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At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformThe Trade Desk
Star Rating
(141)4.4 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, indicating robust capabilities for tracking campaign performance. In contrast, The Trade Desk, while strong, scores slightly lower at 8.3 in this area.
- Reviewers mention that The Trade Desk shines in Quality of Support, achieving a score of 8.9, which is significantly higher than Google Marketing Platform's score of 6.9. This suggests that users find The Trade Desk more responsive and helpful when issues arise.
- G2 users highlight that Google Marketing Platform offers superior Budget Execution & Monitoring with a score of 8.0, which is on par with The Trade Desk. However, users on G2 note that The Trade Desk provides more advanced features for Campaign Optimization, scoring 8.5 compared to Google’s 8.1.
- Reviewers mention that The Trade Desk has a better Cross-Device Capabilities score of 8.8, which is crucial for advertisers looking to reach users across multiple devices. Google Marketing Platform scores 7.6 in this area, indicating a potential gap in functionality.
- Users say that both platforms offer strong Targeting options, but The Trade Desk leads with a score of 8.9 compared to Google Marketing Platform's 8.5. This suggests that The Trade Desk may provide more refined targeting capabilities, which can enhance campaign effectiveness.
- Users report that Google Marketing Platform's Ease of Setup is rated at 7.4, which some find challenging compared to The Trade Desk's higher score of 8.3. This difference indicates that The Trade Desk may be more user-friendly for new users setting up their campaigns.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Google Marketing Platform
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.5
246
8.6
123
Ease of Use
7.9
245
8.0
120
Ease of Setup
7.3
126
8.1
86
Ease of Admin
7.7
119
8.2
64
Quality of Support
6.9
224
8.8
122
Has the product been a good partner in doing business?
7.6
120
8.8
68
Product Direction (% positive)
8.0
243
8.6
119
Features by Category
Channel Functionality
8.5
167
8.7
74
Platform Interoperability
7.2
10
7.9
42
Agentic AI - Display Advertising
Not enough data
7.9
7
Not enough data
8.6
6
Not enough data
8.1
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.1
7
Campaign Management
8.3
181
|
Verified
7.8
95
|
Verified
8.1
176
|
Verified
8.3
93
|
Verified
8.3
156
|
Verified
8.4
92
|
Verified
7.7
150
|
Verified
7.5
91
|
Verified
7.9
154
|
Verified
7.7
91
|
Verified
7.8
142
|
Verified
8.5
78
|
Verified
7.6
129
|
Verified
8.5
77
|
Verified
8.4
73
8.5
80
|
Verified
8.1
69
8.2
93
|
Verified
7.7
149
|
Verified
7.8
76
|
Verified
7.9
141
|
Verified
7.9
80
|
Verified
7.0
39
8.1
81
|
Verified
7.6
94
|
Verified
7.8
81
|
Verified
Targeting
8.5
160
|
Verified
8.7
91
|
Verified
8.4
150
|
Verified
8.7
88
|
Verified
8.2
150
|
Verified
8.7
87
|
Verified
8.1
69
8.5
76
|
Verified
Platform
7.9
54
7.9
71
|
Verified
8.1
164
|
Verified
7.4
85
|
Verified
8.3
159
|
Verified
8.4
85
8.4
169
|
Verified
8.4
87
|
Verified
8.4
144
|
Verified
8.4
80
|
Verified
7.6
152
|
Verified
8.0
82
|
Verified
7.9
152
|
Verified
7.9
74
|
Verified
8.1
117
|
Verified
7.9
75
|
Verified
7.7
136
|
Verified
7.9
80
|
Verified
Campaign Management & Optimization
8.2
89
Not enough data
7.9
86
Not enough data
7.9
84
Not enough data
8.2
83
Not enough data
7.4
68
Not enough data
7.6
82
Not enough data
8.2
88
Not enough data
6.6
61
Not enough data
7.8
78
Not enough data
8.0
68
Not enough data
8.0
91
Not enough data
Analytics & Administration
8.9
97
Not enough data
8.4
93
Not enough data
8.5
98
Not enough data
Platform
8.1
72
Not enough data
8.1
83
Not enough data
8.0
85
Not enough data
8.5
90
Not enough data
8.6
97
Not enough data
8.6
87
Not enough data
8.4
85
Not enough data
8.2
68
Not enough data
Platform Interoperability
7.8
6
7.9
26
Mobile Functionality
7.7
119
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
95
|
Verified
8.1
176
|
Verified
8.3
93
|
Verified
8.3
156
|
Verified
8.4
92
|
Verified
7.7
150
|
Verified
7.5
91
|
Verified
7.9
154
|
Verified
7.7
91
|
Verified
7.8
142
|
Verified
8.5
78
|
Verified
7.6
129
|
Verified
8.5
77
|
Verified
8.4
73
8.5
80
|
Verified
8.1
69
8.2
93
|
Verified
7.7
149
|
Verified
7.8
76
|
Verified
7.9
141
|
Verified
7.9
80
|
Verified
7.0
39
8.1
81
|
Verified
7.6
94
|
Verified
7.8
81
|
Verified
Targeting
8.5
160
|
Verified
8.7
91
|
Verified
8.4
150
|
Verified
8.7
88
|
Verified
8.2
150
|
Verified
8.7
87
|
Verified
8.1
69
8.5
76
|
Verified
Mobile
7.7
112
8.3
45
7.0
39
8.1
81
|
Verified
7.6
94
|
Verified
7.8
81
|
Verified
Platform
7.9
54
7.9
71
|
Verified
8.1
164
|
Verified
7.4
85
|
Verified
8.3
159
|
Verified
8.4
85
8.4
169
|
Verified
8.4
87
|
Verified
8.4
144
|
Verified
8.4
80
|
Verified
7.6
152
|
Verified
8.0
82
|
Verified
7.9
152
|
Verified
7.9
74
|
Verified
8.1
117
|
Verified
7.9
75
|
Verified
7.7
136
|
Verified
7.9
80
|
Verified
Platform Interoperability
7.8
6
7.8
36
Video Functionality
7.9
99
8.5
53
Agentic AI - Video Advertising
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Campaign Management
8.3
181
|
Verified
7.8
95
|
Verified
8.1
176
|
Verified
8.3
93
|
Verified
8.3
156
|
Verified
8.4
92
|
Verified
7.7
150
|
Verified
7.5
91
|
Verified
7.9
154
|
Verified
7.7
91
|
Verified
7.8
142
|
Verified
8.5
78
|
Verified
7.6
129
|
Verified
8.5
77
|
Verified
8.4
73
8.5
80
|
Verified
8.1
69
8.2
93
|
Verified
7.7
149
|
Verified
7.8
76
|
Verified
7.9
141
|
Verified
7.9
80
|
Verified
7.0
39
8.1
81
|
Verified
7.6
94
|
Verified
7.8
81
|
Verified
Targeting
8.5
160
|
Verified
8.7
91
|
Verified
8.4
150
|
Verified
8.7
88
|
Verified
8.2
150
|
Verified
8.7
87
|
Verified
8.1
69
8.5
76
|
Verified
Platform
7.9
54
7.9
71
|
Verified
8.1
164
|
Verified
7.4
85
|
Verified
8.3
159
|
Verified
8.4
85
8.4
169
|
Verified
8.4
87
|
Verified
8.4
144
|
Verified
8.4
80
|
Verified
7.6
152
|
Verified
8.0
82
|
Verified
7.9
152
|
Verified
7.9
74
|
Verified
8.1
117
|
Verified
7.9
75
|
Verified
7.7
136
|
Verified
7.9
80
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.5
56
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
7.9
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
8.3
8
Campaign Management
8.3
181
|
Verified
7.8
95
|
Verified
8.1
176
|
Verified
8.3
93
|
Verified
8.3
156
|
Verified
8.4
92
|
Verified
7.7
150
|
Verified
7.5
91
|
Verified
7.9
154
|
Verified
7.7
91
|
Verified
7.8
142
|
Verified
8.5
78
|
Verified
7.6
129
|
Verified
8.5
77
|
Verified
8.4
73
8.5
80
|
Verified
8.1
69
8.2
93
|
Verified
7.7
149
|
Verified
7.8
76
|
Verified
7.9
141
|
Verified
7.9
80
|
Verified
7.0
39
8.1
81
|
Verified
7.6
94
|
Verified
7.8
81
|
Verified
Targeting
8.5
160
|
Verified
8.7
91
|
Verified
8.4
150
|
Verified
8.7
88
|
Verified
8.2
150
|
Verified
8.7
87
|
Verified
8.1
69
8.5
76
|
Verified
Demand Side Platforms
8.2
44
|
Verified
8.4
75
|
Verified
7.5
49
|
Verified
7.8
75
|
Verified
7.6
49
|
Verified
8.6
73
|
Verified
Platform
7.9
54
7.9
71
|
Verified
8.1
164
|
Verified
7.4
85
|
Verified
8.3
159
|
Verified
8.4
85
8.4
169
|
Verified
8.4
87
|
Verified
8.4
144
|
Verified
8.4
80
|
Verified
7.6
152
|
Verified
8.0
82
|
Verified
7.9
152
|
Verified
7.9
74
|
Verified
8.1
117
|
Verified
7.9
75
|
Verified
7.7
136
|
Verified
7.9
80
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
11
Not enough data
7.6
11
Not enough data
7.7
11
Not enough data
7.9
11
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.5
11
Not enough data
8.3
11
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and The Trade Desk are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Google Marketing Platform is categorized as Paid Search Advertising
The Trade Desk is categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
64.9%
Retail
4.5%
Internet
3.0%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
23.1%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
The Trade Desk has no discussions with answers
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