--- title: Roster Reviews meta_title: 'Roster Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 62 reviews by the users' company size, role or industry to find out how Roster works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 62 scale: '5' date_modified: '2026-06-24' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Roster Reviews **Vendor:** Roster **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 62 ## About Roster Everyone has influence, and the best brands use Roster to harness it. With Roster, companies convert passionate customers into brand ambassadors that drive awareness on social media, boost marketing initiatives like reviews, and drive revenue. Roster's comprehensive toolset helps companies: (1) Recruit, Engage, and Reward a Community (2) Amplify Brand Awareness (3) Leverage User Generated Content (4) Drive Word of Mouth Revenue ## Roster Pros & Cons **What users like:** - Users value the **ease of use** of Roster, facilitating streamlined management and support for brand growth. (6 reviews) - Users appreciate the **excellent customer support** of Roster, enjoying prompt responses and helpful guidance throughout their experience. (5 reviews) - Users find Roster's **easy setup** process helpful, streamlining campaign management and fostering successful brand growth. (5 reviews) - Users find Roster's **campaign management capabilities** invaluable for streamlining sales and managing ambassador programs efficiently. (4 reviews) - Users appreciate the **centralized and intuitive design** of Roster, enhancing organization and efficiency for managing ambassador communities. (4 reviews) - Users value the **excellent communication** of Roster, noting prompt responses and helpful support during the onboarding process. (4 reviews) - Users appreciate the **ease of use** of Roster, streamlining sales tracking and campaign management effectively. (4 reviews) - Setup Ease (4 reviews) - Time-saving (4 reviews) - Affiliate Marketing (3 reviews) **What users dislike:** - Users feel the **missing features** in Roster, like a mobile app, limit the platform's effectiveness for their needs. (3 reviews) - Users find the **inaccuracy in campaign metrics** frustrating, craving more detailed insights and manual screenshot options. (2 reviews) - Users express frustration over the lack of a **retroactive credit system for affiliates** on phone transactions. (1 reviews) - Users are frustrated by the **slow progress on crucial brand integrations** with Roster, impacting their social media strategies. (1 reviews) - Users find the **complexity of getting started** to be overwhelming, despite excellent support assistance. (1 reviews) - Users find the **complexity issues** in Roster overwhelming initially, but the support team helps clarify confusion promptly. (1 reviews) - Users wish for a solution to **retroactively credit affiliates** for phone orders, improving fairness in attribution. (1 reviews) - Users criticize Roster for its **inaccurate analytics** , seeking more detailed insights into campaign metrics and performance. (1 reviews) - Users find the **campaign metrics inadequate** , lacking depth in revenue insights and content performance analytics. (1 reviews) - Inadequate Reporting (1 reviews) ## Roster Reviews ### 1. Comprehensive Influencer Management with Unmatched Support **Rating:** 5.0/5.0 stars **Reviewed by:** Madison H. | Stylist/Social Media Manager **Reviewed Date:** February 02, 2026 **What do you like best about Roster?** What I like most about Roster is how helpful they are as a company. You aren't treated as a number, but as a client. Roster genuinely wants to see our ambassador program succeed and they offer one-on-one meetings, quick customer service help, and overall guidance. It allows us to manage all our campaigns, actions (short tasks), contacts, analytics, and commissions, all on one platform. I appreciate that setup was easy for our team and that it was all laid out for us. **What do you dislike about Roster?** A suggestion I have is to let admins/team leads manually add in screenshot proofs of action completions for influencers. There are times when an influencer forgets to use a certain hashtag for a campaign or action and it does not autopull the post to show it's been completed. Sometimes, influencers do not add a screenshot and will just send it to us. It would be convenient to have the option for us to add the screenshot for them, when the post isn't autopulled. **What problems is Roster solving and how is that benefiting you?** Roster lets us manage campaigns, short tasks, contacts, analytics, and commissions on a single platform. It offers shoppable links to control discount code leaks and commissions, helping manage the influencer program efficiently. ### 2. Centralized, Intuitive Hub for Scaling Our Ambassador Program **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Roster?** What I like most about Roster is how centralized and intuitive it is. Managing a large and growing ambassador community is much easier when applications, onboarding, contracts, communication, and performance tracking all live in one place. It’s helped our team stay organized, work more efficiently, and scale our program without sacrificing the personal relationships that matter most to us. **What do you dislike about Roster?** Like any growing platform, there are occasional feature limitations or workflows we’d love to see expanded as our program evolves. That said, the Roster team is receptive to feedback and continues to improve the platform, which gives us confidence in using it long-term. **What problems is Roster solving and how is that benefiting you?** Roster solves the problem of fragmented ambassador management by bringing applications, onboarding, contracts, communication, and performance tracking into one centralized platform. This has eliminated the need for spreadsheets, scattered tools, and manual follow-ups, saving our team time and reducing friction. As a result, we’re able to run a more organized, scalable, and professional ambassador program while still maintaining strong, authentic relationships with our community. ### 3. Effortless Affiliate Management, Outstanding Support—Needs Better Offline Credit Options **Rating:** 5.0/5.0 stars **Reviewed by:** Dillon H. | Director of Ecommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Roster?** It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. **What do you dislike about Roster?** I wish there was an easy way to retroactively credit an affiliate. For example, a customer will call us an place an order over the phone because they need additional assistance. Often times the customer found us because of an affiliate but the affiliate doesn't get credit because the transaction happened over the phone. **What problems is Roster solving and how is that benefiting you?** Roster has been a game-changer for managing Hewn’s affiliate program. It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. ### 4. Effortlessly Manages Our Brand Growth and Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** December 18, 2025 **What do you like best about Roster?** I love Roster because it's so easy to set up sales campaigns and manage everything I need to do for my brand. Approving ambassadors and athletes is super straightforward, and I can see the revenue they bring in easily. I appreciate the support service as it's always there when I have a question. Everything needed for creating sales, changing percentages, and managing codes is right there and easy to navigate. I also really enjoy being able to see detailed information like followers, Instagram, email, and address of ambassadors, and just a click is needed to approve them. The initial setup was great, and I felt supported with lots of friendly information, which was really helpful. Overall, Roster has everything I need to grow the brand, and I highly recommend it. **What do you dislike about Roster?** I just have a hard time navigating it with my phone sometimes. It's just me. I have an outdated Android, but when I'm on the laptop, everything navigation works well. **What problems is Roster solving and how is that benefiting you?** Roster helps me set up sales campaigns and manage ambassadors, making it easy to navigate and approve. I can quickly resolve issues, such as code errors, and track revenue. It facilitates brand growth with everything I need, from campaign creation to ambassador management. ### 5. Agency Review: Powerful Actions, Campaigns, and Social Listening with Great Metrics **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa K. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2026 **What do you like best about Roster?** Actions, Campaigns and metrics! Love social listening feature and tracking campagins! **What do you dislike about Roster?** not much, but would love a more comprehensive reporting feature that ties everything together **What problems is Roster solving and how is that benefiting you?** no more spreadsheets and manual campaign briefs! ### 6. Revolutionized Our Influencer Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Shelby S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Roster?** I love Roster's campaign feature. It's great because I'm able to run different campaigns for each contact group like ambassadors, UGC creators, product seeding relationships, and campaign-specific partners. This makes everything more intentional and easy to execute, allowing for more effective Ambassador and Influencer Marketing. **What do you dislike about Roster?** Honestly I can't think of any dislikes. **What problems is Roster solving and how is that benefiting you?** I use Roster to separate contacts into clear groups like ambassadors and campaign partners, making everything more intentional and easy to execute. ### 7. Streamlined Ambassador Management with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Hayley R. **Reviewed Date:** October 27, 2025 **What do you like best about Roster?** I appreciate Roster for its excellent ability to consolidate payments and manage our ambassador program effectively in a single platform. The ambassador dashboard stands out, making it easy to track and oversee content reach and revenue generated by our ambassadors. The setup process was smooth, largely due to the helpfulness of their team, who provided great communication and prompt responses to my queries during onboarding. The payout feature significantly eases financial management, while the ease of creating campaigns and briefs has substantially enhanced our workflow. Additionally, the features offered by Roster are beneficial for both the brand and the ambassadors, which adds value to our program. The team behind Roster is fantastic to work with, which adds further to the overall positive experience. **What do you dislike about Roster?** I find the campaign metrics in Roster lacking in depth. Specifically, I would appreciate more comprehensive insights into overall revenue for specific campaigns and more detailed analytics on content performance. **What problems is Roster solving and how is that benefiting you?** Roster consolidates ambassador program management, streamlining payments and campaigns in one place, enhancing content reach and revenue insights. ### 8. Centralized Ambassador Tracking, Needs Mobile App **Rating:** 5.0/5.0 stars **Reviewed by:** Morgan G. **Reviewed Date:** January 21, 2026 **What do you like best about Roster?** I like how easy to use Roster is on the brand side, especially seeing all social posts together for one program. I also like that Roster is able to hold all the information ambassadors need. From my understanding, setting it up was super easy. **What do you dislike about Roster?** I really really wish there was a mobile app for ambassadors and that they could be in multiple programs at once. **What problems is Roster solving and how is that benefiting you?** Roster solves the challenge of having all needed information in the same location, making it easy to use on the brand side by consolidating all social posts together for one program. ### 9. Excellent Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Roster?** I like that Roster helps us turn our customers into ambassadors and gives us plenty of ways to engage them. The Shopify integration is essential and works incredibly well. It also streamlines communication and reporting, and lets us scale our ambassador program across the US and Canada while keeping everything consistent. **What do you dislike about Roster?** My only real frustration was that getting started felt a little overwhelming because the system isn’t immediately intuitive. However, the support team is excellent, and they always help clarify things quickly. **What problems is Roster solving and how is that benefiting you?** Roster helps solve the challenge of scaling and managing an ambassador program across multiple regions. It centralizes communication, tracking, and reporting so our team can stay organized and consistent. It also solves the problem of ambassador recruitment. By integrating with Shopify, Roster makes it easy to identify purchasers and turn them into brand advocates. The platform gives us several ways to engage them, which has strengthened participation and improved program performance. The result is a more efficient workflow, stronger ambassador relationships, and a program that can grow with our needs. ### 10. Empowering Ambassador Programs that WORK! **Rating:** 4.0/5.0 stars **Reviewed by:** Kara T. | Head of Growth & Maketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about Roster?** Roster has been a great step in the right direction for all ambassador programs alike! They're willing to work with the team directly to understand needs, wants, and what's feasible for them on the roadmap. **What do you dislike about Roster?** They have a long roadmap. When we signed it seemed like the youtube integration was just around the corner. After 1 year, and with social media heavily relying on Youtube, there is still not much of an update. To our brand, this is absolutley crucial. **What problems is Roster solving and how is that benefiting you?** Tracking Customization Ability to Embed into other platforms ### 11. Roster makes it easy to manage brand media **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2024 **What do you like best about Roster?** I like how easy Roster makes it to manage brand media content as an athlete/influencer. The brand is able to provide specific guidelines, then see when I have completed those requirements. **What do you dislike about Roster?** It is very limiting and sometimes feels more "advertise-y" than I like my promotions of a product to be. It would be cool to be able to share non-specific brand promotions (where I promote a brand in a more natural manner) with the brand via Roster as well. **What problems is Roster solving and how is that benefiting you?** It helps connect me with the brands. ### 12. Community Management Made Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Dain K. | Marketing Communications and Events Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Roster?** Roster has been an incredible tool for my Community Management and Ambassador Program Management career. I have used it across multiple jobs, and I've found it incredibly useful every time. For myself, most of its value comes in my brand's ability to interact with ambassadors on a personal level on a large scale. I've been with companies that have had hundreds of ambassadors onboarded onto Roster, but I still can make a personal connection with each one through their platform. On top of that, being able to organize campaigns using content from our ambassadors makes my job as a content creator/curator so much easier! It's all easy to find and digest large amounts of content quickly. My use of Roster has significantly increased the day-to-day and overall execution of my job. I've been incredibly pleased with the account managers and C-Suite employees I've interacted with, and would recommend them to anyone looking to take their brand's ambassador program to the next level. **What do you dislike about Roster?** While there are not many downsides to using Roster, I have found that it can occasionally miss content that should be automatically pulled in. It can also be a hurdle for some creators to use another platform to receive campaign requests when most other brands work through DMs or email. But those brands need to be using Roster, so I don't put much weight to it. **What problems is Roster solving and how is that benefiting you?** Roster helps to keep our content and list of ambassadors in an easy-to-find and well-organized place. Additionally, Roster has created a platform that helps us seamlessly request and manage ambassador content. ### 13. Time Saving No-Brainer! **Rating:** 5.0/5.0 stars **Reviewed by:** Ashly Brook S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Roster?** The Roster team has excellent customer service & is super easy to work with. They'll even help you build out your programs! I love how there are so many tools within the platform that help to capture UGC, while also staying automated. **What do you dislike about Roster?** The learning curve was a little hard for me to navigate on my own. I struggled with the milestone tiers in building out the program & getting it started, but once I hopped on a call with someone from their team, it was a breeze! **What problems is Roster solving and how is that benefiting you?** Our goal is to showcase brand love, while also rewarding those folks who share it! As a retailer-forward business, it's great to have photographic proof that consumers are loving our product. ### 14. Great for all types of advocacy programs **Rating:** 5.0/5.0 stars **Reviewed by:** Rylee C. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2023 **What do you like best about Roster?** The abundance of featues makes it possible to customize everything to the way I want to set up my ambassador and influencer programs. **What do you dislike about Roster?** Some of the features could use a little more explanation on the ambassador side for their experience to be a little more intuitive. **What problems is Roster solving and how is that benefiting you?** Community management and engaging with our super fans ### 15. Great time saver! **Rating:** 4.0/5.0 stars **Reviewed by:** BodyByBree F. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Roster?** Love the content syncing to the platform and ease of bulk payouts. Custom programs and campaigns make it easy to ensure we are meeting our community's needs. Our favorite platform we've used so far. **What do you dislike about Roster?** Outreach must still be done internally. If you are ready to do your own outreach, this is the favorite platform we've found so far. User and administrator friendly. **What problems is Roster solving and how is that benefiting you?** Saving us from having to look up individual accounts to verify compliance. Providing automated systems for payouts as well as customizable program groups and campaigns. ### 16. Internal LinkedIn - Fantastic **Rating:** 5.0/5.0 stars **Reviewed by:** Miranda R. | Content Contributor, Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Roster?** I like that I can find a tree that shows who manages who, and you can tell the team structure. Additionally it gives you contact info and ways to recognize service years. **What do you dislike about Roster?** I would like to be able to search by job title beyond just name. This would be very helpful with networking within my company. I also think there could be a search by department feature. **What problems is Roster solving and how is that benefiting you?** I work at a very large organization and finding people within the company can be a bit cumbersome. Rostr helps us to streamline that process and doesn't require every member to have LinkedIn. ### 17. A great tracking tool that allows us to streamline communication, management and reporting. **Rating:** 5.0/5.0 stars **Reviewed by:** Hannah F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Roster?** We're able to streamline communication, management, and reporting. Roster allows us to scale our program across multiple regions easily, with different team members managing different regions, while still having consistency across our ambassador program. The team at Roster is eager to hear feedback, and help create solutions whenever we want to do something the system doesn't currently have built in. **What do you dislike about Roster?** The only part of Roster we don't like, is some inconsistencies with tracking social content. Ambassadors have to make sure to use specific hashtags in order to track their progress. **What problems is Roster solving and how is that benefiting you?** Tracking ROI to our ambassador program globally. ### 18. Great Customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Seth T. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2023 **What do you like best about Roster?** Rosters consolidation of contacts has been incredibly helpful in managing affiliates and influencers. **What do you dislike about Roster?** The only downside is that there is no built in influencer list. **What problems is Roster solving and how is that benefiting you?** Managing influencer refferals. ### 19. Great Ambassador Platform with an Even Better Product Team **Rating:** 5.0/5.0 stars **Reviewed by:** Jesse A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2023 **What do you like best about Roster?** It has a lot of great features to make your ambassador program work how you want it to. **What do you dislike about Roster?** There are definitely bugs here and there, but the team is always quick to fix it. **What problems is Roster solving and how is that benefiting you?** Roster helps us have a program for our top customers and advocates. It's a great way to get your customers sharing about their favorite products. ### 20. Better Than Every Other Option for a Woocommerce Store **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Roster?** We've used Grin, Lead Dyno, Post Affiliate Pro, and many other affiliate/influencer tracking softwares and Roster is by far the best for all our needs! We have multiple "programs" we like to group users in to like dropshippers, affiliates, influencers, customer referrals, etc. We are able to make those separate programs inside of Roster to manage their specific terms, rewards, and commissions! Nothing we've explored has ever been able to do that. The tracking works very well with our Woocommerce websites we use. Being able to create coupon codes in our Woocommerce store and connect those to Roster also helps a ton! The support team at Roster is extremely responsive and I love that they are a US based company. We've had many things they've helped with. **What do you dislike about Roster?** I only have 2 suggestions for what I would improve to make this perfect. 1. Create something to make the Woocommerce coupons inside of Roster instead of having to make it in Woocommerce. 2. Create something or integrate with another software to allow us to search for social influencers and see their profiles. **What problems is Roster solving and how is that benefiting you?** Like I said above, this solves every issue we had with managing multiple types of programs in the same software! And managing unique contracts and storing data. **Official Response from Danny Webb:** > Anthony, We really appreciate the incredible review! We really value it. We are particularly happy to hear how you feel about our program segmentation capabilities. A true differentiator for us, so glad to hear people love it. Also, LOVE the feedback on what we could do to make the product better is excellent! You are thinking about the same things that we are thinking hard about. Love it! ### 21. Have Absolute confidence in your Ambassadors/Influencers with the Roster portal **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob O. | Global Community Specialist & NA Ambassador Program Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Roster?** The ability to recruit, connect with, and invite Ambassadors/Influencers/Talent Partners to specific campaigns, actions, Milestones has been a GAME changer. Our team in North America has grown immensely, and would never be possible to manage without the Roster tool. Having 1 tool to manage, host, and promote On is not only helpful for the Program Managers internally, but feedback shows the ambassadors are KEEN to ADD the Homepage as an APP to their phone for easy access and quick double checks of codes, campaigns, material! **What do you dislike about Roster?** Technical glitches, reporting restrictions. It would be really cool to have more templates or created Campaigns, Milestone Series, Listed Actions in the Roster Portal as a guide to create and expand with other global teammates/programs. **Recommendations to others considering Roster:** It's a tool that will streamline management if you haven't yet for a customer advocacy/ambassador or influencer program! **What problems is Roster solving and how is that benefiting you?** Communication +++ Streamlined and up-to-date reporting, UGC content, sales attribution. It's become a HUB for everyday and every resource involved with the NA Ambassador program. One of the first tabs opened every day. **Official Response from Danny Webb:** > Jacob - coming from you and the brand you represent, this means a lot. Thank you for the great review! We agree, the features are a GAME changer for brands :). We love your feedback (on this review and otherwise) and work hard to get the features and capabilities you need created to be ultra successful. Thanks again! ### 22. It is very helpful for organizing campaigns. They work hard to make improvements. **Rating:** 4.0/5.0 stars **Reviewed by:** Nikki S. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** I like that you can organize creators into different groups. You can set commissions based on cash or points. I also like the reward incentive for creators, especially for Micro creators that you don't necessarily want to pay a cash value to because of low performance. However, you still want to reward them in some way. **What do you dislike about Roster?** I wish creators were able to make their own product link from our website, so they could share whatever product they want. It would be nice if the system didn't allow folks to upload a piece of content more than once, some influencers are in multiple campaigns, and the auto-capture will sometimes upload a piece of content they've already submitted elsewhere. When I look at a user profile, I'd like to click on the content and see what exact campaign it was used for. **What problems is Roster solving and how is that benefiting you?** Organization of influencers. Before Roster this was very hard to keep track of internally. Also, the creators submit their work in the app, which helps keep track of who completes a campaign. **Official Response from Danny Webb:** > Nikki, Thank you for the great review. We love working with you and your brand. We agree with you, segmentation of groups is so powerful! We also appreciate your feedback. We are hard at work to make the user experience better, and hope to surprise and delight you with some new capabilities shortly! ### 23. Very good service for influeners **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler B. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** The whole experience has been great and much more effective than other services that we have used and tried in the past. It is easier to find good, real influencers that actually help us to move product. We love using the campaigns and so do our influencers, as we can setup lots of different rewards and ways to movitate them to post about us and brand. Everything has been awesome and the growth that we have seen has been great to see as well. **What do you dislike about Roster?** Not too many things that we haven't liked, at least to this point. Every time we have a question or need help, we can easily find the answers and get things worked out. No problems at all from our end. **What problems is Roster solving and how is that benefiting you?** The biggest problem we had was finding the right influencers and finding ways to properly motivate them. We love that we can combine our affiliate program with our influencer program, it sort of hits the best of both worlds for us. **Official Response from Stacy Wells:** > Tyler- thank you for this awesome review! We are so happy to have you as a customer and are excited that you are seeing success using Roster. Regarding additional motivation for your influencers, we are heads down on additional features and functionality that help supercharge engagement! Thanks again! ### 24. Highly recommended **Rating:** 4.5/5.0 stars **Reviewed by:** Lora E. | USATF certified running and USA triathlon certified coach, Small-Business (50 or fewer emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Roster?** The platform is easy to use and easier to understand than other platforms I have used as an influencer and ambassador program coordinator. I would highly recommend it. **What do you dislike about Roster?** I have loved to see how Roster has grown and have loved to shared ideas. They have been very responsive to the minor tech issues I've seen. **What problems is Roster solving and how is that benefiting you?** It helps me be a better influencer for brands I love to promote. ### 25. Great for program management! **Rating:** 4.0/5.0 stars **Reviewed by:** Funk It S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Roster?** I like Roster because we can have multiple programs going at once. It was essential to us to be able to nurture our ambassador program as well as our brand partners and practitioners, as all three programs have different needs. If you have multiple groups going at once, this will be an excellent resource for you! **What do you dislike about Roster?** The only negative was that we had a hard time connecting the discount codes to Recharge and Klayvio for email purposes. If you don't use either of those programs then it shouldn't be a problem! **What problems is Roster solving and how is that benefiting you?** The biggest thing for us is affiliate tracking and automatic payments. This was HUGE for us. We love everyone we work with our brand partners and we want to make sure they get their rewards ASAP! **Official Response from Danny Webb:** > Love the review! Thank you. Specifically thanks for calling out the program segmentation capabilities. Its a true differentiator for us, so we are pumped to hear you love it. We recently revamped our Klayvio integration, so this may have resolved the concern. Thanks again for the great review! ### 26. Easily Turn Purchasers into Ambassadors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Roster?** It allows us to tap into our purchasers and make them ambassadors. There are a lot of ways to engage them, and having Shopify intergrated is key. I have reviewed many competitors and checked most of the boxes. **What do you dislike about Roster?** It takes a little time to get up and running, but their customer service was great. **What problems is Roster solving and how is that benefiting you?** Scaling content was hard to do manually so this is a great way to scale the content we need while spreading the word on social. ### 27. Great way to manage our ambassador program **Rating:** 4.5/5.0 stars **Reviewed by:** Jeremy H. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** There are two key aspects to Roster that made us choose it over other platforms. First, they make it easy to receive applications and to choose ambassadors that we would like to promote our product. Second, it is very fun how they gamify the program to get people to do more activities to increase reach and awareness while incentivized to earn points. **What do you dislike about Roster?** Roster is not going to replace your loyalty program though they have a lot of features that perform like a loyalty program. They could just role that into the product and make it an all-in-one. **What problems is Roster solving and how is that benefiting you?** Easily managed ambassador programs and making my everyday customers a voice for my brand. They make it easy to reward and increase reach. **Official Response from Danny Webb:** > Jeremy, You're the man. Appreciate the review! We love hearing about all the success brands are having with "actions" (gamification). We agree that there are great opportunities on the "loyalty" side to add to our platform. Stay tuned :) ### 28. Great platform, even better service & team **Rating:** 5.0/5.0 stars **Reviewed by:** Ellie E. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** The platform is so easy to navigate and works great to meet all our needs. We have reached out to our CSM for any questions or concerns and have always gotten the help we needed quickly and efficiently! Their team has amazingly customized our account to be exactly what we need. Wouldn't recommend anyone else! **What do you dislike about Roster?** Sometimes setting up new things can be time consuming, but I really wouldn't say it's a con as the team has always been so helpful with any questions or concerns. **What problems is Roster solving and how is that benefiting you?** It creates an easy platform for us to manage our ambassadors and get the content that we need at a low cost. It is easy and practically manages itself at this point which we love! **Official Response from Stacy Wells:** > You've made our day, Ellie. Our customer success team loved your kind feedback. As you know, many brands place a high importance on collecting UGC from ambassadors, so it's great to hear that Roster has been helpful to you in this regard. We're constantly tweaking the interface to make it more streamlined and user-friendly. In the next few months, we'll release several fantastic upgrades that will make it even easier to oversee your ambassadors. So stay tuned, and thank you again for being part of our team. ### 29. Kinda buggy **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** Love how easy it is to make campaigns. Roster creating specific coupon codes via Shopify is excellent. Actions are also a new feature that is memorable and easy to employ. We increased one of our TikTok videos from 1,000 to 8,000 views thanks to people commenting and liking it via a Roster action. **What do you dislike about Roster?** Roster can be quite a bit buggy at times. For example, tracking people's followers on various platforms isn't accurate sometimes. Another example is when Roster lets out new releases, they don't do a quality check, so they accidentally remove features they've already released. This feature removal happened with our milestones, they just randomly disappeared, and we had to reach out to a Roster rep to get this back. Another time, Roster stopped tracking milestone points, and we had to reach out about that because multiple ambassadors were wondering why they weren't getting rewarded points. Separately, Roster also doesn't allow for YouTube campaigns. We have quite a few YouTubers that are ambassadors for us that want to promote more on that platform. Roster doesn't have an app for users to use anymore, either. There once was a Wooly app, but it's no longer available on the app store. **What problems is Roster solving and how is that benefiting you?** Roster is solving word-of-mouth advertising via influencers. Multiple studies talk about how Millennials use influencers to tell them what brands and products are suitable for them to purchase. Additionally, most people check out a brand online and on social media before purchasing, so having a good reputation from third parties is incredibly important. **Official Response from Stacy Wells:** > Thank you so much for the review. We are pumped to hear that Actions are working out well for you, especially the uptick in video views on TikTok. We're just getting started with Actions and have tons of plans. We also appreciate the feedback where we missed the mark. We are working hard to ensure that all the cool new features we release will be drama free. Also, we you may not be aware that we do have a customer portal that is designed with mobile as the primary interface. Here's a webpage about the Ambassador Portal: https://www.getroster.com/features/portal/. ### 30. Go-to app for ambassador and advocate communities! **Rating:** 4.5/5.0 stars **Reviewed by:** Stephanie J. | Owner & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2022 **What do you like best about Roster?** The functionalities of the application - including campaigns, milestones and the new actions feature. I also really appreciate the responsiveness of our contact, who takes the time to answer any questions we have and takes our development feedback to the team to create new features in the system (we've been with Wooly - Roster for 2 years now and have seen beta move into live features). **What do you dislike about Roster?** I can't think of anything I dislike right now! **What problems is Roster solving and how is that benefiting you?** It helps us structure and automate our advocate program which was 100% manual before - this saves us time and helps advocates keep track of their activities, points & referrals which is more motivating for them. **Official Response from Danny Webb:** > Stephanie, Thanks for taking the time to review us on G2. With a growing brand like yours, we know time is tough to find. We love to hear your thoughts about the new actions feature, we agree, its awesome! Also thanks for the shout out for our incredible CSM's. They try so hard to be helpful and create delightful experiences working with our brands. ### 31. Decent Software, but amazing support **Rating:** 4.0/5.0 stars **Reviewed by:** Greg R. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** Roster provides a convenient platform for us to track the referrals and commissions we pay to partners. The platform has been largely seamless. Beyond that, their customer service has been absolutely on point. **What do you dislike about Roster?** Roster lacks the customization options that would be most useful for what we do. It can be difficult to get the kind of visibility we need for our projects and partners. **What problems is Roster solving and how is that benefiting you?** Roster helps to track the commissions earned by the partners for our brand. That helps us pay our partners, manage our sales attribution, and guide us toward where we need to improve. We would suffer immensely without the visualization of metrics we get from Roster. **Official Response from Danny Webb:** > Greg, Thanks for the shout-out to our incredible support team. They try very very hard to answer questions quickly, and make it a delightful experience. We love them and are grateful you do too! Also, thanks for the product feedback. We take it seriously, and know that your feedback is what drives the creation of game-changing products. Our team will be in-touch to learn more. ### 32. Roster / Wooly - Save your money **Rating:** 0.0/5.0 stars **Reviewed by:** caleb h. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Roster?** The false promise is the best part. The hope that this product would work was my favorite time using it. **What do you dislike about Roster?** The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise that the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount. It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed? **What problems is Roster solving and how is that benefiting you?** This tool is not solving anything or benefiting me in any way. ### 33. Really the tool we needed…. **Rating:** 5.0/5.0 stars **Reviewed by:** Oliver R. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** Roster makes it simple easy and effective to manage our ambassador program without really having to do much other than enter some stuff a couple times a month and dedicate one staff member to monitoring things. **What do you dislike about Roster?** I dislike how many times we are not reached out via member of staff to check on our account and see that everything is working **What problems is Roster solving and how is that benefiting you?** We add high paying high tier high value ambassador then we must find a way to track their return on our invest **Official Response from Danny Webb:** > Oliver - Thank you for the great review! We are trying very hard to make "automated ambassador engagement" a reality. We appreciate the comments. Also, we appreciate the feedback on your experience with our CSM team. We apologize this has been your experience! We own up to it, but are working very hard to grow the team enabling them to be more proactive with our customers. I'm sure you've even seen a few differences in the last month or so! ### 34. Great support, great product. **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor J. | Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** I've been super impressed with the customer support and on-boarding. The platform is robust and the insights are great. We've had a "love group" and affiliates for our product for years, but have never engaged them. Roster was perfect for re-engaging a stagnant list of followers and engaging them in brand-supporting initiatives in a simple way. **What do you dislike about Roster?** I would like to see some more features that support the affiliate side and not just ambassadors... i.e. commission tracking and unique code creation + analytics. **What problems is Roster solving and how is that benefiting you?** We've had a "love group" and affiliates for our product for years, but have never engaged them. Roster was perfect for re-engaging a stagnant list of followers and engaging them in brand-supporting initiatives in a simple way. **Official Response from Danny Webb:** > Taylor! We really appreciate the kind words here. No marketing medium can really compete with a "love group" who is engaged in helping you build your brand. We're glad we can be part of it! Also, We DO have some powerful commission tracking and unique code creation tools. Our team will be following up to make sure you are taking advantage of those features. ### 35. Roster is so helpful for my brand! **Rating:** 5.0/5.0 stars **Reviewed by:** Stormie A. | Social media and Influencer marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** The simplicity and organization of the program. I also love the campaigns and how effective they are at generating content **What do you dislike about Roster?** I feel like I don't have enough time to learn and use all of the features, I also wish it had an option to be able to reset passwords and emails for users on our end, and a way for us to adjust commission amounts. **What problems is Roster solving and how is that benefiting you?** UGC content creation (great for our social media feed), a place to store addresses, preferences and W9's for influencers, a place to communicate and create a community. **Official Response from Stacy Wells:** > Hello there, Stormie! We are delighted to see that you are finding value in Roster and are getting a wealth of user content from your community. It sounds like you're rocking it. As far as the ability to reset passwords and emails, we have the answer for you. Roster just released magic links that bypass the need for usernames and passwords. The new process is very easy! ### 36. Worked OK **Rating:** 3.0/5.0 stars **Reviewed by:** Chris B. | President, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Roster?** supports a lot of different social media networks **What do you dislike about Roster?** It was difficult to cancel the account when it was time for us to move on. **What problems is Roster solving and how is that benefiting you?** the service is designed to let you use customers as a way to do guerilla marketing ### 37. The best software we could find for running our ambassador program **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** My favorite part about Roster is the ability to incentivize our ambassadors through gamification. **What do you dislike about Roster?** A lot of this probably falls on us as company owners, but we don't have the best participation rates in our ambassador program. Because Roster isn't app-based we can't send push notifications and I think those would help engagement a lot **What problems is Roster solving and how is that benefiting you?** Roster helps us easily reward our ambassadors with automated prizes and makes the whole program easy (and possible) to scale. We tried manually tracking points and rewards and Roster removes that headache **Official Response from Danny Webb:** > Thank you for kind words and comments! We agree that having multiples ways to incentive (like gamification) makes a big difference! Recently we released Actions, which allows you to boost participation rates. We are adding even more actions to help amplify engagement with ambassadors and influencers. This should help a lot. Stay tuned for even more ways soon! ### 38. Love Roster's service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Roster?** Their team is so responsive and helpful, Always quick to answer questions. My weekly meetings with Libby are always insightful, and she is continually coming up with new ways to improve engagement. **What do you dislike about Roster?** I was hoping to see better engagement with our ambassadors than what I'm seeing. **What problems is Roster solving and how is that benefiting you?** We are working on growing our ambassador program and encouraging ambassadors to do better at completing campaigns. Working with Libby and David to find better ways to accomplish this. **Official Response from Danny Webb:** > And we love you! Thanks for the great review. We are especially appreciative of your shout out to Libby. She is an all-star member of our team and deserves so much recognition. Regarding engagement - have you launched our new "actions" feature? Give a try, I think you'll be impressed. ### 39. Allowed us to better activate word of mouth **Rating:** 5.0/5.0 stars **Reviewed by:** Maddie B. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** Roster makes it easy to compile and activate brand advocates. It has been essential in helping us compile UGC and increase word of mouth. **What do you dislike about Roster?** The analytics/reporting dashboard is a little confusing and clunky sometimes. More data would be great. **What problems is Roster solving and how is that benefiting you?** We have many success stories of women using our product but hadn't been able to use them to our benefit. Roster has allowed us to do so. **Official Response from Danny Webb:** > Maddie - We love the feedback. Thank you! We have been happy to see all the great success stories you are able to capture and the UGC your ambassadors have created. Also - we appreciate the feedback on the dashboard. More improvements to come! ### 40. It's an easy option for the price so I'd recommend to beginners but not large brands. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** Easy to use! It's easy for affiliates to onboard with the program and to understand the details of the campaign. **What do you dislike about Roster?** It's not very customizable. I don't think it would work well for a large influencer / affiliate program. **What problems is Roster solving and how is that benefiting you?** Easy to organize our small affiliate time and send out straightforward campaigns. **Official Response from Danny Webb:** > Thank you for the review. We take the feedback, good and bad, very seriously. We are also adding many features to support our biggest brands with the largest programs in new an innovative ways. Our goal is that all brands grow to a point where they will need the "big" brand features :) ### 41. Clean tracking, easy dashboard **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Roster?** Tracking both the URL as well as coupon code usage sets Roster apart. **What do you dislike about Roster?** They are currently working on cleaning this up and turning it into a clean button, but the Magic Link is a bit ugly as of right now. **What problems is Roster solving and how is that benefiting you?** Easy affiliate and ambassador tracking, management, communication and campaigns. **Official Response from Stacy Wells:** > Thank you for sharing your experience using our platform. Word-of-mouth has been a black hole in the past, so I'm pleased that Roster enables you to track those intangible interactions. It sounds like you are in the beta group for testing magic links, and yes we are working to make magic links great. Your input is very helpful and was shared with our developers and UX team. We appreciate your help! ### 42. Great Platform for Influencer Marketing and building brand ambassadors **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler H. | VP of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Roster?** Wooly has been so great to help us manage our brand ambassadors with their simple-to-use campaigns and reporting. Our ambassadors have been very happy with Wooly and it was so easy to set up and manage each day. **What do you dislike about Roster?** Wooly doesn't really support subscription purchases yet but we have been told they are working on that. For now, this is a manual process for us but we are excited for the update when subscription products are supported. **Recommendations to others considering Roster:** Wooly is a great platform to build and manage your ambassador channel. It brings a lot of features from different tools into one place. Its also very nice that integrates directly with Shopify. **What problems is Roster solving and how is that benefiting you?** With Wooly we are able to recruit using social listening tools and also get a very easy snapshot of what our ambassadors are doing. This has saved us so much time by eliminating the back and forth of manually going through social media and keeping track of a spreadsheet. ### 43. overall positive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** analytics and reporting allow for great tracking against performance **What do you dislike about Roster?** front end and user access is a bit challenging and has mixed reviews **What problems is Roster solving and how is that benefiting you?** ambassador access and ease of sharing campaigns **Official Response from Stacy Wells:** > We appreciate your feedback and the value that Roster provides in tracking the performance of your campaigns and ambassadors. We know that using login names and passwords has been a nuisance for some. The good news is that magic links are already rolling out, simplifying access to the software and the ambassador portal. If you're not using magic links, please connect with us at support@getroster.com. ### 44. Easy to navigate platform with tons of features! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Roster?** I Love the new actions feature. It's a great idea to give your influencers actions they can complete to earn points outside of the normal campaigns. **What do you dislike about Roster?** So far there are no big dislikes that we have. Everything has been working great! **What problems is Roster solving and how is that benefiting you?** Roster makes it easy to organize our influencer program. **Official Response from Danny Webb:** > Thank you for the glowing review! Actions are a game changer, glad you love it! More coming! ### 45. Best platform to manage brand ambassadors **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2022 **What do you like best about Roster?** Keeping everything organized, the automatic emails and customizing the look/feel. **What do you dislike about Roster?** The reporing on Instagram Stories needs some work. **What problems is Roster solving and how is that benefiting you?** Managing brand ambassadors. **Official Response from Danny Webb:** > We're honored! Thanks for the review. We are glad some of the automation features make life easier. We also know that our Instagram Stories reporting could use some more features, so we'll be in touch with more customers to gain more perspective. Thanks again! ### 46. Great product! Very helpful to growing your ambassador program! **Rating:** 4.5/5.0 stars **Reviewed by:** Kelly S. | c, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2020 **What do you like best about Roster?** For the price you get a lot of features to grow, organize and streamline your ambassador program. I like the idea of the campaigns to engage and help your ambassadors participate at their own pace. I also like seeing everything organized on the wooly site, the ambassadors, campaigns, etc. The team was also super helpful, especially at the beginning setting everything up and getting used to starting and answering questions. **What do you dislike about Roster?** It took a minute to get used to the site and starting everything, lots of details, but now it's easy. It would also be a great addition to have an option where ambassadors can earn cash or credit from their shareable discount codes. So they could log into an app and see how much money they've earned or store credit from their friends and family. Not a complaint, just a suggestion for the future. **Recommendations to others considering Roster:** Set up a call and have someone walk you through the platform and all the features, so you can see if it is something that will work for your company. **What problems is Roster solving and how is that benefiting you?** It has helped us grow an ambassador which is such a great tool to grow your brand community. Lots of value in having your own customers and influencers share their love of your brand with their friends. It organizes your program at a great price point compared to others. ### 47. Simple Tool + Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Katie G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Roster?** I've loved working with the Wooly platform because it's SIMPLE. The tools are easy to use, campaign are setup so you can easily duplicate them and my experience with their customer support team has been phenomenal. **What do you dislike about Roster?** I would appreciate more automation when it comes to campaigns. The onboarding process for new ambassadors is a bit disconnected. For example, it would be convenient if newly accepted ambassadors were automatically invited to a welcome campaign, versus having to set that up and manually invite them. Expect some leg work, but great results. **What problems is Roster solving and how is that benefiting you?** Before using Wooly, we already had a very loyal following and several tagged posts everyday. The problem was, we didn't have an effective way to track and gather these posts OR direct their photography. This tool has allowed us to not only track their posts, but also reward them for spreading awareness around the campaigns, launches, holidays etc that we would like. In addition, we love having a designated space to see all reporting and content produced. ### 48. Excellent Potential, Still with Tweaks to Optimize **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor W. | VP of Marketing & E-Commerce, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Roster?** Woolly is a fantastic platform to facilitate leveraging a strong fan-base of loyal users. There are very helpful tools to create campaigns, monitor posts, and email your ambassadors. If you want to create an ambassador program based on your users, this is an excellent tool to use. **What do you dislike about Roster?** Setting up your account and campaigns is time consuming, tedious, not always intuitive, and not as automated as it should be. For instance, newly accepted ambassadors should be automatically invited to join the "Welcome Campaign" - but that is not yet a feature. There is also not a robust onboarding guide for new brands to leverage and follow best practices. As such, it is a time consuming tool to use. **What problems is Roster solving and how is that benefiting you?** We have loyal users but no easy way to help them spread their love for our products. The Wooly tool gives us a method for tracking and rewarding that word-of-mouth love that they are spreading. We have seen a number of our users join our ambassador program and begin posting on social media about how they love our products. ### 49. Excellent Platform for Ambassador Management **Rating:** 4.5/5.0 stars **Reviewed by:** Chris R. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2021 **What do you like best about Roster?** Intuitive, great customer service, simple. **What do you dislike about Roster?** Not as robust as the Brandambassador platform. It lacks some brand to ambassador reward options that other platforms like this have. **What problems is Roster solving and how is that benefiting you?** We had an issue with our ambassador management, and Wooly solves that issue. We can easily track whether an ambassador or influencer has engaged with our program without having a team of people tracking them. ### 50. Easy to use! Very helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Angela A. | Redactor y Articulista, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2021 **What do you like best about Roster?** The best think is how the easy is to use it. They sent me an email with the support and help contacts as well, with all details in. I didn’t need any support since it’s very clear and easy **What do you dislike about Roster?** Nothing! The platform is really clear and easy to use **What problems is Roster solving and how is that benefiting you?** First the access from the brand ambassadors. About benefits as brand you don’t need to spend a lot of time with the campaigns since Wooly makes easy way for you. - [View Roster pricing details and edition comparison](https://www.g2.com/products/roster/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-27+05%3A00%3A52+-0500&secure%5Bsession_id%5D=380270e1-066c-4f15-9856-1531e7f84c41&secure%5Btoken%5D=6d88b448b341032596a6bbf32dba98e74a756565732feaf1046efb267011726e&format=llm_user) ## Roster Integrations - [Shopify](https://www.g2.com/products/shopify/reviews) ## Roster Features **Link Options** - Custom Links - Referral Link Generator - Smart Link **Influencer Marketing** - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Compensation - E-Commerce Integration **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Affiliate Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Tracking Options** - Email Updates - Affiliate Tracking - Cookieless Tracking **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Affiliate Management** - Commissions and Payouts - Customization **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Integration - Content Distribution ## Top Roster Alternatives - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,183 reviews) - [Afluencer](https://www.g2.com/products/afluencer/reviews) - 4.6/5.0 (732 reviews)