HockeyStack Pricing Overview

HockeyStack does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, HockeyStack pricing in 2026 starts at $599.00. Pricing may vary based on billing terms or usage, so users should review the HockeyStack's official pricing page for the most current details.

HockeyStack's pricing is best suited for mid-market B2B software and IT companies with dedicated marketing operations or revenue operations professionals who can manage a technically demanding implementation. G2 reviewers from the mid-market segment (51-1000 employees) dominate the review base and represent the clearest fit, particularly in computer software, IT services, and marketing and advertising. Enterprise reviewers also report strong value when a technical owner manages the backend. G2 reviews consistently warn that HockeyStack's pricing structure is poorly matched to teams without an internal attribution expert or dedicated analytics resource, as the steep learning curve and build-from-scratch configuration model require sustained technical investment well beyond initial onboarding.

HockeyStack offers no free tier. According to G2's pricing data for HockeyStack, the entry point is the Platform tier at $2,200/month, which includes multi-touch attribution models, paid ads analysis, funnel reporting, buyer journey views, lift reports, visitor identification, and full CRM and ad platform integrations. Above this, HockeyStack's pricing structure includes separately priced add-ons: ABM (audience sync, account scoring, CRM sync), Sales Intelligence (AE/SDR dashboards, real-time rep alerts, Salesforce iframe), and Data Warehouse Sync (bidirectional warehouse connectivity). G2 reviewers note the ABM and Sales Intelligence add-ons meaningfully expand use cases but increase total cost, with one reviewer flagging the account intelligence add-on as expensive for smaller teams.

G2 reviews of HockeyStack present a sharply divided value picture. Satisfied mid-market and enterprise reviewers consistently cite multi-touch attribution, buyer journey visibility, and Odin AI as justifying the $2,200/month entry price, with several noting it replaced multiple tools and delivered ROI within weeks. However, a notable cluster of recent G2 reviews from mid-market software and IT companies rated HockeyStack 0.5 or below, citing fundamental data connectivity failures, platform instability, and support quality that felt misaligned with the premium price point. One reviewer explicitly stated the cost-to-support ratio was unacceptable at this investment level. Value appears highly implementation-dependent, making HockeyStack's pricing a strong fit only for teams with dedicated technical owners and realistic onboarding timelines.