--- title: The Trade Desk Reviews meta\_title: 'The Trade Desk Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 184 reviews by the users' company size, role or industry to find out how The Trade Desk works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 184 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # The Trade Desk Reviews & Product Details Visit Website The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. * * * Product Website The Trade Desk Seller [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) Discussions [The Trade Desk Community](https://www.g2.com/products/the-trade-desk/discuss) Languages Supported German, English, French, Hindi, Italian, Japanese, Korean, Marathi, Dutch, Spanish, Swedish, Tagalog, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Sarah Robin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## The Trade Desk Integrations (1) What do users say about integrations? Verified by The Trade Desk [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews) Show More ![DM A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DM A.") DA DM A. Digital Marketing Manager Small-Business (50 or fewer emp.) 8/6/2025 "Powerful Platform for Programmatic Advertising" 5/5 What do you like best about The Trade Desk? I really like how much control and transparency The Trade Desk gives me when running ad campaigns. The real-time reporting is super helpful — I can track performance, adjust budgets, and tweak targeting on the fly. It also has a huge range of audience targeting options, and the data integrations make it easy to reach the right users. Overall, it feels like a very powerful and flexible platform once you get the hang of it. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The biggest downside for me was the initial learning curve the platform can feel a bit overwhelming when you're just starting out. There are a lot of features and settings, and it takes some time to fully understand how everything works together. Also, the user interface isn’t the most intuitive, especially compared to some newer tools. It’s powerful, but not always beginner-friendly. A bit more in-platform guidance or tutorials would definitely help. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk helps me solve the challenge of reaching the right audience at the right time through programmatic ads. Before, it was hard to get full visibility into how campaigns were performing across different channels. Now, with The Trade Desk, I can track everything in real time, optimize based on data, and manage multiple types of campaigns (mobile, display, video) from one platform. This has improved ad performance, reduced wasted spend, and given me much more control and transparency over my marketing efforts. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/20/2026 "Strong Omnichannel Solution with Seamless Dashboard Integrations and Helpful Support" 5/5 What do you like best about The Trade Desk? Their omnichannel solutions are strong, and they also integrate really well with all of our reporting dashboards. The support they provided us was a big help. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The pricing can be expensive for some types of teams, which makes the decision-making process harder to finalize. Also, the plans aren’t as flexible as our team would like. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Their omnichanel solutions alongside with Programatic buying solutions as it hasn't been our area of expertise, they bring the best of the best to work on it Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Tista L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tista L.") TL Tista L. Account Manager Enterprise (\> 1000 emp.) 2/23/2026 "Tradedesk: Up-to-Date DSP with Kokai AI That Optimizes Campaigns" 5/5 What do you like best about The Trade Desk? Tradedesk is the most up to date demand side platform which uses Kokai ( the AI) to optimize the campaigns, different ad groups can be setup under one common campaign regarding of the format. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Campaigns is easy setup but they keep changing their interface which makes it difficult for the advertisers to optimize, launch the campaigns and reporting. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? With media spread across display, OLV, CTV, audio, and retail media, TTD provides a single platform to plan, activate, and measure campaigns holistically. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/21/2026 "Powerful AI Algorithms and Responsive Global Support" 4/5 What do you like best about The Trade Desk? I like the fact the developed many AI algorithms supporting daily operations. They also work globally which is a plus and they have a very responsive account management team Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Pricing is not always fully disclosed - it's sometimes hard to identify the end cost so it's a bit of a black box. Besides that, I think KOKAI was a bit confusing to get used to Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? It's automating programmatic activations and allow to select different ad tech providers within the ecosystem, like data providers or measurment tools Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rebecca H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca H.") RH Rebecca H. Manager, Digital Media Enterprise (\> 1000 emp.) 1/5/2026 "Intuitive Platform with Powerful Targeting and Data-Driven Decisions" 4.5/5 What do you like best about The Trade Desk? I like The Trade Desk for its great targeting capabilities and wide reach. The audience customization options are impressive, and it allows for streamlined media buys. I also appreciate the competitive CPMs and how it helps my team make quick decisions backed by data. The initial setup was easy and intuitive. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I would like to hear more about trends, changes, and shifts, especially a look ahead for media with AI news. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk offers great targeting capabilities, reach, audience customization, and streamlined media buys, which helps my team make quick decisions backed by data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AG Ayushi g. Account Manager Small-Business (50 or fewer emp.) 8/13/2025 "Amazing Platform" 5/5 What do you like best about The Trade Desk? I like best about The Trade Desk is its AI driven Kokai platform, which transforms programmatic advertising by making it both powerful and intuitive. Kokai’s advanced AI, built on the foundation of Koa, optimizes campaigns in real-time across channels like display, video, CTV, and audio, delivering impressive results like 43% lower cost per unique reach and up to 84% lower cost per acquisition for brands like Sky. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Slow Reporting Reports can load slowly, which frustrates users needing quick campaign insights during critical moments. ome users find the interface, especially the Kokai platform, tricky to navigate, requiring switching between systems like Solimar for certain tasks, which feels inefficient. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Saving Time Automation and streamlined tools let me set up and manage campaigns quickly, freeing me to focus on strategy rather than manual tasks. Global reach and multi channel support help me expand campaigns without extra hassle, perfect for targeting diverse markets. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite RS Rajat S. Business Head Small-Business (50 or fewer emp.) 8/7/2025 "Great platform Awesome Features" 5/5 What do you like best about The Trade Desk? I have been using The Trade Desk for a while now, and I have to say, it’s one of the most powerful and intuitive platforms I have come across for managing ad campaigns. As someone who’s worked with multiple DSPs, The Trade Desk really stands out for its flexibility and transparency. The interface is clean and user-friendly, which makes navigating through campaign setups and optimisations a breeze, even for someone juggling multiple clients or projects. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The Trade Desk can be a beast to learn for newbies, and the costs hit hard for smaller budgets. Support can be slow when you are in a pinch, and some integrations with smaller ad exchanges feel clunky, causing frustrating glitches. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk’s focus on the open internet is a big deal for me. Unlike some walled garden platforms, I get access to premium inventory across channels like Connected TV, audio, and display, which gives my campaigns way more reach and flexibility. Unified ID 2.0 is a nice touch, too it feels like they are future proofing for a cookies world while still keeping things effective. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite ![Ricardo M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ricardo M.") RM Ricardo M. Digital Media Specialist Mid-Market (51-1000 emp.) 12/3/2025 "A DSP that solves problems" 4/5 What do you like best about The Trade Desk? The type of audience that it has is diverse allowing for a unique and complex targeting capabilities which other dsps tend to be really limited or don’t have something similar. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I dislike there tracking pixels, they tend to be for the most part not close to the data received on our end which makes reporting complicated. Not a big fan of the cloning option Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Is solving that it limits less our client chances of getting good inventory our product because of nature will not get the best Inventory or the right audience, Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 9/1/2025 "Activating CTV on on TTD" 4/5 What do you like best about The Trade Desk? Just using TTD to host all the deals we host on a monthly basis, helps to save time but also going back to the client with a wider option plan, as we know we can host it there Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I've been working with TTD for now close to 3 years, the only issues I had is when activating PMP deals, but now, only activating PG deals on a monthly basis, I have no issues Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Using TTD I can host all the CTV deals we activate on a monthly basis, and merge it under one single campaign. This helps me to put all the settings, as brand safety, fees... just once, minimizing the errors as I only have to check one campaigns instead of 5-6 Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Tae K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tae K.") TK Tae K. Programmatic Director Mid-Market (51-1000 emp.) 6/16/2025 "Trade Desk is one of the top DSPs for executing omnichannel brand campaigns." 3.5/5 What do you like best about The Trade Desk? I'm impressed with Trade Desk's Frequency Group Goal, Quality Score, and TV Quality Index features. I also like TTD customer service because when I reach out to TTD account manager, they will always respond to me within 5 hours. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Trade Desk falls short when it comes to AI-driven bid strategies. In multiple performance campaign tests comparing Trade Desk, Amazon, and DV360, we found that Trade Desk struggled to match the conversion optimization capabilities of the other DSPs. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk supports our DOOH engagement efforts by providing insights into how many people visit locations after being exposed to a DOOH campaign. This is especially valuable when there's no brand lift study (BLS) included, as it helps us demonstrate campaign effectiveness to clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## How much does The Trade Desk cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 3 purchases. Get Price Estimate The Trade Desk Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") Basis 4.5/5(287) [ Compare Now ](https://www.g2.com/compare/basis-vs-the-trade-desk) ##### ##### The Trade Desk Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Mobile Mobile Rich Media Capabilities Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/the-trade-desk/features) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(786) ](https://www.g2.com/products/adroll/reviews) [ ![Viant Technology](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viant Technology") Viant Technology 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) [ View All Alternatives ](https://www.g2.com/products/the-trade-desk/competitors/alternatives) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising)[Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which newsroom management tools distribute multimedia content across multiple media channels simultaneously?](https://www.g2.com/discussions/which-newsroom-management-tools-distribute-multimedia-content-across-multiple-media-channels-simultaneously)[What is the best employee engagement software?](https://www.g2.com/discussions/what-is-the-best-employee-engagement-software)[What is the highest-rated energy management software for organizations building multi-facility efficiency monitoring programs?](https://www.g2.com/discussions/what-is-the-highest-rated-energy-management-software-for-organizations-building-multi-facility-efficiency-monitoring-programs) [Which Adobe consulting services turn messy campaign data into actionable intelligence for lead scoring and sales alignment?](https://www.g2.com/discussions/which-adobe-consulting-services-turn-messy-campaign-data-into-actionable-intelligence-for-lead-scoring-and-sales-alignment)[What are the most trusted VR collaboration platforms by team managers based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-vr-collaboration-platforms-by-team-managers-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/the-trade-desk/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)