Google Marketing Platform Pricing Overview

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Google Marketing Platform has not provided pricing information for this product or service. This is common practice for software sellers and service providers. The pricing insights provided here are based on user reviews and are intended to give you an indication of value. Alternatively, contact Google Marketing Platform to obtain current pricing.

Small-Business

$$$$

3% more expensive

than the avg. Paid Search Advertising product

Read Small-Business Reviews

Mid-Market

$$$$

0% less expensive

than the avg. Paid Search Advertising product

Read Mid-Market Reviews

Enterprise

$$$$

27% more expensive

than the avg. Paid Search Advertising product

Read Enterprise Reviews

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

Average Discount

11%

Perceived Cost

$$$$$

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Google Marketing Platform Alternatives Pricing

The following is a quick overview of editions offered by other Paid Search Advertising Software

AdRoll Ads	Pay As You Go	Pay-as-you-go advertising. Managed services with qualifying spend. Full-funnel, multi-channel advertising
Choozle All of the essentials in one price.	Contact Us	We have various pricing models that gain you access to Choozle's digital advertising software platform, unlimited advertiser accounts, powerful analytics and dashboard reporting, access to 60-plus premium third-party data providers, and personal support & online learning. EVERYTHING-YOU-NEED PLATFORM: Gain access to all the online media buying platforms you need regardless of of your spend, and tools to access omnichannel marketing needs. One tool to rule them all. HIGH-TOUCH PARTNERSHIP: We are experts on helping you choose the right way to allocate your resources, place your media in all the right channels against the right audiences and measure your progress. We are your support squad. EASY & INTUITIVE: From goal setting and campaign creation, to targeting, bidding, optimizing and reporting, our platform is easy and intuitive. DATA & TARGETING: With our platform, marketers can leverage their own CRM data, build custom audiences, geo-target, retarget, target by device type, target audiences across multiple devices, target (or even block) specific websites, keywords or publisher-defined categories and so much more. Show More
The Trade Desk The Trade Desk Pricing Overview	Contact Us	Ad Serving Audience Building Forecasting Managed Service Self Service

Various alternatives pricing & plans

Pricing information for the above various Google Marketing Platform alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

Google Marketing Platform Pricing Reviews

(2)

Pappu K.

Founder

Information Technology and Services

Small-Business (50 or fewer emp.)

8/30/2025

"Powerful all-in-one platform for data-driven marketing"

4.5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform offers excellent integration with Google Analytics, Ads, and Data Studio. It makes campaign tracking, audience insights, and ROI measurement very simple. The reporting dashboards are user-friendly, and the ability to connect multiple tools in one ecosystem saves time and improves accuracy. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The platform can feel complex for beginners and requires some learning to use effectively. Pricing for enterprise-level features can also be expensive for small businesses. Additionally, integration with non-Google tools could be improved. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Marketing Platform helps us centralize campaign management across search, display, and video advertising. It provides accurate audience targeting, advanced analytics, and cross-channel attribution, which improves ROI and reduces wasted ad spend. The ability to measure performance in real time helps us make smarter, faster decisions. Review collected by and hosted on G2.com.

Michele C.

Marketing Consultant

Small-Business (50 or fewer emp.)

1/7/2026

"Essential suite for web marketing"

4/5

What do you like best about Google Marketing Platform?

The thing I appreciate most about Google Marketing Platform is the complete integration between measurement, activation, and data analysis. It is a platform rich in features, designed for those who work daily in marketing and need to make data-driven decisions. It is not straightforward for beginners, but it is consistent, scalable, well-integrated with other tools, and if implemented correctly, it becomes a tool used every day to optimize performance and investments. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

What I like least about Google Marketing Platform is the initial complexity: it is not an immediate tool and requires technical and strategic skills to be used well. The costs can be high for many SMEs and the value only emerges if the data is truly analyzed and used. Furthermore, without a solid implementation and dedicated resources, there is a risk of having many features but little concrete impact on marketing decisions. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Marketing Platform primarily solves the problem of data fragmentation and marketing decisions. It centralizes measurement, tag management, attribution, and media activation in a single ecosystem, allowing me to have a clear and consistent view of performance. This helps me understand which channels and campaigns generate real value, to better optimize investments, and to make quicker, data-driven decisions, reducing waste and misinterpretations. Review collected by and hosted on G2.com.