Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

Criteo Commerce Growth

3.8/5(242)

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/30/2018

"DCM easy to navigate, providing data across multiple channels"

3.5/5

What do you like best about Google Marketing Platform?

It's easy to navigate the system - pulling data is easy and they also have pre-designed reports. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Sometimes data provided isn't far enough back- i.e. only provides data for past 3 months instead of a year. Sometimes system crashes on Chrome. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

take a training Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Utilized to do quick data pulls in order to gather insights on campaigns, which is beneficial. Would be easier to navigate location section when looking for DMA level data. Review collected by and hosted on G2.com.

Verified User in Broadcast Media

Enterprise (> 1000 emp.)

Originally submitted 10/20/2018

"Great service with diverse offerings and reporting capabilities"

5/5

What do you like best about Google Marketing Platform?

I have used DMB and love its functionality. By offering the ability to find the users who could be the ones most interested in your solutions, companies can aim to target the people most likely to convert or purchase. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Nothing to dislike, perhaps some better support... Review collected by and hosted on G2.com.

Matthew S.

Supervisor, Programmatic Strategy

Enterprise (> 1000 emp.)

6/26/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Easy to use, but buggy"

5/5

What do you like best about Google Marketing Platform?

Love the search functionality! very easy to search for segments and apply targeting at any level Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike the bugs especially within TrueView. many times im unable to save my changes Review collected by and hosted on G2.com.

Gigi S.

Dir. Social

Mid-Market (51-1000 emp.)

10/23/2018

"Meh it's Google what do u expect"

4/5

What do you like best about Google Marketing Platform?

I love that this is Google/you can't do your job w/o it Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I don't like all the new automation. It's easy to use. Review collected by and hosted on G2.com.

James C.

Director of Advertising Operations

Enterprise (> 1000 emp.)

Originally submitted 7/5/2018

"integrate search campaigns"

4.5/5

What do you like best about Google Marketing Platform?

It's a good way to set rules for Bing, Yahoo and AdWords campaigns in a comprehensive way. while you'll still want to use all of the individual platforms, it's a great way to make mass changes, Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

not exactly intuitive; we had to receive hands-on training to truly understand the product capabilities in a meaningful way. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Make sure you have people to manage the search platforms Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Instead of logging into both bing and adwords to make optimizations, DoubleClick makes it easy to control both Review collected by and hosted on G2.com.

Morgan R.

Digital Coordinator

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/30/2018

"reporting"

5/5

What do you like best about Google Marketing Platform?

Very easy to follow and use when reporting Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

bigger discrepancy than other platforms that have been used in past Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/29/2018

"Doubleclick for all!"

4/5

What do you like best about Google Marketing Platform?

This platform is used across multiple agencies and accounts so once you learn it, you can apply anywhere you go. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

A lot of times, if there is an issue, Doubleclick is often unapologetic in the turn around time to fix/update Review collected by and hosted on G2.com.

Ashley T.

Enterprise (> 1000 emp.)

8/22/2018

"Marketing Review"

5/5

What do you like best about Google Marketing Platform?

It’s very convenient and easy to learn. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike the reporting portion of the software. It can be very confusing to understand what kind of report it is that a user would be pulling. Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

4/27/2018

"Industry benchmark tool for Search "

4/5

What do you like best about Google Marketing Platform?

Ease of use compared to other tools such as Marin and AMO, bid strategies usually work to target ROAS or CPA. Reporting functionality is smooth easy to set up dashboards etc. and automated emails with visualizations for other stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Can be tricky to control budget pacing - reducing target ROAS or CPA does not usually mean a slowdown in spend. Campaign budgets have to be manually adjusted unlike AMO. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Support can thin for SMEs so consider the level of expertise you have in-house as pretty much have to be self-sufficient. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

International accounts are much easier to manage and merge into one bid strategy. Reducing CPA on PLA campaigns a major benefit to date. Review collected by and hosted on G2.com.

Dana B.

Online Marketing Manager

Mid-Market (51-1000 emp.)

12/6/2017

"DoubleClick for Search"

3.5/5

What do you like best about Google Marketing Platform?

The largest benefit is that all search accounts can be consolidated into one UI. As a larger advertiser we have multiple accounts with each engine and it's not always easy to make large scale optimizations if there is no tool like DDM in place. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The cost. The fee is based on ad spend that is being pulled into the DDM UI whether you are using any of their bid optimization tools or not. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Be open to their betas and keep testing. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We are consolidating all of our search accounts with DDM and are also working on automating bidding. We have a very complicated business model that includes a verification process and has a delay in revenue reporting because of that. The DDM account team has provided endless support from their end to find a solution, whether it's bid strategies, business data or their inventory feed. Review collected by and hosted on G2.com.