Best Customer Data Platforms (CDP) - Page 13
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. Marketing automation software, data warehouse software, and other platforms that store data can typically integrate with a CDP.
There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.
To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:
Best Customer Data Platforms (CDP) At A Glance
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Trusted enterprises use Blotout’s consented single-tenant CDP and analytics stack to thrive in the post-cookie era.
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Reach more of your guests on any channel. Nearly 80% of customers tell you nothing anything about themselves.
- Overview
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We are building an end-to-end platform that will allow any restaurant brand, big or small, to weave together its own version of a world-class digital ecosystem. Our integrated solutions streamline ope
- Overview
- User Satisfaction
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Capillary CDP+ is an AI-powered platform that unifies customer data across channels, providing a 360° view of customers. With seamless data aggregation, enhanced security, and smarter decision-making,
4,992 Twitter followers
- Overview
- User Satisfaction
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Captain Metrics is much more than a Customer Data Platform (CDP). Cross-device Unification, Multi-channel Attribution & Real-time Marketing Automation.
9 Twitter followers
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- User Satisfaction
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Castled is a next-generation customer engagement platform that leverages the power of your existing cloud data warehouse—such as Snowflake, BigQuery, Redshift, or Postgres—to create personalized marke
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- User Satisfaction
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Customer Data Platform & CRM perfectly adjusted for retail, pharma industry, hospitality, e-commerce, and entertainment industry. Strong focus on enriching digital data with offline sources to ach
887 Twitter followers
- Overview
- User Satisfaction
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Celebrus – Real-Time Digital Identity & Data Platform Celebrus empowers enterprises to unlock the full value of their customer data by delivering real-time, first-party identity and behavioral
- Overview
- Pros and Cons
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Cinch is a marketing automation platform—built on an enterprise-level customer data platform. Why does that matter? Because the success of your marketing communications rests on the power of your cust
- 75% Small-Business
- 25% Mid-Market
- Overview
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An intelligent customer segmentation and behavioral analysis AI that transforms how you understand and engage with your customers. Cohorts AI identifies the “range” of usage patterns customers gene
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- User Satisfaction
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Comsense Technologies is a global Marketing Technology and Analytics Services Company, which drives a unique competitive edge for delivering actionable insights, enabling accelerated business growth a
- Overview
- User Satisfaction
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ConversionControl helps companies that do Online Marketing to Grow and Maximize Profits through managing all the Contacts generated. To grow steadily, acquiring new customers is no longer enough. Ma
- Overview
- User Satisfaction
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CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer aud
- Overview
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Personalised marketing powered by superior data capabilities. Custobar, the only true, European CDP and marketing platform for retail, excels in transforming complex customer data into personalised
