--- title: The Trade Desk Reviews meta\_title: 'The Trade Desk Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 184 reviews by the users' company size, role or industry to find out how The Trade Desk works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 184 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # The Trade Desk Reviews & Product Details Visit Website The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. * * * Product Website The Trade Desk Seller [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) Discussions [The Trade Desk Community](https://www.g2.com/products/the-trade-desk/discuss) Languages Supported German, English, French, Hindi, Italian, Japanese, Korean, Marathi, Dutch, Spanish, Swedish, Tagalog, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Sarah Robin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## The Trade Desk Integrations (1) What do users say about integrations? Verified by The Trade Desk [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews) Show More ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/21/2024 "A good DSP" 4.5/5 What do you like best about The Trade Desk? The Trade Desk is simple to use and it gets complex when it comes into the greater tasks. I have contacted their customer support a couple of times and is fast, reliable and they have provided me with good answers. Trade Desks offers a lot of different fetures like you can do advance targeting on your ads, do real time reppporting that helps a lot when presenting results to clients. Implementing new campaigns from scratch can be a little bit challenging but it gets easier with the time. I do use Trade Desk at least once per week and it gets the result that the clients wants. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? There are no things that I dislike about Trade Desk. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk is solving the challenge of managing and optimizing digital advertising campaigns across multiple channels in one place Review collected by and hosted on G2.com. Show More 11/26/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/28/2025 "Kokai UI needs alteration but generally a good platform" 3.5/5 What do you like best about The Trade Desk? Omnichannel capabilities are an industry best in class product. Their edge academy certifications are actually quite fun to complete and are regularly updated. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Support teams/agency support teams seem to be a bit thin on numbers and a bit inexperienced generally. I think if they had more staff it would be a better situation. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Kokai utilises AI to help with decision making and for more accurate predictions of decision power with each setting change made and has new metrics like QRI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/2/2025 "My Trade Desk Experience" 5/5 What do you like best about The Trade Desk? Some its features offered such as data insights by using AI to get results in real time. It's omnichannel reach is good and has shown proof of revenue growth. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? In the beginning, it is a confusing to understand navigating the site but gets easier with time & experience. Also noticed, it could be costly depending on the company size. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Helping me understand where my Ad dollars are going and how they are performing overall. Also, helped me to scale my Ads and campaigns to more areas helping with my reach. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/24/2025 "Transparent platform with strong targeting" 4/5 What do you like best about The Trade Desk? really solid DSP with great targeting options and transparency. The interface is pretty intuitive once you get the hang of it, and the reporting tools give you a lot of insight into campaign performance. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Long learning curve - If you're new to programmatic, it can feel a bit overwhelming at first. minimum spend requirements might be a drawback for smaller advertisers. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? helped me run more efficient and data-driven programmatic campaigns. improved ROI, and much better control over ad spend. The detailed reporting helped identify what was working, making it easier to refine strategies. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/25/2025 "Work with Trade Desk across multiple retail clients" 5/5 What do you like best about The Trade Desk? The team we work with at TTD is super helpful in terms of strategic recommendations and the actual platform is easy to user/user friendly. I also like that we can run most of our programmatic activations in one place. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I haven't experienced anything I've disliked and have used TTD across many clients and multiple agencies I've worked at. Usually performance is really positive as well. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Keeping all programmatic tactical activation in one place is incredibly helpful and helps with making activation and reporting streamlined on my clients Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![David K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David K.") DK David K. Director- Performance Advertising Small-Business (50 or fewer emp.) 11/29/2024 "TTD review" 4/5 What do you like best about The Trade Desk? So many options to choose from to run a campaign. Easy to set up and start running, however, ask lots of questions to utilize all the options available. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? You should be able to look at reporting from yesterday instead of waiting for the report to be pulled. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Trying to reach the right audience at the right time with the right message in order to drive sales. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Enterprise (\> 1000 emp.) 10/11/2024 "Overall great experience" 4/5 What do you like best about The Trade Desk? The one on one support. If we ever have questions or concerns the TTD team is there to answer or help out. Set up is pretty easy and navigation is as well. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? TTD could use some features that would make making multiple changes a bit easier. Such as editing different audiences in different ad groups at the same time, rather than being only to place one audience to the ad groups selected. Same for creative or any bulk edit. Having the ability to make changes in multiple ad groups within the same page would be ideal. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? They're making changes that allow the user to have better control and a more holistic view of their campaigns. Not completely there, but it's making things a bit easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ashley K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashley K.") AK Ashley K. Manager, Media Planning Enterprise (\> 1000 emp.) 3/18/2025 "Good company!" 4/5 What do you like best about The Trade Desk? I like that inventory that TTD has to provide. Pretty standard but meets requirements and has a good CPM. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? No complaints about using TTD. Sometimes working through IOs can be difficult. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Being able to reach DSPs in an efficient manor. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 2/16/2025 "Great experience with TTD" 5/5 What do you like best about The Trade Desk? Amazing customer service, with unmatching partnership and integration with different tech vendors and publishers. Easy to implement and execute campaigns. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? TTD doesn't have its own products, unlike DV360 who has YouTube that is exclusive to DV360. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Holistic frequency management, ability to drive incremental reach and measurement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/17/2024 "Trade Desk - An Exceptional Platform and Support Team" 5/5 What do you like best about The Trade Desk? The platform itself is advanced and reliable. It provides users with actionable insights at their fingertips. The tools in the platform can benefit any trader, regardless of experience level. The support team is knowledgeable, responsive, and genuinely invested in our success. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The Knowledge Portal contains a ton of great conceptual information. I wish it also included more detailed step-by-step guides. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk has many tools to help drive campaign success. These tools include machine learning optimizations by Koa, as well as recommended user optimizations. The platform makes it easy to understand the impact of bid levels, audience targeting, and other campaign parameters. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## How much does The Trade Desk cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 3 purchases. Get Price Estimate The Trade Desk Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") Basis 4.5/5(287) [ Compare Now ](https://www.g2.com/compare/basis-vs-the-trade-desk) ##### ##### The Trade Desk Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Mobile Mobile Rich Media Capabilities Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/the-trade-desk/features) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Viant Technology](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viant Technology") Viant Technology 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) [ View All Alternatives ](https://www.g2.com/products/the-trade-desk/competitors/alternatives) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising)[Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which legal practice management tool offers the best client portal features?](https://www.g2.com/discussions/which-legal-practice-management-tool-offers-the-best-client-portal-features)[What PR analytics tools handle GDPR-compliant media monitoring for European brands that need to track press coverage without creating data privacy issues?](https://www.g2.com/discussions/what-pr-analytics-tools-handle-gdpr-compliant-media-monitoring-for-european-brands-that-need-to-track-press-coverage-without-creating-data-privacy-issues)[What are the top-rated database monitoring platforms for cloud deployments?](https://www.g2.com/discussions/what-are-the-top-rated-database-monitoring-platforms-for-cloud-deployments) [What is the top-rated social media suite for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-social-media-suite-for-enterprises)[Which M&A software vendors provide responsive customer support during critical production incidents?](https://www.g2.com/discussions/which-m-a-software-vendors-provide-responsive-customer-support-during-critical-production-incidents)[Pros and Cons Details](https://www.g2.com/products/the-trade-desk/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)