I've worked in marketing operations for over a decade, and attribution has always been a buzzword among marketing and sales leaders, and for good reason. Understanding what's actually driving pipeline is critical. But traditionally, leveling up beyond basic attribution meant cobbling together whatever you could from the limited models available in platforms like HubSpot and Salesforce, juggling conflicting data across your CRM, MAP, web analytics, and paid ad platforms... and still never feeling confident in your source of truth.
Enter HockeyStack. It seamlessly consolidates all those disparate data sources into one place and delivers insights that go far beyond what’s possible natively in your CRM. Even better: the platform strikes a rare balance of being digestible, highly customizable, and—most importantly—ACTIONABLE!
Implementation was a breeze. Huge shoutout to Buğra, Aimee, and the rest of the team, who were always quick to hop on a call or point me to their insanely detailed documentation. Connecting all of our platforms (and we have a lot!) was incredibly simple, which meant less time spent on setup and more time getting immediate value out of the platform
One of my favorite features is the direct integration into Salesforce with an iFrame on the account object. Our sales team can see attribution insights without ever leaving the tool they live in.
Seriously...if you want to take attribution and your ABM efforts from clunky and vague to sharp and revenue-focused, you need HockeyStack. Review collected by and hosted on G2.com.
We have two business units inside of our Salesforce instance, so it took a little bit of time from the admin side just ensuring our data was only filtering in the right data. In the future, if I were starting implementation from scratch, I would have created a new integration user specific to HockeyStack that can only read the data we wanted to flow into the tool. Definitely not an issue with HockeyStack and more of a slight blocker we faced solely based on how our Salesforce instance is set up. Review collected by and hosted on G2.com.
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