Constant Contact Advanced Automation Reviews & Product Details

Constant Contact's advanced automation tools give me exactly what I need to run fast, responsive cold outreach campaigns. I love how easy it is to segment and nurture leads through triggered sequences, especially for B2B decision-makers in government and IT. The new editor is intuitive, and building 5-part email drips with integrated CTAs (like booking a consultation or downloading a lead magnet) is seamless. Tracking and reporting is simple but helpful—and integrates well with our analytics stack. Review collected by and hosted on G2.com.

There’s room to improve when it comes to testing and optimization. A/B testing options are limited for advanced users, and we could use better UX for building long sequences (e.g., visual flowcharts like ActiveCampaign). Also, it can be a bit rigid when it comes to customizing resend logic or conditionals. But overall, these are minor issues in day-to-day operations. Review collected by and hosted on G2.com.

I use Constant Contact Advanced Automation mainly to streamline email marketing workflows and enjoy how it turns simple email lists into smart, behavior-based customer journeys. The automation builder is visual and intuitive, allowing me to map out multiple paths without coding. It saves me tons of time with a set-it-and-forget-it convenience, as workflows run automatically once set up. The standout feature for me is the behavior-based triggers, allowing sequences to react to subscriber actions, ensuring tailored content. I also love the easy segmentation based on engagement history and campaign interactions, improving conversions by making emails feel personal. The integration with landing pages and sign-up forms is smooth, automatically putting leads into the correct sequences. These features combine power with usability, making email marketing feel simple and manageable. Review collected by and hosted on G2.com.

A few things in Constant Contact Advanced Automation could definitely be improved to make it smoother and more competitive with other automation platforms: Limited branching logic. The workflows are visual, but the conditional logic can feel basic. Sometimes I want deeper 'if/then' paths (like stacking multiple conditions or combining behavioral and demographic filters), and the system doesn’t allow that level of complexity yet. Reporting isn’t granular enough. The analytics dashboard gives high-level stats, but it would be more useful to have detailed performance metrics inside each step of an automation sequence — for example, seeing drop-off rates by email, trigger performance, and A/B split data in one view. A/B testing could be much stronger. You can test subject lines and variations, but true multi-step A/B testing for entire workflows isn’t really supported. It's a missed opportunity for optimizing long sequences. Setup can feel rigid. Once a sequence is live, editing it is sometimes clunky. Making changes mid-flow is limited, and any major adjustment might require duplicating or rebuilding parts of the automation. Integrations are good but not deep. Forms and landing pages integrate well, but I’d like more robust native connections with CRMs or e-commerce platforms without needing additional middleware. Review collected by and hosted on G2.com.

I like the simplicity of use and the automation and follow-up functions of Constant Contact Advanced Automation. The software automates emails such as welcome email sequences and abandoned-cart reminders that would otherwise be forgotten. I appreciate that it makes my life easier. It's beginner-friendly by prioritizing simplicity, onboarding, and live support, which enhances the overall ease of use. The initial setup was very easy, especially for beginners and small businesses, thanks to the helpful onboarding guide. Review collected by and hosted on G2.com.

Automation could be less linear and limiting. They could add full visual workflow builder with more points and reusable subflows. Expand its triggers like site tracking, event tracking, and multi-channel behavior. Enhance segmentation and personalization. Review collected by and hosted on G2.com.

I appreciate that Constant Contact Advanced Automation is affordable, especially when compared to other options in the market like Mailchimp or Klaviyo, which makes it a cost-effective choice for my needs. I love the landing page feature because it allows me to create free offers that attract new email subscribers. It's user-friendly, allowing customers to easily enter their name, email, and phone number in exchange for valuable content like infographics or workbooks. Furthermore, I found the initial setup process easy, as I just needed to take my time and go step by step. Review collected by and hosted on G2.com.

I would say the interface can be updated. You can tell that with Constant Contact that they've been around for a long time. So, the back end looks outdated and complicated. Not very user friendly. Building the blocks of the actual email, it's itself, was very challenging. Again, it wasn't user-friendly, and I had to look at a YouTube video to support me. Review collected by and hosted on G2.com.

What I love most is how intuitive it is. I’m not a tech expert, but Constant Contact makes it so easy to set up automated emails, organize contact lists, and run campaigns without feeling overwhelmed. It’s honestly made our communications so much smoother. As a nonprofit, we’re always juggling a lot, and this tool helps us stay connected with our community, donors, and volunteers in a meaningful way. The templates are super helpful, and the automation saves us a ton of time. Review collected by and hosted on G2.com.

It would be great if the reporting features were a bit more flexible. The analytics are helpful, but sometimes I wish I could customize the way the data is shown or exported,especially when I’m prepping reports for our board or funders. Still, the value we get from it makes it worth it. Review collected by and hosted on G2.com.

What I really like about Constant Contact’s advanced automation is how easy and intuitive it is to use. Setting up a DRIP campaign is straightforward, and I love how simple it is to apply rules, manage list segments, and use tags to personalize the flow. It’s user-friendly even for someone without a technical background. Review collected by and hosted on G2.com.

One downside, however, is the lack of an option to automatically stop the campaign once the goal is achieved. For instance, if my goal is to get a client to book an appointment and they do so after the 5th email in a 10-email series, there’s currently no built-in way to stop the remaining emails from going out. This could potentially be solved if there were deeper integrations with external booking tools like YouCanBook.me—so that a tag or event trigger could end the campaign once the appointment is set. Review collected by and hosted on G2.com.

I use Constant Contact Advanced Automation for email workflows for my clients and internal marketing work. I love how it helps automate SMS and emails for large lists of emails and numbers. It's easy to navigate and use within the platform, which is great since I'm not always the most tech-savvy, yet I understand how to use it. It also makes my workflow more efficient and creates good results for my clients. Review collected by and hosted on G2.com.

Sometimes there is a lack of customization and personalization for text, content etc. I wish it was more open to that. Review collected by and hosted on G2.com.

Constant Contact Advanced Automation features are easy to use and user-friendly even for those who are not technical. Segmenting contacts and customizing email journeys is a big value-add, which leads to higher engagement and conversion rates. Review collected by and hosted on G2.com.

The only downside is that the automation functions, though improved, are still a bit weaker than with alternatives like ActiveCampaign or Klaviyo. Review collected by and hosted on G2.com.

Constant Contact Automation helps streamline marketing campaigns with templates and quick marketing slogans. You can view statistics on all platforms of marketing as well as per person. Review collected by and hosted on G2.com.

Some of the templates are hard to build andmanipulate to look a little cleaner or with a particular vision you may have. Review collected by and hosted on G2.com.

Constant Contact automation makes sending our weekly updates very easy to our clientele. I use CC daily for different types of segmented groups. My result is a well-organized and easy to maneuver through email which I link to many different web pages, including event reservations and ticket purchasing. Constant Contact is both easy to use and to be on the receiving end looking at the final result. I have had positive experiences with customer service as well. Review collected by and hosted on G2.com.

The only downside I have experienced, is when starting a new template, I may find one I like but wish to change a picture that was originally part of the template, and it is very difficult to do so. I am not sure why. And the background selection is not varied enough for me. Review collected by and hosted on G2.com.