--- title: HockeyStack Reviews meta\_title: 'HockeyStack Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how HockeyStack works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 81 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # HockeyStack Reviews & Product Details Visit Website HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today! * * * Product Website HockeyStack Seller [HockeyStack](https://www.g2.com/sellers/hockeystack) Discussions [HockeyStack Community](https://www.g2.com/products/hockeystack/discuss) Languages Supported English Solution Type All-in-One Overview by Buğra Gündüz Show More ## Pricing Pricing provided by HockeyStack. ### Platform Starting at $2,200.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/hockeystack/pricing) ## HockeyStack Integrations (7) What do users say about integrations? Verified by HockeyStack [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Demandbase One ](https://www.g2.com/products/demandbase-one/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metadata.io ](https://www.g2.com/products/metadata-io/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Spiff ](https://www.g2.com/products/salesforce-spiff/reviews) Show More ![Carmine M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carmine M.") CM Carmine M. Mid-Market (51-1000 emp.) 4/28/2026 "Broad Capabilities, Some Complexity in Setup" 4/5 What do you like best about HockeyStack? HockeyStack allows us to follow journeys in a more complex way than our previous method, which is especially valuable with paid ads to see how they influence our funnel. I appreciate its broad capabilities because it really can do so much. I also enjoy the dashboarding due to the nature of the customization. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Some of the setup is unnecessarily complex or confusing and there isn't a straightforward UI to guide you. Initial setup wasn't bad, but it took a while to get everything to match up accurately with our data. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack allows us to follow journeys in a more complex way than first/last touch attribution, especially valuable with paid ads to see how they influence our funnel. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Libby H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Libby H.") LH Libby H. Senior Marketing Operations Manager Mid-Market (51-1000 emp.) 11/1/2024 "A Really Impressive Reporting Tool" 3.5/5 What do you like best about HockeyStack? The customization, reporting potential, all the data sources in one place, the ability to view so many attribution models, integrating is fairly easy, lots of updates are coming quickly Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The platform is a bit buggy, still need some refinement on how the platform is designed/laid out, wish to be able to add rich text modules on dashboards Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack is solving a lot of questions we have on performance of specific aspects of our website, which vendors work for us, what channel success looks like Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Victor A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor A.") VA Victor A. B2B Campaign Manager Mid-Market (51-1000 emp.) 10/24/2024 "A powerful tool that enables multi-touch attribution for Marketing teams" 4/5 What do you like best about HockeyStack? Hockeystack is a very flexible tool - every single touchpoint or definition can be tailored so that it fits our business' needs. This means that once deployed, its data is relevant to us and provides useful insights that can help inform us of campaign performance and channel ROI. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The problem of being a super flexible and customisable tool is that there isn't a lot of out-of-the-box features. Everything needs to be built from the ground up, including segmentations, goal definitions, touchpoint definitions, etc. Therefore, the initial deployment can be quite a bit time-consuming. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Multi-touch attribution - which can't be done with our existing tools Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/20/2024 "Enhanced Marketing & Sales with Visibility into Unknown Interactions" 3.5/5 What do you like best about HockeyStack? The tool’s intuitive interface makes it easy to track user behavior and measure the impact of our marketing campaigns. The real-time data has helped us make quick, informed decisions, Highly recommend it for teams looking to level up their analytics game! Review collected by and hosted on G2.com. What do you dislike about HockeyStack? The initial setup can be a bit complex, especially for teams without a dedicated analytics expert. Additionally, some of the more advanced features have a learning curve. Lastly, while the tool integrates well with most platforms, I wish there was functionality to automatically push insights out of HockeyStack and into CRMs, Salesforce, etc. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack is helping us solve the challenge of understanding user behavior across multiple touchpoints. We then push these previously identified interactions to our sales teams to have a more intent focused selling strategy. The insights in HockeyStack directly influence the accounts we target for ABM campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page ![Dorottya K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dorottya K.") DK Dorottya K. Performance Marketing Team Lead Mid-Market (51-1000 emp.) 2/22/2024 "Smooth onboarding and excellent support" 4/5 What do you like best about HockeyStack? HockeyStack is the perfect tool to create cross-platform reports to understand channel and content performance across different marketing activities. The technical integration was super easy, and we received continuous, outstanding support from their team to help build our reports, answering all of our questions. Their extensive market knowledge helps us look at signals and trends we would not have thought of otherwise. The product has a lot of potential, as it constantly evolves - new features are coming out each month to improve UX and the range of use cases for customers. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? HockeyStack has its own logic for reports, filters, and segments that need some getting used to. For this platform to become our go-to reporting solution, we are waiting for some additional features to be rolled out. But we know that they are on the roadmap. :) Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? We needed a solution to measure the true impact of our marketing campaigns and initiatives on the revenue pipeline. HockeyStack helps us better understand channel and content performance, furthermore, visualizing different funnels is far superior to what other tools offer. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rachel N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel N.") RN Rachel N. Consultant Mid-Market (51-1000 emp.) 5/7/2024 "Solid attribution tool for marketing teams" 4/5 What do you like best about HockeyStack? So easy to implement! You just plug in your existing tech stack and boom - insights. I also love their customer service. They really collaborate with you to make sure you're getting the most out of the tool. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Some of the inputs/syntax can be confusing, especially for new users who are still learning the tool. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack is helping us understand what marketing tactics we should invest in, how our efforts are moving the needle, and what tactics are most effective for our market. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/13/2024 "Powerful Visualization & Attribution Tool; Still Finding Its Way" 3.5/5 What do you like best about HockeyStack? Connecting multiple sources like Ads, CRMs, and website into one reporting view is the core value. Key to us has been attribution on the contact and company level. Customer team has always been great to work with. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? This is probably the app that requires the most troubleshooting in our tech stack. It's insanely powerful, but often gets slowed by how cumbersome it can be to use. Lack of any visual customization boggles my mind on a visualization tool. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Connecting marketing efforts to revenue, and measuring what's impacting KPIs using our own data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic IR Igor R. Mid-Market (51-1000 emp.) 10/6/2023 "HockeyStack offers a new way to gain a deeper understanding of marketing channels performance" 4/5 What do you like best about HockeyStack? - We appreciate the flexibility in creating reports and dashboards and the good support we receive. - Using this platform has provided us with the opportunity to bridge the gap between ad platform metrics and our sales pipeline. - Thanks to this tool, we can now accurately see the impact of our content efforts on our pipeline Review collected by and hosted on G2.com. What do you dislike about HockeyStack? - The platform has a user-friendly interface, but comprehending the data used to generate reports can require some time and effort - Additionally, the initial setup process was a bit time-consuming for us Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? HockeyStack improved our understanding of how our acquisition channels are performing and impacting our bottom line, we're moving away from relying solely on default last-click data. Instead, we're gaining a better understanding of customers' journeys and the true impact of our campaigns. This allows us to see how certain ad platforms contribute to our business outcomes beyond just inbound acquisition. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic BJ Bhagyashree J. Mid-Market (51-1000 emp.) 9/26/2023 "Great product and easy to use for all things attribution" 4/5 What do you like best about HockeyStack? Hockeystack makes attribution very easy and it was very easy to set-up. The support we recieved from the team is commnedable. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? There are a few more basic things that the platform in terms of vizualizations such as descriptions, nested cards etc. but the team has been very open to suggestions and we should see these soon. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? Hockeystack helps us track user journey through multiple attribution models and it also is useful in tracking the influence of marketing campaigns thus enabling better budget allocation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Aziz M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aziz M.") AM Aziz M. Mid-Market (51-1000 emp.) 10/2/2023 "Time saving, Easy to use and Insightful" 4/5 What do you like best about HockeyStack? Great tool for monitoring campaign performance across end to end customer journeys, all in a single view. Review collected by and hosted on G2.com. What do you dislike about HockeyStack? Report creation can get a little confusing at Ad to CRM status level reports. Review collected by and hosted on G2.com. What problems is HockeyStack solving and how is that benefiting you? - Saves us time in gathering data from different sources and correlating them. - Allows us to measure LinkedIn ads impressions influence on bottom line sales, giving us better understanding on our campaign performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about HockeyStack? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about HockeyStack ](https://www.g2.com/products/hockeystack/discussions/new) GU Guest User What is HockeyStack used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-hockeystack-used-for) [ View all Discussions ](https://www.g2.com/products/hockeystack/discuss) ## Pricing Options Pricing provided by HockeyStack. ### Platform Starting at $2,200.00 Per Month ### Add-On: ABM Contact Us Per Year ### Add-On: Sales Intelligence Contact Us Per Year [ View More Pricing Information ](https://www.g2.com/products/hockeystack/pricing) HockeyStack Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Product Avatar Image") Dreamdata 4.7/5(271) [ Compare Now ](https://www.g2.com/compare/dreamdata-vs-hockeystack) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4bea441b7298a93fd200f5208669e51b/calibermind.png "Product Avatar Image") CaliberMind 4.5/5(194) [ Compare Now ](https://www.g2.com/compare/calibermind-vs-hockeystack) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image") Adobe Marketo Measure... 4.7/5(147) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-hockeystack) ##### ##### HockeyStack Features Reports Reports Interface Metrics Sessions - Digital Analytics Engagement Entry and Exit Pages Reporting Retroactive Reporting Dashboards Data Visualizations Campaign Activity Campaign Insights Reports and Dashboards [ View More Features ](https://www.g2.com/products/hockeystack/features) ## Top-Rated Alternatives [ ![Dreamdata](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dreamdata") Dreamdata 4.7/5(271) ](https://www.g2.com/products/dreamdata/reviews) [ ![CaliberMind](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CaliberMind") CaliberMind 4.5/5(194) ](https://www.g2.com/products/calibermind/reviews) [ ![Google Analytics](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Analytics") Google Analytics 4.5/5(6,862) ](https://www.g2.com/products/google-analytics/reviews) [ View All Alternatives ](https://www.g2.com/products/hockeystack/competitors/alternatives) ##### Categories on G2 [Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms) [Revenue Operations & Intelligence (RO&I)](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)[Marketing Analytics](https://www.g2.com/categories/marketing-analytics)[Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)[Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[Digital Analytics](https://www.g2.com/categories/digital-analytics)[Account-Based Analytics](https://www.g2.com/categories/account-based-analytics)[Analytics Platforms](https://www.g2.com/categories/analytics-platforms)[Content Analytics](https://www.g2.com/categories/content-analytics) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which gym management tools deliver measurable ROI within six months for fitness businesses evaluating software investment?](https://www.g2.com/discussions/which-gym-management-tools-deliver-measurable-roi-within-six-months-for-fitness-businesses-evaluating-software-investment)[What is the most cost-effective local SEO platform for agencies?](https://www.g2.com/discussions/what-s-the-most-cost-effective-local-seo-platform-for-agencies)[Best EOR software for tech startups](https://www.g2.com/discussions/what-s-the-best-eor-software-for-tech-startups) [Which regulatory information management systems provide comprehensive audit trails and documentation for organisations preparing for regulatory inspections?](https://www.g2.com/discussions/which-regulatory-information-management-systems-provide-comprehensive-audit-trails-and-documentation-for-organisations-preparing-for-regulatory-inspections%20)[What's the top sales engagement tool for my team](https://www.g2.com/discussions/what-s-the-top-sales-engagement-tool-for-my-team)[Pros and Cons Details](https://www.g2.com/products/hockeystack/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)