Roster Reviews & Product Details

What I like most about Roster is how helpful they are as a company. You aren't treated as a number, but as a client. Roster genuinely wants to see our ambassador program succeed and they offer one-on-one meetings, quick customer service help, and overall guidance. It allows us to manage all our campaigns, actions (short tasks), contacts, analytics, and commissions, all on one platform. I appreciate that setup was easy for our team and that it was all laid out for us. Review collected by and hosted on G2.com.

A suggestion I have is to let admins/team leads manually add in screenshot proofs of action completions for influencers. There are times when an influencer forgets to use a certain hashtag for a campaign or action and it does not autopull the post to show it's been completed. Sometimes, influencers do not add a screenshot and will just send it to us. It would be convenient to have the option for us to add the screenshot for them, when the post isn't autopulled. Review collected by and hosted on G2.com.

What I like most about Roster is how centralized and intuitive it is. Managing a large and growing ambassador community is much easier when applications, onboarding, contracts, communication, and performance tracking all live in one place. It’s helped our team stay organized, work more efficiently, and scale our program without sacrificing the personal relationships that matter most to us. Review collected by and hosted on G2.com.

Like any growing platform, there are occasional feature limitations or workflows we’d love to see expanded as our program evolves. That said, the Roster team is receptive to feedback and continues to improve the platform, which gives us confidence in using it long-term. Review collected by and hosted on G2.com.

It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. Review collected by and hosted on G2.com.

I wish there was an easy way to retroactively credit an affiliate. For example, a customer will call us an place an order over the phone because they need additional assistance. Often times the customer found us because of an affiliate but the affiliate doesn't get credit because the transaction happened over the phone. Review collected by and hosted on G2.com.

I love Roster because it's so easy to set up sales campaigns and manage everything I need to do for my brand. Approving ambassadors and athletes is super straightforward, and I can see the revenue they bring in easily. I appreciate the support service as it's always there when I have a question. Everything needed for creating sales, changing percentages, and managing codes is right there and easy to navigate. I also really enjoy being able to see detailed information like followers, Instagram, email, and address of ambassadors, and just a click is needed to approve them. The initial setup was great, and I felt supported with lots of friendly information, which was really helpful. Overall, Roster has everything I need to grow the brand, and I highly recommend it. Review collected by and hosted on G2.com.

I just have a hard time navigating it with my phone sometimes. It's just me. I have an outdated Android, but when I'm on the laptop, everything navigation works well. Review collected by and hosted on G2.com.

I appreciate Roster for its excellent ability to consolidate payments and manage our ambassador program effectively in a single platform. The ambassador dashboard stands out, making it easy to track and oversee content reach and revenue generated by our ambassadors. The setup process was smooth, largely due to the helpfulness of their team, who provided great communication and prompt responses to my queries during onboarding. The payout feature significantly eases financial management, while the ease of creating campaigns and briefs has substantially enhanced our workflow. Additionally, the features offered by Roster are beneficial for both the brand and the ambassadors, which adds value to our program. The team behind Roster is fantastic to work with, which adds further to the overall positive experience. Review collected by and hosted on G2.com.

I find the campaign metrics in Roster lacking in depth. Specifically, I would appreciate more comprehensive insights into overall revenue for specific campaigns and more detailed analytics on content performance. Review collected by and hosted on G2.com.

I like how easy to use Roster is on the brand side, especially seeing all social posts together for one program. I also like that Roster is able to hold all the information ambassadors need. From my understanding, setting it up was super easy. Review collected by and hosted on G2.com.

I really really wish there was a mobile app for ambassadors and that they could be in multiple programs at once. Review collected by and hosted on G2.com.

I like that Roster helps us turn our customers into ambassadors and gives us plenty of ways to engage them. The Shopify integration is essential and works incredibly well. It also streamlines communication and reporting, and lets us scale our ambassador program across the US and Canada while keeping everything consistent. Review collected by and hosted on G2.com.

My only real frustration was that getting started felt a little overwhelming because the system isn’t immediately intuitive. However, the support team is excellent, and they always help clarify things quickly. Review collected by and hosted on G2.com.

Roster has been a great step in the right direction for all ambassador programs alike! They're willing to work with the team directly to understand needs, wants, and what's feasible for them on the roadmap. Review collected by and hosted on G2.com.

They have a long roadmap. When we signed it seemed like the youtube integration was just around the corner. After 1 year, and with social media heavily relying on Youtube, there is still not much of an update. To our brand, this is absolutley crucial. Review collected by and hosted on G2.com.

I like how easy Roster makes it to manage brand media content as an athlete/influencer. The brand is able to provide specific guidelines, then see when I have completed those requirements. Review collected by and hosted on G2.com.

It is very limiting and sometimes feels more "advertise-y" than I like my promotions of a product to be. It would be cool to be able to share non-specific brand promotions (where I promote a brand in a more natural manner) with the brand via Roster as well. Review collected by and hosted on G2.com.

Roster has been an incredible tool for my Community Management and Ambassador Program Management career. I have used it across multiple jobs, and I've found it incredibly useful every time. For myself, most of its value comes in my brand's ability to interact with ambassadors on a personal level on a large scale. I've been with companies that have had hundreds of ambassadors onboarded onto Roster, but I still can make a personal connection with each one through their platform.

On top of that, being able to organize campaigns using content from our ambassadors makes my job as a content creator/curator so much easier! It's all easy to find and digest large amounts of content quickly.

My use of Roster has significantly increased the day-to-day and overall execution of my job. I've been incredibly pleased with the account managers and C-Suite employees I've interacted with, and would recommend them to anyone looking to take their brand's ambassador program to the next level. Review collected by and hosted on G2.com.

While there are not many downsides to using Roster, I have found that it can occasionally miss content that should be automatically pulled in. It can also be a hurdle for some creators to use another platform to receive campaign requests when most other brands work through DMs or email. But those brands need to be using Roster, so I don't put much weight to it. Review collected by and hosted on G2.com.