Link copied to clipboard # Google Marketing Platform vs MediaMath by Infillion Comparison - What are their main differences? Share [ Export ](/compare/google-marketing-platform/mediamath-by-infillion/export.csv) Google Marketing PlatformMediaMath by Infillion[+ Add Product](#) Reviews **Google Marketing Platform** [ 4.1/5(300) ](https://www.g2.com/products/google-marketing-platform/reviews#reviews) **MediaMath by Infillion** [ 3.9/5(126) ](https://www.g2.com/products/mediamath-by-infillion/reviews#reviews) Pricing **Google Marketing Platform** No pricing available **MediaMath by Infillion** No pricing available **Pricing Insights** from reviews Time to Implement **Google Marketing Platform** 2 months Based on 20 responses **MediaMath by Infillion** 1 monthFaster Based on 11 responses Return on Investment **Google Marketing Platform** 10 months2 months sooner Based on 10 responses **MediaMath by Infillion** 12 months Based on 5 responses Perceived Cost **Google Marketing Platform** $$$$$ **MediaMath by Infillion** $$$$$ Average Discount **Google Marketing Platform** 11%1% more **MediaMath by Infillion** 10% Pros & Cons **Google Marketing Platform** [ Features (4) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1070114&qs=pros-and-cons#reviews)[ Campaign Management (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=1069957&qs=pros-and-cons#reviews)[ Complexity (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059099&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/google-marketing-platform/reviews?filters%5Bsentiment_snippet%5D=2059044&qs=pros-and-cons#reviews) **MediaMath by Infillion** [ Ad Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=1798563&qs=pros-and-cons#reviews)[ Advertising Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415498&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415504&qs=pros-and-cons#reviews)[ Complex Setup (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415532&qs=pros-and-cons#reviews) Screenshots **Google Marketing Platform** ![Google Marketing Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/25423/uploads_2F73065148-bf0e-4200-a6d4-84fdd0eacdeb_2Fpng_3Bbase64e3cb9c9f8bf3ee10.png) **MediaMath by Infillion** ![MediaMath by Infillion screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1366256/platform.png) Ratings Meets Requirements **Google Marketing Platform** 8.5 8.5250 **MediaMath by Infillion** 7.7 7.7110 Ease of Use **Google Marketing Platform** 7.9 7.9249 **MediaMath by Infillion** 7.5 7.5108 Ease of Setup **Google Marketing Platform** 7.3 7.3130 **MediaMath by Infillion** 7.5 7.555 Ease of Admin **Google Marketing Platform** 7.7 7.7120 **MediaMath by Infillion** 7.7 7.749 Quality of Support **Google Marketing Platform** 6.9 6.9228 **MediaMath by Infillion** 8.0 8.0110 Has the product been a good partner in doing business? **Google Marketing Platform** 7.6 7.6121 **MediaMath by Infillion** 8.2 8.256 Product Direction (% positive) **Google Marketing Platform** 8.1 8.1247 **MediaMath by Infillion** 8.1 8.1108 Features Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.9 209 7.6 108 Channel Functionality Display Functionality 8.5(won by 0.3) 167 8.2 79 Platform Interoperability Close Ecosystem API 7.2(won by default) 10 Not enough data Agentic AI - Display Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.4) 181 | Verified 7.9 93 | Verified Campaign Optimization 8.1(won by 0.3) 177 | Verified 7.8 95 | Verified Reach 8.3(won by 0.1) 156 | Verified 8.2 83 Bulk Editing 7.7(won by 1.0) 150 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 83 | Verified Batch Uploading 7.9(won by 0.8) 154 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 77 | Verified Brand Safety 7.8(won by 0.2) 142 | Verified 7.6 75 Fraud Protection 7.6(won by 0.3) 129 | Verified 7.3 74 Frequency Capping 8.4(won by 0.4) 73 8.0 83 Budget Pacing 8.1(won by 0.1) 69 8.0 94 | Verified Creative Optimization 7.7(won by 0.4) 149 | Verified 7.3 83 | Verified Rich Media Capabilties 7.9(won by 0.8) 141 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 64 | Verified In-App Ads 7.0 39 7.4(won by 0.4) 26 Mobile Rich Media Capabilities 7.6(won by 0.4) 94 | Verified 7.2 27 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5(won by 0.2) 160 | Verified 8.3 95 | Verified Retargeting 8.4 150 | Verified 8.5(won by 0.1) 91 | Verified Geo-Targeting 8.2(won by 0.1) 150 | Verified 8.1 90 | Verified Contextual Targeting 8.1(won by 0.2) 69 7.9 76 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 68 | Verified Custom Reports 8.1(won by 0.9) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 84 | Verified User, Role, and Access Management 8.3(won by 0.3) 159 | Verified 8.0 82 | Verified Performance and Reliability 8.4(won by 0.8) 169 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 91 | Verified Enterprise Scalability 8.4(won by 0.8) 145 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 75 | Verified Customization 7.6(won by 0.5) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 75 | Verified Workflow Capability 7.9(won by 0.9) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 75 | Verified Internationalization 8.1(won by 0.4) 117 | Verified 7.7 57 | Verified Notifications 7.7(won by 0.8) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 75 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.9 209 7.5 108 Platform Interoperability Close Ecosystem API 7.8(won by default) 6 Not enough data Mobile Functionality Mobile Functionality 7.7(won by 0.4) 119 7.3 43 Agentic AI - Mobile Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.4) 181 | Verified 7.9 93 | Verified Campaign Optimization 8.1(won by 0.3) 177 | Verified 7.8 95 | Verified Reach 8.3(won by 0.1) 156 | Verified 8.2 83 Bulk Editing 7.7(won by 1.0) 150 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 83 | Verified Batch Uploading 7.9(won by 0.8) 154 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 77 | Verified Brand Safety 7.8(won by 0.2) 142 | Verified 7.6 75 Fraud Protection 7.6(won by 0.3) 129 | Verified 7.3 74 Frequency Capping 8.4(won by 0.4) 73 8.0 83 Budget Pacing 8.1(won by 0.1) 69 8.0 94 | Verified Creative Optimization 7.7(won by 0.4) 149 | Verified 7.3 83 | Verified Rich Media Capabilties 7.9(won by 0.8) 141 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 64 | Verified In-App Ads 7.0 39 7.4(won by 0.4) 26 Mobile Rich Media Capabilities 7.6(won by 0.4) 94 | Verified 7.2 27 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5(won by 0.2) 160 | Verified 8.3 95 | Verified Retargeting 8.4 150 | Verified 8.5(won by 0.1) 91 | Verified Geo-Targeting 8.2(won by 0.1) 150 | Verified 8.1 90 | Verified Contextual Targeting 8.1(won by 0.2) 69 7.9 76 Audience Targeting Not enough data Not enough data Mobile Mobile Tracking 7.7(won by 0.6) 112 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 40 In-App Ads 7.0 39 7.4(won by 0.4) 26 Mobile Rich Media Capabilities 7.6(won by 0.4) 94 | Verified 7.2 27 Platform API / Integrations 8.0(won by 0.7) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 68 | Verified Custom Reports 8.1(won by 0.9) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 84 | Verified User, Role, and Access Management 8.3(won by 0.3) 159 | Verified 8.0 82 | Verified Performance and Reliability 8.4(won by 0.8) 169 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 91 | Verified Enterprise Scalability 8.4(won by 0.8) 145 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 75 | Verified Customization 7.6(won by 0.5) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 75 | Verified Workflow Capability 7.9(won by 0.9) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 75 | Verified Internationalization 8.1(won by 0.4) 117 | Verified 7.7 57 | Verified Notifications 7.7(won by 0.8) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 75 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.0 209 7.5 107 Platform Interoperability Close Ecosystem API 7.8(won by default) 6 Not enough data Video Functionality Video Functionality 7.9(won by 0.5) 99 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 38 Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.4) 181 | Verified 7.9 93 | Verified Campaign Optimization 8.1(won by 0.3) 177 | Verified 7.8 95 | Verified Reach 8.3(won by 0.1) 156 | Verified 8.2 83 Bulk Editing 7.7(won by 1.0) 150 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 83 | Verified Batch Uploading 7.9(won by 0.8) 154 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 77 | Verified Brand Safety 7.8(won by 0.2) 142 | Verified 7.6 75 Fraud Protection 7.6(won by 0.3) 129 | Verified 7.3 74 Frequency Capping 8.4(won by 0.4) 73 8.0 83 Budget Pacing 8.1(won by 0.1) 69 8.0 94 | Verified Creative Optimization 7.7(won by 0.4) 149 | Verified 7.3 83 | Verified Rich Media Capabilties 7.9(won by 0.8) 141 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 64 | Verified In-App Ads 7.0 39 7.4(won by 0.4) 26 Mobile Rich Media Capabilities 7.6(won by 0.4) 94 | Verified 7.2 27 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5(won by 0.2) 160 | Verified 8.3 95 | Verified Retargeting 8.4 150 | Verified 8.5(won by 0.1) 91 | Verified Geo-Targeting 8.2(won by 0.1) 150 | Verified 8.1 90 | Verified Contextual Targeting 8.1(won by 0.2) 69 7.9 76 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 68 | Verified Custom Reports 8.1(won by 0.9) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 84 | Verified User, Role, and Access Management 8.3(won by 0.3) 159 | Verified 8.0 82 | Verified Performance and Reliability 8.4(won by 0.8) 169 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 91 | Verified Enterprise Scalability 8.4(won by 0.8) 145 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 75 | Verified Customization 7.6(won by 0.5) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 75 | Verified Workflow Capability 7.9(won by 0.9) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 75 | Verified Internationalization 8.1(won by 0.4) 117 | Verified 7.7 57 | Verified Notifications 7.7(won by 0.8) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 75 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.0 209 7.5 107 Demand Side Platforms Cross Channel Capabilities Not enough data Not enough data Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by 0.4) 181 | Verified 7.9 93 | Verified Campaign Optimization 8.1(won by 0.3) 177 | Verified 7.8 95 | Verified Reach 8.3(won by 0.1) 156 | Verified 8.2 83 Bulk Editing 7.7(won by 1.0) 150 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 83 | Verified Batch Uploading 7.9(won by 0.8) 154 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 77 | Verified Brand Safety 7.8(won by 0.2) 142 | Verified 7.6 75 Fraud Protection 7.6(won by 0.3) 129 | Verified 7.3 74 Frequency Capping 8.4(won by 0.4) 73 8.0 83 Budget Pacing 8.1(won by 0.1) 69 8.0 94 | Verified Creative Optimization 7.7(won by 0.4) 149 | Verified 7.3 83 | Verified Rich Media Capabilties 7.9(won by 0.8) 141 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 64 | Verified In-App Ads 7.0 39 7.4(won by 0.4) 26 Mobile Rich Media Capabilities 7.6(won by 0.4) 94 | Verified 7.2 27 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5(won by 0.2) 160 | Verified 8.3 95 | Verified Retargeting 8.4 150 | Verified 8.5(won by 0.1) 91 | Verified Geo-Targeting 8.2(won by 0.1) 150 | Verified 8.1 90 | Verified Contextual Targeting 8.1(won by 0.2) 69 7.9 76 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.2(tied score) 44 | Verified 8.2(tied score) 57 | Verified Estimate and Projections 7.5(won by 0.6) 49 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 58 | Verified Cross-Device Capabilities 7.6(won by 0.7) 49 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 43 | Verified AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 68 | Verified Custom Reports 8.1(won by 0.9) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 84 | Verified User, Role, and Access Management 8.3(won by 0.3) 159 | Verified 8.0 82 | Verified Performance and Reliability 8.4(won by 0.8) 169 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 91 | Verified Enterprise Scalability 8.4(won by 0.8) 145 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 75 | Verified Customization 7.6(won by 0.5) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 75 | Verified Workflow Capability 7.9(won by 0.9) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 75 | Verified Internationalization 8.1(won by 0.4) 117 | Verified 7.7 57 | Verified Notifications 7.7(won by 0.8) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 75 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Data Management Platform (DMP)[Hide 69 FeaturesShow 69 Features](javascript:void(0);) Not enough data 7.6 21 Data Integration 1st-Party Data Integration Not enough data 8.4(won by default) 16 2nd-Party Data Integration Not enough data 7.7(won by default) 11 3rd-Party Data Integration Not enough data 8.4(won by default) 16 Offline Data Integration Not enough data 7.2(won by default) 9 Mobile Data Integration Not enough data 7.7(won by default) 10 Data Import/Export Not enough data Feature Not Available Collaboration Tools Not enough data Not enough data Real-Time Data Not enough data Not enough data Ad Network Integration Not enough data Not enough data Agentic AI - Data Management Platform (DMP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Planning Not enough data Not enough data Data Analysis & Optimization Audience Segmentation Not enough data 8.2(won by default) 19 Recommendations Not enough data 6.6(won by default) 19 Standard Dashboards Not enough data 7.5(won by default) 17 Custom Reports Not enough data 6.3(won by default) 18 Campaign Segmentation Not enough data Not enough data Platform Data Permissions Not enough data 6.9(won by default) 15 User, Role, and Access Management Not enough data 8.2(won by default) 17 Enterprise Scalability Not enough data 8.0(won by default) 14 Internationalization Not enough data 8.0(won by default) 11 Performance and Reliability Not enough data Feature Not Available Advertising Management Not enough data Not enough data Performance Management Not enough data Not enough data Campaign Management Not enough data Not enough data Data Storage Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Additional Functionality Contact Database Not enough data Not enough data AI Copilot Not enough data Not enough data Data Migration Not enough data Not enough data Engagement Tracking Not enough data Not enough data Data Visualization Not enough data Not enough data Audience Targeting Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Competitive Analysis Not enough data Not enough data Generative AI Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Synchronization Not enough data Not enough data CRM Not enough data Not enough data Content Library Not enough data Not enough data Data Mapping Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data API Not enough data Not enough data SMS Marketing Not enough data Not enough data Data Recovery Not enough data Not enough data Drip Campaigns Not enough data Not enough data Customer Database Not enough data Not enough data Email Marketing Not enough data Not enough data Data Profiling Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Click Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Data Transformation Not enough data Not enough data Multi-Campaign Not enough data Not enough data A/B Testing Not enough data Not enough data Campaign Analytics Not enough data Not enough data Data Verification Not enough data Not enough data Data Extraction Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Reporting & Statistics Not enough data Not enough data ROI Tracking Not enough data Not enough data Predictive Analytics Not enough data Not enough data Paid Search Advertising[Hide 64 FeaturesShow 64 Features](javascript:void(0);) 8.1 117 Not enough data Campaign Management & Optimization Paid Keyword Optimization 8.2(won by default) 89 Not enough data Bid Rules 7.9(won by default) 86 Not enough data Ad Creation and Editing 7.9(won by default) 84 Not enough data Ad and Landing Page Scheduling 8.2(won by default) 83 Not enough data Scenario Planning 7.4(won by default) 69 Not enough data Portfolio Bid Optimization 7.6(won by default) 82 Not enough data Advanced Targeting Options 8.2(won by default) 88 Not enough data Offline Capabilities 6.6(won by default) 61 Not enough data Extensions 7.8(won by default) 78 Not enough data Product Listing Ads 8.0(won by default) 68 Not enough data Budget Execution & Monitoring 8.0(won by default) 91 Not enough data Audience Targeting Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Web Traffic Monitoring Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Campaign Planning Not enough data Not enough data Analytics & Administration Ad and Conversion Tracking 8.9(won by default) 97 Not enough data Attribution 8.4(won by default) 94 Not enough data Reports 8.5(won by default) 98 Not enough data ROI Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Click Tracking Not enough data Not enough data Platform APIs 8.1(won by default) 72 Not enough data Notifications 8.1(won by default) 83 Not enough data Customization 8.0(won by default) 85 Not enough data User, Role, and Access Management 8.5(won by default) 90 Not enough data Performance and Reliability 8.5(won by default) 98 Not enough data Enterprise Scalability 8.6(won by default) 87 Not enough data Workflow Capability 8.4(won by default) 85 Not enough data Internationalization 8.2(won by default) 68 Not enough data Performance Management Not enough data Not enough data SEO Management Not enough data Not enough data Bid Management Not enough data Not enough data Campaign Management Not enough data Not enough data Advertising Management Not enough data Not enough data Budget Management Not enough data Not enough data Additional Functionality Activity Dashboard Not enough data Not enough data Account Alerts Not enough data Not enough data Campaign Segmentation Not enough data Not enough data For PPC Campaigns Not enough data Not enough data Data Import/Export Not enough data Not enough data Performance Metrics Not enough data Not enough data A/B Testing Not enough data Not enough data Geotargeting Not enough data Not enough data Visual Analytics Not enough data Not enough data Trend Analysis Not enough data Not enough data Data Visualization Not enough data Not enough data Fraud Detection Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Real-Time Updates Not enough data Not enough data Keyword Research Tools Not enough data Not enough data URL Builder Not enough data Not enough data Real-Time Reporting Not enough data Not enough data AI Copilot Not enough data Not enough data Generative AI Not enough data Not enough data Campaign Analytics Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) Not enough data 7.5 107 Platform Interoperability Close Ecosystem API Not enough data Not enough data Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality Not enough data Feature Not Available Campaign Management Campaign Dashboard 8.3(won by 0.4) 181 | Verified 7.9 93 | Verified Campaign Optimization 8.1(won by 0.3) 177 | Verified 7.8 95 | Verified Reach 8.3(won by 0.1) 156 | Verified 8.2 83 Bulk Editing 7.7(won by 1.0) 150 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 83 | Verified Batch Uploading 7.9(won by 0.8) 154 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 77 | Verified Brand Safety 7.8(won by 0.2) 142 | Verified 7.6 75 Fraud Protection 7.6(won by 0.3) 129 | Verified 7.3 74 Frequency Capping 8.4(won by 0.4) 73 8.0 83 Budget Pacing 8.1(won by 0.1) 69 8.0 94 | Verified Creative Optimization 7.7(won by 0.4) 149 | Verified 7.3 83 | Verified Rich Media Capabilties 7.9(won by 0.8) 141 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 64 | Verified In-App Ads 7.0 39 7.4(won by 0.4) 26 Mobile Rich Media Capabilities 7.6(won by 0.4) 94 | Verified 7.2 27 Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.5(won by 0.2) 160 | Verified 8.3 95 | Verified Retargeting 8.4 150 | Verified 8.5(won by 0.1) 91 | Verified Geo-Targeting 8.2(won by 0.1) 150 | Verified 8.1 90 | Verified Contextual Targeting 8.1(won by 0.2) 69 7.9 76 Audience Targeting Not enough data Not enough data Platform API / Integrations 8.0(won by 0.7) 55 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 68 | Verified Custom Reports 8.1(won by 0.9) 164 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 84 | Verified User, Role, and Access Management 8.3(won by 0.3) 159 | Verified 8.0 82 | Verified Performance and Reliability 8.4(won by 0.8) 169 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 91 | Verified Enterprise Scalability 8.4(won by 0.8) 145 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.6 75 | Verified Customization 7.6(won by 0.5) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 75 | Verified Workflow Capability 7.9(won by 0.9) 152 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.0 75 | Verified Internationalization 8.1(won by 0.4) 117 | Verified 7.7 57 | Verified Notifications 7.7(won by 0.8) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 75 | Verified Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Show 1 feature category with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews) Google Marketing Platform Small-Business(50 or fewer emp.) 25.5% Mid-Market(51-1000 emp.) 48.2% Enterprise(\> 1000 emp.) 26.3% [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% Small-Business (50 or fewer emp.) 25.5% 26.7% Mid-Market (51-1000 emp.) 48.2% 50.0% Enterprise (\> 1000 emp.) 26.3% 23.3% Reviewers' Industry [![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform")](https://www.g2.com/products/google-marketing-platform/reviews) Google Marketing Platform Marketing and Advertising 53.8% Internet 6.9% Computer Software 5.5% Retail 2.9% Telecommunications 1.8% Other 29.1% [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Marketing and Advertising 64.1% Internet 16.2% Gambling & Casinos 1.7% Information Technology and Services 1.7% Insurance 1.7% Other 14.5% FAQs ## Google Marketing Platform vs MediaMath by Infillion FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Google Marketing Platform vs MediaMath by Infillion? Google Marketing Platform stands out for its higher G2 rating and stronger analytics and integration strengths, while MediaMath by Infillion is noted for its customer support and budget management. | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | | --- | --- | | 4.1/5 (300 reviews) | 3.9/5 (126 reviews) | | Mid-Market | Mid-Market | | 7.3 | 7.5 | | 6.9 | 8.0 | | Analytics and integration with Google tools | Customer support and budget management | ### How do the pricing models of Google Marketing Platform and MediaMath by Infillion compare? MediaMath by Infillion is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Google Marketing Platform. - **Google Marketing Platform:** In recent reviews, many cite the platform as expensive and note that costs can be high for SMEs, with value realized primarily by larger organizations with dedicated resources. - **MediaMath by Infillion:** Reviewers highlight competitive costs, lower fees compared to other DSPs, and satisfaction with budget control and transparency. - **Switching reasons:** Recent reviews mention switching to MediaMath by Infillion for lower costs and to Google Marketing Platform for broader integration and analytics capabilities. ### What are the best alternatives to Google Marketing Platform and MediaMath by Infillion? The top 3 alternatives to Google Marketing Platform and MediaMath by Infillion are Facebook, AdRoll, and Basis. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) | 4.1/5 (300 reviews) | Mid-Market | Costs can be high for SMEs; value for larger orgs | Analytics and integration with Google tools | | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | Competitive costs, lower fees than other DSPs | Customer support and budget management | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience reach and targeting | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting capabilities | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | — | Ease of use and campaign management | ### Which Paid Search Advertising features should I prioritize when comparing Google Marketing Platform and MediaMath by Infillion? Buyers should prioritize analytics and reporting, integration capabilities, campaign management, targeting, and cost transparency when comparing Google Marketing Platform and MediaMath by Infillion. - **Analytics and reporting:** Google Marketing Platform is cited for analytics (2 all-time mentions) and analytics insights (2 all-time mentions); MediaMath by Infillion is noted for reporting but with recurring feedback on the need for improvement. - **Integration capabilities:** Google Marketing Platform is mentioned for integration with Google Analytics (18 all-time mentions); MediaMath by Infillion is cited for integration with third-party data sources and ad exchanges in recent reviews. - **Campaign management:** Google Marketing Platform (3 all-time mentions) and MediaMath by Infillion (1 all-time mention) are both recognized for campaign management, but Google Marketing Platform is more frequently cited. - **Targeting:** Both products are discussed for targeting, with MediaMath by Infillion noted for HIPAA-compliant targeting and Google Marketing Platform for contextual and geo-targeting in recent reviews. - **Cost transparency:** MediaMath by Infillion is highlighted for budget management and transparency in recent reviews, while Google Marketing Platform is frequently cited as expensive. ### What are the pros and cons of Google Marketing Platform vs MediaMath by Infillion? Google Marketing Platform's headline strength is analytics and integration, while MediaMath by Infillion is strongest in customer support and budget management. - **Google Marketing Platform strengths:** Analytics (2 all-time mentions), campaign management (3), efficiency (3), performance results (3), integration with Google tools (18), and unified reporting. - **Google Marketing Platform trade-offs:** Complexity (3), learning curve (3), complex setup (2), higher cost (2), and less intuitive reporting. - **MediaMath by Infillion strengths:** Customer support (1), budget management (1), competitive costs, access to unique inventory, and HIPAA-compliant targeting. - **MediaMath by Infillion trade-offs:** Outdated and complex user interface (1), dashboard and navigation issues (1), reporting limitations, and limited targeting in some regions. ### Is Google Marketing Platform or MediaMath by Infillion better for small businesses? Facebook, AdRoll, and Basis are all rated higher for small-business fit than Google Marketing Platform or MediaMath by Infillion, but between the two, MediaMath by Infillion is the better fit for small businesses based on reviewer sentiment. - **Google Marketing Platform:** Largest segment is Mid-Market; reviewers frequently note that the platform is expensive and complex for small businesses, with value realized mainly by larger organizations. - **MediaMath by Infillion:** Largest segment is Mid-Market; reviewers highlight competitive costs and budget control, with some positive feedback from smaller organizations on cost-effectiveness. ### Which Paid Search Advertising platform has better integrations? Google Marketing Platform is favored for integrations, especially with Google Analytics. - **Google Marketing Platform:** Google Analytics integration is cited in 18 all-time reviews, with additional mentions of integration with Google Tag Manager and Google Ads in recent reviews. - **MediaMath by Infillion:** Reviewers mention integration with third-party data sources and ad exchanges, but no specific tool is cited with a publishable count. ### How do Google Marketing Platform and MediaMath by Infillion compare on customer support? MediaMath by Infillion leads Google Marketing Platform in Quality of Support by a material margin of 1.1 points (8.0 vs 6.9). - **Google Marketing Platform:** Reviewers describe support as generally helpful but sometimes slow or basic, with several noting the need for more responsive or higher-quality assistance. - **MediaMath by Infillion:** Reviewers consistently praise customer support, highlighting quick responses, knowledgeable teams, and strong support experiences. ### Which is easier to implement, Google Marketing Platform or MediaMath by Infillion? MediaMath by Infillion and Google Marketing Platform score within 0.2 points on Ease of Setup (7.5 vs 7.3), indicating near parity in implementation difficulty. - **Google Marketing Platform:** Reviewers frequently mention a steep learning curve and initial complexity, especially for beginners, but also note that setup becomes easier with experience and training. - **MediaMath by Infillion:** Reviewers cite a complex and sometimes outdated interface, but also mention that setup is straightforward for experienced users and that onboarding support is strong. ### Which product has better Targeting? Google Marketing Platform and MediaMath by Infillion are both recognized for targeting, with Google Marketing Platform more frequently cited for advanced targeting options. - **Google Marketing Platform:** Targeting is highlighted in recent reviews for contextual and geo-targeting, with multiple mentions of advanced targeting capabilities and integration with Google Ads and Analytics. - **MediaMath by Infillion:** Reviewers note HIPAA-compliant targeting and access to unique inventory, but also mention limitations in targeting for certain regions and less frequent mention of advanced targeting features. Alternatives **Google Marketing Platform Alternatives** ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Choozle](https://images.g2crowd.com/uploads/product/hd_favicon/1526589521/choozle.svg "Choozle") [ Choozle ](/products/choozle/reviews) **MediaMath by Infillion Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ## Google Marketing Platform vs MediaMath by Infillion When assessing the two solutions, reviewers found Google Marketing Platform easier to use. However, reviewers felt that MediaMath by Infillion is easier to set up and do business with overall. Both products were equally easy to administer. - Reviewers felt that Google Marketing Platform meets the needs of their business better than MediaMath by Infillion. - When comparing quality of ongoing product support, reviewers felt that MediaMath by Infillion is the preferred option. - When assessing product direction, Google Marketing Platform and MediaMath by Infillion received similar ratings from our reviewers.