Top 10 SAP Customer Data Platform Alternatives & Competitors

(56)4.4 out of 5

SAP Customer Data Platform is not the only option for Customer Data Platforms (CDP). Explore other competing options and alternatives. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking easily administered, simple software solutions with recommendation engine, multiple devices, and content marketing. Other important factors to consider when researching alternatives to SAP Customer Data Platform include features. The best overall SAP Customer Data Platform alternative is Twilio Segment. Other similar apps like SAP Customer Data Platform are Tealium Customer Data Hub, Insider One, Bloomreach, and Salesforce Data Cloud. SAP Customer Data Platform alternatives can be found in Customer Data Platforms (CDP) but may also be in Marketing Automation Software or Mobile Marketing Software.

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Best Paid & Free Alternatives to SAP Customer Data Platform

Twilio Segment
Tealium Customer Data Hub
Insider One
Bloomreach
Salesforce Data Cloud
Klaviyo
Hightouch
WebEngage

Top 10 Alternatives to SAP Customer Data Platform Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how SAP Customer Data Platform stacks up to the competition, check reviews from current & previous users in industries like Information Technology and Services, Business Supplies and Equipment, and Retail, and find the best product for your business.

Twilio Segment

By Twilio

4.5/5

(561)

Product Description

Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Reviewers say compared to SAP Customer Data Platform, Twilio Segment is:

Easier to set up

Easier to admin

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

Tealium Customer Data Hub

By Tealium

4.3/5

(405)

Product Description

Reviewers say compared to SAP Customer Data Platform, Tealium Customer Data Hub is:

Better at support

Easier to set up

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

Insider One

By Insider One

4.8/5

(1,230)

Product Description

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement.

Reviewers say compared to SAP Customer Data Platform, Insider One is:

Easier to set up

Easier to admin

Better at support

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

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Salesforce Data Cloud

By Salesforce

4.3/5

(206)

Product Description

Reviewers say compared to SAP Customer Data Platform, Salesforce Data Cloud is:

Easier to admin

More expensive

Easier to do business with

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

Klaviyo

By Klaviyo

4.6/5

(1,129)

Product Description

Reviewers say compared to SAP Customer Data Platform, Klaviyo is:

Easier to set up

Easier to admin

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

Hightouch

By Hightouch

4.6/5

(380)

Product Description

Hightouch is the easiest way to sync customer data into your tools like CRMs, email tools, and Ad networks. Sync data from any source (data warehouse, spreadsheets) to 70+ tools, using SQL or a point-and-click UI, without relying on favors from Engineering. For example, you can sync data on how leads are using your product to your CRM so that your sales reps can personalize messages and unlock product-led growth.

Reviewers say compared to SAP Customer Data Platform, Hightouch is:

Easier to set up

Easier to admin

Better at support

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

WebEngage

By WebEngage

4.5/5

(716)

Product Description

Reviewers say compared to SAP Customer Data Platform, WebEngage is:

Easier to set up

Easier to admin

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)

Netcore Customer Engagement Platform

By Netcore Private Limited

4.5/5

(553)

Product Description

Netcore is a globally recognized marketing technology SaaS company offering a full-stack of martech solutions that help product and growth marketers deliver AI-powered intelligent customer experiences across all touchpoints of the user’s journey. Building a unified views of customers, orchestrating omnichannel communication journeys, personalizing the apps and websites, optimizing user experience, real-time reporting and providing actionable analytics, Netcore represents an all-in-one solution for a marketer.

Reviewers say compared to SAP Customer Data Platform, Netcore Customer Engagement Platform is:

Easier to set up

Easier to admin

Better at support

Categories in common with SAP Customer Data Platform:

Customer Data Platform (CDP)