# Top 10 Matomo (Formerly Piwik) Alternatives & Competitors **Average Rating:** 4.2/5 **Total Number of Reviews:** 96 Explore the best alternatives to Matomo (Formerly Piwik) for users who need new software features or want to try different solutions. Digital Analytics Software is a widely used technology, and many people are seeking time saving, high quality software solutions with real-time reporting, segmentation, and mobile reporting. Other important factors to consider when researching alternatives to Matomo (Formerly Piwik) include features and user interface. The best overall Matomo (Formerly Piwik) alternative is Google Analytics. Other similar apps like Matomo (Formerly Piwik) are Amplitude Analytics, Mixpanel, Adobe Analytics, and Heap by Contentsquare. Matomo (Formerly Piwik) alternatives can be found in [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) but may also be in [Product Analytics Software](https://www.g2.com/categories/product-analytics) or [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics). ## Best Paid & Free Alternatives to Matomo (Formerly Piwik) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - [Clicky](https://www.g2.com/products/clicky/reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) ## Top 10 Alternatives to Matomo (Formerly Piwik) Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Matomo (Formerly Piwik) stacks up to the competition, check reviews from current & previous users in industries like Marketing and Advertising, Internet, and Automotive, and find the best product for your business. ### 1. [Google Analytics](https://www.g2.com/products/google-analytics/reviews) By Google **Average Rating:** 4.5/5 **Total Reviews:** 6,851 Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform. Reviewers say compared to Matomo (Formerly Piwik), Google Analytics is: - Slower to reach roi - Better at meeting requirements - Easier to admin Categories in common with Matomo (Formerly Piwik): [Content Analytics](https://www.g2.com/categories/content-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-matomo-formerly-piwik) **Compare Google Analytics with other alternatives:** - [Google Analytics vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) - [Google Analytics vs Mixpanel](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Google Analytics vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) - [Google Analytics vs Heap by Contentsquare](https://www.g2.com/compare/google-analytics-vs-heap-by-contentsquare) - [Google Analytics vs Pendo](https://www.g2.com/compare/google-analytics-vs-pendo-io-pendo) - [Google Analytics vs Clicky](https://www.g2.com/compare/clicky-vs-google-analytics) - [Google Analytics vs Google Analytics 360](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) - [Google Analytics vs Kissmetrics](https://www.g2.com/compare/google-analytics-vs-kissmetrics) - [Google Analytics vs Google Tag Manager](https://www.g2.com/compare/google-analytics-vs-google-tag-manager) ### 2. [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) By Amplitude **Average Rating:** 4.5/5 **Total Reviews:** 2,939 Amplitude Analytics lets you dig into every click and metric across your product and web experiences. Understand what users are doing and turn your insights into relentless growth. Reviewers say compared to Matomo (Formerly Piwik), Amplitude Analytics is: - Slower to reach roi - More expensive - Better at support Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-matomo-formerly-piwik) **Compare Amplitude Analytics with other alternatives:** - [Amplitude Analytics vs Google Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics) - [Amplitude Analytics vs Mixpanel](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) - [Amplitude Analytics vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-amplitude-analytics) - [Amplitude Analytics vs Heap by Contentsquare](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) - [Amplitude Analytics vs Pendo](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo) - [Amplitude Analytics vs Clicky](https://www.g2.com/compare/amplitude-analytics-vs-clicky) - [Amplitude Analytics vs Google Analytics 360](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics-360) - [Amplitude Analytics vs Kissmetrics](https://www.g2.com/compare/amplitude-analytics-vs-kissmetrics) - [Amplitude Analytics vs Google Tag Manager](https://www.g2.com/compare/amplitude-analytics-vs-google-tag-manager) ### 3. [Mixpanel](https://www.g2.com/products/mixpanel/reviews) By Mixpanel **Average Rating:** 4.5/5 **Total Reviews:** 1,369 Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution. Reviewers say compared to Matomo (Formerly Piwik), Mixpanel is: - Slower to reach roi - More expensive - Better at support Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Mixpanel](https://www.g2.com/compare/matomo-formerly-piwik-vs-mixpanel) **Compare Mixpanel with other alternatives:** - [Mixpanel vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-mixpanel) - [Mixpanel vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-mixpanel) - [Mixpanel vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-mixpanel) - [Mixpanel vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel) - [Mixpanel vs Pendo](https://www.g2.com/compare/mixpanel-vs-pendo-io-pendo) - [Mixpanel vs Clicky](https://www.g2.com/compare/clicky-vs-mixpanel) - [Mixpanel vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) - [Mixpanel vs Kissmetrics](https://www.g2.com/compare/kissmetrics-vs-mixpanel) - [Mixpanel vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-mixpanel) ### 4. [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) By Adobe **Average Rating:** 4.2/5 **Total Reviews:** 1,217 Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities. Reviewers say compared to Matomo (Formerly Piwik), Adobe Analytics is: - Slower to reach roi - More expensive - Better at meeting requirements Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-matomo-formerly-piwik) **Compare Adobe Analytics with other alternatives:** - [Adobe Analytics vs Google Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-analytics) - [Adobe Analytics vs Amplitude Analytics](https://www.g2.com/compare/adobe-analytics-vs-amplitude-analytics) - [Adobe Analytics vs Mixpanel](https://www.g2.com/compare/adobe-analytics-vs-mixpanel) - [Adobe Analytics vs Heap by Contentsquare](https://www.g2.com/compare/adobe-analytics-vs-heap-by-contentsquare) - [Adobe Analytics vs Pendo](https://www.g2.com/compare/adobe-analytics-vs-pendo-io-pendo) - [Adobe Analytics vs Clicky](https://www.g2.com/compare/adobe-analytics-vs-clicky) - [Adobe Analytics vs Google Analytics 360](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) - [Adobe Analytics vs Kissmetrics](https://www.g2.com/compare/adobe-analytics-vs-kissmetrics) - [Adobe Analytics vs Google Tag Manager](https://www.g2.com/compare/adobe-analytics-vs-google-tag-manager) ### 5. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) By Contentsquare **Average Rating:** 4.4/5 **Total Reviews:** 1,097 Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Reviewers say compared to Matomo (Formerly Piwik), Heap by Contentsquare is: - Slower to reach roi - More expensive - Better at support Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-matomo-formerly-piwik) **Compare Heap by Contentsquare with other alternatives:** - [Heap by Contentsquare vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Mixpanel](https://www.g2.com/compare/heap-by-contentsquare-vs-mixpanel) - [Heap by Contentsquare vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Pendo](https://www.g2.com/compare/heap-by-contentsquare-vs-pendo-io-pendo) - [Heap by Contentsquare vs Clicky](https://www.g2.com/compare/clicky-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-heap-by-contentsquare) - [Heap by Contentsquare vs Kissmetrics](https://www.g2.com/compare/heap-by-contentsquare-vs-kissmetrics) - [Heap by Contentsquare vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-heap-by-contentsquare) ### 6. [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) By Pendo.io **Average Rating:** 4.4/5 **Total Reviews:** 1,798 Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption. Reviewers say compared to Matomo (Formerly Piwik), Pendo is: - Slower to reach roi - More expensive - Better at support Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Pendo](https://www.g2.com/compare/matomo-formerly-piwik-vs-pendo-io-pendo) **Compare Pendo with other alternatives:** - [Pendo vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-pendo-io-pendo) - [Pendo vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-pendo-io-pendo) - [Pendo vs Mixpanel](https://www.g2.com/compare/mixpanel-vs-pendo-io-pendo) - [Pendo vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-pendo-io-pendo) - [Pendo vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-pendo-io-pendo) - [Pendo vs Clicky](https://www.g2.com/compare/clicky-vs-pendo-io-pendo) - [Pendo vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-pendo-io-pendo) - [Pendo vs Kissmetrics](https://www.g2.com/compare/kissmetrics-vs-pendo-io-pendo) - [Pendo vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-pendo-io-pendo) ### 7. [Clicky](https://www.g2.com/products/clicky/reviews) By Roxr Software **Average Rating:** 4.5/5 **Total Reviews:** 33 Clicky is a real-time web analytics service developed by Roxr Software, Ltd., a Portland, Oregon-based company founded in 2006. It provides website owners with detailed insights into visitor behavior, enabling them to monitor and analyze their site's performance effectively. Key Features and Functionality: - Real-Time Data: Offers immediate tracking of individual visitors and their actions, allowing for up-to-the-minute analysis. - Comprehensive Metrics: Provides detailed information on content engagement, search terms, referrers, and more, facilitating a deep understanding of audience interactions. - Segmentation: Includes basic segmentation capabilities to analyze specific subsets of traffic for targeted insights. - Scalable Plans: Offers various plans to accommodate different needs, from free options to premium services supporting up to 1,000 websites and 20 million daily page views. Primary Value and User Solutions: Clicky addresses the need for accessible, real-time web analytics by providing a user-friendly platform that delivers immediate insights into website performance. By offering detailed visitor data and comprehensive metrics, it empowers website owners to make informed decisions, optimize content, and enhance user engagement. The scalable plans ensure that businesses of all sizes can find a suitable option to meet their analytics requirements. Reviewers say compared to Matomo (Formerly Piwik), Clicky is: - Easier to set up - Easier to admin - More usable Categories in common with Matomo (Formerly Piwik): [Content Analytics](https://www.g2.com/categories/content-analytics), [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Clicky](https://www.g2.com/compare/clicky-vs-matomo-formerly-piwik) **Compare Clicky with other alternatives:** - [Clicky vs Google Analytics](https://www.g2.com/compare/clicky-vs-google-analytics) - [Clicky vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-clicky) - [Clicky vs Mixpanel](https://www.g2.com/compare/clicky-vs-mixpanel) - [Clicky vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-clicky) - [Clicky vs Heap by Contentsquare](https://www.g2.com/compare/clicky-vs-heap-by-contentsquare) - [Clicky vs Pendo](https://www.g2.com/compare/clicky-vs-pendo-io-pendo) - [Clicky vs Google Analytics 360](https://www.g2.com/compare/clicky-vs-google-analytics-360) - [Clicky vs Kissmetrics](https://www.g2.com/compare/clicky-vs-kissmetrics) - [Clicky vs Google Tag Manager](https://www.g2.com/compare/clicky-vs-google-tag-manager) ### 8. [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) By Google **Average Rating:** 4.4/5 **Total Reviews:** 598 Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences. Key Features and Functionality: - Comprehensive Data Integration: Aggregates data from multiple touchpoints, including websites, mobile applications, and offline sources, providing a unified view of customer interactions. - Advanced Analysis and Segmentation: Offers robust tools for in-depth analysis and segmentation, allowing businesses to identify specific audience behaviors and tailor marketing efforts accordingly. - Real-Time Reporting: Provides continuous intraday data, typically available within an hour after collection, enabling timely decision-making during critical business periods. - Machine Learning Insights: Utilizes Google's machine learning models to automatically detect and surface actionable insights, such as emerging trends and significant changes in data. - Customizable User Roles and Access: Allows the creation of custom user roles to control feature access, ensuring that teams and partners have appropriate data access in compliance with organizational policies. - Seamless Integrations: Integrates with other Google solutions like Google Ads, Display & Video 360, and BigQuery, facilitating a cohesive marketing and analytics ecosystem. Primary Value and Solutions Provided: Google Analytics 360 addresses the complex measurement needs of large enterprises by offering scalable tools and enterprise-level support. It enables organizations to unlock customer-centric measurement, gain smarter insights to improve return on investment (ROI), and connect these insights to actionable results. By providing a comprehensive and customizable analytics platform, it empowers businesses to make data-driven decisions, optimize marketing strategies, and deliver better customer experiences. Reviewers say compared to Matomo (Formerly Piwik), Google Analytics 360 is: - Slower to reach roi - More expensive - Easier to admin Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-matomo-formerly-piwik) **Compare Google Analytics 360 with other alternatives:** - [Google Analytics 360 vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-google-analytics-360) - [Google Analytics 360 vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-analytics-360) - [Google Analytics 360 vs Mixpanel](https://www.g2.com/compare/google-analytics-360-vs-mixpanel) - [Google Analytics 360 vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-analytics-360) - [Google Analytics 360 vs Heap by Contentsquare](https://www.g2.com/compare/google-analytics-360-vs-heap-by-contentsquare) - [Google Analytics 360 vs Pendo](https://www.g2.com/compare/google-analytics-360-vs-pendo-io-pendo) - [Google Analytics 360 vs Clicky](https://www.g2.com/compare/clicky-vs-google-analytics-360) - [Google Analytics 360 vs Kissmetrics](https://www.g2.com/compare/google-analytics-360-vs-kissmetrics) - [Google Analytics 360 vs Google Tag Manager](https://www.g2.com/compare/google-analytics-360-vs-google-tag-manager) ### 9. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) By Kissmetrics **Average Rating:** 4.1/5 **Total Reviews:** 168 Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why. Reviewers say compared to Matomo (Formerly Piwik), Kissmetrics is: - Slower to reach roi - More expensive - Better at support Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Kissmetrics](https://www.g2.com/compare/kissmetrics-vs-matomo-formerly-piwik) **Compare Kissmetrics with other alternatives:** - [Kissmetrics vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-kissmetrics) - [Kissmetrics vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-kissmetrics) - [Kissmetrics vs Mixpanel](https://www.g2.com/compare/kissmetrics-vs-mixpanel) - [Kissmetrics vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-kissmetrics) - [Kissmetrics vs Heap by Contentsquare](https://www.g2.com/compare/heap-by-contentsquare-vs-kissmetrics) - [Kissmetrics vs Pendo](https://www.g2.com/compare/kissmetrics-vs-pendo-io-pendo) - [Kissmetrics vs Clicky](https://www.g2.com/compare/clicky-vs-kissmetrics) - [Kissmetrics vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-kissmetrics) - [Kissmetrics vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-kissmetrics) ### 10. [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) By Google **Average Rating:** 4.6/5 **Total Reviews:** 441 It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more. Reviewers say compared to Matomo (Formerly Piwik), Google Tag Manager is: - Better at meeting requirements - Easier to admin - Easier to set up Categories in common with Matomo (Formerly Piwik): [Digital Analytics](https://www.g2.com/categories/digital-analytics) **Compare:** [Matomo (Formerly Piwik) vs Google Tag Manager](https://www.g2.com/compare/google-tag-manager-vs-matomo-formerly-piwik) **Compare Google Tag Manager with other alternatives:** - [Google Tag Manager vs Google Analytics](https://www.g2.com/compare/google-analytics-vs-google-tag-manager) - [Google Tag Manager vs Amplitude Analytics](https://www.g2.com/compare/amplitude-analytics-vs-google-tag-manager) - [Google Tag Manager vs Mixpanel](https://www.g2.com/compare/google-tag-manager-vs-mixpanel) - [Google Tag Manager vs Adobe Analytics](https://www.g2.com/compare/adobe-analytics-vs-google-tag-manager) - [Google Tag Manager vs Heap by Contentsquare](https://www.g2.com/compare/google-tag-manager-vs-heap-by-contentsquare) - [Google Tag Manager vs Pendo](https://www.g2.com/compare/google-tag-manager-vs-pendo-io-pendo) - [Google Tag Manager vs Clicky](https://www.g2.com/compare/clicky-vs-google-tag-manager) - [Google Tag Manager vs Google Analytics 360](https://www.g2.com/compare/google-analytics-360-vs-google-tag-manager) - [Google Tag Manager vs Kissmetrics](https://www.g2.com/compare/google-tag-manager-vs-kissmetrics) ## Explore Articles - [What is the most affordable IT alerting system for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-it-alerting-system-for-smbs) - [Top AI helpdesk automation tools for fast response times](https://www.g2.com/discussions/top-ai-helpdesk-automation-tools-for-fast-response-times) - [What's the best CPQ software with custom pricing features](https://www.g2.com/discussions/what-s-the-best-cpq-software-with-custom-pricing-features) - [Best software for automating AP in tech startups](https://www.g2.com/discussions/best-software-for-automating-ap-in-tech-startups) - [Which supplier risk management app is best for handling third-party risks](https://www.g2.com/discussions/which-supplier-risk-management-app-is-best-for-handling-third-party-risks) - [Cloud infrastructure monitoring software with best reviews](https://www.g2.com/discussions/cloud-infrastructure-monitoring-software-with-the-best-reviews) ## Spotlight Categories - [Managed Detection and Response (MDR) Software](https://www.g2.com/categories/managed-detection-and-response-mdr) - [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) - [Employee Engagement Software](https://www.g2.com/categories/employee-engagement)