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Clutch Reviews & Product Details

Clutch is an AI-powered customer retention and behavior optimization platform for B2C brands. We help retailers, grocers, thrift organizations, and restaurants increase visit frequency, basket size, and lifetime value, by turning customer data into real-time, revenue-driving action. Unlike traditional loyalty software, Clutch unifies: -Customer Data Platform (CDP) -Loyalty & incentive management -Offer & promotion execution -Marketing orchestration -Stored value (gift cards & credits) Into a single decisioning engine that identifies high-value behaviors and automatically motivates customers to repeat them. Clutch enables brands to: -Increase repeat visits and retention -Drive measurable incremental revenue -Reduce discount waste through targeted incentives -Automate personalized campaigns across email, SMS, wallet, and POS -Operate loyalty across ecommerce and physical locations Our platform supports structured and points-based programs, incentive-led growth models, gamified campaigns, and stored value strategies — all powered by real-time segmentation and predictive targeting. From franchise networks to enterprise retail, Clutch helps brands generate more profitable behavior from the customers they already have.

Seller

Clutch

Discussions

Clutch Community

Languages Supported

English

Overview by

Kate Atty (VP of Marketing at Clutch)

Value at a Glance

Averages based on real user reviews.

Perceived Cost

$$$$$

View More Pricing Information

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Clutch Media

Clutch provides a clear view of how loyalty influences sales performance. Track total net sales, transaction growth, discount efficiency, AOV, and basket size by customer type — empowering brands to optimize incentives and maximize profitable behavior.

Clutch Demo - AI-Driven Customer Lifecycle & Risk Identification

Clutch uses behavioral data and predictive modeling to automatically classify customers (e.g., Top Customers, At Risk) based on spend, frequency, and lifecycle patterns. Marketers gain instant visibility into who to reward, who to re-engage, and where revenue is at risk.

Clutch Demo - Automated Next Best Action Engine

Unlike static loyalty platforms, Clutch delivers AI-driven “next best action” recommendations tailored to your business goals and customer behavior. Each recommendation includes performance context and strategic rationale — helping teams move from insight to execution without manual analysis.

Clutch Demo - AI-Optimized Multichannel Campaign Execution

Create and launch personalized lifecycle campaigns across email and mobile with AI-powered channel optimization. Clutch intelligently determines the best channel for each customer, helping brands re-engage lapsed shoppers, increase repeat visits, and drive measurable revenue — all within a unifie...

Clutch Demo - Automated Lifecycle Campaign Library

Clutch includes a library of configurable, performance-driven campaign templates — including win-back automation, loyalty enrollment rewards, post-purchase messaging, and incentive-based engagement strategies — helping brands operationalize retention at scale.

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Sanay L.

Team Lead - Projects and Operations

Small-Business (50 or fewer emp.)

1/20/2023

"One stop tool for all the Marketing needs"

4.5/5

What do you like best about Clutch?

The best thing about Clutch is the user experience. It is very smooth and easy to use while searching for the stakeholders. Being an agency we always use to look for in depth customer reviews, and this has made possible by Clutch. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

Since we are heading towards the artificial intelligence world, hence I feel that the Clutch should now focus on other AI related features also like Copy.ai and other platforms, to make it more updated and has all the latest features which are required in the industry. Review collected by and hosted on G2.com.

Harish K.

Sr. Manager, Sales Operations

Small-Business (50 or fewer emp.)

1/19/2023

"Loyalty program platform"

4.5/5

What do you like best about Clutch?

Customer points accumulation history, Points system visibility to the vendor as a company, UI, etc.. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

Customer notifications can be bettered in terms of catchy content Review collected by and hosted on G2.com.

Tanvi G.

Global Trial Manager

Mid-Market (51-1000 emp.)

7/29/2021

"Integral part of our business"

5/5

What do you like best about Clutch?

- Data management, segmentation & analytics

- Campaign strategy & design Review collected by and hosted on G2.com.

What do you dislike about Clutch?

- Gamified content (scratch-to-win, sweepstakes, referral programs) Review collected by and hosted on G2.com.

Marek T.

Marketing Coordinator

Mid-Market (51-1000 emp.)

2/7/2020

"Helps our business a lot!"

4.5/5

What do you like best about Clutch?

A system of reviews helps build the credibility of our company and brings qualified traffic to the website. It looks like they are the market leader nowadays. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

Slight UX issues are lowering the conversion rate. The CTA buttons and the form on our profile are not the best ones. Review collected by and hosted on G2.com.

Recommendations to others considering Clutch:

Proceed with the task. Review collected by and hosted on G2.com.

What problems is Clutch solving and how is that benefiting you?

They help us connect with new clients and present the company as a leader in the industry. Reviews help build credibility and position: gained both through ranking and sponsorship (several options available) help boost traffic. Review collected by and hosted on G2.com.

cyndy a.

Customer Service Lead Specialist

Apparel & Fashion

Mid-Market (51-1000 emp.)

10/25/2019

"Clutch Loyalty Solution "

5/5

What do you like best about Clutch?

Customer Management Platform helps B2C brands identify, understand and motivate each segment of their customer base.Clutch is a place where you can show your best side. It allows you to increase prominence and brand awareness and highlight your biggest skills. It's a perfect way to communicate your strengths to potential customers. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

What I dislike about Clutch is that it logs you out after a certain amount of time which is about 3-4 minutes if not in use. Review collected by and hosted on G2.com.

Mohsin S.

Software Engineer

Management Consulting

Small-Business (50 or fewer emp.)

1/28/2018

"Amazing source to find best suited customers"

5/5

What do you like best about Clutch?

Easy to Maintain a track of transactions

Export Programs Very easily, Always get a motivation to expand my business.

My business is getting good sales due to it. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

Features are very limited and Pricing is little high for new startups, but the overall experience is great! Review collected by and hosted on G2.com.

Travis C.

Director of Marketing

Non-Profit Organization Management

Enterprise (> 1000 emp.)

9/18/2017

"Clutch is an invaluable part of our team."

5/5

What do you like best about Clutch?

The only thing better than Clutch's platform is their customer service. They have patiently walked us through every step of the process, offering advice and examples, even when the discussions wandered outside of their project scope. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

Managing/editing customer data by anyone other than the customer is not easy by design. They have sound reasons to support this, but because it's different from what we're used to, it has taken some time for us to adapt. Review collected by and hosted on G2.com.

Recommendations to others considering Clutch:

The Clutch team has the enthusiasm and dedication of a startup, and the experience and resources of a larger organization. We feel that they are truly dedicated to our success, providing a level of support that we have not experienced with any other vendor. We feel lucky to have connected with them, and I would recommend them to any organization. Review collected by and hosted on G2.com.

What problems is Clutch solving and how is that benefiting you?

Clutch combines an unmatched expertise around customer loyalty, a rich, easy-to-use platform, and truly exceptional service throughout implementation and beyond. Our email marketing efforts have become much more efficient since moving to Clutch. Our customer loyalty program provides greater incentives, reporting, and brand alignment thanks to their hard work. Review collected by and hosted on G2.com.

Cheryl B.

Casino Systems Consultant

Hospitality

Enterprise (> 1000 emp.)

10/25/2017

"Positve experience"

4/5

What do you like best about Clutch?

Clutch is an excellent loyalty program tool. It has user friendly reporting that allows for drilling down to the account level for transactional detail. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

The email portion seems to be designed to work best with trigger responses. If you want to send communications to segments outside of this, the capabilities are limited. Further, many of the forms are not easy to confidently pull the right criteria. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

2/6/2018

"Happy Clutch Customer "

4/5

What do you like best about Clutch?

Extremely helpful in gaining client and customer thoughts and experiences on your brand. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

I wish the support was a bit better when running into a problem. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management

Enterprise (> 1000 emp.)

10/5/2017

"New Goodwill Denver Loyalty Program and Clutch"

5/5

What do you like best about Clutch?

Clutch has been an outstanding partner working with Goodwill Denver to help us design, develop, and test

our new loyalty program. We are excited to launch our new program in early 2018. Clutch worked patiently with us as we worked through the requirements phase providing their expertise to assist us in making important business decisions to meet our business goals and needs. Review collected by and hosted on G2.com.

What do you dislike about Clutch?

There is nothing we dislike about Clutch as of this writing. Review collected by and hosted on G2.com.