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Soundarya J.
SJ

SaaS and Software Research

What platform provides AI-powered customer engagement on WhatsApp?

Lately I’ve been looking into WhatsApp marketing platforms and wondering which ones actually bring AI into the mix for customer engagement, not just blasting out promos. Things like smart chat automation, routing conversations to the right team, tailoring offers, and optimizing campaigns feel like they could make a real difference for e-com and SaaS brands.

Based on G2 reviews and grid reports, these platforms keep showing up:

  • Insider: leans heavy on AI-driven personalization and omnichannel campaigns, with WhatsApp as one of the key channels.
  • Wati: WhatsApp-first tool that also bakes in chatbots and automation features for smaller teams.
  • WebEngage: uses AI to refine segmentation/targeting and connects that into WhatsApp campaigns.
  • respond.io:  solid for AI chat workflows and handling conversations across channels with bigger teams.
  • MoEngageCleverTapBraze, Netcore all focus on AI-powered engagement/retention strategies, with WhatsApp plugged into their wider marketing stack.
  • WhatsApp Business Platform: the base layer, but you’ll need to pair it with one of these platforms for any AI capabilities.

For folks who’ve tried AI-powered WhatsApp setups: which platforms actually delivered for you? Did the AI features help with conversions and support, or did it just feel like another auto-reply bot?

Would love to hear which tools stood out (or disappointed) in real use.


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Also wondering — do any of these WhatsApp platforms actually offer a decent free version or trial? Always feels risky to commit without testing whether the AI/automation stuff really works in practice.

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