Best Enterprise Customer Journey Mapping Tools - Page 2

How Many Customer Journey Mapping Tools Products Does G2 Track?

Total Products under this Category: 105

Category Stats (Oct 2026)

  • Average Rating: 4.55/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Air360 (+2.19%) - Among all products in this category, Air360 recorded the largest rating increase compared to last month

Last updated: October 26, 2026

How Does G2 Rank Customer Journey Mapping Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 46,300+ Authentic Reviews
  • 105+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Journey Mapping Tools

G2 Grid® for Customer Journey Mapping Tools plotting products by satisfaction and market presence

Highlighted products: Miro, Salesforce Marketing Cloud, Glassbox, Contentsquare, Lucid Visual Collaboration Suite, CleverTap, SAS Customer Intelligence 360, and Adobe Customer Journey Analytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-journey-mapping/grids.json?focus%5B%5D=miro&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=glassbox&focus%5B%5D=contentsquare&focus%5B%5D=lucid-software-inc-lucid-visual-collaboration-suite&focus%5B%5D=clevertap&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=adobe-customer-journey-analytics&segment=enterprise)

Totango

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

Average Rating: 4.3/5.0

Total Reviews: 1,140

How Do G2 Users Rate Totango?

  • Ease of Admin: 7.8/10 (Category avg: 8.6/10)
  • Multiple Personas: 8.2/10 (Category avg: 8.4/10)
  • Customizable Templates: 8.0/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Totango?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    116 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CSM
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Medium, 22% Small

What Do G2 Reviewers Say About Totango?

AI-generated summary from verified user reviews

Pros
  • Users find Totango to be easy to use, simplifying setup and enhancing account tracking and daily workflows.
  • Users value the excellent customer support from Totango, enhancing their effectiveness and simplifying account management.
  • Users appreciate the robust functionality of Totango, enabling seamless campaign management and valuable insights.
  • Users appreciate the customization options in Totango, enhancing account management and improving customer adoption strategies.
  • Users value the efficiency of Totango, streamlining workflows and enhancing productivity across the customer journey.
Cons
  • Users find the learning curve steep, as the overload of data makes it challenging to identify key information quickly.
  • Users face integration issues with Totango, particularly with Salesforce, hindering a seamless experience across platforms.
  • Users find missing features in Totango, such as limited analysis tools and poor campaign templates, frustrating.
  • Users find the limited customization options in Totango hinder their ability to tailor the product effectively.
  • Users face a steep learning curve with Totango, finding it overwhelming and lacking sufficient educational resources.

What Are Recent G2 Reviews of Totango?

What Are G2 Users Discussing About Totango?

JourneyTrack.io

JourneyTrack is an AI-powered customer journey management and decision intelligence platform that helps organizations understand, manage, govern, and improve customer journeys at scale. It gives CX teams a centralized system for connecting journeys, personas, insights, metrics, opportunities, and actions so they can move beyond simply mapping experiences to making better, evidence-based decisions about what to improve and why. Organizations can use JourneyTrack to create and manage customer journeys from high-level journey ecosystems to detailed maps, connect supporting research and data, track performance metrics, identify pain points and opportunities, assign ownership, and manage improvement initiatives. Journey Atlas provides a structured view of interconnected journeys across the enterprise, while journey governance capabilities help teams maintain consistency, accountability, and visibility as their programs grow. JourneyTrack’s AI capabilities are embedded throughout the platform to help teams work faster and make sense of complex journey information. Journey AI, Persona AI, Insights AI, Recommendations AI, Storytelling AI, and Journi, JourneyTrack’s conversational journey intelligence agent, help users analyze journey data, surface insights, explore what-if questions, develop recommendations, and translate CX findings into business-ready narratives. Scout, JourneyTrack’s Journey Governance, Maintenance, and Decisioning Agent, helps leaders make better business decisions by surfacing the gaps, inconsistencies, and missing information that can distort priorities and weaken confidence in journey decisions. JourneyTrack also helps organizations prioritize improvements based on both customer and business impact. Teams can connect experience metrics, operational measures, financial outcomes, and other KPIs directly to journeys and journey steps, making it easier to determine which opportunities deserve attention, build stronger business cases, and evaluate whether improvements are delivering the intended results. The platform integrates with enterprise CX, analytics, data, productivity, and project management tools including Qualtrics, Medallia, Forsta, Snowflake, Databricks, Adobe Analytics, Google Analytics 4, BigQuery, Pendo, Jira, Asana, Monday.com, Azure DevOps, Microsoft OneDrive, and others. JourneyTrack MCP also enables organizations to make governed journey intelligence available within enterprise AI environments, helping users access JourneyTrack insights through the AI tools where they already work. Designed for organizations at different stages of journey maturity, JourneyTrack supports teams that need straightforward journey mapping and persona development as well as mature CX programs requiring enterprise journey management, governance, analytics, and decision intelligence. The platform is particularly well suited for organizations managing multiple journeys, business units, customer segments, or complex CX initiatives that require cross-functional collaboration and executive visibility. JourneyTrack is built for enterprise requirements, with capabilities including role-based access, MFA, centralized user management, activity tracking, controlled sharing, and enterprise security practices. JourneyTrack maintains SOC 2 Type II and ISO 27001:2022 certifications, and customer data is not used to train JourneyTrack AI models. JourneyTrack was named a Leader in The Forrester Wave™: Customer Journey Management Platforms, Q4 2025, receiving the highest possible score in all six Strategy criteria and 18 of 20 Current Offering criteria. The platform serves organizations across financial services, insurance, healthcare, technology, retail, professional services, and other industries. Ideal customers JourneyTrack is ideal for mid-market and enterprise organizations that want to establish or mature a scalable customer journey management practice. It supports CX leaders, journey managers, experience strategists, researchers, service designers, product teams, and other cross-functional stakeholders who need a shared system for understanding customer journeys and deciding where improvement efforts will have the greatest impact. Unlike tools designed primarily for creating journey maps, JourneyTrack can support organizations across the full maturity curve, from initial mapping and persona development through enterprise journey governance, measurement, prioritization, and decision intelligence. This allows teams to start with the capabilities they need today and expand into more advanced journey intelligence and decisioning as their CX practice evolves.

Average Rating: 4.8/5.0

Total Reviews: 21

How Do G2 Users Rate JourneyTrack.io?

  • Ease of Admin: 9.4/10 (Category avg: 8.6/10)
  • Multiple Personas: 9.2/10 (Category avg: 8.4/10)
  • Customizable Templates: 8.9/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind JourneyTrack.io?

Who Uses This Product?

  • Company Size: 57% Large, 33% Small

What Do G2 Reviewers Say About JourneyTrack.io?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of JourneyTrack, appreciating their helpfulness and willingness to listen to feedback.
  • Users commend the responsive team collaboration of JourneyTrack.io, enhancing their overall experience and feedback integration.
  • Users appreciate the flexibility of JourneyTrack.io, allowing customization to meet specific mapping requirements effectively.
  • Users value the real-time collaboration features of JourneyTrack.io, enhancing teamwork and project navigation effectively.
  • Users value the helpful real-time collaboration tools of JourneyTrack.io, enhancing project navigation and stakeholder engagement.
Cons
  • Users report frequent delays in syncing and UX issues, indicating a need for significant improvements for organizational needs.
  • Users frequently experience system delays in syncing and refreshing, leading to frustration and communication breakdowns during downtime.
  • Users experience copy-paste issues with JourneyTrack.io, making basic functions frustrating and hampering overall efficiency.
  • Users face difficult navigation in JourneyTrack.io due to persistent bugs and complicated functions that hinder usability.
  • Users face integration issues due to complexity and shortcomings in UX that hinder effective collaboration across teams.

What Are Recent G2 Reviews of JourneyTrack.io?

TheyDo

With flexible journey mapping and a framework that links all customer insights, opportunities and solutions together, TheyDo is the single source of truth for your end-to-end customer journey. TheyDo helps you work journey-centric and put your customer at the heart of decision-making: 🖼️ Single source of truth - Centralize and connect your customer journeys in an organized “Journey Hierarchy”, so you can zoom out for full oversight of your customer experience and zoom back in to tackle a specific customer problem 🧩 Journey Management workflow - Standardize your way of working around customer journeys with flexible journey “Building Blocks”, taking you from customer research > identified problem areas > prioritized solutions 🎯 Goals - Visualize the connections between business needs and customer needs in one place—within “Goals” see how every piece of the work rolls up into progress on your KPIs 📚 Classification - Manage your customer insights with statuses, tags and types, giving your entire team visibility into the customer mindset and keeping research up-to-date 💬 Live collaboration - Collaborate on customer journeys without needing a workshop to do it— Add viewers and contributors, tag, notify, comment, mention and share 🏆 Expert coaching - Work through a customized success plan from our Journey Management coaches and hands on customer enablement team 🔐 Enterprise-level data security - Don’t worry about security—TheyDo is ISO 27001 certified and privacy is of the utmost importance to us.

Average Rating: 4.5/5.0

Total Reviews: 62

How Do G2 Users Rate TheyDo?

  • Ease of Admin: 8.7/10 (Category avg: 8.6/10)
  • Multiple Personas: 8.6/10 (Category avg: 8.4/10)
  • Customizable Templates: 7.7/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind TheyDo?

  • Seller: TheyDo
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Amsterdam, NL
  • Twitter: @TheyDoHQ
    287 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    115 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 45% Large, 31% Medium

What Do G2 Reviewers Say About TheyDo?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive view of customer journeys, finding it easy to communicate and identify opportunities.
  • Users find the ease of use of TheyDo invaluable for effectively communicating journeys and opportunities.
Cons
  • Users find the limited customization for industry-specific needs frustrating and a significant drawback of TheyDo.

What Are Recent G2 Reviews of TheyDo?

What Are G2 Users Discussing About TheyDo?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Catalyst

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!

Average Rating: 4.5/5.0

Total Reviews: 656

How Do G2 Users Rate Catalyst?

  • Ease of Admin: 8.5/10 (Category avg: 8.6/10)
  • Multiple Personas: 8.0/10 (Category avg: 8.4/10)
  • Customizable Templates: 7.9/10 (Category avg: 8.6/10)
  • What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)

Who Is the Company Behind Catalyst?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    116 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Senior Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 75% Medium, 13% Small

What Do G2 Reviewers Say About Catalyst?

AI-generated summary from verified user reviews

Pros
  • Users find Catalyst's intuitive interface remarkably easy to use, enhancing customer success management and engagement efficiently.
  • Users love the automation features of Catalyst, enhancing efficiency in managing customer interactions and driving retention.
  • Users value the proactive customer engagement features of Catalyst, enhancing relationships and driving effective outcomes efficiently.
  • Users appreciate the seamless integrations with their tech stack, streamlining operations and enhancing data consistency.
  • Users appreciate the intuitive and clean interface of Catalyst, facilitating easy navigation and quick value realization.
Cons
  • Users experience a challenging learning curve with Catalyst, especially if unfamiliar with CS platforms, complicating initial use.
  • Users face integration issues, especially with Outreach, complicating workflows and limiting effective account management.
  • Users are frustrated by the missing features in Catalyst, leading to inefficiencies and complications in workflow management.
  • Users find the interface not intuitive, making simple tasks complex and often frustrating during use.
  • Users feel that the limited customization options hinder the ability to create tailored dashboards and sync objects effectively.

What Are Recent G2 Reviews of Catalyst?

What Are G2 Users Discussing About Catalyst?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated