HockeyStack Reviews & Product Details

Following HockeyStack has been inspiring — the platform turns complex marketing and product data into clear, actionable insights. I especially appreciate the flexible funnel tracking and seamless integrations, which help teams understand their users without getting lost in dashboards.

I can imagine how new users could benefit from even more interactive onboarding or step-by-step guides to get started quickly. As someone passionate about customer success, I’m excited to see HockeyStack grow and hope to one day contribute to making the user experience even more seamless. Review collected by and hosted on G2.com.

Honestly, there’s nothing I’d say I dislike at this point. HockeyStack’s platform has been a pleasant surprise, and I look forward to what they build next. Review collected by and hosted on G2.com.

API & Integration

Connecting our multiple platforms was easy and seamless, especially compared to tools used in the past that took weeks to integrate.

Technical and Customer Support

Support from HockeyStack has been amazing on both sides. They are quick to respond to inquiries and provide clear direction. HockeyStack has made several enhancements and upgrades to their platform based on our team’s feedback and input.

Consolidated Insights in one Platform

In the past, our team would span multiple tools to understand the insights and impact on the entire funnel. We are now able to see everything on one platform, both online and offline, and how they interact with our customers. HockeyStack has broken down silo’s and allowed the team to understand the full customer journey and the impacts on their functional areas.

Optimization of Marketing Programs

Due to insights we have never been able to generate easily, we are optimizing our marketing programs in real time. The attribution funnel and lift reports have helped us make meaningful changes to our Marketing channel and GTM tactics.

Odin AI

HockeyStack’s Odin has been a gamechanger for our team. As a team of one, Odin acts like an additional analyst for the team and can answer tactical day-to-day questions. Insights and recommended actions that would take days to generate are produced in minutes, allowing the greater flexibility to make adjustments quickly. This has opened up bandwidth to focus on strategic changes to our GTM strategy. Review collected by and hosted on G2.com.

The initial configuration and setup have a steep learning curve. You'll need a strong SME during initial configuration to build your properties correctly. We're now 6 months in and navigating the platform much quicker. I would like to see upgraded features to chart types and graphs. Still, compared to other attribution tools we have used in the past, HockeyStack is a major upgrade on visualizations. Review collected by and hosted on G2.com.

HockeyStack's data model & interface allows builders in the tool to create countless helpful views for examining Marketing programs' performance and interactions with any CRM changes. It is incredibly helpful to have email, paid, and web data in one interface that can speak to CRM data. Before HockeyStack, it was quite cumbersome or impossible for our team to have views into questions such as "what paid social campaigns are driving demos that then receive BDR follow up" or "what email assets, via driving web visits, are influencing the most pipeline" - and especially for either of these questions "do we see that engagements of these types tend to have higher conversion rates to pipeline than users who visit our website in general, or does this pipeline have a higher likelihood to convert to qualified pipeline"?

While HockeyStack is geared towards Marketing attribution use cases, I also find a lot of value out of using the tool for other Sales/CRM reporting use cases such as BDR activity reporting and sales play efficiency, just because HockeyStack is able to solve for many of the object limitations that make intra-SFDC reporting challenging.

I'll also note their customer support has been quite helpful in the year we've used them, I have all responses to my cases within 48 hours and many of them are quite complex. Review collected by and hosted on G2.com.

While HockeyStack's platform is genuinely "no-code", you will need an adept technical user to manage the backend and enable channel-owners for your team to get value. HS' onboarding process will have them directly help you set up your initial infrastructure for how you define concepts like "channels", "campaigns", "assets", etc. (how do we define these attributes unique to our organizations naming conventions and utm structures within ad platforms, MAP, etc.), but as business processes ever-evolve, you are going to need a technical manager who can learn how the backend of this tool works, and that will take time. You will also need this technical owner to be keyed into how your organization defines goals like meetings booked, pipeline generation, pipeline qualification, product ACV, etc. to ensure your HS reporting aligns with any CRM reporting. This is not a dislike from my end per say, as I get a lot of satisfaction from being able to answer many of our business questions in this tool, but this is an important flag to teams who think after initial setup they can leave this tool to channel owners. I have seen many features released in the year we've been on HS that is reducing the time it takes to see value for new customers however. Review collected by and hosted on G2.com.

We had been struggling with many other tools, but we were able to implement Hockeystack in one week and start getting insights from their AI chatbot.

Their support team is super invested in our success. I asked them some strategy questions, even outside of Hockeystack, and they have been very helpful. I feel like they are part of my team. Review collected by and hosted on G2.com.

The platform is like a spaceship; it can do so many different things. I think I've barely scratched the surface of its possible use cases. Review collected by and hosted on G2.com.

I was the technical point of contact in a hockeystack implementation and was expecting a lot of headache in installing a managed package in our salesforce, configuring the field mapping, making sure everything is validated and set up for use by our team based on my past experience with dreamdata. the implementation was self serve, all integrations go by pretty fast. i spent one afternoon standing it up and then the team was able to start using the out of the box dashboards. Review collected by and hosted on G2.com.

Our team has pretty complex data needs and the platform is a lot to take in, so i had to spend A LOT of time with the support team and dig a lot into the docs and webinars to figure out how to build all of the custom stuff out Review collected by and hosted on G2.com.

HockeyStack's cookieless tracking technology is a legitimate competitive advantage. It works without cookies by default while still capturing the full buyer journey from first visit to closed-won. Review collected by and hosted on G2.com.

You need to buy the account intelligence platform separately which can be expensive for many teams. Review collected by and hosted on G2.com.

The support team is unprecedented. Responses to questions or tickets for troubleshooting are extremely thorough as well as timely. No question too small or too complex goes unanswered. Review collected by and hosted on G2.com.

The onboarding was a little clunky, but that was likely due to our team transitions. I think a more widespread, generic training at the start would have been helpful in the first few weeks to increase initial adoption across the team. Review collected by and hosted on G2.com.

HockeyStack's real-time insights have been a game-changer for our marketing strategy. Implementing it was straightforward, even with our complex data sources, and it immediately began giving us valuable attribution insights. We love how it goes beyond surface-level metrics to reveal a deep understanding of each channel and campaign’s contribution to revenue. The dashboard is clear and lets us quickly dive into granular details whenever we need them.

The customer success team deserves special mention—they are incredibly proactive, checking in regularly and offering thoughtful suggestions that actually make a difference. Their support, coupled with their deep product knowledge, has made our experience exceptional. Review collected by and hosted on G2.com.

Getting all our data sources to align perfectly took a bit of work on our end, especially at the beginning. But the team was always available to help troubleshoot, and they ensured that everything worked smoothly in the end. Review collected by and hosted on G2.com.

Hockeystack provides our team powerful insights that no other tool we have found can uncover. There are unlimited use cases for this tool; every team can find a way to utilize the data that comes from it.

Reporting that used to take me months in our CRM can take me less than an hour in Hockeystack due to their design on the backend with timestamping. It has been a gamechanger and life saver with our rapidly evolving board metrics.

When you go with Hockeystack, you're investing in not only the product, but the people too. Review collected by and hosted on G2.com.

Updating this section of my review due to the complete attention and care given from the Hockeystack team. This team truly cares about their product, reputation, and customers. Their customer support is up there with how our current CRM's used to be a few years ago (those who know, know).

Set up is a huge learning curve. Lily was amazing in helping us! But even if you get a great CSM, it took weeks for how things work to "click". If you are the one setting up the tool, be prepared to block off your calendar for at least a week to fully dive in.

Find an internal champion (or a few) to learn the ropes and teach/help others as the logic some reporting is not as intuitive as other BI tools or metrics platforms. There are reports that appear to be working, but if you're in doubt check with their support team as you may still have set it up incorrectly due to the advanced backend they have running.

As with every start up SAAS product, there are some bugs that need to be worked through, but Buğra and the rest of the team work over time to fix it all. Also, they are hiring more engineers every day and are rapidly working on improving the product. Review collected by and hosted on G2.com.

Based on my experience with attribution systems, there were two choices:

• Hire a team of engineers to design, build, and implement a system (which will often be broken both intellectually and implementation-wise unless they are experienced in attribution systems).

• Or engage HockeyStack, who has obsessed over the B2B attribution problem for years, to implement a flexible attribution system in 4 weeks for a fraction of the cost.

The team was on top of things (Shirley & Buğra) and were super knowledgeable about both the product and B2B attribution; my speed was often the blocker on implementation, which was a refreshing experience!

I believe the choice is clear for anyone in the B2B space. Review collected by and hosted on G2.com.

I had occasional issues with the HubSpot <> HockeyStack integration; however, the team was always on top of it and immediately resolved any issues. Review collected by and hosted on G2.com.