# What's some of the best Marketing Automation software available right now to software buyers?

 Looking at the marketing automation software category page on G2, the best solutions seem to be:  1. HubSpot Marketing Hub  HubSpot Marketing Hub offers a comprehensive suite of tools to attract, engage, and delight customers. It supports inbound marketing strategies with features like email marketing, social media management, and analytics.  2. ActiveCampaign  ActiveCampaign combines email marketing, automation, and CRM functionalities to help businesses create personalized customer experiences. It is known for its advanced automation capabilities and detailed segmentation options.  3. Intuit Mailchimp All-in-One Marketing Platform  Mailchimp provides a range of marketing tools, including email marketing, landing pages, and social media ads. It is designed to cater to small and medium-sized businesses seeking an all-in-one solution.​  4. Insider  Insider is an AI-driven platform that enables businesses to deliver personalized cross-channel customer experiences. It integrates data across channels to provide actionable insights and automation  5. Braze  Braze offers a customer engagement platform that facilitates real-time and personalized interactions between brands and their customers across multiple channels.​  Do you agree, or are there better options out there? 

##### Post Metadata
- Posted at: over 1 year ago
- Author title: Manager
- Net upvotes: 2


## Comments
### Comment 1

<p>This is also a good resource besides G2's category page: https://learn.g2.com/best-marketing-automation-software</p>

##### Comment Metadata
- Posted at: over 1 year ago
- Author title: Manager
- Net upvotes: 1


### Comment 2

I’ve had hands‑on experience with most of the tools you listed; HubSpot, ActiveCampaign, Mailchimp, Braze but Insider One is the one that really stood out for me, especially compared to the rest.
What I liked most about Insider One was how AI‑driven personalization actually worked in practice across multiple channels. 
A few specific points from our experience:
Cross‑channel orchestration felt genuinely seamless — the transition between channels wasn’t siloed like with some other platforms.
The AI suggestions weren’t just buzzwords — they offered actionable insight that helped increase conversions on campaigns without having us manually segment every audience.
Real‑time triggers and dynamic content allowed us to tailor messaging at scale, which made our automation more effective than what we could build in HubSpot or ActiveCampaign without significant custom work.


##### Comment Metadata
- Posted at: 6 months ago
- Author title: R&D Specialist





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