Metadata.io Features
Lead Intelligence (12)
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 38 Metadata.io reviews.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 46 reviewers of Metadata.io have provided feedback on this feature.
Lead Analysis
As reported in 45 Metadata.io reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 54 Metadata.io reviews.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. 57 reviewers of Metadata.io have provided feedback on this feature.
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 18 Metadata.io reviews.
Account-level Insights
Based on 21 Metadata.io reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. 22 reviewers of Metadata.io have provided feedback on this feature.
Lead Validation
Based on 32 Metadata.io reviews and verified by the G2 Product R&D team. Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Based on 32 Metadata.io reviews and verified by the G2 Product R&D team. Product enriches existing lead data with missing information.
Lead Quality
Based on 33 Metadata.io reviews and verified by the G2 Product R&D team. Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
Lead Analysis
Based on 32 Metadata.io reviews and verified by the G2 Product R&D team. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (9)
Segmentation
Based on 52 Metadata.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 37 Metadata.io reviews.
Account Identification
Based on 41 Metadata.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
As reported in 59 Metadata.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 44 Metadata.io reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 54 reviewers of Metadata.io have provided feedback on this feature.
Segmentation
As reported in 22 Metadata.io reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 14 Metadata.io reviews.
Account Identification
As reported in 19 Metadata.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (15)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 44 reviewers of Metadata.io have provided feedback on this feature.
Revenue Planning
As reported in 32 Metadata.io reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 46 Metadata.io reviews.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 39 Metadata.io reviews.
Customization
Based on 44 Metadata.io reviews. Allows for custom report types to match the goals of a company.
Journey Analytics
Based on 33 Metadata.io reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 53 Metadata.io reviews.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 53 reviewers of Metadata.io have provided feedback on this feature.
Opportunity Timeline
Based on 48 Metadata.io reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 53 Metadata.io reviews.
Omni-Channel Tracking
As reported in 20 Metadata.io reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
As reported in 16 Metadata.io reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 19 Metadata.io reviews.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 18 Metadata.io reviews.
Customization
Based on 20 Metadata.io reviews. Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
Provides tools that dynamically serve content, messaging, and calls-to-action. This feature was mentioned in 13 Metadata.io reviews.
Prioritized Accounts
As reported in 19 Metadata.io reviews. Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
As reported in 16 Metadata.io reviews. Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Platform Basics (5)
Centralization
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform. This feature was mentioned in 30 Metadata.io reviews.
Account Identification and Segmentation
Builds, defines, and segments targeted account audiences. 31 reviewers of Metadata.io have provided feedback on this feature.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Retargeting
As reported in 71 Metadata.io reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
Measure the influence and performance of ABM programs for each targeted audience. This feature was mentioned in 31 Metadata.io reviews.
Revenue Analytics
Provides a complete view of how all ABM programs drive revenue. This feature was mentioned in 28 Metadata.io reviews.
Campaign Measurement
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. 93 reviewers of Metadata.io have provided feedback on this feature.
Attribution
As reported in 83 Metadata.io reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Platform Additional Functionality (1)
Integrations
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc. 33 reviewers of Metadata.io have provided feedback on this feature.
Platform Additional Functionality (2)
Multivariate Testing
Ability to test and optimize ad creative and content. 84 reviewers of Metadata.io have provided feedback on this feature.
Integrations
Based on 88 Metadata.io reviews. Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
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