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Later has cost effective plans that allow a company to have access to a social media management platform without a high cost. This gives it an edge to marketing teams that may not have a large budget for social management. Review collected by and hosted on G2.com.
The downside of Later is their limited analytics functionality. Not having access to all of the key data you need is a bit of a negative. I wish that you were able to look past the 3 month window and look at longer term data. Review collected by and hosted on G2.com.
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