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Lytics

Lytics Alternatives & Competitors

(58)3.9 out of 5

Looking for alternatives to Lytics? Tons of people want Customer Data Platform (CDP) Software to help with multiple devices, content marketing, and marketing performance measurement. What's difficult is finding out whether or not the software you choose is right for you. We have compiled a list of Customer Data Platform (CDP) Software that reviewers voted best overall compared to Lytics. Based on reviewer data you can see how Lytics stacks up to the competition, check reviews from current & previous users, and find the best fit for your business. Segment, Tealium AudienceStream CDP, Blueshift, and Exponea are the most popular alternatives and competitors to Lytics.

Top Alternatives to Lytics

  • Segment
  • Tealium AudienceStream CDP
  • Blueshift
  • Exponea
  • Totango

Top 20 Alternatives & Competitors to Lytics

    #1
    #1
  1. Segment

    (216)4.7 out of 5
    Optimized for quick response

    Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

    Categories in common with Lytics:
  2. Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

    Categories in common with Lytics:

    Jordan H.
    JH
    By implementing one API, we can be free to use as many downstream tools as we wish. What's more, by standardizing on a single event API our team is forced to think critically about what events are...Read more

    Reviewers say compared to Lytics, Segment is:

    Easier to admin
    Easier to set up
    Better at meeting requirements
    #2
    #2
  3. Tealium AudienceStream CDP

    (88)4.4 out of 5
    Optimized for quick response

    Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

    Categories in common with Lytics:
  4. Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

    Categories in common with Lytics:

    UR
    What I like best about the tool is the capability to stitch user data to get a fuller picture of each individual user rather than a segment. From that we're able to create attributes and badges to...Read more

    Reviewers say compared to Lytics, Tealium AudienceStream CDP is:

    Easier to do business with
    Better at meeting requirements
    Better at support
    18%   of software applications aren't well liked by teams using them.
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    #3
    #3
  5. Blueshift

    (144)4.3 out of 5
    Optimized for quick response

    Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

    Categories in common with Lytics:
  6. Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

    Categories in common with Lytics:

    UE
    We can ingest data from any source. Blueshift handles the dirty work of making sense of it. This makes my day-to-day a whole lot easier. Additionally, we can build very specific segments that we...Read more

    Reviewers say compared to Lytics, Blueshift is:

    Easier to do business with
    Easier to admin
    Better at support
    #4
    #4
  7. Exponea

    (197)4.8 out of 5
    Optimized for quick response

    Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

    Categories in common with Lytics:
  8. Exponea is a Customer Data Platform that collects and unifies data from all customer touchpoints into a unified Single Customer View and utilizes this data to help e-commerce businesses to convert and retain customers by acting on customer signals with the right message at the perfect time through the preferred channel. Exponea was built from the ground up (i.e. no acquisitions) which allows for seamless interactions between our universal source of customer data and the campaign execution capabilities. As a result, we are able to deliver customer experiences that are not only personalized, but also relevant.

    Categories in common with Lytics:

    Guy E.
    GE
    I appreciate the many relatively simple options that enable useful campaigns. The customer support is extraordinary!

    Reviewers say compared to Lytics, Exponea is:

    Better at meeting requirements
    Easier to admin
    Better at support
    #5
    #5
  9. Totango

    (340)4.3 out of 5
    Optimized for quick response

    Customer success platform used by enterprises to proactively drive adoption, retention, expansion, and improved reputation with their customers.

    Categories in common with Lytics:
  10. Customer success platform used by enterprises to proactively drive adoption, retention, expansion, and improved reputation with their customers.

    Categories in common with Lytics:

    UC
    I can create dashboards that help me visualize my portfolio at a glance. It makes it clear where my customers are at and quickly find the ones I need to engage. The success plans help me understand...Read more

    Reviewers say compared to Lytics, Totango is:

    Better at meeting requirements
    More usable
    Easier to do business with
    #6
    #6
  11. Listrak

    (136)4.5 out of 5

    An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

    Categories in common with Lytics:
  12. An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction.

    Categories in common with Lytics:

    Cullen T.
    CT
    They are great at prioritizing what is best to focus on - increasing revenue, sessions, and conversion rate. They help identify which projects will have the biggest impact on your business.

    Reviewers say compared to Lytics, Listrak is:

    Better at support
    Better at meeting requirements
    Easier to do business with
    #7
    #7
  13. Salesforce Interaction Studio (Formerly Evergage)

    (144)4.3 out of 5

    Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Lytics:
  14. Salesforce Interaction Studio enables companies to gain a comprehensive view of each customer and prospect, leverage in-depth behavioral analytics, and apply machine learning to deliver 1-to-1 experiences and interactions across channels.

    Categories in common with Lytics:

    NB
    The most outstanding aspects of Evergage, in addition to its uniqueness and its wide intuitive and analytical capacity in the measurement of behavior patterns and web usability, is also its...Read more

    Reviewers say compared to Lytics, Salesforce Interaction Studio (Formerly Evergage) is:

    Easier to do business with
    Better at support
    Better at meeting requirements
    #8
    #8
  15. Treasure Data Customer Data Platform

    (42)4.5 out of 5
    Optimized for quick response

    Analytics Infrastructure. Simplified in the Cloud.

    Categories in common with Lytics:
  16. Analytics Infrastructure. Simplified in the Cloud.

    Categories in common with Lytics:

    MC
    What I like best is being able to have a data lake in the CDP, along with being able to cross-query multiple data sets at once. It allows me to query across multiple data segments from many...Read more

    Reviewers say compared to Lytics, Treasure Data Customer Data Platform is:

    Easier to do business with
    Easier to set up
    Better at support
    #9
    #9
  17. Zaius

    (38)4.4 out of 5
    Optimized for quick response

    Activated Customer Data Platform that stitches together user data for a unified view of your customers. Zaius enriches your data with data science-driven customer insights that empower you to design relevant, personalized, and customer-centric omnichannel experiences across your marketing, services, and merchandising.

    Categories in common with Lytics:
  18. Activated Customer Data Platform that stitches together user data for a unified view of your customers. Zaius enriches your data with data science-driven customer insights that empower you to design relevant, personalized, and customer-centric omnichannel experiences across your marketing, services, and merchandising.

    Categories in common with Lytics:

    UC
    Flexibility and Support, they are great!

    Reviewers say compared to Lytics, Zaius is:

    Easier to do business with
    Better at meeting requirements
    Easier to admin
    #10
    #10
  19. Emarsys

    (220)4.3 out of 5
    Optimized for quick response

    Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

    Categories in common with Lytics:
  20. Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

    Categories in common with Lytics:

    UF
    The tool is really incredible, and I don' t think we'd get anywhere nearly as much out of it without these training sessions. I especially appreciated how friendly, kind, and knowledgeable the...Read more

    Reviewers say compared to Lytics, Emarsys is:

    Easier to admin
    Better at meeting requirements
    Easier to do business with
    #11
    #11
  21. Optimove

    (65)4.5 out of 5

    The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

    Categories in common with Lytics:
  22. The Optimove CDP autonomously transforms customer data into actionable insights that power thoughtful customer communications, at scale.

    Categories in common with Lytics:

    UG
    Ease of use and powerful insights are its key strength

    Reviewers say compared to Lytics, Optimove is:

    Easier to admin
    Better at meeting requirements
    Better at support
    #12
    #12
  23. BlueConic

    (4)4.3 out of 5

    BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

    Categories in common with Lytics:
  24. BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

    Categories in common with Lytics:

    #13
    #13
  25. SALESmanago

    (160)4.4 out of 5

    SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

    Categories in common with Lytics:
  26. SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. They are always going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, online advertising, and mobile marketing.

    Categories in common with Lytics:

    AA
    The SALESmanago system allowed us to get to know our customers' needs better. With the help of the service department the system has become an important and simple tool for us. Thanks to...Read more

    Reviewers say compared to Lytics, SALESmanago is:

    Better at meeting requirements
    Easier to admin
    Easier to do business with
    #14
    #14
  27. Insider

    (153)4.7 out of 5

    Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

    Categories in common with Lytics:
  28. Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

    Categories in common with Lytics:

    UR
    One of the things that really impressed us about Insider was its unified data layer. We can segment users based on past, real-time and predicted behavioural and use it on any channel. We like that...Read more

    Reviewers say compared to Lytics, Insider is:

    Easier to set up
    Better at meeting requirements
    Easier to admin
    #15
    #15
  29. Adverity

    (123)4.5 out of 5
    Optimized for quick response

    Adverity is a marketing analytics and visualisation tool.

    Categories in common with Lytics:
  30. Adverity is a marketing analytics and visualisation tool.

    Categories in common with Lytics:

    Tony O.
    TO
    Great features, very reliable and brilliant support from the Adverity team.

    Reviewers say compared to Lytics, Adverity is:

    Better at meeting requirements
    Better at support
    Easier to do business with
    #16
    #16
  31. Maropost

    (111)4.4 out of 5

    Maropost's on-demand digital marketing platforms help you turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time.

    Categories in common with Lytics:
  32. Maropost's on-demand digital marketing platforms help you turn prospects into clients by ensuring delivery of targeted messaging to the right contact at the right time.

    Categories in common with Lytics:

    LM
    No products can make up for both incompetence and abuse. I highly suggest going to a competitor.

    Reviewers say compared to Lytics, Maropost is:

    Easier to admin
    Easier to set up
    Easier to do business with
    #17
    #17
  33. Funnel

    (80)4.5 out of 5

    Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data.

    Categories in common with Lytics:
  34. Funnel is a marketing analytics software for e-commerce companies and online marketers. Funnel automatically collects data from all your advertising platforms and connects it with your conversion data.

    Categories in common with Lytics:

    AA
    The easy integration with all platforms and that you don't need to know SQL or that kind of codes to create your rules.

    Reviewers say compared to Lytics, Funnel is:

    Easier to set up
    Easier to admin
    Better at support
    #18
    #18
  35. Leadspace

    (88)4.3 out of 5
    Optimized for quick response

    Leadspace B2B Customer Data Platform enables companies to increase pipeline, better engage customers and drive faster growth, by allowing marketers to find and know their ideal customers.

    Categories in common with Lytics:
  36. Leadspace B2B Customer Data Platform enables companies to increase pipeline, better engage customers and drive faster growth, by allowing marketers to find and know their ideal customers.

    Categories in common with Lytics:

    Meredith G.
    MG
    Leadspace has fantastic customer success that feels like an extension of our marketing team.

    Reviewers say compared to Lytics, Leadspace is:

    Easier to admin
    Better at support
    Easier to do business with
    #19
    #19
  37. mParticle

    (1)3.5 out of 5

    mParticle is a customer data platform.

    Categories in common with Lytics:
  38. mParticle is a customer data platform.

    Categories in common with Lytics:

    UM
    The interface, and navigation is very easy to work through. Finding things is straight-forward.
    #20
    #20
  39. Hull

    (39)4.7 out of 5

    Hull is the first complete customer engagement platform, with user identity management, engagement mechanics, segmentation and retargeting in one single product.

    Categories in common with Lytics:
  40. Hull is the first complete customer engagement platform, with user identity management, engagement mechanics, segmentation and retargeting in one single product.

    Categories in common with Lytics:

    Tony E.
    TE
    - Cut our implementation time for a big project in half - Smartly architected - simple enough to be easy to implement, flexible enough to fit a variety of use cases. - Very strong customer...Read more

    Reviewers say compared to Lytics, Hull is:

    Better at meeting requirements
    Easier to do business with
    Better at support