The Trade Desk Reviews & Product Details

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

Product Website

Seller

The Trade Desk

Discussions

The Trade Desk Community

Languages Supported

German, English, French, Hindi, Italian, Japanese, Korean, Marathi, Dutch, Spanish, Swedish, Tagalog, Thai, Vietnamese, Chinese (Simplified), Chinese (Traditional)

Product Description

The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion.

Overview by

Sarah Robin

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

The Trade Desk Integrations

(5)

Verified by The Trade Desk

The Trade Desk Media

Campaign spend, performance, and activity

Recommendations for your ad group. These recommendations are based on your ad group's settings, performance, and platform best practices. Use them to quickly access areas of the platform to improve performance.

Discover third-party data segments with high Relevance and Value scores to add to an audience. Select multiple segments to bulk add them to an audience.

Research finds omnichannel campaigns outperform multichannel on every metric measured

Your 3‑step guide to implementing impactful omnichannel campaigns

In the driver’s seat with AI

Unlock better campaign performance with the Decision Power and Relevance metrics

Official Downloads

(2)

edit

How publishers boosted revenue with OpenPath

G2 reviews are authentic and verified.

Here's how.

Brinda M.

Senior Programmatic Manager

Enterprise (> 1000 emp.)

7/30/2025

"Outstanding Support from Account Managers"

4/5

What do you like best about The Trade Desk?

I like the service provided by the account managers. They go above and beyond to help optimize and troubleshoot campaigns. They are very proactive in finding campaign solutions. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

I don't like the new update with kokai. I find Solimar more user friendly. Kokai makes the user experience very confusing and I don't see the benefit. Review collected by and hosted on G2.com.

Suraj P.

Senior Product Manager.

Information Technology and Services

Mid-Market (51-1000 emp.)

6/11/2025

"Effective DSP Partnership for SSP Campaign Execution"

4/5

What do you like best about The Trade Desk?

The Trade Desk offers a highly scalable and feature-rich DSP that integrates seamlessly with our SSP platform(LMX). Its robust audience targeting, cross-channel capabilities, and advanced reporting tools make it easier for us to execute high-performance client campaigns across programmatic channels. The intuitive UI and access to premium inventory help drive campaign efficiency and deliver measurable outcomes. Additionally, the support team is responsive and collaborative, which is essential for operational alignment across platforms. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

While The Trade Desk is a powerful platform, the learning curve can be steep for new users, especially when managing more complex campaign setups. From an SSP integration standpoint, greater transparency into bid logic and more flexible reporting APIs would enhance alignment and optimization. Additionally, occasional delays in data refresh and limited customization in some reporting views can impact real-time decision-making. Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

The Trade Desk addresses the challenge of reaching diverse and fragmented audiences across channels—display, CTV, audio, mobile, and more—through a single, unified platform. For us as an SSP, it enables seamless demand access for our clients' campaigns, expanding reach and improving fill rates. The platform’s data-driven targeting and optimization tools ensure campaigns are more efficient and performance-focused. Its robust APIs and reporting infrastructure also support our internal analytics workflows, helping us drive transparency and ROI for advertise Review collected by and hosted on G2.com.

Response from Sarah Robin of The Trade Desk

edit

Suraj, thank you for your comprehensive and insightful review. We appreciate your positive feedback on value of our integration, support, and tools and capabilities that are driving measurable impact. Your technical feedback on areas for improvement is extremely helpful as we continue to evolve our platform and optimize for the success of our partners.

Irene N.

Programmatic Consultant

Enterprise (> 1000 emp.)

6/16/2025

"Prog. trader appreciate strength of the technology while still not recommending its solely adoption"

4/5

What do you like best about The Trade Desk?

TTD provides excellent, in person, support within the programmatic space, which is unrivalled within the industry along with strong cross channel features Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

TTD and Google tech stack don't talk each other, so despite its Identity resolution we miss an opportunity to integrate it with the bigger ad ecosystem Review collected by and hosted on G2.com.

What problems is The Trade Desk solving and how is that benefiting you?

TTD is the DSP of election when it comes to DOOH, CTV, BVOD. The activation is easier and the integration with those players stronger at the moment. Hoever when it comes to lower funnel ( particular display) performance activity DV360 performs better ( based on A/B testing ) and the server integration ( DCM) also looks more efficient Review collected by and hosted on G2.com.

Verified User in Online Media

Enterprise (> 1000 emp.)

10/3/2025

"Active agency user"

4/5

What do you like best about The Trade Desk?

The forefront of innovation, unmatched service and a wide range of products and features. Always approachable and on hand to support the agency and clients. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Whilst they would say it is ‘value for money’ I would say the cost of The Trade Desk comes as a premium. Recently the sales pitch has come more complicated than it used to be. Review collected by and hosted on G2.com.

Lauren W.

Programmatic Specialist

Mid-Market (51-1000 emp.)

5/29/2025

"An excellent DSP"

5/5

What do you like best about The Trade Desk?

I like how versatile the Trade Desk is. There is so much you can do and manipulate within the DSP to help manage and improve the performance of campaigns. The campaign rails make it easy to see exactly what settings you have applied to campaigns which is helpful. The customer service is also really great. Our dedicated reps are very responsive and helpful whenever there are questions. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Kokai has been a little difficult to navigate. The programmatic table, while visually it looks appealing, it can often be difficult to find what I'm looking for. There are also certain things that still can't be done in Kokai so I find myself having to switch between Solimar and Kokai which isn't super efficient. Review collected by and hosted on G2.com.

Youliana P.

Marketing Specialist

Mid-Market (51-1000 emp.)

8/20/2025

"Digital Planning"

4/5

What do you like best about The Trade Desk?

I really appreciate how user-friendly The Trade Desk is. It makes managing campaigns and analyzing performance much simpler than I expected, which saves a lot of time. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

What I find a bit challenging is locating specific audience segments. I've noticed that some other platforms make this a bit easier, so it can take a little extra time here. Review collected by and hosted on G2.com.

Samuel H.

Account Manager

Mid-Market (51-1000 emp.)

4/3/2025

"Those serious about programmatic"

4/5

What do you like best about The Trade Desk?

During my time (agency side) I felt that other DSP’s had a very linear approach to how campaigns were implemented and monitored. The Trade desk offered a more multi-path to how I implemented, optimised and reported on my campaigns.

I worked across both previous legacy platforms Koa and felt that the integration of the AI system was not invasive and worked well at helping identify and report on campaign projections and delivery results.

The staff in NSW Australia were highly knowledgeable and made my experience with The Trade Desk a compassionate one. There were no stupid questions or no questions that had not already been asked.

They were always willing to chat and support. Their presentation skills were strong and provided great insights to how The Trade Desk would be looking to take on feedback and improve moving forward.

Overall, a great business that has been super supportive of the local market and will continue to be my first choice for DSP. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Working on the Tech side of the industry I saw how large the tech fees to work with The Trade Desk could be. I would love for a solution to lower these. Review collected by and hosted on G2.com.

Verified User in Manufacturing

Small-Business (50 or fewer emp.)

10/2/2025

"Powerful DSP with excellent support"

4/5

What do you like best about The Trade Desk?

The platform is powerful and feature-rich with advanced targeting options. We appreciate the fraud protection functionality.

Their customer success teams are very responsive and helpful when we have any type of question. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

We have found that users on our end often need significant onboarding time and that the learning curve is quite steep. That being said there is a lot of support from the CS team. Review collected by and hosted on G2.com.

Kishan G.

Account Manager

Small-Business (50 or fewer emp.)

8/4/2025

"Great Platform for Advertisers"

5/5

What do you like best about The Trade Desk?

Transparency and Control The trade Desk offers high transparency in ad placements, costs, and performance, allowing advertisers to optimise campaigns in real-time with granular control. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Steep Learning Curve: The platform’s advanced features and extensive customization options can be complex, especially for new users or smaller teams without dedicated programmatic expertise. Proper training or experienced staff is often needed to fully leverage its capabilities Review collected by and hosted on G2.com.

Shiraz K.

Account manager

Mid-Market (51-1000 emp.)

5/26/2025

"Good product"

3/5

What do you like best about The Trade Desk?

The UI is nice. Exchanges ate good and serves quality impressions. Results can be varied but they provide exceptional troubleshooting and service as required. Review collected by and hosted on G2.com.

What do you dislike about The Trade Desk?

Performance can be better. Campaign building could be quicker with templates. Low funnel performance tends to not perform as well as upper to mid funnel. Review collected by and hosted on G2.com.