--- title: HockeyStack Reviews meta\_title: 'HockeyStack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how HockeyStack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 81 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution ---

# HockeyStack Reviews & Product Details

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HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today!

* * *

Product Website
 HockeyStack
Seller
 [HockeyStack](https://www.g2.com/sellers/hockeystack)
Discussions
 [HockeyStack Community](https://www.g2.com/products/hockeystack/discuss)
Languages Supported
 

English

Solution Type
 
All-in-One

Overview by
 Buğra Gündüz

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## Pricing

Pricing provided by HockeyStack.

### Platform

Starting at $2,200.00

Per Month

[
View More Pricing Information
](https://www.g2.com/products/hockeystack/pricing)

## HockeyStack Integrations
(7)

What do users say about integrations?

Verified by HockeyStack

[

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Demandbase One

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Google Analytics

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Google Cloud BigQuery

](https://www.g2.com/products/google-cloud-bigquery/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Metadata.io

](https://www.g2.com/products/metadata-io/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Headless 360 Platform (formerly Salesforce Platform)

](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Salesforce Spiff

](https://www.g2.com/products/salesforce-spiff/reviews)

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 ![Alex Marie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex Marie S.")
AS

Alex Marie S.

Digital Marketing Manager

Internet

Mid-Market (51-1000 emp.)

7/14/2025

"The Most Clarity I’ve Ever Had Into Marketing Performance"

4.5/5

What do you like best about HockeyStack?

What I like best about HockeyStack is that I was able to set everything up on my own with support from our CS rep. I didn’t need to involve our in-house data team and after learning the ropes, I’ve been able to continue building reports myself. I also really appreciate how easy it is to see all the touchpoints that lead to any KPI. It’s the kind of data I always knew existed but struggled to view in one place. The attribution modeling is also a standout feature and has already helped us make meaningful changes to our media mix.

They regularly release feature updates and move quickly to remedy any bugs that may pop up. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The learning curve can be steep at first. It takes some time to understand how everything connects and how to structure reports in a way that works for your team. That said, once you get the hang of it, it's incredibly powerful and flexible. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

It's helping us solve questions like "What channels are driving pipeline?" or "What activities (sales or marketing) are critical touchpoints in the customer journey?" Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

  

 ![Selin K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Selin K.")
SK

Selin K.

COO

Small-Business (50 or fewer emp.)

7/11/2025

"HockeyStack Transformed How We Run GTM—Fast Setup, Real Insights, Immediate Impact"

5/5

What do you like best about HockeyStack?

The product was live and fully integrated in under 2 weeks. From day one, we had real-time visibility into what was actually driving our pipeline. Odin AI is now part of our daily workflow—it gives us instant answers to business-critical questions without the usual back-and-forth across dashboards or spreadsheets. It’s fast, reliable, and actually works. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

I'm actually pretty happy, no big issues. We went with Hockeystack because we believed they had the most streamlined platform, a great team, and a ton of automation that eliminates manual work - and they've consistently delivered on all fronts. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

HockeyStack solved our biggest GTM challenge: understanding what’s actually driving results. Before, we were manually piecing together performance across ad platforms, newsletters, and spreadsheets—without a clear view of what was moving the needle. Now, we have real-time attribution across all channels, tied directly to booked demos. It’s enabled faster decision-making, more confident budget allocation, and a true experiment-driven growth model—all without growing headcount. Simply put, it gave us the visibility and speed we needed to scale effectively. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

  

 ![Andrew N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew N.")
AN

Andrew N.

Director of Demand Generation

Mid-Market (51-1000 emp.)

7/11/2025

"The Gold Standard in Marketing Measurement and Account Intelligence"

5/5

What do you like best about HockeyStack?

Hockeystack helped us answer the age old question "what is marketing's performance". The measurement and reporting tool allowed us to successfully analyze the entire buyers journey and evaluate our impact on pipeline & revenue. Our team can now, with confidence, report on attribution with clean dashboards that my CMO frequently takes into his executive meetings.

After we configured the measurement and reporting we then adopted the Account Intelligence tool, which has opened up a whole new world of opportunities for my team. We now operate within much more intelligent workflows that, with the help of the Hockeystack AI scoring model, elevate the right companies to our sales team with leads that are engaged, aware, and in a buying cycle. It has allowed us to transcend chasing form fills and focus on what actually matters.

Customer support has always been excellent! Out of our entire tech stack, nobody has better service than Hockeystack!

At first I was concerned about how to configure and manage the product but once I started tinkering around I found out how easy it is to start building once you operate within it for a bit. And of course if there was anything I needed help with, Hockeystack was there for us. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

There has not been anything that I have disliked about Hockeystack. Honestly, it's been a really enjoyable experience and I genuinely am always excited about what they are going to do next. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Hockeystack solves the need for complex marketing reporting. A CRM is very limited in how it can report on the performance of the marketing team. This is where Hockeystack shines. They illuminate what I call the dark part of the funnel, all the data that a CRM doesn't get. Now that we can quantify the success of our marketing campaigns before records are created in our CRM, we can now make more strategic decisions based on accurate data. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

  

 ![Courtney K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Courtney K.")
CK

Courtney K.

Senior Product Marketing Manager

Mid-Market (51-1000 emp.)

7/11/2025

"This is THE Attribution Solution I've Wanted for 10+ Years in Ops"

5/5

What do you like best about HockeyStack?

I've worked in marketing operations for over a decade, and attribution has always been a buzzword among marketing and sales leaders, and for good reason. Understanding what's actually driving pipeline is critical. But traditionally, leveling up beyond basic attribution meant cobbling together whatever you could from the limited models available in platforms like HubSpot and Salesforce, juggling conflicting data across your CRM, MAP, web analytics, and paid ad platforms... and still never feeling confident in your source of truth.

Enter HockeyStack. It seamlessly consolidates all those disparate data sources into one place and delivers insights that go far beyond what’s possible natively in your CRM. Even better: the platform strikes a rare balance of being digestible, highly customizable, and—most importantly—ACTIONABLE!

Implementation was a breeze. Huge shoutout to Buğra, Aimee, and the rest of the team, who were always quick to hop on a call or point me to their insanely detailed documentation. Connecting all of our platforms (and we have a lot!) was incredibly simple, which meant less time spent on setup and more time getting immediate value out of the platform

One of my favorite features is the direct integration into Salesforce with an iFrame on the account object. Our sales team can see attribution insights without ever leaving the tool they live in.

Seriously...if you want to take attribution and your ABM efforts from clunky and vague to sharp and revenue-focused, you need HockeyStack. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

We have two business units inside of our Salesforce instance, so it took a little bit of time from the admin side just ensuring our data was only filtering in the right data. In the future, if I were starting implementation from scratch, I would have created a new integration user specific to HockeyStack that can only read the data we wanted to flow into the tool. Definitely not an issue with HockeyStack and more of a slight blocker we faced solely based on how our Salesforce instance is set up. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

What I've already covered: disparate data sources, poor native attribution in CRM, direct insights inside of Salesforce, actionable and user-friendly insights. But let's level this up a bit...

Time savings and efficiency is truly NEXT LEVEL. Before, it took days to wrangle data, clean up spreadsheets, reconcile conflicting data, etc. and now everything is in one place and the AI functionalities allow me to ask questions and get insights based on our own data. I' spend less time in the weeds and attribution is no longer a project but just a piece of my daily workflow, thanks to HockeyStack.

Velocity and pipeline insights!! Without clarity on what's accelerating deals or causing them to stall, we were missing out on some goldmines of opportunities. HockeyStack quickly flags those for us and helps clearly identify what's working and where we need to pivot. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

  

 ![Norah T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Norah T.")
NT

Norah T.

Customer Success Specialist

Mid-Market (51-1000 emp.)

8/15/2025

"The Kind of Product I’d Be Excited to Help Scale"

5/5

What do you like best about HockeyStack?

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreciate the flexible funnel tracking and seamless integrations, which help teams understand their users without getting lost in dashboards.

I can imagine how new users could benefit from even more interactive onboarding or step-by-step guides to get started quickly. As someone passionate about customer success, I’m excited to see HockeyStack grow and hope to one day contribute to making the user experience even more seamless. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Honestly, there’s nothing I’d say I dislike at this point. HockeyStack’s platform has been a pleasant surprise, and I look forward to what they build next. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

HockeyStack helps teams break down data silos between marketing and product by combining analytics, attribution, and funnel tracking in one place. This unified view makes it easier to understand user behavior and campaign performance without switching tools or relying on engineers to pull reports.

As someone interested in customer success and user enablement, I find this approach incredibly valuable — it helps teams move faster and make decisions based on real usage patterns, not guesswork. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

  

 ![Cody R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cody R.")
CR

Cody R.

Sr Marketing Analytics Manager

Mid-Market (51-1000 emp.)

7/22/2025

"Driving Insights into Action"

5/5

What do you like best about HockeyStack?

API & Integration

Connecting our multiple platforms was easy and seamless, especially compared to tools used in the past that took weeks to integrate.

Technical and Customer Support

Support from HockeyStack has been amazing on both sides. They are quick to respond to inquiries and provide clear direction. HockeyStack has made several enhancements and upgrades to their platform based on our team’s feedback and input.

Consolidated Insights in one Platform

In the past, our team would span multiple tools to understand the insights and impact on the entire funnel. We are now able to see everything on one platform, both online and offline, and how they interact with our customers. HockeyStack has broken down silo’s and allowed the team to understand the full customer journey and the impacts on their functional areas.

Optimization of Marketing Programs

Due to insights we have never been able to generate easily, we are optimizing our marketing programs in real time. The attribution funnel and lift reports have helped us make meaningful changes to our Marketing channel and GTM tactics.

Odin AI

HockeyStack’s Odin has been a gamechanger for our team. As a team of one, Odin acts like an additional analyst for the team and can answer tactical day-to-day questions. Insights and recommended actions that would take days to generate are produced in minutes, allowing the greater flexibility to make adjustments quickly. This has opened up bandwidth to focus on strategic changes to our GTM strategy. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The initial configuration and setup have a steep learning curve. You'll need a strong SME during initial configuration to build your properties correctly. We're now 6 months in and navigating the platform much quicker. I would like to see upgraded features to chart types and graphs. Still, compared to other attribution tools we have used in the past, HockeyStack is a major upgrade on visualizations. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Full funnel attribution, buyer journeys, ROI, and impacts of various marketing programs to customers. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

  

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

7/11/2025

"Potent tool for analyzing Marketing programs' performance & solving reporting gaps"

5/5

What do you like best about HockeyStack?

HockeyStack's data model & interface allows builders in the tool to create countless helpful views for examining Marketing programs' performance and interactions with any CRM changes. It is incredibly helpful to have email, paid, and web data in one interface that can speak to CRM data. Before HockeyStack, it was quite cumbersome or impossible for our team to have views into questions such as "what paid social campaigns are driving demos that then receive BDR follow up" or "what email assets, via driving web visits, are influencing the most pipeline" - and especially for either of these questions "do we see that engagements of these types tend to have higher conversion rates to pipeline than users who visit our website in general, or does this pipeline have a higher likelihood to convert to qualified pipeline"?

While HockeyStack is geared towards Marketing attribution use cases, I also find a lot of value out of using the tool for other Sales/CRM reporting use cases such as BDR activity reporting and sales play efficiency, just because HockeyStack is able to solve for many of the object limitations that make intra-SFDC reporting challenging.

I'll also note their customer support has been quite helpful in the year we've used them, I have all responses to my cases within 48 hours and many of them are quite complex. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

While HockeyStack's platform is genuinely "no-code", you will need an adept technical user to manage the backend and enable channel-owners for your team to get value. HS' onboarding process will have them directly help you set up your initial infrastructure for how you define concepts like "channels", "campaigns", "assets", etc. (how do we define these attributes unique to our organizations naming conventions and utm structures within ad platforms, MAP, etc.), but as business processes ever-evolve, you are going to need a technical manager who can learn how the backend of this tool works, and that will take time. You will also need this technical owner to be keyed into how your organization defines goals like meetings booked, pipeline generation, pipeline qualification, product ACV, etc. to ensure your HS reporting aligns with any CRM reporting. This is not a dislike from my end per say, as I get a lot of satisfaction from being able to answer many of our business questions in this tool, but this is an important flag to teams who think after initial setup they can leave this tool to channel owners. I have seen many features released in the year we've been on HS that is reducing the time it takes to see value for new customers however. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Marketing channel,program, and asset attribution as it relates to answering "What Marketing efforts are working/not working to drive [X\*]" - \*New meeting generation, pipeline qualification, customer expansion opportunities, etc. - You name it.

Process Adherence tracking with Sales teams - Using HockeyStack to measure and report on lead follow up, sales play success. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

  

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/11/2025

"Hockeystack is the best way to access my marketing & sales data"

5/5

What do you like best about HockeyStack?

We had been struggling with many other tools, but we were able to implement Hockeystack in one week and start getting insights from their AI chatbot.

Their support team is super invested in our success. I asked them some strategy questions, even outside of Hockeystack, and they have been very helpful. I feel like they are part of my team. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

The platform is like a spaceship; it can do so many different things. I think I've barely scratched the surface of its possible use cases. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

HockeyStack is solving the problem of understanding campaign effectiveness and optimizing marketing spend. By using HockeyStack, I can now clearly see which of my campaigns are generating the most deals, allowing me to focus my resources on what's working best. It also highlights underperforming campaigns, giving me the insights I need to improve their strategy and ultimately increase their return on investment. This directly benefits me by maximizing the efficiency of my marketing efforts and driving more successful outcomes. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

  

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/11/2025

"Best insights we got on our GTM!"

5/5

What do you like best about HockeyStack?

I was the technical point of contact in a hockeystack implementation and was expecting a lot of headache in installing a managed package in our salesforce, configuring the field mapping, making sure everything is validated and set up for use by our team based on my past experience with dreamdata. the implementation was self serve, all integrations go by pretty fast. i spent one afternoon standing it up and then the team was able to start using the out of the box dashboards. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

Our team has pretty complex data needs and the platform is a lot to take in, so i had to spend A LOT of time with the support team and dig a lot into the docs and webinars to figure out how to build all of the custom stuff out Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

Hockeystack helps us with campaign attribution and insights. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

  

 ![Tanmay S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tanmay S.")
TS

Tanmay S.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

10/20/2025

"A solid GTM intelligence platform"

4.5/5

What do you like best about HockeyStack?

HockeyStack's cookieless tracking technology is a legitimate competitive advantage. It works without cookies by default while still capturing the full buyer journey from first visit to closed-won. Review collected by and hosted on G2.com.

What do you dislike about HockeyStack?

You need to buy the account intelligence platform separately which can be expensive for many teams. Review collected by and hosted on G2.com.

What problems is HockeyStack solving and how is that benefiting you?

HockeyStack solves the attribution blind spot and it connects your entire tech stack to reveal what's actually driving pipeline, using multi-touch attribution models and marketing mix modeling to visualize the entire buyer journey from first visit to closed won Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

## Questions about HockeyStack? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about HockeyStack
](https://www.g2.com/products/hockeystack/discussions/new)

GU

Guest User

What is HockeyStack used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-hockeystack-used-for)

[
View all Discussions
](https://www.g2.com/products/hockeystack/discuss)

## Pricing Options

Pricing provided by HockeyStack.

### Platform

Starting at $2,200.00

Per Month

### Add-On: ABM

Contact Us

Per Year

### Add-On: Sales Intelligence

Contact Us

Per Year

[
View More Pricing Information
](https://www.g2.com/products/hockeystack/pricing)

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##### ##### HockeyStack Features

Reports

Reports Interface

Metrics

Sessions - Digital Analytics

Engagement

Entry and Exit Pages

Reporting

Retroactive Reporting

Dashboards

Data Visualizations

Campaign Activity

Campaign Insights

Reports and Dashboards

[
View More Features
](https://www.g2.com/products/hockeystack/features)

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##### Categories on G2

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