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# GoTo Webinar vs ON24 Comparison - What are their main differences?

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GoTo WebinarON24[+ Add Product](#)

Reviews

**GoTo Webinar** [

4.2/5(804)

](https://www.g2.com/products/goto-webinar/reviews#reviews)

**ON24** [

4.3/5(1,224)

](https://www.g2.com/products/on24/reviews#reviews)

Pricing

**GoTo Webinar**
Free Trial

**Starting at $59.00** 1 license · Reach

**ON24**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**GoTo Webinar**
1 monthFaster

Based on 73 responses

**ON24**
2 months

Based on 87 responses

Return on Investment

**GoTo Webinar**
11 months3 months sooner

Based on 49 responses

**ON24**
14 months

Based on 67 responses

Perceived Cost

**GoTo Webinar**
$$$$$

**ON24**
$$$$$

Average Discount

**GoTo Webinar**
7%

**ON24**
10%3% more

 ![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")

 ![ON24](https://images.g2crowd.com/uploads/product/hd_favicon/fd1d06dc3067c3fd21c9ca528c491754/on24.svg "ON24")

G2 offers free advice on this comparison.

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Pros & Cons

**GoTo Webinar**
[
Ease of Use (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=1578798&qs=pros-and-cons#reviews)[
Webinars (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=1578046&qs=pros-and-cons#reviews)[
Limited Features (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=2311523&qs=pros-and-cons#reviews)[
Limited Flexibility (3)
](https://www.g2.com/products/goto-webinar/reviews?filters%5Bsentiment_snippet%5D=2311504&qs=pros-and-cons#reviews)

**ON24**
[
Ease of Use (48)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1445753&qs=pros-and-cons#reviews)[
Webinars (38)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1444506&qs=pros-and-cons#reviews)[
Learning Curve (18)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1441761&qs=pros-and-cons#reviews)[
Limited Customization (13)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1441838&qs=pros-and-cons#reviews)

Integrations

**GoTo Webinar**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d96513f030be9cdabc89b056e49bc1d3/oracle-eloqua.png "Product Avatar Image")

Oracle Eloqua

](https://www.g2.com/products/oracle-eloqua/reviews)[
View all
](https://www.g2.com/products/goto-webinar/integrations)

**ON24**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-sales.png "Product Avatar Image")

6sense Sales Intelligence

](https://www.g2.com/products/6sense-sales/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image")

Data 360 (formerly Salesforce Data Cloud)

](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[
View all
](https://www.g2.com/products/on24/integrations)

Screenshots

**GoTo Webinar**
 ![GoTo Webinar screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/91854/goto-g2w-1-2x-min-png.png)

**ON24**
 ![ON24 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/102944/1024x768-_-GE-Healthcare.png)

Ratings

Meets Requirements

**GoTo Webinar**

8.8

8.8688

**ON24**

8.6

8.6974

Ease of Use

**GoTo Webinar**

8.8

8.8694

**ON24**

8.3

8.3982

Ease of Setup

**GoTo Webinar**

8.7

8.7243

**ON24**

8.3

8.3609

Ease of Admin

**GoTo Webinar**

8.6

8.6236

**ON24**

8.3

8.3568

Quality of Support

**GoTo Webinar**

8.2

8.2518

**ON24**

8.4

8.4951

Has the product been a good partner in doing business?

**GoTo Webinar**

8.4

8.4214

**ON24**

8.5

8.5548

Product Direction (% positive)

**GoTo Webinar**

7.6

7.6661

**ON24**

8.4

8.4934

Features

Webinar[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

8.6

276

8.6

773

Host Tools

Customizable Branding

8.3

215

8.8(won by 0.5)

672

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Role-based Access

8.4

219

8.5(won by 0.1)

614

Recording

9.1(won by 0.3)

237

8.8

686

Mobile Access

Not enough data

Not enough data

Attendee Tools

Registration

9.2(won by 0.4)

258

8.8

673

Attendee Live Chat

8.6(won by 0.1)

241

8.5

605

Polls and Surveys

8.7(tied score)

230

8.7(tied score)

653

Post-Event Tools

Reporting/Analytics

8.7

219

8.8(won by 0.1)

683

Attendee Reports

8.8(tied score)

228

8.8(tied score)

687

Integrations

Social Media Integration

8.3(won by 0.6)

125

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.7

403

Third-Party Integrations

8.3(won by 0.5)

149

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

487

Agentic AI - Webinar

Autonomous Task Execution

Not enough data

8.6(won by default)

36

Multi-step Planning

Not enough data

8.7(won by default)

35

Proactive Assistance

Not enough data

9.0(won by default)

34

Cross-system Integration

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Additional Functionality

Electronic Hand Raising

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

On-Demand Webinars

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Presentation Streaming

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Quizzes

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Breakout Rooms

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

API

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Q&A Management

Not enough data

Not enough data

Multi hosts

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Video Streaming

Not enough data

Not enough data

Event Registration & Ticketing[Hide 112 FeaturesShow 112 Features](javascript:void(0);)

9.1

50

Not enough data

Registration

Event creation

9.2(won by default)

45

Not enough data

User registration process

9.3(won by default)

45

Not enough data

Payment processing

8.6(won by default)

32

Not enough data

Mobile check-in

9.1(won by default)

33

Not enough data

On-site tickets and registration

9.2(won by default)

29

Not enough data

Online Registration

Not enough data

Not enough data

Visitor Registration

Not enough data

Not enough data

Visitor Registration

Not enough data

Not enough data

Multi-Event

Not enough data

Not enough data

Group Registration

Not enough data

Not enough data

Online Registration

Not enough data

Not enough data

Event Registration

Not enough data

Not enough data

Class Registration

Not enough data

Not enough data

Online Ticketing

Not enough data

Not enough data

Season Tickets

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

SMS Reminders

Not enough data

Not enough data

Marketing and Communications

Event website creation

9.2(won by default)

34

Not enough data

Email automation

9.0(won by default)

40

Not enough data

Email customization

8.8(won by default)

39

Not enough data

Contact list management

9.0(won by default)

37

Not enough data

Social media promotion

9.3(won by default)

29

Not enough data

Lead generation and retrieval

9.3(won by default)

29

Not enough data

Guest List Management

Not enough data

Not enough data

Artist Management

Not enough data

Not enough data

Contract/License Management

Not enough data

Not enough data

Booking Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Attendee Management

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Wait List Management

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Support Ticket Management

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Refund Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Venue Management

Not enough data

Not enough data

Customer Data Management

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Help Desk Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Agentic AI - Event Registration & Ticketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Barcode/Ticket Scanning

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

API

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Event Ticketing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Confirmations/Reminders

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Event Calendar

Not enough data

Not enough data

Floor Plans & Maps

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Event Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Badge Printing

Not enough data

Not enough data

Self Check-In/Check-Out

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Seating Map

Not enough data

Not enough data

Offline Access

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Guest List Search

Not enough data

Not enough data

Attendee Profiles

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Attendee Segmentation

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Attendance Tracking

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Print-at-Home

Not enough data

Not enough data

Reserved Seating

Not enough data

Not enough data

Mobile Ticketing

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Point of Sale (POS)

Not enough data

Not enough data

Ticket Brokering

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Cross Selling Functionality

Not enough data

Not enough data

Kiosk Ticketing

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Ticket Reservations

Not enough data

Not enough data

Event Marketing[Hide 60 FeaturesShow 60 Features](javascript:void(0);)

8.9

39

Not enough data

Marketing and Communications

Lead generation and retrieval

9.0(won by default)

28

Not enough data

Social media promotion

8.7(won by default)

26

Not enough data

Event website creation

8.7(won by default)

28

Not enough data

Email customization

9.0(won by default)

27

Not enough data

Contact list management

8.8(won by default)

27

Not enough data

Campaign Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Vendor Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Employee Management

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

For Virtual Events

Not enough data

Not enough data

Attendee Engagement

Social media integrations

8.8(won by default)

26

Not enough data

Attendee networking

8.7(won by default)

26

Not enough data

Attendee surveys-attendee engagement

9.1(won by default)

28

Not enough data

Registration

Event creation

9.3(won by default)

35

Not enough data

User registration process

9.3(won by default)

35

Not enough data

Mobile check-in

9.0(won by default)

25

Not enough data

Visitor Registration

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Event Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Customizable Templates

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Event Calendar

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Event Ticketing

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Video Conferencing[Hide 77 FeaturesShow 77 Features](javascript:void(0);)

9.1

258

Not enough data

Collaboration Tools

Screen Sharing

9.1(won by default)

233

Not enough data

Presentations

9.1(won by default)

39

Not enough data

Whiteboarding

9.0(won by default)

32

Not enough data

Real-Time Chat

9.2(won by default)

38

Not enough data

Hand Raising

9.2(won by default)

39

Not enough data

File Sharing

Not enough data

Not enough data

Private Chat

Not enough data

Not enough data

Real-Time Chat

Not enough data

Not enough data

Meeting Coordination

Scheduling

9.0(won by default)

207

Not enough data

Video Call Recording

8.9(won by default)

202

Not enough data

Participant Permissions

8.8(won by default)

213

Not enough data

One-Click Join

9.3(won by default)

40

Not enough data

Video Streaming

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Event Scheduling

Not enough data

Not enough data

Software Type

Mobile

8.6(won by default)

120

Not enough data

Browser Application

9.2(won by default)

38

Not enough data

Desktop Application

9.2(won by default)

38

Not enough data

Agentic AI - Video Conferencing

Autonomous Task Execution

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Additional Functionality

Video Support

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Registration Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Transcripts/Chat History

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Breakout Rooms

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

API

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Whiteboard

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

Presentation Streaming

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

User Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Remote Access/Control

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Microsoft Outlook Integration

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Auto Framing

Not enough data

Not enough data

On-Demand Webcasting

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Two Way Audio & Video

Not enough data

Not enough data

User Profiles

Not enough data

Not enough data

Video Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Brand Management

Not enough data

Not enough data

HD Audio/Video

Not enough data

Not enough data

Presentation Tools

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Host Controls

Not enough data

Not enough data

Virtual Event Platforms[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

Not enough data

8.7

100

Administration

Event Configuration

Not enough data

8.8(won by default)

79

Event Marketing

Not enough data

8.5(won by default)

77

Speaker Access and Control

Not enough data

8.8(won by default)

82

Advanced Reporting

Not enough data

8.6(won by default)

77

Virtual Experience

Virtual Lobby

Not enough data

8.5(won by default)

74

Built-In Webcasting

Not enough data

8.6(won by default)

74

Webcasting Integrations

Not enough data

8.6(won by default)

75

Cross-Device Functionality

Not enough data

8.1(won by default)

75

Session / Agenda Management

Not enough data

9.4(won by default)

8

Live Streaming & Recording

Not enough data

9.3(won by default)

9

Registration & Attendee Management

Not enough data

8.9(won by default)

11

Event Setup & Scheduling

Not enough data

9.1(won by default)

9

Branding & Customization

Not enough data

9.3(won by default)

9

Interactive Speaker / Moderator Controls

Not enough data

7.9(won by default)

8

Survey/Poll Management

Not enough data

Not enough data

Sponsorship Management

Not enough data

Not enough data

Badge Management

Not enough data

Not enough data

Exhibit/Vendor Management

Not enough data

Not enough data

Video Streaming

Not enough data

Not enough data

Online Registration

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Event Management

Not enough data

Not enough data

Attendance Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Event Registration

Not enough data

Not enough data

Engagement

Online Event Agenda

Not enough data

8.5(won by default)

69

Interactive Content

Not enough data

8.4(won by default)

75

1:1 Networking

Not enough data

7.6(won by default)

62

Exhibitors/Sponsorships

Not enough data

7.5(won by default)

57

Gamification & Incentives

Not enough data

8.7(won by default)

9

Real‑Time Interaction Tools

Not enough data

8.8(won by default)

8

Networking / Matchmaking

Not enough data

9.0(won by default)

8

Generative AI

AI Text Generation

Not enough data

7.3(won by default)

40

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Virtual Event Platforms

Autonomous Task Execution

Not enough data

9.2(won by default)

8

Multi-step Planning

Not enough data

8.8(won by default)

8

Proactive Assistance

Not enough data

9.4(won by default)

8

Decision Making

Not enough data

8.8(won by default)

8

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Natural Language Interaction

Not enough data

Feature Not Available

Administration / Support - Virtual Event Platforms

Role‑Based Access & Permissions

Not enough data

9.3(won by default)

9

Security & Compliance

Not enough data

8.7(won by default)

9

Insights & Scale - Virtual Event Platforms

User Capacity & Reliability

Not enough data

9.1(won by default)

9

Analytics & Reporting

Not enough data

9.3(won by default)

9

Audience Analytics

Not enough data

Not enough data

Additional Functionality

Speaker Profiles

Not enough data

Not enough data

Attendee Profiles

Not enough data

Not enough data

Ticketing

Not enough data

Not enough data

Live Streaming

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Kiosk Ticketing

Not enough data

Not enough data

Audience Engagement

Not enough data

Not enough data

Digital Signage

Not enough data

Not enough data

Attendee Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Breakout Rooms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Event Ticketing

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Real-Time Chat

Not enough data

Not enough data

API

Not enough data

Not enough data

Event Tracking

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Event Calendar

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Reminders

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

Content Experience Platforms[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

7.8

67

Content Creation

Content Management

Not enough data

8.2(won by default)

46

|

Verified

Agentic AI - Content Experience Platforms

Autonomous Task Execution

Not enough data

Feature Not Available

Multi-step Planning

Not enough data

Feature Not Available

Cross-system Integration

Not enough data

Feature Not Available

Adaptive Learning

Not enough data

Feature Not Available

Proactive Assistance

Not enough data

Feature Not Available

Decision Making

Not enough data

Feature Not Available

Optimization

ROI Reporting

Not enough data

7.3(won by default)

39

|

Verified

Show 4 feature categories with incomplete data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Account-Based Web and Content Experiences[Hide 18 FeaturesShow 18 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Website Personalization

Not enough data

8.4(won by default)

27

Content Creation and Distribution

Not enough data

8.4(won by default)

31

Platform Reporting

Measurement

Not enough data

8.4(won by default)

42

Dashboards

Not enough data

8.1(won by default)

42

Additional Functionality

Content Delivery

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Content Creation

Not enough data

Not enough data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")](https://www.g2.com/products/goto-webinar/reviews)

GoTo Webinar

Small-Business(50 or fewer emp.)

36.7%

Mid-Market(51-1000 emp.)

41.7%

Enterprise(\> 1000 emp.)

21.6%

[![ON24](https://images.g2crowd.com/uploads/product/hd_favicon/fd1d06dc3067c3fd21c9ca528c491754/on24.svg "ON24")](https://www.g2.com/products/on24/reviews)

ON24

Small-Business(50 or fewer emp.)

17.6%

Mid-Market(51-1000 emp.)

41.6%

Enterprise(\> 1000 emp.)

40.8%

Small-Business

(50 or fewer emp.)

36.7%

17.6%

Mid-Market

(51-1000 emp.)

41.7%

41.6%

Enterprise

(\> 1000 emp.)

21.6%

40.8%

Reviewers' Industry

[![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")](https://www.g2.com/products/goto-webinar/reviews)
GoTo Webinar

Computer Software

14.3%

Information Technology and Services

9.0%

Marketing and Advertising

5.9%

Hospital & Health Care

4.9%

Financial Services

4.4%

Other

61.5%

[![ON24](https://images.g2crowd.com/uploads/product/hd_favicon/fd1d06dc3067c3fd21c9ca528c491754/on24.svg "ON24")](https://www.g2.com/products/on24/reviews)
ON24

Computer Software

17.2%

Information Technology and Services

14.7%

Financial Services

7.3%

Marketing and Advertising

5.4%

Hospital & Health Care

3.5%

Other

52.0%

FAQs

## GoTo Webinar vs ON24 FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between ON24 vs GoTo Webinar?

ON24 stands out for its higher reviewer satisfaction on support and analytics, while GoTo Webinar is rated higher for ease of use and setup.

| [ON24](https://www.g2.com/products/on24/reviews) | [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) |
| --- | --- |
| 4.3/5 (1,221 reviews) | 4.2/5 (804 reviews) |
| Mid-Market | Mid-Market |
| 8.3 | 8.7 |
| 8.4 | 8.2 |
| Analytics (23 all-time mentions) | Ease of Use (3 all-time mentions) |

### How do the pricing models of ON24 and GoTo Webinar compare?

ON24 is rated higher for value by reviewers, with GoTo Webinar frequently cited as expensive for its feature set.

- **ON24:** In recent reviews, ON24 is described as having a high price but delivering robust analytics and features that justify the investment for many organizations.
- **GoTo Webinar:** Recent reviewers frequently cite GoTo Webinar as expensive relative to its features, with several noting that higher-tier plans are required for essential capabilities.
- **Switching-reason:** Reviewers mention switching from GoTo Webinar due to high costs and limited features, especially when compared to newer platforms with more advanced capabilities.

### What are the best alternatives to ON24 and GoTo Webinar?

The top three alternatives to ON24 and GoTo Webinar are BigMarker, Livestorm, and Zoom Events and Webinars.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [ON24](https://www.g2.com/products/on24/reviews) | 4.3/5 (1,221 reviews) | Mid-Market | High price, robust analytics | Analytics (23 all-time mentions) |
| [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) | 4.2/5 (804 reviews) | Mid-Market | Expensive for features | Ease of Use (3 all-time mentions) |
| [BigMarker](https://www.g2.com/products/bigmarker/reviews) | 4.7/5 (444 reviews) | Small-Business | — | — |
| [Livestorm](https://www.g2.com/products/livestorm/reviews) | 4.4/5 (1,730 reviews) | Small-Business | — | — |
| [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) | 4.5/5 (413 reviews) | Mid-Market | — | — |

### Which Webinar features should I prioritize when comparing ON24 and GoTo Webinar?

Buyers comparing ON24 and GoTo Webinar should prioritize analytics, ease of use, registration, customization, and support.

- **Analytics:** ON24 is cited for analytics in 23 all-time reviews; GoTo Webinar is noted for tracking features in 2 all-time reviews.
- **Ease of Use:** GoTo Webinar scores 8.8, ON24 scores 8.3; GoTo Webinar has 3 all-time mentions for ease of use, ON24 has 53.
- **Registration:** Registration is the most frequently mentioned feature in recent reviews for both products.
- **Customization:** ON24 has 24 all-time mentions for customization; GoTo Webinar is cited for limited flexibility in 3 all-time reviews.
- **Support:** ON24 scores 8.4 for Quality of Support, GoTo Webinar scores 8.2.

### What are the pros and cons of ON24 vs GoTo Webinar?

ON24's headline strength is analytics and customization, while GoTo Webinar is favored for ease of use and setup.

- **ON24 strengths:** Analytics (23 all-time mentions), customization (24), interactivity (29), attendee management (18), easy setup (18), and integrations (16).
- **ON24 trade-offs:** Learning curve (22), limited customization (17), and some reviewers cite high pricing and complex backend.
- **GoTo Webinar strengths:** Ease of use (3), easy setup (2), tracking features (2), and attendee management (1).
- **GoTo Webinar trade-offs:** Limited features (3), limited flexibility (3), missing features (3), expensive (2), and reviewers note support and technical issues.

### Is ON24 or GoTo Webinar better for small businesses?

Livestorm and BigMarker are the top alternatives for small businesses, but between ON24 and GoTo Webinar, GoTo Webinar is more frequently used by small-business reviewers.

- **ON24:** Largest segment is Mid-Market; small-business reviewers mention a learning curve and higher pricing.
- **GoTo Webinar:** Largest segment is Mid-Market; recent small-business reviewers highlight ease of use and setup as key benefits.

### Which Webinar platform has better integrations?

ON24 is favored for integrations, with more reviewer-cited mentions and specific CRM and marketing tool integrations.

- **ON24:** Integrations with Salesforce and Marketo are cited in recent reviews, with 16 all-time mentions for easy integrations.
- **GoTo Webinar:** HubSpot integration is mentioned in recent reviews, but with fewer all-time mentions and limited integration options noted by reviewers.

### How do ON24 and GoTo Webinar compare on customer support?

ON24 and GoTo Webinar are rated within 0.2 points on Quality of Support, indicating near parity, with ON24 at 8.4 and GoTo Webinar at 8.2.

- **ON24:** Reviewers highlight responsive support, helpful staff, and ongoing improvements, with 28 all-time mentions for customer support.
- **GoTo Webinar:** Support is described as inconsistent, with some reviewers citing slow or unhelpful responses and others noting knowledgeable support staff.

### Which is easier to implement, ON24 or GoTo Webinar?

GoTo Webinar is rated higher for Ease of Setup, scoring 8.7 versus ON24's 8.3, indicating a smoother implementation experience.

- **ON24:** Reviewers describe setup as straightforward but note a learning curve for advanced features and backend complexity.
- **GoTo Webinar:** Reviewers consistently cite easy setup and quick onboarding, with minimal training required for most users.

### Which product has better Registration?

ON24 and GoTo Webinar both offer strong Registration features, with ON24 noted for simple registration and GoTo Webinar for customizable forms.

- **ON24:** Registration is frequently mentioned in recent reviews, with strengths in simple registration and event tracking; some reviewers note generic registration forms and limited data collection.
- **GoTo Webinar:** Registration is highlighted for customizable forms and tracking registrants, with reviewers appreciating the ability to tailor messaging and questions for attendees.

Alternatives

**GoTo Webinar Alternatives**

 ![BigMarker](https://images.g2crowd.com/uploads/product/hd_favicon/790c45311be254fcad2fda8b55950182/bigmarker.svg "BigMarker")

[
BigMarker
](/products/bigmarker/reviews)

 ![Zoom Events and Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/c7b3378ce337ba60fdf54bb51ab3eebf/zoom-events-and-webinars.svg "Zoom Events and Webinars")

[
Zoom Events and Webinars
](/products/zoom-events-and-webinars/reviews)

 ![Livestorm](https://images.g2crowd.com/uploads/product/hd_favicon/fcf097c44bc70fcf3756ae636170ae13/livestorm.svg "Livestorm")

[
Livestorm
](/products/livestorm/reviews)

 ![Zoho Meeting](https://images.g2crowd.com/uploads/product/hd_favicon/1bb4c2e78bcc387aa98c5538eab4b82c/zoho-meeting.svg "Zoho Meeting")

[
Zoho
](/products/zoho-meeting/reviews)

**ON24 Alternatives**

 ![Livestorm](https://images.g2crowd.com/uploads/product/hd_favicon/fcf097c44bc70fcf3756ae636170ae13/livestorm.svg "Livestorm")

[
Livestorm
](/products/livestorm/reviews)

 ![BigMarker](https://images.g2crowd.com/uploads/product/hd_favicon/790c45311be254fcad2fda8b55950182/bigmarker.svg "BigMarker")

[
BigMarker
](/products/bigmarker/reviews)

 ![Zoom Events and Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/c7b3378ce337ba60fdf54bb51ab3eebf/zoom-events-and-webinars.svg "Zoom Events and Webinars")

[
Zoom Events and Webinars
](/products/zoom-events-and-webinars/reviews)

 ![Bizzabo](https://images.g2crowd.com/uploads/product/hd_favicon/0d035bab596ff48e1812bbe0c222d61a/bizzabo.svg "Bizzabo")

[
Bizzabo
](/products/bizzabo/reviews)