HockeyStack Features
Reports (5)
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use. This feature was mentioned in 20 HockeyStack reviews.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question. This feature was mentioned in 19 HockeyStack reviews.
Graphs and Charts
Offers a variety of attractive graph and chart formats. This feature was mentioned in 19 HockeyStack reviews.
Score Cards
Based on 17 HockeyStack reviews. Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards This feature was mentioned in 19 HockeyStack reviews.
Self Service (6)
Calculated Fields
Using formulas based on existing data elements, users can create and calculate new field values. 18 reviewers of HockeyStack have provided feedback on this feature.
Data Column Filtering
Based on 18 HockeyStack reviews. Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Discovery
As reported in 18 HockeyStack reviews. Users can drill down and explore data to discover new insights.
Search
As reported in 16 HockeyStack reviews. Ability to search global data set to find and discover data.
Collaboration / Workflow
Based on 16 HockeyStack reviews. Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.
Automodeling
Tool automatically suggests data types, schemas and hierarchies. 14 reviewers of HockeyStack have provided feedback on this feature.
Advanced Analytics (3)
Predictive Analytics
As reported in 14 HockeyStack reviews. Analyze current and historical trends to make predictions about future events.
Data Visualization
Communicate complex information clearly and effectively through advanced graphical techniques. This feature was mentioned in 17 HockeyStack reviews.
Big Data Services
Ability to handle large, complex, and/or siloed data sets. This feature was mentioned in 15 HockeyStack reviews.
Building Reports (4)
Data Transformation
Converts data formats of source data into the format required for the reporting system without mistakes. 16 reviewers of HockeyStack have provided feedback on this feature.
Data Modeling
As reported in 15 HockeyStack reviews. Ability to (re)structure data in a manner that allows extracting insights fast and accurate.
WYSIWYG Report Design
As reported in 16 HockeyStack reviews. Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. 15 reviewers of HockeyStack have provided feedback on this feature.
Metrics (15)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 23 HockeyStack reviews.
Engagement
As reported in 23 HockeyStack reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 22 HockeyStack reviews.
Standard Event Tracking
As reported in 23 HockeyStack reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. This feature was mentioned in 22 HockeyStack reviews.
Retention
Accurately measure bounce rate. This feature was mentioned in 20 HockeyStack reviews.
Return
Track user return rates and related metrics. 20 reviewers of HockeyStack have provided feedback on this feature.
Conversions
Based on 18 HockeyStack reviews. Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion. This feature was mentioned in 19 HockeyStack reviews.
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Accurately measure total web traffic and display data logically.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert to customers via specific actions.
Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Reporting (10)
Real-Time Reporting
Obtain live data for who is currently accessing your site. 17 reviewers of HockeyStack have provided feedback on this feature.
Trending
As reported in 19 HockeyStack reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 20 reviewers of HockeyStack have provided feedback on this feature.
Segmentation
As reported in 19 HockeyStack reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 17 HockeyStack reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Based on 13 HockeyStack reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. 16 reviewers of HockeyStack have provided feedback on this feature.
Dashboards
Provides customizable dashboards that allow users to view and manage data. 22 reviewers of HockeyStack have provided feedback on this feature.
Data Visualizations
As reported in 21 HockeyStack reviews. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 19 HockeyStack reviews. Allows users to build custom reports.
Other (4)
User Data
As reported in 19 HockeyStack reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Based on 16 HockeyStack reviews. Report on keywords used in internal searches.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 19 reviewers of HockeyStack have provided feedback on this feature.
Promotional Messages
As reported in 16 HockeyStack reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration (4)
API / Integrations
Based on 17 HockeyStack reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 19 HockeyStack reviews.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 20 reviewers of HockeyStack have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 18 HockeyStack reviews.
Lead Intelligence (3)
Market Insights
Based on 13 HockeyStack reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 15 reviewers of HockeyStack have provided feedback on this feature.
Lead Analysis
Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 13 HockeyStack reviews.
Lead Management (3)
Segmentation
Based on 15 HockeyStack reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 12 HockeyStack reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Based on 16 HockeyStack reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (6)
Omni-Channel Tracking
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 16 reviewers of HockeyStack have provided feedback on this feature.
Revenue Planning
Based on 13 HockeyStack reviews. Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 15 reviewers of HockeyStack have provided feedback on this feature.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 15 HockeyStack reviews.
Customization
Allows for custom report types to match the goals of a company. This feature was mentioned in 17 HockeyStack reviews.
Journey Analytics
Provides tools to analyze every stage of the customer journey to customize an account-based funnel. This feature was mentioned in 17 HockeyStack reviews.
Tools (3)
Contact Collection
Gives users the ability to subscribe to unique content or otherwise share contact information. This feature was mentioned in 10 HockeyStack reviews.
Audience Insights
Based on 12 HockeyStack reviews. Helps users understand audience demographics and evaluate visitor behavior
Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions. This feature was mentioned in 10 HockeyStack reviews.
Marketing Operations (6)
ROI Tracking
As reported in 19 HockeyStack reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 17 HockeyStack reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 18 HockeyStack reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 18 HockeyStack reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
As reported in 19 HockeyStack reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 12 HockeyStack reviews.
Campaign Activity (6)
Campaign Insights
Based on 21 HockeyStack reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
As reported in 23 HockeyStack reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 20 HockeyStack reviews.
Multichannel Tracking
Collects marketing campaign performance data across multiple channels This feature was mentioned in 19 HockeyStack reviews.
Brand Optimization
Based on 18 HockeyStack reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 16 HockeyStack reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Attribution Modeling (6)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 23 HockeyStack reviews.
Multi-Touch Attribution
Based on 22 HockeyStack reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
As reported in 18 HockeyStack reviews. Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop. 15 reviewers of HockeyStack have provided feedback on this feature.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. 16 reviewers of HockeyStack have provided feedback on this feature.
Custom Attribution
Based on 17 HockeyStack reviews. Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Provides features for B2B marketers. 19 reviewers of HockeyStack have provided feedback on this feature.
B2C Attribution
As reported in 15 HockeyStack reviews. Provides features for B2C marketers.
Marketing Channels
As reported in 22 HockeyStack reviews. Enables marketers to track multiple marketing channels.
Integrations
Based on 19 HockeyStack reviews. Integrates with other sales, marketing, and advertising software.
Data Preparation (2)
Connectors
Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications. 10 reviewers of HockeyStack have provided feedback on this feature.
Data Governance
Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data
Data Modeling and Blending (3)
Data Querying
Using formulas based on existing data elements, users can create and calculate new field values
Data Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Blending
Allows the user to combine data from multiple sources into a functioning dataset.
Platform Basics (2)
Dynamic Segmentation
As reported in 15 HockeyStack reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns. 14 reviewers of HockeyStack have provided feedback on this feature.
Platform Data (4)
Journey Reporting
Based on 15 HockeyStack reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 15 reviewers of HockeyStack have provided feedback on this feature.
Dashboards
As reported in 17 HockeyStack reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 16 HockeyStack reviews.
Platform Additional Functionality (3)
Journey Mapping
As reported in 16 HockeyStack reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 18 HockeyStack reviews.
Automated Alerts
As reported in 12 HockeyStack reviews. Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
Revenue Sourcing and Forecasting (7)
Revenue History
Allows users to track how previous revenue forecasts have developed over time
Pipeline Management
Allows users to track pipeline to identify deals that are stalled, at risks and future opportunities
Dashboard Analytics
Reports results on revenue attainment, conversion rate, and overall revenue analytics
Multi-Device Data Visualization
Allows users to view data visualizations on several devices
Data Segmentation
Enables user to segment customer or prospect revenue data in meaningful ways such as by industry or region.
Predictive Forecasting
Provides users with ability to predict upcoming forecast based on AI insights and deal health
Revenue Operations Cadence
Provides users with ability to analyze weekly, monthly, and quarterly operational cadences to ensure success
CRM Data Enrichment (5)
Calendar Sync
Automatically associates calendar invites to update deal progress in a CRM
Email Activity Capture
Automatically associates sales activities within emails to the relevant accounts in your CRM
Conversation Intelligence
Automatically associates sales activities within conversation intelligence tools to the relevant accounts in your CRM
Marketing Leads
Automatically links marketing leads to sales generated opportunities in your CRM
Contact Capture
Automatically captures contacts engaged with and associates to relevant accounts in a CRM
Account Management (6)
Nonengaged Accounts
Identifies accounts that sales reps aren't engaging with
Account optimization
Maximizes account coverage by determining the optimal number of accounts per rep
Historical Patterns
Identifies common themes among historical deals that are won or lost
Rep Performance
Identifies common themes and actions amongst reps that close the most deals
Account Engagement
Allows users to track the level of engagement with each account and provides insights on frequency of engagement
Historical Win/Loss Patterns
Identifies common themes among historical deals that are won or lost to provide insights into successful strategies
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Revenue Operations & Intelligence (RO&I) (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Analytics Platforms (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Deployment & Integration - Analytics Platforms (4)
No-code Dashboard Builder
Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces
Report Scheduling and Automation
Enables automated report generation and scheduled delivery to stakeholders
Embedded Analytics and White-labeling
Allows dashboards and analytics to be embedded into external apps with branding flexibility
Data Source Connectivity
Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications
Performance & Scalability - Analytics Platforms (2)
Large data handling and Query Speed
Efficiently processes large datasets with minimal lag and ensures high performance under load
Concurrent User Support
Maintains performance and uptime during high traffic from multiple users or teams
Advanced Analytics & Modeling - Analytics Platforms (3)
Data Modeling and Governance
Supports semantic data layers, role-based access controls, and metadata governance
Notebook and Script Integration
Integrates with Jupyter, Python, or R for custom analytics and modeling
Built-in Predictive and Statistical Models
Provides native tools for statistical analysis, forecasting, and trend prediction
Agentic AI Capabilities - Analytics Platforms (4)
Auto-generated Insights and Narratives
Uses AI to generate textual summaries, key takeaways, and data stories from dashboards
Natural Language Queries
Allows users to query data and build reports using conversational or plain language
Proactive KPI Monitoring and Alerts
Detects and notifies users about KPI anomalies or significant metric changes in real time
AI Agents for Analytical Follow-ups
Recommends next questions, analyses, or exploration paths using autonomous AI agents
Personalized Intelligence - Analytics Platforms (3)
Behavioral Learning for Contextual Query Refinement
Learns from historical user interactions to improve and personalize query results over time
Role-based Insight Personalization
Tailors dashboard views and suggestions based on user roles, access levels, and past behavior
Conversational and Prompt-based Analytics
Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





