Top 10 SAP Customer Data Platform Alternatives & Competitors

Top 10 Alternatives to SAP Customer Data Platform Recently Reviewed By G2 Community

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Twilio Segment
By Twilio
4.5/5
(563)
Product Description
Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.
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Reviewers say compared to SAP Customer Data Platform, Twilio Segment is:
Easier to set up
Easier to admin
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

Tealium Customer Data Hub
By Tealium
4.3/5
(415)
Product Description
Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.
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Reviewers say compared to SAP Customer Data Platform, Tealium Customer Data Hub is:
Easier to set up
Better at support
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

Insider One
By Insider One
4.8/5
(1,296)
Product Description
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.
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Reviewers say compared to SAP Customer Data Platform, Insider One is:
Easier to set up
Easier to admin
Better at support
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)
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Salesforce Data 360 (formerly Data Cloud)
By Salesforce
4.3/5
(208)
Product Description
Salesforce Data Cloud unlocks the full value of your data across the enterprise, powering your Customer 360 apps, Agentforce, and amplifying your existing data lake and warehouse investments to activate real-time insights and intelligent action.
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Reviewers say compared to SAP Customer Data Platform, Salesforce Data 360 (formerly Data Cloud) is:
More expensive
Easier to admin
Easier to do business with
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

Klaviyo
By Klaviyo
4.6/5
(1,178)
Product Description
Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.
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Reviewers say compared to SAP Customer Data Platform, Klaviyo is:
Easier to set up
Easier to admin
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

Hightouch
By Hightouch
4.6/5
(382)
Product Description
Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.
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Reviewers say compared to SAP Customer Data Platform, Hightouch is:
Easier to set up
Easier to admin
Better at support
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

WebEngage
By WebEngage
4.5/5
(743)
Product Description
WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance.
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Reviewers say compared to SAP Customer Data Platform, WebEngage is:
Easier to set up
Easier to admin
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

Netcore Customer Engagement Platform
By Netcore Private Limited
4.5/5
(555)
Product Description
Netcore is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore represents an all-in-one solution for a marketer.
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Reviewers say compared to SAP Customer Data Platform, Netcore Customer Engagement Platform is:
Easier to set up
Easier to admin
Better at support
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

Totango
By Totango
4.3/5
(1,146)
Product Description
Enterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement.
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Reviewers say compared to SAP Customer Data Platform, Totango is:
Easier to set up
Categories in common with SAP Customer Data Platform:
Customer Data Platform (CDP)

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