Metadata.io Features
Lead Intelligence (12)
Market Insights
As reported in 38 Metadata.io reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
This feature was mentioned in 46 Metadata.io reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
45 reviewers of Metadata.io have provided feedback on this feature.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Account-level Insights
As reported in 54 Metadata.io reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
57 reviewers of Metadata.io have provided feedback on this feature.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
As reported in 18 Metadata.io reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
21 reviewers of Metadata.io have provided feedback on this feature.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
22 reviewers of Metadata.io have provided feedback on this feature.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Validation
Based on 33 Metadata.io reviews and verified by the G2 Product R&D team.
Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Based on 33 Metadata.io reviews and verified by the G2 Product R&D team.
Product enriches existing lead data with missing information.
Lead Quality
Based on 34 Metadata.io reviews and verified by the G2 Product R&D team.
Product provides accurate, up-to-date contact information for leads, such as email address or phone number.
Lead Analysis
Based on 32 Metadata.io reviews and verified by the G2 Product R&D team.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (9)
Segmentation
This feature was mentioned in 52 Metadata.io reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 37 Metadata.io reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 41 Metadata.io reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
59 reviewers of Metadata.io have provided feedback on this feature.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 44 Metadata.io reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
As reported in 54 Metadata.io reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
22 reviewers of Metadata.io have provided feedback on this feature.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 14 Metadata.io reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
This feature was mentioned in 19 Metadata.io reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (15)
Omni-Channel Tracking
As reported in 44 Metadata.io reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Based on 32 Metadata.io reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
46 reviewers of Metadata.io have provided feedback on this feature.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
39 reviewers of Metadata.io have provided feedback on this feature.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
This feature was mentioned in 44 Metadata.io reviews.
Allows for custom report types to match the goals of a company.
Journey Analytics
This feature was mentioned in 33 Metadata.io reviews.
Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
This feature was mentioned in 53 Metadata.io reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Media Attribution
This feature was mentioned in 53 Metadata.io reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
This feature was mentioned in 48 Metadata.io reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
This feature was mentioned in 53 Metadata.io reviews.
Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
Based on 20 Metadata.io reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Based on 16 Metadata.io reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Based on 19 Metadata.io reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
18 reviewers of Metadata.io have provided feedback on this feature.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Based on 20 Metadata.io reviews.
Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
As reported in 13 Metadata.io reviews.
Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
19 reviewers of Metadata.io have provided feedback on this feature.
Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
As reported in 16 Metadata.io reviews.
Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Platform Basics (5)
Centralization
30 reviewers of Metadata.io have provided feedback on this feature.
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Based on 31 Metadata.io reviews.
Builds, defines, and segments targeted account audiences.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Retargeting
Based on 72 Metadata.io reviews.
Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
31 reviewers of Metadata.io have provided feedback on this feature.
Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
28 reviewers of Metadata.io have provided feedback on this feature.
Provides a complete view of how all ABM programs drive revenue.
Campaign Measurement
As reported in 96 Metadata.io reviews.
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
Based on 85 Metadata.io reviews.
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Platform Additional Functionality (1)
Integrations
Based on 33 Metadata.io reviews.
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Platform Additional Functionality (2)
Multivariate Testing
87 reviewers of Metadata.io have provided feedback on this feature.
Ability to test and optimize ad creative and content.
Integrations
This feature was mentioned in 90 Metadata.io reviews.
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.
Top-Rated Alternatives





