--- title: The Trade Desk Reviews meta\_title: 'The Trade Desk Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 184 reviews by the users' company size, role or industry to find out how The Trade Desk works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 184 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # The Trade Desk Reviews & Product Details Visit Website The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology. * * * Product Website The Trade Desk Seller [The Trade Desk](https://www.g2.com/sellers/the-trade-desk) Discussions [The Trade Desk Community](https://www.g2.com/products/the-trade-desk/discuss) Languages Supported German, English, French, Hindi, Italian, Japanese, Korean, Marathi, Dutch, Spanish, Swedish, Tagalog, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Sarah Robin Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## The Trade Desk Integrations (1) What do users say about integrations? Verified by The Trade Desk [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Smartly Video and Display ](https://www.g2.com/products/smartly-video-and-display/reviews) Show More ![Nikita K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nikita K.") NK Nikita K. Manager Mid-Market (51-1000 emp.) 5/19/2023 "Trade desk usage for programmatic display video campaigns." 5/5 What do you like best about The Trade Desk? For targeting and retargeting options available in TTD for programmatic buying, we have utilized a lot of retargeting options on TTD along with Koa optimizations like Audience Predictor and Booster, and exclusions for our existing client along with click retargeting and pixel (both universal and static pixel). Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The reporting timelines are limited to not exceed 90 days. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? We have been able to explore audiences on TTD that were our limitation on the Google platform and have been able to utilize retargeting strategies well on TTD when compared to Google DSP. Review collected by and hosted on G2.com. Show More 8/8/2024 Current UserValidated ReviewerSource: Organic Review from User Profile EF Emilie F. Regional Director, Media Buying Mid-Market (51-1000 emp.) 10/21/2024 "Best Customer Service and Industry Leading Platform" 5/5 What do you like best about The Trade Desk? Partnership, training, availability of extra features, forward thinking vision Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I wish there were options for a dynamic inventory feed without using a 3rd party Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? The Trade Desk provides the most comprehensive and transparent vision of what our campaigns are doing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Gambling & Casinos](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Gambling & Casinos") UG Verified User in Gambling & Casinos Small-Business (50 or fewer emp.) 10/11/2024 "Simplicity to self-serve, top-notch UX & UI" 5/5 What do you like best about The Trade Desk? Simplicity to self serve and UI friendliness. The platform is made so a user can find its way around and accomplish things very easy. At the same time, if you are an experienced media buyer, you have a lot of different advanced options to support your needs. Customer support and account management teams are super helpful and very quick to respond and address all issues. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? Not much and had to think about this for a while. Perhaps communication with Google's products could be done more efficiently. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Measurability of CTV and connecting to our MMPs. Benefits are insights into performance of channels that we were not able to measure historically Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") CE Verified User in Entertainment Enterprise (\> 1000 emp.) 3/18/2025 "Intuitive DSP" 4/5 What do you like best about The Trade Desk? What I like the best about the the trade desk is Data , insights, reach Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? What I believe that is one of the least TTD capabilities is performance Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Branding awareness Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/14/2024 "The best platform support!" 5/5 What do you like best about The Trade Desk? With the transition to Kokai, TTD has allowed advertisers even more control to target their ideal customers. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? While not privy to the fee structure, the cost of the media buys in the platform may be more in some cases may be a drawback. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Offering options/enhancements to be more cost effective in finding the ideal customer for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 10/31/2024 "Trade Desk is always on the forefront of integrations, capabilities, and functionality." 5/5 What do you like best about The Trade Desk? They consistently are updating and adding new features to the platform and the capabilities are a lot more than I've seen on other platforms. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? They new platform (Kokai) and having to relearn how to use it. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Frequency across all programmatic channels and easy integrations with partners. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") UA Verified User in Automotive Mid-Market (51-1000 emp.) 10/18/2024 "Incredible platform putting the advertiser first!" 5/5 What do you like best about The Trade Desk? This is a great platform in which to run digital campaigns. They're advertiser-first and have the best customer support teams I've encountered. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? There's nothing I dislike about TTD - it's an amazing platform with great support. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Reaching the right customers at the right time and at the right cost. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Enterprise (\> 1000 emp.) 1/18/2025 "The Trade Desk - Review" 4.5/5 What do you like best about The Trade Desk? It helps in advanced targeting and provides real time insights. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? The price structure is a bit complex to understand. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? It's optimises ad spend and is efficient in targeting the right audience thereby improving the overall ROI Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/8/2024 "TTD- Great overall product and service" 4/5 What do you like best about The Trade Desk? The ease of use in the current UI is great. Everything is easy to find and the reporting suite is robust. The account service team that we work with is amazing. Always willing to help and answer any questions that come their way, and can always provide helpful suggestions or feedback. They also always share upcoming features and how to use them. The knowledge portal is also great for when you have to get an quick answer. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I still wish ad group budgets rolled over automatically month to month. It is annoying to have to upload the existing months budget allocations for always on campaigns, or otherwise risk efficiency and delivery on all active publishers. I also wish the conversions counting methodology was more 1:1 with DCM reporting. Lastly, I wish the UI wouldn't change so often. I feel like we just got used to Kokai and now it will be very different soon. Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? Integrations with 3rd parties, DOOH, and ease of use in daily managment across many IOs. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 11/16/2024 "Experience with TTD" 3/5 What do you like best about The Trade Desk? The best things about TTD is the way TTD operates it's business and the ethical and fair compliance it does. Review collected by and hosted on G2.com. What do you dislike about The Trade Desk? I currently do have any dislikes towards Trade desk Review collected by and hosted on G2.com. What problems is The Trade Desk solving and how is that benefiting you? It helps me connect me with my clients and buyers Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 6 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/the-trade-desk/pricing) ## How much does The Trade Desk cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 3 purchases. Get Price Estimate The Trade Desk Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9b41dcabf66800e6c7e53cbdcc8a5471/google-marketing-platform.jpg "Product Avatar Image") Google Marketing Platform 4.1/5(300) [ Compare Now ](https://www.g2.com/compare/google-marketing-platform-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_04b98438eca2b724b615f482ad2398d1/stackadapt.png "Product Avatar Image") StackAdapt 4.7/5(898) [ Compare Now ](https://www.g2.com/compare/stackadapt-vs-the-trade-desk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2e18fab527f3ed96070b6bdb96ab1ca5/basis.jpg "Product Avatar Image") Basis 4.5/5(287) [ Compare Now ](https://www.g2.com/compare/basis-vs-the-trade-desk) ##### ##### The Trade Desk Features Campaign Management Campaign Dashboard Campaign Optimization Reach Targeting Targeting Retargeting Geo-Targeting Mobile Mobile Rich Media Capabilities Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/the-trade-desk/features) ## Top-Rated Alternatives [ ![StackAdapt](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "StackAdapt") StackAdapt 4.7/5(898) ](https://www.g2.com/products/stackadapt/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(786) ](https://www.g2.com/products/adroll/reviews) [ ![Viant Technology](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Viant Technology") Viant Technology 4.2/5(311) ](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) [ View All Alternatives ](https://www.g2.com/products/the-trade-desk/competitors/alternatives) ##### Categories on G2 [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising) [Mobile Marketing](https://www.g2.com/categories/mobile-marketing)[Display Advertising](https://www.g2.com/categories/display-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Native Advertising](https://www.g2.com/categories/native-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)[Digital Audio Advertising](https://www.g2.com/categories/digital-audio-advertising)[Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which newsroom management tools distribute multimedia content across multiple media channels simultaneously?](https://www.g2.com/discussions/which-newsroom-management-tools-distribute-multimedia-content-across-multiple-media-channels-simultaneously)[What is the best employee engagement software?](https://www.g2.com/discussions/what-is-the-best-employee-engagement-software)[What is the highest-rated energy management software for organizations building multi-facility efficiency monitoring programs?](https://www.g2.com/discussions/what-is-the-highest-rated-energy-management-software-for-organizations-building-multi-facility-efficiency-monitoring-programs) [Which Adobe consulting services turn messy campaign data into actionable intelligence for lead scoring and sales alignment?](https://www.g2.com/discussions/which-adobe-consulting-services-turn-messy-campaign-data-into-actionable-intelligence-for-lead-scoring-and-sales-alignment)[What are the most trusted VR collaboration platforms by team managers based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-vr-collaboration-platforms-by-team-managers-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/the-trade-desk/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)