelligence, and improve the bottom line. For more information or start a free trial, visit

    Oracle Enterprise Data Quality delivers a complete, best-of-breed approach to party and product data resulting in trustworthy master data that integrates with applications to improve business insight.

    DemandTools is a CRM data quality power toolset that enables organizations to perform specific data quality tasks in Salesforce or Microsoft Dynamics 365 CRM. You can clean duplicate objects of any type or complete mass updates of CRM records. The DemandTools modules are broken down into three major sections according to their primary objectives: Maintenance Tools – Modules for data loading, data backup, data manipulation Cleansing Tools – Modules for deduplication and merging of duplicates Discovery Tools – Modules for comparing external data to the data already loaded into your CRM before importing

    SAS Data Quality meets you where you are, addressing your data quality issues without requiring you to move your data.

    Melissa’s Clean Suite (previously Melissa Listware) fights dirty data in your Salesforce®, Microsoft Dynamics CRM®, or Oracle CRM and ERP platforms by verifying, standardizing, correcting and appending your customer contact data records. The result – clean, vibrant, valuable data you can use for squeaky clean omnichannel marketing and sales success. • Autocomplete, verify and correct contacts before they enter the CRM • Add valuable demographic and firmographic data for effective lead scoring, targeting and segmentation • Keep contacts clean and up-to-date for improved sales follow up and marketing initiatives • Protect the quality of your customer data with real-time, point of entry data cleansing or batch processing Data drives every aspect of customer communication, decision making, analytics and strategy. But, dirty data – stale, incorrect or incomplete data – leads to an inaccurate view of your customers, inefficient operations, suboptimal sales and marketing efforts, and waste. That’s where Melissa’s Clean Suite comes in – it improves the quality of your CRM data by verifying, cleaning, consolidating and enriching the contacts in all of your lists: prospect, customer, donor, etc. Our capabilities help you with: • Data Cleansing – clean and dedupe lead, contact and account info for improved marketing • Deduping – get a single view of the customer to identify churn, renew, up-sell and cross-sell opportunities • Data Appends – add verified emails and callable phone numbers to your mailing lists for omni-channel marketing that yields high customer engagement and increased sales • Data Enrichment – add detailed demographics, firmographics, location and property info to your records for more precise segmentation, lead scoring, territory planning and sales intelligence With plugins for Salesforce®, Microsoft Dynamics CRM®, and Oracle CRM and ERP solutions, your organization can build the perfect application to suit your needs. Our experienced support team will assist with incorporating Melissa’s tools into your environment. Try Clean Suite today for free!

    Clean & Match is WinPure’s award-winning data cleansing and data matching software suite, specially designed to increase the accuracy of business or consumer data. This software suite is ideal for cleaning, correcting and deduplicating mailing lists, databases, spreadsheets and CRMs. WinPure™ Clean & Match will help save your business time and money. * Increase the accuracy of virtually ANY list, spreadsheet, database, CRM, etc. * Locally installed Windows software so no need to worry about security as all processing is done on your own systems * Save hours of valuable time cleaning and removing duplicated records from your lists or databases using built-in sophisticated fuzzy and phonetic match algorithms. * Affordable licences available with World Class Support & Training. * Free Demo with Live Online Training available. How it Works: Our advanced data cleansing and ‘intelligent’ matching technology quickly and simply identifies, compares and removes duplicated records with a simple click through its user friendly interface. With our optional address verification module you can be sure that your outbound messages reach your desired location. You can specify the cleansing criteria and WinPure™ completes the clean up and provides you with purified data. Seeing is believing! Schedule a live demo today with one of our product specialist at your convenience. We can learn about your requirements, answer questions, and review ways WinPure can help you and your organization.

    Omni-Gen Master Data Management (MDM) Edition provides a single platform for generating applications that combine data integration, data quality, and master data management – in a fraction of the time such projects used to require. The benefits are huge – typical project times can be reduced from a year-and-a-half to six months or less. (NOTE: Other iWay components, such as iWay Service Manager, are included as part of the Omni-Gen platform.)

    RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments. Streamline the health of your database by continuously capturing, cleansing, protecting, and enriching your data with customizable technology and real-time, crowdsourced intelligence. Partnered with leading data vendors and social platforms, RingLead provides the highest level of accurate company, contact, and direct dial data in order to fuel your funnel and deliver a 360° view of your target audience to deliver the right message, at the right time. Align sales and marketing with a scalable, secure platform that boosts performance, enables advanced account-based marketing strategies, and generates a pipeline that consistently translates to revenue. Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe. RingLead’s premier DMS platform includes: DMS Capture: Collect 1000+ leads within minutes and seamlessly export your lists to multiple CRM’s, or an Excel spreadsheet to decrease your prospecting time by half. Detect and prevent duplicates from entering your database, and enrich the remaining leads all from one main screen. DMS Cleanse: Remove all duplicate records in your CRM by merging leads, contacts, and accounts with the click of a button. Increase productivity by automating your cleanse tasks to run hourly, daily, weekly or monthly with our scheduler tool and receive email updates when the task is complete. DMS Duplicate Prevention: Prevent duplicates from entering your system for leads, contacts and accounts, through list imports, web submissions and manual entry. Choose from over 55 custom matching logic rules that are specific to your company in order to identify duplicates. DMS Enrichment: Append all of the data in your CRM with real-time contact and firmographic information. Our intelligent proprietary aggregation technology boasts the highest match rates in the industry, giving users access to mobile numbers, email addresses, direct dials and more improving your overall conversion metrics.

    DupeBlocker stops the users in your Salesforce instance from being able to create duplicates in real time as well as web lead dupes, SFDC-to-SFDC dupes, and more.

    DupeCatcher is a real-time app that blocks duplicate leads, contacts, & accounts before they enter

    The only de-duping tool that allows you to identify duplicates based on your own business rules. You select how to define a duplicate by setting up your own rules of identifying which record is going to be the surviving (master) record. StrategicDB's de-duping tool also normalizes fields such as: Website, Address and Company Name for better identification of duplicates. To ensure that the selected master record is the right choice among duplicates, our deduping tool is equipped with the confidence level feature. Your final file shows the confidence level of the selected duplicate. It also provides you with the data completeness score that helps with your master/merge selection.

    Because you need to understand, analyze, and quantify the impact of data and data quality on your enterprise processes.

    Siftrock (a Drift product) helps B2B marketers turn marketing emails into a 2-way conversation. Using automated reply routing, AI email bots, and data cleaning tools, you can move from 1-way blast emails to 2-way conversational emails Siftrock plugs into Marketo, Eloqua, Pardot, HubSpot, or Act-On to automate your "after the send" process and keep data in sync with your marketing automation platform. Learn how leading companies like Avalara, Glassdoor, Citrix, Procore, Tableau, and Okta use Siftrock to create a better B2B email experience at

    Informatica LLC is the worlds number one independent provider of data integration software.

    Monitor, analyze, and improve data integrity with SAP Information Steward software. Combine data profiling and metadata management tools for continuous insight into the quality of enterprise information to optimize processes, and enhance operational, analytical, and data governance initiatives.

    Talend Data Quality has the potential to reduce costs, increase sales, and improve performance by making trusted data available in every style of integration. Talend Data Quality delivers trusted data everywhere with easy onboarding, standards and rules application across all Talend integration platforms. Data is enriched, protected, and available.

    ActivePrime provides innovative, automated customer intelligence solutions helping more than 120,000 users in 42 countries. Our data quality and fuzzy search technologies enable our customers to generate consolidated, actionable customer intelligence from both cloud and on-premise data.

    Anchor Computer Software provides postal processing, data quality, and document design solutions for the direct mail/marketing industry with tools to create personalized documents, maximize postal discounts, and keep data files in good condition.

    ArcGIS Data Reviewer helps you to make data quality a component of your overall data management strategy.

    Cloudingo solves the biggest problem with Salesforce data: duplicate records. What’s unique about Cloudingo is its ability to comb through Salesforce to find duplicated records while giving you the most flexibility and control, with the least headaches of any deduplication tool on the market. And while removing duplicates is at the core of what Cloudingo does, there’s a lot more to data cleansing. Developed with user feedback in mind, it’s no wonder Cloudingo is a favorite app among Salesforce users. With Cloudingo you can: - Remove duplicates in Salesforce or from imports files - Build an unlimited number of filters using various matching styles - Merge duplicates manually, in bulk, or automatically - Update and delete records - Clean lists before records reach Salesforce by matching import records with existing Salesforce records to ensure no duplicates enter your data and existing records get updated - Validate mailing addresses and add geocodes - Schedule Cloudingo to run in the background, searching for a merging duplicates - Monitor your progress with sharable reports and audit activity - Integrate other systems with Cloudingo via API integrations - Create multiple permission-based user logins for added security and auditing - Dedupe Marketo records and keep Salesforce and Marketo synched and aligned Try Cloudingo free for 10 days, and within minutes you’ll see how many duplicate records exist in your org.

    Datactics, a market leader in data quality and matching software, is ideally positioned to meet the specific data requirements of firms operating in the financial sector as they prepare for emerging regulations. We provide sophisticated tools to help financial institutions get their data in order and quickly respond to new standards. We offer agile data quality and powerful matching software for reference, entity and instrument data. Datactics utilises edit distance (fuzzy) matching, equipping the business user to access information held in multiple formats and languages, at blistering speed through massively parallel processing (MPP). Our software populates missing fields and realigns the data by parsing unstructured data and using adaptive master reference files, capturing the knowledge held by the data experts in your organization.

    DataMatch Enterprise is a highly visual desktop data cleansing application specifically designed to resolve customer and contact data quality issues. The suite consists of scalable configurations for deduplication & record linking, suppression, enhancement, extraction, and standardization of business and customer data.

    Email Validation helps getting the email list clean and validated from bounced emails before sending your email campaigns.

    iugum Data Software helps Improve your data management software to cleanse, match and merge your lists, datasets or databases.

    OpenRefine is a tool for working with messy data: cleaning it, transforming it and extending it with web services and external data.

    Keeping your Salesforce CRM clean as you continue to add contacts and leads from tradeshow lists, marketing campaigns or other lead generation activities is challenging to say the least. Validity PeopleImport gives you peace of mind when introducing and processing large lists of Contact and Lead data in comparison with the data already inside your CRM acting as the filter to prevent new duplicates from being created.

    Improve end-to-end business performance with a single platform that integrates quality data, location intelligence and decisive customer insight.

    When it comes to targeted marketing and sales efforts, your results are only as good as your data. You know how it works: garbage in, garbage out. ReachForce provides automatic contact and account data verification and enrichment for a full view of your customers and accounts. Our products verify, correct, standardize and flag duplicate data automatically either at the time of acquisition on your landing pages or continuously checking your database. This saves your company valuable time and resources by allowing your team to skip manual data cleansing and execute thoughtful and timely marketing and sales campaigns.

    Talends open source products and open architecture create unmatched flexibility so you can solve integration challenges your way.

    Fully CASS Certified by the USPS®, SmartSoftDQ’s AccuMail solutions provide the most powerful industry-leading address verification software that standardizes, validates, and corrects information at point-of-entry or in batch mode across an entire database. AccuMail frameworks provides a wide array of valuable features designed to save you and time and money: • Cuts waste with advanced duplicate detection technology • Is easily integrated into virtually any application housing customer data • Is fully scalable to the size of your organization, including multiuser environments • Offers optional integrated real-time change-of-address processing • Lets you enjoy the benefits of greater efficiency, lower costs and increased ROI • Is available in a Mailers Edition, with PAVE Certified postal presorting to maximize postal discounts If you appreciate the power of accurate data, you’ll appreciate the power of AccuMail.

    Secure the benefits of real-time postal address verification across all business-critical systems, databases and applications. Available as REST or SOAP services, SmartSoftDQ’s AccuMail address verification API deploys rapidly and prevents inaccurate or incomplete data from entering any system. Ensure each address is parsed, analyzed, verified, formatted with USPS® CASS certified data, standardized with ZIP+4® Codes, updated with DPV™, SuiteLink™, or LACSLink® information, enhanced with carrier routes and LOT codes, and inspected for duplicates before it enters your database. Simple Integration – The AccuMail Verify address verification API is designed for rapid deployment, in both REST and SOAP environments, so you’ll be up and running in as little as an hour! Certified by the USPS - CASS Certified for accuracy, the AccuMail Verify API instantly validates addresses against the very latest postal database from the USPS. Total Address Accuracy - addresses are verified, standardized, and any missing elements such as ZIP+4 or County Code are added to each record. Built-in RDI - the Residential Delivery Indicator feature lets you know whether each address is a residential or business address - which can lower your shipping costs, as well as give you greater insight into the addresses in your database for marketing purposes. Full Customization – AccuMail Verify API gives you control over the look and feel of your web forms for seamless integration within your website or other applications. Labels, buttons, input fields and tabs can all be customized with different sizes, colors, fonts and placements.

    AccuZIP provides solutions to manage contact data quality, address hygiene, USPS Postal presorting and compliance and mail tracking and reporting.

    Acme Data DQ*Plus provides solutions to cleanse data, verify addresses, find and consolidate duplicate records.

    Transform your messy, duplicate-laden data into clean, reliable and actionable data with the cloud-based Satori data solutions platform.

    Sales Enablement Service with data mining, data cleaning and data appending features. Bizprospex's sales enablement service will help grow your B2B business. Our services promise to give business of all sizes the opportunity to mine and append information to sell, service, market, develop, and succeed like never before.

    Blazent is a cloud-based IT data integrity engine that aggregates, reconciles and consolidates IT data.

    CleanCRM de-dupes your Accounts, Contacts or Leads with one click. Reclaim sales time, empower Marketing, and report on clean data. CleanCRM is embedded in your CRM, no software installation.

    We help businesses capture address data quickly and accurately. Our postcode & address lookup solutions improve the usability of address entry forms and boost address data quality. All address data is cleansed at the point of capture.

    Code-1 Plus validates, corrects and standardizes customer address data.

    The Premier Open Source Data Quality Solution

    Spotless is an API designed to automate data cleaning to validate data coming into a platform.

    DataDoctor is a cloud-based CRM Data Quality solution that automatically cleanses, appends and enrichments companies and contacts data.

    DataFinder Server helps you search and manage your team's measurement data regardless of location or file type with automated data standardization and an automatically built, searchable index that anyone can use to find the data they need.

    Data Match 2015 can be used by anyone, not just IT professionals.

    DataMD performs simple data services like basic hygiene and standardization, appending demographics, or even licensing new contacts.