Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

Criteo Commerce Growth

3.8/5(242)

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Aengus B.

Media Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/2/2019

"Google Marketing"

5/5

What do you like best about Google Marketing Platform?

Great diverse options for full-funnel marketing. The only platform needed to effectively market for 75% of businesses Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Certain targeting restrictions can limit the ability to have hyper-targeted advertising. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Use it, use keyword targeting to reach the most relevant customers who are seeking your product or service Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Solving the need to have an efficient and effective source of new customers and revenue for business Review collected by and hosted on G2.com.

Amr E.

Growth Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/20/2019

"The new era of media buying"

4.5/5

What do you like best about Google Marketing Platform?

DV360 and all the available inventories that you have access to. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

High percentage fee which restricts small companies Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/8/2019

"The most trusted source for all your data-driven reporting."

3/5

What do you like best about Google Marketing Platform?

I like how seamless the dashboard is. DoubleClick Campaign manager integrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. Trafficking ads is easy via the DCM server and pulling reports for your campaigns is easy. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike that the platform changes a lot, meaning you have to constantly re-learn. Review collected by and hosted on G2.com.

Verified User in E-Learning

Small-Business (50 or fewer emp.)

10/16/2019

"Effective and efficient!"

5/5

What do you like best about Google Marketing Platform?

Google Marketing has provided access to better ad serving opportunities. It has provided additional avenues for exposure for a number of service and product based businesses. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

For new marketers, or those new to programmatic, it can be difficult to grasp. There are some bugs, setting up ads doesn't work sometimes. Review collected by and hosted on G2.com.

Verified User in Automotive

Mid-Market (51-1000 emp.)

11/9/2019

"Amazing & Result Oriented"

4/5

What do you like best about Google Marketing Platform?

It helps us to understand where our business ranks and how to improve. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It should be more easy to understand and easily anyone can understand by just seeing it Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/4/2019

"Great platform for a marketing agency"

5/5

What do you like best about Google Marketing Platform?

Like all of Google's products they work great when you know how to use them Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Googles marketing products are clearly designed for marketing agencies or people with good marketing knowledge not small business owners. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

9/30/2019

"Integrated platform with frequent offers"

4/5

What do you like best about Google Marketing Platform?

Google Marketing Platform has all of the benefits of a big name brand and is easy to integrate with other platforms. There are frequent offers and discounts available online which can save you money on ad spend. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The website can be a bit tricky to navigate Review collected by and hosted on G2.com.

Verified User in Computer Hardware

Small-Business (50 or fewer emp.)

10/23/2019

"Simple but googles way"

2.5/5

What do you like best about Google Marketing Platform?

The simplicity of the platform makes it easy for staff to use and quick to learn Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Has to be used in Google's particular way which stop you designing it using extra databases and the like Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/26/2019

"straightforward to use, wide functionality"

5/5

What do you like best about Google Marketing Platform?

very wide functionality for ads of all different formats Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

reports are not as easy to pull as for some other DSPs. the process to generate the data report is still intuitive on Google, but there are other DSPs that are almost one-touch Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

easy to switch to it from another DSP. tagging is also significantly easier than competitors, due to having the Floodlight as a container which can integrate natively into so many website tools as well (eg. Analytics, Tag Manager, etc) Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

having a single integrated source of truth, with deduplication, for enterprise-level client Review collected by and hosted on G2.com.

Kevin J.

Campaign Manager

Enterprise (> 1000 emp.)

1/4/2019

"The Industry Standard"

5/5

What do you like best about Google Marketing Platform?

Doubleclick is easily the most built out platform on the market. It's incredibly easy to build a campaign but at the same time they offer every nuance you could want in a DSP. The functionality of doubleclick paired with the ability to use floodlights makes DCM the best DSP on the market. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Reporting feature can be complicated and is constantly changing just like the name of the platform. When your using both the ad server and DSP stacked together the functionality is unparalleled, but why is it so difficult to find the proper reporting capabilities. I also think that their customer service team is intentional when they hold back certain pieces of information Review collected by and hosted on G2.com.