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ON24 provides deep insights into attendee behavior, helping marketers better understand lead quality and optimize future webinars. It also offers options to customize registration landing pages and emails, along with strong support for integrations with marketing automation tools like Salesforce and Marketo. Once a webinar is set up, it typically runs smoothly with minimal outages, and the on-demand content performs well. Review collected by and hosted on G2.com.
There are limitations in customization in certain areas. For example, the registration landing pages and email layouts have more constrained options for colors and design than expected, making it difficult to stay fully on brand for broader communications.
While ON24 is a powerful platform, setting up webinars comes with challenges depending on the format. For asynchronous webinars, uploading recordings is generally easier, but users often face issues with file compatibility, limited interactivity, and the need to re-upload or reprocess content if updates are required. For synchronous or large-scale live events, risks include technical glitches such as freezing, lag, or browser/device incompatibility, as well as the complexity of managing multiple presenters and sessions. Review collected by and hosted on G2.com.
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