Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Verified User in Internet

Enterprise (> 1000 emp.)

Originally submitted 7/30/2018

"The "standard" for online ad trafficking but methodologies for counting is all Google"

4/5

What do you like best about Google Marketing Platform?

Intuitive, interface is customizable to your needs, it's what everyone seems to use Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Reporting on metrics like viewability is on Google's methodology. How they count conversions, geo, etc is all based on what they say, not backed by a third-party that is unbiased and not part of the ecosystem. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

3/21/2018

"Good products!"

4/5

What do you like best about Google Marketing Platform?

The DBM and DCM platforms are very straightforward and easy to navigate. I use this on a daily basis at my agency and the accompanying Academy for Ads tutorials are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Currently there are quite a few bugs/issues that occasionally interfere with daily operations (ie. adding campaigns into the Doubleclick Bid Manager), but the Google help desk is very responsive and provides good assistance. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Great for overall campaign and bid management, but can have some bugs and it really affects the performance day to day. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

I'm in programmatic media and using the DBM and DCM platforms on a daily basis for managing campaigns and programmatic ad buying in real time. It's nice that any updates done in one DoubleClick product gets updated automatically in another product. Review collected by and hosted on G2.com.

Mohamed J.

Enterprise (> 1000 emp.)

10/10/2018

"Media Planner"

4/5

What do you like best about Google Marketing Platform?

the ability to track and optimize campaigns Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

on boarding new campaign, the process could be improved Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/18/2018

"Great Way To Manage Multiple Engines"

5/5

What do you like best about Google Marketing Platform?

I love how easy it is to use the DoubleClick interface! Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Sometimes when uploading a bulksheet of changes, DoubleClick will show errors and not push everything through to the engines. It can be frustrating to match up IDs to every asset and if they are incorrect, you’re surely have errors. Review collected by and hosted on G2.com.

Verified User in Insurance

Small-Business (50 or fewer emp.)

10/19/2018

"DCM"

5/5

What do you like best about Google Marketing Platform?

I think it's a great way and the industry leader of tracking client clicks. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The interface is a bit confusing and I still find myself fishing around for campaigns. It's a bit clunky to me. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/21/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"An Esteemed Platform for Digital Marketing"

4.5/5

What do you like best about Google Marketing Platform?

Properly Placement of a Product to the right and needy people and advertise in different types. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The analysis that provides is not so useful for me. Review collected by and hosted on G2.com.

Ulises S.

Sr. Manager, Marketing Science

Marketing and Advertising

Mid-Market (51-1000 emp.)

9/14/2018

"It’s a standard marketing tool for any advertiser."

5/5

What do you like best about Google Marketing Platform?

It’s flexibility to monitor digital campaigns. I also enjoy the reporting capabilities. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It does not have user level data, but I guess that’s why you have logfiles stored in a gap environment. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/11/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Although great. Interface can be a bit messy"

4/5

What do you like best about Google Marketing Platform?

I love the capabilities of this product and how powerful it is. We’re mostly using google DFP now but will get access to clients dashboard occasionally Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Not too user friendly. Very scattered and all over the place Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Continue to improvis UX. Understand the product is mostly used by experienced professionals but a lot of younger people entering the industry find it hard to start with DCM Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

It’s a norm in the industry here in Toronto. All agencies use it to traffic their digital assets. By using DCM, were able to speak the clients language and provide less barriers to working with us Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/30/2018

"Very slow, but worth it."

3.5/5

What do you like best about Google Marketing Platform?

It's very transparent and allows us to keep our vendors accountable on a daily basis. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The program is terribly slow, especially the reporting/attribution tab. This is incredibly frustrating. Help articles are also not very helpful. Review collected by and hosted on G2.com.