1. [Home](https://www.g2.com/) 2. ... 3. [Attribution Software](https://www.g2.com/categories/attribution) 4. [HockeyStack Discussions](https://www.g2.com/products/hockeystack/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3ab5006f509f5b553f0425ddbee2c864/hockeystack.png "Product Avatar Image") ![Reward for good HockeyStack reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/28314/medal.svg "Reward for good HockeyStack reviews") ](/products/hockeystack/reviews) [ HockeyStack ](/products/hockeystack/reviews) (81)4.5/5 HockeyStack connects every data source across your go-to-market motion and turns scattered marketing and sales data into clear answers about what drives revenue, and the actions to double down on it. Key capabilities include: Odin (AI Analyst): Ask questions in plain English and get instant analysis, the reasoning behind the numbers, and recommended next steps, plus automated insights on your key metrics with no dashboards to build. Attribution Reporting: Out-of-the-box dashboard templates from day one, then custom no-code reports across 9 attribution models, showing the campaigns and channels driving pipeline from first impression to closed-won. Lift Reporting: Measure the true incremental impact of every campaign, so you know what actually caused revenue rather than what just appeared in the journey. Buyer Journeys: See every interaction in one time-stamped view from first touch to close, powered by cookieless tracking that captures the full journey. Account Intelligence & ABM/ABX: Identify anonymous visitors, build target lists with first- and third-party intent, run ads, and sync it all to your CRM, backed by best-in-class account and lead scoring. Achieve defensible attribution, more efficient growth, and confident budget decisions, without code or an analyst queue. Get started with HockeyStack today! Show More * * * ### 72.0 Nps Score Already have HockeyStack? ### All HockeyStack Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is HockeyStack used for? ](/discussions/what-is-hockeystack-used-for) What is HockeyStack used for? [ Digital Analytics Software ](https://www.g2.com/tags/digital-analytics-software)[ Marketing Analytics Software ](https://www.g2.com/tags/marketing-analytics-software)[ Product Analytics Software ](https://www.g2.com/tags/product-analytics-software)[ Attribution Software ](https://www.g2.com/tags/attribution-software) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Content Analytics Software ](https://www.g2.com/tags/content-analytics-software)[ Customer Journey Analytics Software ](https://www.g2.com/tags/customer-journey-analytics-software)[ Analytics Platforms ](https://www.g2.com/tags/analytics-platforms)[ User Research Software ](https://www.g2.com/tags/user-research-software) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+HockeyStack+questions+and+get+answers+from+expert+users+in+our+HockeyStack+Discussions+section.&title=HockeyStack+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhockeystack%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=HockeyStack+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhockeystack%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhockeystack%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=HockeyStack+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fhockeystack%2Fdiscuss%0aAsk+HockeyStack+questions+and+get+answers+from+expert+users+in+our+HockeyStack+Discussions+section.) 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