Blotout is first-party data infrastructure for performance marketers. EdgeTag, ConsentIQ, and Edge Lake help DTC and ecommerce brands recover lost conversions, build a first-party identity graph at the edge, and restore measurement accuracy across Meta, Google, TikTok, Klaviyo, and 50+ other channels. Trusted by high-growth brands and agencies running performance media on Shopify, WooCommerce, headless stacks, and custom storefronts.