What do you like best about Prefinery?
My team and I have searched long and hard for a tool to create pre-launch referral campaigns with in-depth user info management and viral sharing features. Prefinery is the best among all we’ve tried, and trust me, we’ve tried everything, including Kickofflabs, Viral Loops, Leadpages etc.
What we love about Prefinery:
- A wholly white-labelled experience, complete customisation of all the copy, from the forms, waitlist pages to emails. We integrate Prefinery with our WordPress site. As a wholly white labelling solution, it looks as if we developed such sophisticated waitlist management and viral sharing tool ourselves.
- Behavior-triggered emails communication where we can configure any forms of communications, from messages, opt-ins, and reward emails.
- Multiple forms of reward configuration, from single-sided rewards, double-sided rewards, to milestone rewards.
- Very granular user tracking, e.g. we can track > 55 different metrics about the users: Data points such as which browser, which operating system they use, their location, or languages. We can even create and track custom metrics on Prefinery.
- In-depth analytics about campaign performance.
- Finally, a whole heaps of integration! They integrate with Zapier and have webhooks, API options, and even third-party analytics such as Google Analytics, FacebookPixel, Kissmetrics and more. Review collected by and hosted on G2.com.
What do you dislike about Prefinery?
So far, we haven’t identified any fatal flaws. The app can certainly be designed better for admin UI/UX. However, the outdated design is not a deal-breaker for us because we can customise the CSS of all of the customer-facing UI/UX ourselves to align these designs with our brand (such as customising the form, the emails and waitlist pages to look more modern). Perhaps we can suggest that they can provide more integration on the rewards side (instead of focusing on analytics integration). This is because the Zapier integration can be somewhat limited; so if Prefinery has native reward integration with certain popular apps such as Woocommerce, Prefinery can recognise a successful conversion event and automatically generating coupons, than us having to rely on the admins to approve the rewards manually. In addition, I think their new user's onboarding UX could be improved; to have more intuitive tutorials / guided tours on how to use all the features of the Prefinery platform. Review collected by and hosted on G2.com.