Best AI Agents For Business Operations for Small Business - Page 2

How Many AI Agents For Business Operations Products Does G2 Track?

Total Products under this Category: 2,541

Category Stats (Nov 2026)

  • Average Rating: 4.62/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: CETRAI (+5.56%) - Among all products in this category, CETRAI recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank AI Agents For Business Operations Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 204,600+ Authentic Reviews
  • 2,541+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for AI Agents For Business Operations

G2 Grid® for AI Agents For Business Operations plotting products by satisfaction and market presence

Highlighted products: ClickUp, Notion, Salesforce Agentforce, monday AI Work Platform, Microsoft Copilot, Asana, Synthflow, and SOCi.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ai-agents-for-business-operations/grids.json?focus%5B%5D=clickup&focus%5B%5D=notion&focus%5B%5D=salesforce-agentforce&focus%5B%5D=monday-com&focus%5B%5D=microsoft-copilot-2026-08-27&focus%5B%5D=asana&focus%5B%5D=synthflow&focus%5B%5D=soci&segment=small-business)

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 15,405

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How Do G2 Users Rate HubSpot Marketing Hub?

  • Personalization: 9.0/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 8.0/10 (Category avg: 9.0/10)
  • Route To Human: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 51% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and use the platform with ease.
  • Users value the broad range of marketing tools in one platform, helping them manage connected work without switching between systems.
  • Users value clear reporting and campaign insights that help them track results and see what's working.
  • Users value powerful marketing automation for streamlining campaigns, workflows, and repetitive tasks across outreach, data, and follow-ups.
  • Users find setup and implementation straightforward, helping them get started quickly with little onboarding.
Cons
  • Users find the platform complex and say its advanced features and workflows take time to learn and use effectively.
  • Users find the pricing expensive, especially for smaller businesses and teams with limited budgets.
  • Users find useful features, including automation, reporting, and customization, locked behind higher-priced tiers or add-ons.
  • Users say navigation can be confusing, and tools and settings can be hard to find.
  • Users find customization limited across tools, layouts, fields, and workflows, with advanced changes often requiring coding or workarounds.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

ServiceNow AI Agents

ServiceNow AI Agents act autonomously to get work done across IT, HR, customer service, app development, and every corner of your business. They proactively solve problems, drive exponential productivity, and handle everything from routine tasks to complex, multi-step processes. Built on a unified, open platform that combines AI, data, workflows, and security, ServiceNow AI Agents have real-time access to enterprise data from 350+ systems. Grounded in your business context, rules, and knowledge, they don't just recommend next steps. They execute work across any system in your enterprise, governed by your policies at every step. Choose from out-of-the-box AI agents or build custom ones with AI Agent Studio using natural language. Set guardrails, automate workflows, and deploy AI with governance and security built in from day one. Users can talk, chat, or use voice with ServiceNow Otto, their AI assistant for work, to make requests and get work done. ServiceNow Otto then routes the request to the right AI agent or specialist, and hands back the result. AI specialists are AI agents that execute entire job functions end to end, like an IT specialist or HR generalist. For over 20 years, ServiceNow has powered work for the world's leading companies. 90% of the Fortune 500 trust ServiceNow, powering 100 billion workflows annually and over 100,000 AI use cases. Put AI to work for your people with ServiceNow.

Average Rating: 4.3/5.0

Total Reviews: 483

How Do G2 Users Rate ServiceNow AI Agents?

  • Personalization: 8.5/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 8.2/10 (Category avg: 9.0/10)
  • Route To Human: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.1/10 (Category avg: 9.2/10)

Who Is the Company Behind ServiceNow AI Agents?

  • Seller: ServiceNow
  • Company Website:
  • Year Founded: 2004
  • HQ Location: Santa Clara, CA
  • LinkedIn® Page: www.linkedin.com
    35,078 employees on LinkedIn®
  • Ownership: NYSE:NOW

Who Uses This Product?

  • Who Uses This: Software Engineer
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 35% Large, 18% Medium

What Do G2 Reviewers Say About ServiceNow AI Agents?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the efficiency of ServiceNow AI Agents, as they streamline tasks and enhance support responsiveness.
  • Users praise the ease of use of ServiceNow AI Agents, simplifying tasks and enhancing operational efficiency.
  • Users value the automation of routine tasks by ServiceNow AI Agents, enhancing efficiency and improving user experience.
  • Users value the easy integrations of ServiceNow AI Agents, enhancing efficiency while seamlessly fitting into existing workflows.
  • Users value the effective automation of ServiceNow AI Agents, appreciating the reduction of manual effort and improved efficiency.
Cons
  • Users find that inaccuracy in ServiceNow AI Agents can stem from poor data quality and complex setup requirements.
  • Users struggle with the poor understanding of ServiceNow AI Agents, leading to inaccurate responses and frequent confusion.
  • Users find the complex configuration of ServiceNow AI Agents challenging, requiring extensive knowledge and time to optimize.
  • Users experience limited adaptability with ServiceNow AI Agents, struggling with nuanced questions and requiring meticulous setup for accuracy.
  • Users note a steep learning curve for ServiceNow AI Agents, making initial setup and navigation time-consuming and complex.

What Are Recent G2 Reviews of ServiceNow AI Agents?

Sierra

Sierra is the conversational AI platform for businesses. We enable every company to elevate their customer experience with AI.

Average Rating: 4.5/5.0

Total Reviews: 125

How Do G2 Users Rate Sierra?

  • Personalization: 9.5/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 9.2/10 (Category avg: 9.0/10)
  • Route To Human: 8.7/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind Sierra?

  • Seller: Sierra
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    1,043 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Retail
  • Company Size: 52% Small, 35% Medium

What Do G2 Reviewers Say About Sierra?

AI-generated summary from verified user reviews

Pros
  • Users find Sierra very user-friendly and efficient, greatly enhancing productivity with seamless integration and time-saving features.
  • Users appreciate Sierra for its efficiency improvement, enhancing task performance and streamlining workflow with seamless integrations.
  • Users highlight Sierra's exceptional efficiency, noting its seamless setup and integration that enhances their workflow significantly.
  • Users value the easy integrations of Sierra, significantly enhancing operational workflows and platform efficiency.
  • Users highlight Sierra's seamless integration capabilities, enhancing collaboration across teams and improving overall efficiency.
Cons
  • Users find Sierra too expensive, complicating assessment of long-term costs and scalability at enterprise level.
  • Users report a complex setup process with Sierra, along with more bugs than its competitors.
  • Users find the complex configuration of Sierra frustrating, often facing more bugs than with competing products.
  • Users find the setup process overly complex with more bugs compared to other products, leading to frustration.
  • Users find cost limitations due to unclear pricing and uncertain scalability, hindering proper evaluation for long-term use.

What Are Recent G2 Reviews of Sierra?

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Fin

Fin is an AI Agent that helps CX teams deliver instant, accurate, & personalized experiences on any channel, in over 45 languages, 24/7. It is the highest-performing customer agent on the market, resolving 76% of queries on average across 12K+ customers, including highly complex, multi-step cases like refunds, account changes, or subscription issues. Fin connects into business systems, pulls customer data, and takes action in those systems – automatically resolving queries without needing a human. If Fin can’t answer the question or it has explicit guidance not to, it hands off to a human in whatever help desk they’re working in. It runs on all the channels you engage with customers on: voice, email, chat, WhatsApp, SMS, social, Slack, Discord, and more. It delivers the same personalized, context-rich experience regardless of where the conversation is happening. Works across the entire customer journey. Fin is a single Agent that understands the entire customer context and history, can build a relationship with customers over time, and can transition from one use case to another – from service to sales to ecommerce – without the customer even realizing the change. The Fin family of agent roles include: - Fin for Service resolves customers queries and automates support processes end-to-end. - Fin for Sales answers product discovery questions, qualifies inbound leads, and books appointments for your sales team or guides those leads to a self-service flow. - Fin for Ecommerce answers questions as customers shop, recommends exactly the right product, and guides them through checkout. What makes Fin different: - Industry-leading performance: Fin resolves 76% of cases on average across 12,000+ customers, with many customers seeing resolution rates of over 90%. This is because Fin is powered by Apex, our proprietary models that are purpose-built for CX. Fin Apex 1.0 outperforms generic frontier models, with a 2.8% higher resolution rate and 65% fewer hallucinations on average when compared to frontier models. - Easy-to-launch and optimize: Fin is fast to set up and easy for anyone on your team to configure without the need for technical resources. Teams go live in days, see value quickly, and are able to continuously and easily improve Fin themselves. - One platform across AI & human agents: Fin is natively integrated with Intercom, but also integrates seamlessly with almost any helpdesk. This means you can manage your human team and Fin in one place, without ever having to migrate off your system of record or change your workflows. - An agent for customer operations: Operator is an internal agent that helps CX leaders spot problems, find opportunities to improve, and act on them. You can optimize Fin agentically and without the manual lift. - Full trust and control: Fin is the only AI Agent that gives you complete control over how it performs. You can configure tone, behavior, and knowledge without any technical resources. And it has a full observability and testing suite, so you can deploy changes with confidence and trust what is going live to customers. - One agent for the whole lifecycle: Fin is a single Customer Agent, working across the entire customer lifecycle to help sell, onboard, and deliver excellent service. All on the same shared context, history, and guidance. - The most experienced partner: Fin combines 15+ years experience in CX with a 60+ person cutting-edge AI team. We partner with customers for the long-term and have developed the Blueprint for success based on our own experience using Fin.

Average Rating: 4.5/5.0

Total Reviews: 3,801

How Do G2 Users Rate Fin?

  • Personalization: 9.0/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 9.0/10 (Category avg: 9.0/10)
  • Route To Human: 8.9/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind Fin?

  • Seller: Fin
  • Company Website:
  • Year Founded: 2011
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,238 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CEO
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Small, 37% Medium

What Do G2 Reviewers Say About Fin?

AI-generated summary from verified user reviews

Pros
  • Users find setup and deployment straightforward, helping teams get Fin running quickly with little technical effort.
  • Users say it saves agents time and streamlines support work, helping them focus on more complex issues.
  • Users find Fin intuitive to navigate and straightforward to manage, helping them handle everyday tasks with little effort.
  • Users value accurate, relevant answers and broad question coverage, helping customers get dependable information quickly.
  • Users value quick customer answers that reduce wait times and provide immediate help with common questions.
Cons
  • Users say answers can be inaccurate, outdated, or confidently fabricated, especially for niche or advanced questions.
  • Users say it misinterprets complex questions, misses context, and fails to ask useful clarifying questions.
  • Users find pricing steep and costs difficult to predict, especially as usage or ticket volumes grow.
  • Users find navigation and workflows confusing, with scattered features, occasional interface disruptions, and a learning curve for advanced functions.
  • Users find the initial setup and configuration complex, time-consuming, and often requiring technical expertise and trial and error.

What Are Recent G2 Reviews of Fin?

What Are G2 Users Discussing About Fin?

Joule

Joule is an AI copilot that’s grounded in an organization's business data and infused with AI agents. It proactively assists employees in every cloud application they use while automating complex processes. Joule is designed to free teams from busy work and helps them work more efficiently with simple, natural language requests. Employees receive a continuous AI experience that connects data and workflows across SAP and third-party systems. Joule aims to enable faster, data-driven decisions with immediate, context-rich insights and automates multi-step workflows with a system of collaborative AI agents.

Average Rating: 4.1/5.0

Total Reviews: 128

How Do G2 Users Rate Joule?

  • Personalization: 7.4/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 8.3/10 (Category avg: 9.0/10)
  • Route To Human: 8.1/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind Joule?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Top Industries: Consulting, Information Technology and Services
  • Company Size: 31% Medium, 29% Small

What Do G2 Reviewers Say About Joule?

AI-generated summary from verified user reviews

Pros
  • Users find Joule's ease of use remarkable, benefiting from intuitive AI assistance and quick setup for enhanced efficiency.
  • Users value Joule's efficiency, enabling faster work with AI-driven insights and streamlined processes for improved productivity.
  • Users appreciate Joule's AI-driven contextual assistance, which significantly enhances productivity and streamlines workflows for better efficiency.
  • Users value the time-saving automation features of Joule, enhancing workflow efficiency and productivity seamlessly.
  • Users value Joule's automation capabilities, which enhance productivity by streamlining workflows and generating actionable insights effortlessly.
Cons
  • Users note several AI limitations in Joule, including inaccuracies and poor contextual understanding in responses.
  • Users find Joule has usage limitations due to incomplete mobile functionality and occasional generic responses, affecting usability.
  • Users experience inaccuracy in responses from Joule due to incomplete or poorly labeled data, impacting overall effectiveness.
  • Users find that Joule's context understanding lacks accuracy and can lead to generic or incomplete responses.
  • Users express frustration with integration issues, citing limited support for non-SAP applications and manual workflow steps.

What Are Recent G2 Reviews of Joule?

HubSpot Sales Hub

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system. Key Capabilities Sales Engagement Tools: Sales Hub provides email tracking, meeting scheduling, document sharing, and communication templates that streamline prospect interactions and eliminate administrative friction in the sales process. AI-Powered Productivity: The platform includes AI features that automate repetitive tasks, suggest next actions based on deal context, and surface relevant customer insights, helping representatives focus on selling rather than administrative work. Unified Customer View: Because all customer data, communication history, and deal information exists within the Smart CRM, sales representatives see complete context without toggling between systems. This includes visibility into marketing interactions, service tickets, and prior sales conversations. Workflow Automation: Sales Hub automates routine sales processes, ensuring consistent execution without manual coordination. Sales Hub vs. Alternatives: Unlike legacy CRM systems functioning primarily as databases requiring extensive customization, Sales Hub includes engagement tools, automation, and AI capabilities as native features rather than add-ons requiring integration. This eliminates the complexity of purchasing separate tools for email tracking, meeting scheduling, document management, and sales analytics. Sales Hub's intuitive interface reduces training time for new team members compared to traditional sales platforms requiring extensive technical knowledge. Teams benefit from fast onboarding, seamless alignment through shared data visibility, and flexible scaling. Who Should Use Sales Hub Sales Hub serves growing sales teams needing to increase productivity without adding headcount, sales representatives requiring complete customer context during buyer conversations, and sales leaders seeking pipeline visibility through unified reporting. The platform scales from small sales teams to enterprise organizations. Outcome Sales Hub helps teams sell smarter, not harder, enabling reps to get richer context and better insights at every step of the buyer journey.

Average Rating: 4.4/5.0

Total Reviews: 13,776

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View this exclusive G2 deal

How Do G2 Users Rate HubSpot Sales Hub?

  • Personalization: 8.3/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 7.7/10 (Category avg: 9.0/10)
  • Route To Human: 8.5/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)

Who Is the Company Behind HubSpot Sales Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 60% Small, 35% Medium

What Do G2 Reviewers Say About HubSpot Sales Hub?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them learn and manage daily sales work with ease.
  • Users value the time savings and reduced manual work, freeing them to focus on customer relationships and closing deals.
  • Users value the seamless integrations with HubSpot and other business tools, which help connect their workflows and keep information synchronized.
  • Users find setup straightforward and easy, helping teams get started quickly.
  • Users like the structure and organization that help teams manage sales workflows consistently and keep the process clear and connected.
Cons
  • Users find the pricing high, with costs rising as teams add users or advanced features.
  • Users find advanced features like automation, reporting, and customization restricted to higher-priced plans, with upgrades sometimes feeling costly.
  • Users find reporting limited and rigid, custom reports difficult to build, and some metrics or results inconsistent.
  • Users find the interface cluttered and unintuitive, making features and information difficult to locate and navigation confusing.
  • Users find customization restrictive and often complex, especially when tailoring records, properties, and views to specific business needs.

What Are Recent G2 Reviews of HubSpot Sales Hub?

What Are G2 Users Discussing About HubSpot Sales Hub?

HubSpot Service Hub

Service Hub delivers AI-powered customer service at scale by unifying customer insights, providing omnichannel support tools, and enabling efficient self-service options within a single platform. Core Value Proposition: Service Hub addresses three critical customer service challenges: scaling support teams without proportional headcount increases, maintaining service quality across multiple communication channels, and leveraging customer data to drive retention and growth. The platform connects customer service data with information from sales and marketing, providing support representatives with complete customer context. Key Capabilities: Omnichannel Help Desk: Service Hub consolidates support requests from multiple communication channels into a single interface. Teams manage all customer communications without switching between tools, ensuring consistent response quality across channels. AI-Powered Efficiency: The platform includes AI features that automate ticket routing, suggest relevant knowledge base articles, and identify patterns in customer issues to improve resolution speed and support team productivity. Self-Service Tools: Service Hub provides knowledge base creation, chatbot functionality, and customer portal capabilities enabling customers to find answers independently. This reduces ticket volume and support team workload while improving customer satisfaction. Data-Driven Retention: The platform offers customer health scoring, efficiency reporting, and trend analysis that help service leaders identify at-risk accounts, optimize team performance, and connect support activities to business growth metrics. Service Hub vs. Alternatives: Unlike standalone ticketing systems operating in isolation, Service Hub shares customer data with sales and marketing platforms, enabling support teams to see complete customer journey context. Representatives can access purchase history, marketing interactions, and sales conversations without needing to request information from other departments. Service Hub eliminates the need to purchase and integrate separate tools for live chat, knowledge base management, customer feedback collection, and service analytics by providing these capabilities within the unified HubSpot platform. Who Should Use Service Hub: Service Hub serves customer experience leaders seeking to scale support efficiently, support teams needing complete customer context for quality service delivery, and organizations wanting to connect service metrics to retention and growth outcomes. The platform enables CX leaders to focus on efficient reps empowered by AI. Outcome: Service Hub helps teams deliver delightful support at scale with unified customer insights, create efficient reps empowered by AI, and scale their company, not complexity.

Average Rating: 4.4/5.0

Total Reviews: 2,920

G2 Deal: Get the HubSpot Growth CRM Suite - 20% off HubSpot plans for the first year, then 10% off in perpetuity

20% off HubSpot plans for the first year, then 10% off in perpetuity

View this exclusive G2 deal

How Do G2 Users Rate HubSpot Service Hub?

  • Personalization: 9.1/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 9.0/10 (Category avg: 9.0/10)
  • Route To Human: 8.6/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.2/10)

Who Is the Company Behind HubSpot Service Hub?

  • Seller: HubSpot
  • Company Website:
  • Year Founded: 2006
  • HQ Location: Cambridge, Massachusetts, United States
  • LinkedIn® Page: www.linkedin.com
    17,628 employees on LinkedIn®
  • Ownership: NYSE:HUBS

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Customer Success Specialist
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 59% Small, 37% Medium

What Do G2 Reviewers Say About HubSpot Service Hub?

AI-generated summary from verified user reviews

Pros
  • Users commend the ease of use of HubSpot Service Hub, streamlining communication and enhancing decision-making effortlessly.
  • Users love the seamless integration of features in HubSpot Service Hub, enhancing communication and accessibility of insights.
  • Users highly value the responsive customer support of HubSpot Service Hub, ensuring quick assistance for any inquiries.
  • Users appreciate the efficiency of HubSpot Service Hub, streamlining tasks and enhancing productivity effectively.
  • Users appreciate the convenient ticketing system of HubSpot Service Hub, efficiently managing all customer interactions in one place.
Cons
  • Users find missing features in HubSpot Service Hub, especially in customization and advanced functionalities requiring higher plans.
  • Users find limited customization in contacts and reporting features, hindering their ability to effectively manage multiple properties.
  • Users feel the limited features of HubSpot Service Hub hinder customization and efficiency in their workflows.
  • Users report a lack of features in HubSpot Service Hub, hindering usability and cross-team collaboration.
  • Users face limited email processing options and struggle with ticket management inefficiencies in HubSpot Service Hub.

What Are Recent G2 Reviews of HubSpot Service Hub?

What Are G2 Users Discussing About HubSpot Service Hub?

Devin AI

From migrating millions of files to fixing thousands of lint errors, Devin can clear your backlog, modernize your codebase, and help you build more.

Average Rating: 4.3/5.0

Total Reviews: 85

How Do G2 Users Rate Devin AI?

  • Personalization: 9.5/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 9.5/10 (Category avg: 9.0/10)
  • Route To Human: 9.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Devin AI?

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Small, 28% Medium

What Do G2 Reviewers Say About Devin AI?

AI-generated summary from verified user reviews

Cons
  • Users experience complexity issues with Devin AI, particularly due to its overreaching changes and session reliability problems.
  • Users express frustration with feature issues as Devin overreaches in code changes and struggles with session reliability.
  • Users often experience slow performance with Devin AI, especially during extended sessions, leading to frustration and inefficiency.
  • Users report issues with software bugs causing unexpected code changes, leading to frustration and extra review time.

What Are Recent G2 Reviews of Devin AI?

SalesCaptain

SalesCaptain is an all-in-one communication platform with a chat based AI agent builder, designed for modern businesses. It unifies phone calls, texting, webchat, and social media messaging into a single collaborative inbox. With SalesCaptain, you can easily create AI-powered phone and text agents to handle calls, answer queries, route leads, filter spam, and automate tasks — all without any technical expertise. SalesCaptain also includes a suite of built-in business apps for managing reviews, appointments, lead stages, team leaderboards, and more — giving you everything you need to streamline customer engagement and team performance in one platform. Build drag-and-drop automations, connect with 50+ popular platforms like HubSpot, Booker, Clio, and ServiceFusion, or go deeper with API, webhooks, and Zapier support. Whether you're a startup or a multi-location enterprise, SalesCaptain helps you scale communication and customer engagement with ease.

Average Rating: 4.4/5.0

Total Reviews: 310

How Do G2 Users Rate SalesCaptain?

  • Personalization: 7.5/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 6.7/10 (Category avg: 9.0/10)
  • Route To Human: 6.7/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)

Who Is the Company Behind SalesCaptain?

Who Uses This Product?

  • Who Uses This: Operations Manager, Marketing Manager
  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 69% Small, 31% Medium

What Do G2 Reviewers Say About SalesCaptain?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of SalesCaptain for enhancing lead conversion and streamlining team communication.
  • Users value the organized communication in SalesCaptain, enhancing collaboration and improving lead management for the team.
  • Users appreciate the ease of use of SalesCaptain, enhancing coordination and communication across teams effortlessly.
  • Users value the organization and automation provided by SalesCaptain, ensuring seamless communication and lead management.
  • Users appreciate the improved communication from SalesCaptain, facilitating organized messaging and seamless team collaboration.
Cons
  • Users face a steep learning curve with SalesCaptain, requiring significant effort for initial setup and customization.
  • Users find the time-consuming setup of SalesCaptain to be a significant challenge before enjoying its benefits.
  • Users express concerns over limited reporting capabilities, wishing for more flexibility in monitoring performance metrics.
  • Users find the limited customization challenging, requiring significant setup to align with their specific workflows.
  • Users note a modest learning curve, requiring time for setup and adjustments before fully benefiting from SalesCaptain.

What Are Recent G2 Reviews of SalesCaptain?

Rippling

Rippling is the AI workforce management platform that connects HR, IT, and Finance — giving Rippling AI everything it needs to help run your company. Because employee data, permissions, and approvals all live in one place, Rippling AI has a complete view of your business and can take action quickly and safely, across the entire employee lifecycle, from hiring to benefits administration to access management. Automate business tasks, ensure compliance, and streamline approvals with workflows that understand your organization. Enjoy timely payroll, real-time financial visibility, and dynamic spend policies that adjust as your business changes. Simplify IT with device management, software access, and compliance monitoring, all from one dashboard. Because Rippling AI works from a single source of truth instead of disconnected systems, your business can save time, reduce costs, and enhance efficiency — with the trust and safety that comes from unified data and permissions. Experience the power of AI-driven, unified management with Rippling today.

Average Rating: 4.7/5.0

Total Reviews: 13,261

How Do G2 Users Rate Rippling?

  • Personalization: 10.0/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 10.0/10 (Category avg: 9.0/10)
  • Route To Human: 10.0/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.2/10)

Who Is the Company Behind Rippling?

  • Seller: Rippling
  • Company Website:
  • Year Founded: 2016
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    7,798 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Account Executive
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Medium, 28% Small

What Do G2 Reviewers Say About Rippling?

AI-generated summary from verified user reviews

Pros
  • Users find the platform intuitive and easy to use, helping employees and administrators handle day-to-day tasks simply.
  • Users find the initial setup easy and straightforward, helping them get started quickly.
  • Users like the clean, well-organized interface and clear layout, which makes information easy to navigate without feeling overwhelming.
  • Users find navigation intuitive and straightforward, helping them locate features and get to the tasks they need quickly.
  • Users like having workplace tools consolidated in one platform, making it easier to manage work without juggling separate systems.
Cons
  • Users find navigation confusing and unintuitive, with features and settings sometimes buried or requiring extra clicks to locate.
  • Users find the interface unintuitive and confusing, with features sometimes feeling complicated or clunky to use.
  • Users say the platform takes time to learn, especially navigating its many features and advanced settings.
  • Users report slow or inconsistent support responses and difficulty reaching a live agent by phone or chat.
  • Users find setup and implementation time-consuming and challenging, with small errors sometimes causing bigger downstream problems.

What Are Recent G2 Reviews of Rippling?

What Are G2 Users Discussing About Rippling?

Birdeye

Birdeye builds AI coworkers for multi-location brands — trusted by the world's largest enterprise brands, including Aspen Dental, Sun Auto, and Caesars Entertainment. We give you AI coworkers at every location, across marketing, operations, and customer experience, that own the jobs your business needs done: winning AI visibility, booking appointments, and driving consistent CX. AI Coworkers → Own the Jobs Jay (marketing), Myna (operations), and Robin (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. An agent carries out an action, but it doesn't own an outcome. A coworker holds a job. Agents give you capacity; coworkers give you ownership. Your team manages three coworkers instead of thirty agents — and the work gets done at every location, without stretching anyone thinner. Agents → Do the Work Each coworker orchestrates multiple agents that work together to complete a job, and how those agents work is what makes us different. Most software tells you what's happening; ours decides what to do and does it. That runs on BirdAI, our Agent OS: it consolidates every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reasons with your industry, brand, and location context, backed by 13 years of multi-location data infrastructure; and acts — autonomously or with a human in the loop, your call per workflow. So one review, one campaign, one missed call becomes a finished outcome, not a line item in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need — so you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye serves multi-location brands in healthcare, dental, restaurants, financial services, auto, retail, and property management.

Average Rating: 4.7/5.0

Total Reviews: 4,193

How Do G2 Users Rate Birdeye?

  • Personalization: 9.5/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 8.3/10 (Category avg: 9.0/10)
  • Route To Human: 9.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)

Who Is the Company Behind Birdeye?

  • Seller: Birdeye
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Palo Alto, CA
  • LinkedIn® Page: www.linkedin.com
    1,477 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Hospital & Health Care, Real Estate
  • Company Size: 46% Small, 34% Medium

What Do G2 Reviewers Say About Birdeye?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, making everyday tasks simple to learn and use.
  • Users value the responsive, helpful support team for quickly answering questions and assisting with their needs.
  • Users value straightforward messaging tools for quickly connecting with customers and keeping conversations organized.
  • Users like how automation streamlines recurring tasks and reduces manual work, saving time for their teams.
  • Users like how easy review requests help them collect more customer reviews.
Cons
  • Users find navigation unintuitive and clunky, with features and settings sometimes difficult to locate.
  • Users find the pricing high for the value, with costs limiting access for smaller teams and multi-location businesses.
  • Users report limited integrations, difficult setup, and connections that sometimes fail or break.
  • Users report platform glitches, bugs, freezes, and occasional downtime that disrupt use.
  • Users report slow support responses and difficulty reaching someone who can resolve issues.

What Are Recent G2 Reviews of Birdeye?

What Are G2 Users Discussing About Birdeye?

Hootsuite

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Average Rating: 4.3/5.0

Total Reviews: 7,721

How Do G2 Users Rate Hootsuite?

  • Personalization: 10.0/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 10.0/10 (Category avg: 9.0/10)
  • Route To Human: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.2/10)

Who Is the Company Behind Hootsuite?

  • Seller: Hootsuite
  • Company Website:
  • Year Founded: 2008
  • HQ Location: Vancouver, BC
  • LinkedIn® Page: www.linkedin.com
    1,754 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Social Media Manager, Marketing Manager
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 59% Small, 29% Medium

What Do G2 Reviewers Say About Hootsuite?

AI-generated summary from verified user reviews

Pros
  • Users find the interface intuitive and easy to navigate, helping them manage daily work with minimal effort.
  • Users like the easy, flexible scheduling that lets them plan posts ahead and automate publishing, saving time and manual effort.
  • Users like managing multiple social accounts and channels from one centralized dashboard, keeping their work and content together.
  • Users appreciate extensive analytics and clear performance insights that help them track engagement and refine content.
  • Users like how scheduling and managing social media saves time and reduces manual work across platforms.
Cons
  • Users say subscription costs are high, especially for small businesses and when adding accounts or seats.
  • Users say analytics lack depth and useful metrics, offer limited customization, and can be hard to understand or incomplete.
  • Users say social accounts disconnect unexpectedly, disrupting scheduled posts and requiring tedious reconnection.
  • Users find advanced features locked behind higher-priced plans or paid add-ons, limiting access to analytics, collaboration, and other capabilities.
  • Users find tagging people, brands, and accounts difficult, unreliable, or limited, especially across social platforms.

What Are Recent G2 Reviews of Hootsuite?

What Are G2 Users Discussing About Hootsuite?

project44

project44 believes in better supply chains. Movement by project44 is the Decision Intelligence Platform powered by Supply Chain AI that transforms fragmented logistics management into unified intelligence, restoring control and bringing certainty to global supply chain operations. Having built a comprehensive and connected ecosystem, project44 provides visibility into over 1 billion shipments annually for over 1,000 leading brands within manufacturing, automotive, retail, life sciences, food & beverage, CPG, and oil, chemical & gas. project44's commitment to excellence has been recognized across organizations and awards including being named the Leader in the 2025 Gartner Magic Quadrant and as the "Customer's Choice" in Gartner's Voice of the Customer report, an sixteen-time leader on G2's Supply Chain Visibility Grid, Google Cloud Partner of the Year, and SAP Pinnacle Award winner. Learn more at project44.com.

Average Rating: 4.7/5.0

Total Reviews: 729

How Do G2 Users Rate project44?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.2/10)

Who Is the Company Behind project44?

  • Seller: project44
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    812 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, IT Manager
  • Top Industries: Logistics and Supply Chain, Transportation/Trucking/Railroad
  • Company Size: 41% Medium, 36% Large

What Do G2 Reviewers Say About project44?

AI-generated summary from verified user reviews

Pros
  • Users find project44 to be easy to use, thanks to its intuitive interface and excellent support throughout implementation.
  • Users value the excellent customer support from project44, enhancing their experience from implementation to after-sales assistance.
  • Users value the exceptional customer support from project44, ensuring smooth operation from start to finish.
  • Users value the real-time tracking of project44, enhancing shipment monitoring and streamlining supply chain processes.
  • Users value the real-time tracking capabilities of project44, enhancing visibility and improving supply chain efficiency.
Cons
  • Users experience carrier issues due to limited coverage and poor communication, complicating tracking and onboarding processes.
  • Users face significant tracking issues with Project44, including inaccurate data and poor notification reliability impacting their experience.
  • Users report poor customer support with unclear communication and slow resolution times leading to frustrating experiences.
  • Users report integration issues with Project44, leading to inaccurate data tracking and slow AI responses.
  • Users face technical issues with Project44, including inaccurate data tracking and sluggish communication that hinder performance.

What Are Recent G2 Reviews of project44?

What Are G2 Users Discussing About project44?

Expensify

Expensify is the easiest way to do your expenses, travel, and corporate cards. Built for businesses of all sizes and trusted by 15 million members worldwide. Don't believe us? Even G2 uses Expensify!

Average Rating: 4.5/5.0

Total Reviews: 5,693

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How Do G2 Users Rate Expensify?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)

Who Is the Company Behind Expensify?

  • Seller: Expensify
  • Company Website:
  • Year Founded: 2008
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    229 employees on LinkedIn®
  • Ownership: NASDAQ: EXFY

Who Uses This Product?

  • Who Uses This: Account Executive, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 35% Small

What Do G2 Reviewers Say About Expensify?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Expensify, simplifying expense management and enhancing workflow efficiency.
  • Users appreciate the efficiency of Expensify, enjoying streamlined expense management and quick reimbursement processing.
  • Users appreciate the efficient expense tracking of Expensify, significantly reducing manual work and enhancing organization.
  • Users love how Expensify provides effective expense management, streamlining receipt tracking and reimbursement processes effortlessly.
  • Users appreciate the convenience of Expensify, enjoying seamless expense management and effortless receipt uploads.
Cons
  • Users find the manual entry process challenging, as it often requires repetitive input despite using auto-scan features.
  • Users find the receipt management process slow and often require manual entries, causing frustration and delays.
  • Users find the interface not intuitive, with hidden features complicating navigation and usability for new users.
  • Users experience upload issues with slow recognition of new receipts, affecting task completion and overall efficiency.
  • Users face a challenging learning curve with Expensify, particularly when navigating advanced features and workflows.

What Are Recent G2 Reviews of Expensify?

What Are G2 Users Discussing About Expensify?

Airtable

Airtable’s AI app platform is the easiest way to build custom apps to accelerate your business operations. Turn your data into custom apps, automations, and AI agents - no technical expertise required. Your teams can move from idea to impact in minutes. More than 500,000 organizations, including 80% of the Fortune 100, use Airtable to manage, build their businesses and enable citizen development. The result? Faster innovation, better customer experiences, enterprise-grade governance, and a modern way to work across teams. Get the free edition today at airtable.com

Average Rating: 4.6/5.0

Total Reviews: 3,220

How Do G2 Users Rate Airtable?

  • Personalization: 9.8/10 (Category avg: 9.0/10)
  • Natural Language Understanding (NLU): 9.2/10 (Category avg: 9.0/10)
  • Route To Human: 9.8/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)

Who Is the Company Behind Airtable?

  • Seller: Airtable
  • Company Website:
  • Year Founded: 2012
  • HQ Location: San Francisco, California
  • LinkedIn® Page: www.linkedin.com
    1,268 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner, Project Manager
  • Top Industries: Non-Profit Organization Management, Marketing and Advertising
  • Company Size: 61% Small, 26% Medium

What Do G2 Reviewers Say About Airtable?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Airtable, appreciating its intuitive design and powerful, seamless functionalities.
  • Users value the powerful and intuitive automations in Airtable, enhancing productivity and streamlining repetitive tasks effortlessly.
  • Users love Airtable for its versatility, enabling easy customization and integration for diverse and evolving business needs.
  • Users value Airtable's flexibility, allowing for custom solutions and seamless integration with other platforms, enhancing their workflows.
  • Users praise Airtable's intuitive design, allowing easy integration and efficient use across various professional applications.
Cons
  • Users find the learning curve challenging, especially for non-tech-savvy individuals needing time to adapt.
  • Users find Airtable lacking in essential features like file editing, flexible permissions, and customizable exports.
  • Users find Airtable's limited features can complicate processes and hinder usability, especially in custom setups.
  • Users find the learning difficulty in Airtable challenging, especially for those unfamiliar with the interface and setup.
  • Users find Airtable's pricing to be expensive, making it challenging to manage expenses over time.

What Are Recent G2 Reviews of Airtable?

What Are G2 Users Discussing About Airtable?

Bijou Barry
BB
Researched and written by Bijou Barry
Updated October 9, 2026