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Matomo (Formerly Piwik)

Matomo (formerly Piwik) Alternatives & Competitors

(75)4.1 out of 5

Looking for alternatives to Matomo (Formerly Piwik)? Tons of people want Digital Analytics Software to help with real-time reporting, segmentation, and mobile reporting. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Digital Analytics Software that reviewers voted best overall compared to Matomo (Formerly Piwik). Based on reviewer data you can see how Matomo (Formerly Piwik) stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Google Analytics, Adobe Analytics, Mixpanel, and Kissmetrics are the most popular alternatives and competitors to Matomo (Formerly Piwik).

Top Alternatives to Matomo (Formerly Piwik)

  • Google Analytics
  • Adobe Analytics
  • Mixpanel
  • Kissmetrics
  • Heap

Top 20 Alternatives & Competitors to Matomo (Formerly Piwik)

    #1
    #1
  1. Google Analytics

    (5,168)4.5 out of 5

    Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with Matomo (formerly Piwik):
  2. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google's world-class platform.

    Categories in common with Matomo (formerly Piwik):

    Kevin N.
    KN
    WIth one line of code we had insight into users that we never had before. For no cost, we could finally see where people were dropping off and how long they spent on our site. It also enabled me to...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Google Analytics is:

    Slower to reach roi
    Easier to admin
    Better at meeting requirements
    #2
    #2
  3. Adobe Analytics

    (726)4.0 out of 5

    Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with Matomo (formerly Piwik):
  4. Adobe Analytics helps you create a holistic view of your business by turning customer interactions into actionable insights. With intuitive and interactive dashboards and reports, you can sift, sort, and share real-time information to provide insights you can use to identify problems and opportunities.

    Categories in common with Matomo (formerly Piwik):

    Kelsey C.
    KC
    Adobe Analytics has a robustness that is unparalleled by any other web analytics tool. Adobe Ad Hoc (formerly Discover) is my favorite analytics tool I've used, despite the poor user experience....Read more

    Reviewers say compared to Matomo (Formerly Piwik), Adobe Analytics is:

    Slower to reach roi
    More expensive
    Better at support
    18%   of software applications aren't well liked by teams using them.
    Find out how your team feels about your stack with G2 Pulse Surveys.
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    #3
    #3
  5. Mixpanel

    (383)4.3 out of 5
    Optimized for quick response

    Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with Matomo (formerly Piwik):
  6. Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.

    Categories in common with Matomo (formerly Piwik):

    UT
    I love Mixpanel's interface. Someone that is not familiar with data visualization can easily jump in and start creating reports with not much prior experience.

    Reviewers say compared to Matomo (Formerly Piwik), Mixpanel is:

    Slower to reach roi
    More expensive
    Better at support
    #4
    #4
  7. Kissmetrics

    (158)4.0 out of 5

    Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

    Categories in common with Matomo (formerly Piwik):
  8. Identify, understand, and improve the metrics that drive your online business. Their actionable metrics tell you more than what happened. They also tell you who and why.

    Categories in common with Matomo (formerly Piwik):

    UC
    The ability to track and create reports for marketing and in-product interactions. We use Kissmetrics regularly for A/B testing and helps combine website conversions with in-product conversions.

    Reviewers say compared to Matomo (Formerly Piwik), Kissmetrics is:

    Slower to reach roi
    More expensive
    Better at support
    #5
    #5
  9. Heap

    (460)4.4 out of 5
    Optimized for quick response

    Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Matomo (formerly Piwik):
  10. Heap’s mission is to power business decisions with truth. We empower product teams to focus on what matters — building the best products — not wrestling with their analytics platform.

    Categories in common with Matomo (formerly Piwik):

    UP
    Retroactive Data set for us is by far the best feature. That we can update event names or data points in real-time and have that reflected with our historical data is a game-changer for us.

    Reviewers say compared to Matomo (Formerly Piwik), Heap is:

    Slower to reach roi
    More expensive
    Easier to set up
    #6
    #6
  11. Clicky

    (18)4.4 out of 5

    A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.

    Categories in common with Matomo (formerly Piwik):
  12. A "Web 2.0" analytics tool that makes it easy and fun to discover how people are using your web site.

    Categories in common with Matomo (formerly Piwik):

    Shawn P.
    SP
    Having the corner tracker for quick access, other apps you have to login and go through switching back and forth to get to site + analytics

    Reviewers say compared to Matomo (Formerly Piwik), Clicky is:

    Easier to set up
    Easier to admin
    More usable
    #7
    #7
  13. Google Analytics 360

    (435)4.3 out of 5

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Categories in common with Matomo (formerly Piwik):
  14. Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    Categories in common with Matomo (formerly Piwik):

    UM
    Using a streamlined product like Google Analytics has helped my business to understand how to maximize our advertising profits.

    Reviewers say compared to Matomo (Formerly Piwik), Google Analytics 360 is:

    Slower to reach roi
    More expensive
    Easier to admin
    #8
    #8
  15. Countly

    (17)4.1 out of 5

    Countly is an innovative, real-time, open source mobile analytics platform. It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.

    Categories in common with Matomo (formerly Piwik):
  16. Countly is an innovative, real-time, open source mobile analytics platform. It collects data from mobile phones, and visualizes this information to analyse mobile application usage and end-user behaviour.

    Categories in common with Matomo (formerly Piwik):

    Simon S.
    SS
    Countly is recognized for its enterprise mobile analytics and marketing platform. It definitely does best in mobile data analysis, and directly work with customer to increase engagement. It key...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Countly is:

    Slower to reach roi
    More expensive
    Easier to set up
    #9
    #9
  17. StatCounter

    (101)4.3 out of 5

    StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

    Categories in common with Matomo (formerly Piwik):
  18. StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

    Categories in common with Matomo (formerly Piwik):

    Jagadeesh M.
    JM
    I've been using Statcounter from it's earlier days in fact even before Google Analytics (formerly Urchin). The tool is one of my favorite when it comes to IP based clicks tracking and as well the...Read more

    Reviewers say compared to Matomo (Formerly Piwik), StatCounter is:

    Slower to reach roi
    Easier to set up
    Easier to admin
    #10
    #10
  19. Pendo

    (388)4.5 out of 5
    Optimized for quick response

    Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with Matomo (formerly Piwik):
  20. Pendo helps product teams deliver software users love. Pendo captures product usage patterns and user feedback, and lets you communicate in-app to onboard, educate and guide users to value.

    Categories in common with Matomo (formerly Piwik):

    Rodrigo V.
    RV
    Pendo a tool that allows me to evaluate in my business the tools I have. I appreciate that as it operates in a very different manner from other computational methods because only the program is...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Pendo is:

    Slower to reach roi
    More expensive
    Better at support
    #11
    #11
  21. Amplitude Analytics

    (498)4.5 out of 5
    Optimized for quick response

    Amplitude is an analytics solution built for modern product teams.

    Categories in common with Matomo (formerly Piwik):
  22. Amplitude is an analytics solution built for modern product teams.

    Categories in common with Matomo (formerly Piwik):

    Ishan S.
    IS
    Super easy to create funnels and the implementation for engg is super smooth

    Reviewers say compared to Matomo (Formerly Piwik), Amplitude Analytics is:

    Slower to reach roi
    More expensive
    Better at support
    #12
    #12
  23. Semrush

    (1,004)4.5 out of 5

    Online Visibility and Content Marketing SaaS Platform

    Categories in common with Matomo (formerly Piwik):
  24. Online Visibility and Content Marketing SaaS Platform

    Categories in common with Matomo (formerly Piwik):

    JG
    I am a college instructor and incorporated Semrush into my Social Media Marketing course. Students were able to quickly use the tool and see the value. The Semrush Academy was a great resource to...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Semrush is:

    Slower to reach roi
    More expensive
    Easier to set up
    #13
    #13
  25. GoSquared

    (70)4.5 out of 5

    GoSquared enables businesses to understand and communicate with their customers.

    Categories in common with Matomo (formerly Piwik):
  26. GoSquared enables businesses to understand and communicate with their customers.

    Categories in common with Matomo (formerly Piwik):

    AC
    GoSquared is great when used with other Web Analytics tools like Google and Matomo. The live HeatMap gives any viewer an easy to understand explanation of where visitors are from.

    Reviewers say compared to Matomo (Formerly Piwik), GoSquared is:

    Slower to reach roi
    More expensive
    Easier to set up
    #14
    #14
  27. Google Tag Manager

    (289)4.5 out of 5

    It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

    Categories in common with Matomo (formerly Piwik):
  28. It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.

    Categories in common with Matomo (formerly Piwik):

    AM
    I like that I can track conversions and add/update tracking whenever I need, and I only need the website developer to add code to the site once.

    Reviewers say compared to Matomo (Formerly Piwik), Google Tag Manager is:

    Better at meeting requirements
    Easier to admin
    Easier to set up
    #15
    #15
  29. Looker

    (835)4.4 out of 5

    Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with Matomo (formerly Piwik):
  30. Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

    Categories in common with Matomo (formerly Piwik):

    EG
    Because it's a very flexible and robust tool

    Reviewers say compared to Matomo (Formerly Piwik), Looker is:

    Slower to reach roi
    More expensive
    Better at support
    #16
    #16
  31. Smartlook

    (636)4.7 out of 5
    Optimized for quick response

    Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Matomo (formerly Piwik):
  32. Smartlook is a tool designed to record the screens of real users on your website. It allows users to see what visitors clicked with their mouse, what they filled into a form field, where they spend most of their time, and how they browse through each page.

    Categories in common with Matomo (formerly Piwik):

    Camilo A.
    CA
    Recordings and heatmaps are pretty handy for overall costumer experience

    Reviewers say compared to Matomo (Formerly Piwik), Smartlook is:

    Slower to reach roi
    More expensive
    Easier to set up
    #17
    #17
  33. Bitly

    (306)4.5 out of 5

    Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.

    Categories in common with Matomo (formerly Piwik):
  34. Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.

    Categories in common with Matomo (formerly Piwik):

    Kristi P.
    KP
    I have used Bitly for well over a decade, and recommended it to many peers and clients. It's such an easy way to create and track shortened URLs. It's terrific to look at clicks in a glance. I...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Bitly is:

    Slower to reach roi
    Easier to set up
    More usable
    #18
    #18
  35. Ahrefs

    (272)4.6 out of 5

    Ahrefs is a backlink Analysis Toolset

    Categories in common with Matomo (formerly Piwik):
  36. Ahrefs is a backlink Analysis Toolset

    Categories in common with Matomo (formerly Piwik):

    VM
    Ahrefs is a platform to do on pages SEO, off page SEO, keyword research, and competitor analysis. We have done in-depth tech SEO audit using this tool and no other tool can beat this. Also, the...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Ahrefs is:

    More expensive
    Easier to set up
    Easier to admin
    #19
    #19
  37. Siteimprove

    (247)4.6 out of 5
    Optimized for quick response

    Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Categories in common with Matomo (formerly Piwik):
  38. Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. With the Siteimprove Intelligence Platform (SIP), you gain visibility to eye-opening insights that empower you and your team to understand, prioritize, and optimize the performance of your website and beyond.

    Categories in common with Matomo (formerly Piwik):

    MH
    I mainly like their system, it is very broad with great ideas and that it allows us to go from an ancient time to a time where most of the people are in the digital area.This system can be for any...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Siteimprove is:

    Slower to reach roi
    More expensive
    Better at support
    #20
    #20
  39. Woopra

    (165)4.4 out of 5

    Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

    Categories in common with Matomo (formerly Piwik):
  40. Woopra is a real-time customer analytics service that delivers a comprehensive view of the customer to help companies create better experiences.

    Categories in common with Matomo (formerly Piwik):

    Carol M.
    CM
    It is the number one tool to find tracking solutions, it allows direct interaction with the client, it also keeps us attentive and informed of everything our clients do on our website, it has also...Read more

    Reviewers say compared to Matomo (Formerly Piwik), Woopra is:

    Slower to reach roi
    More expensive
    Easier to set up