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Compare Google Marketing Platform and Marin Software 
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At a Glance
Market Segments
Mid-Market (48.9% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Marin Software excels in Paid Keyword Optimization, with a score of 8.2, indicating that it provides robust tools for managing and optimizing keyword strategies effectively. In contrast, Google Marketing Platform also scores 8.2 but lacks some of the advanced features that Marin offers, which some users feel could enhance their keyword management experience.
- Reviewers mention that Google Marketing Platform shines in Ad and Conversion Tracking, scoring 8.9 compared to Marin's 7.9. Users appreciate the detailed insights and analytics provided by Google, which help in understanding campaign performance better.
- G2 users highlight that Marin Software's Quality of Support is rated at 7.7, which is higher than Google Marketing Platform's 6.9. Many users have noted that Marin's support team is responsive and helpful, making it easier to resolve issues quickly.
- Users on G2 report that Google Marketing Platform offers superior Display Functionality with a score of 8.5, while Marin Software scores 7.3. Reviewers appreciate the variety of display ad options and the ease of managing them within Google’s ecosystem.
- Reviewers mention that Marin Software's Scenario Planning feature, scoring 6.8, is less robust compared to Google Marketing Platform's 7.3. Users have expressed a desire for more advanced scenario planning tools in Marin to better forecast and strategize their campaigns.
- Users report that Google Marketing Platform's Customization options are rated at 8.0, slightly higher than Marin's 7.6. Many users appreciate the flexibility in tailoring the platform to their specific needs, which enhances their overall user experience.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableMarin Software
No pricing availableFree Trial
Google Marketing Platform
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.5
246
7.6
419
Ease of Use
7.9
245
7.6
419
Ease of Setup
7.3
126
7.1
246
Ease of Admin
7.7
119
7.8
251
Quality of Support
6.9
224
7.7
412
Has the product been a good partner in doing business?
7.6
120
8.0
250
Product Direction (% positive)
8.0
243
6.9
415
Features by Category
Channel Functionality
8.5
167
7.3
91
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
176
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Platform
7.9
54
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
144
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Campaign Management & Optimization
8.2
89
8.2
326
7.9
86
8.0
321
7.9
84
7.3
310
8.2
83
7.6
253
7.4
68
6.8
207
7.6
82
7.8
293
8.2
88
7.3
272
6.6
61
6.0
179
7.8
78
6.3
291
8.0
68
7.3
173
8.0
91
7.7
304
Analytics & Administration
8.9
97
7.9
311
8.4
93
7.5
261
8.5
98
8.2
326
Platform
8.1
72
7.6
235
8.1
83
7.6
302
8.0
85
7.6
299
8.5
90
8.3
308
8.6
97
7.5
329
8.6
87
8.1
283
8.4
85
7.7
283
8.2
68
7.9
214
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
176
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Mobile
7.7
112
8.0
91
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Platform
7.9
54
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
144
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
176
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Platform
7.9
54
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
144
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.0(won by default)
68
Campaign Management
8.3(won by 0.3)
181
|
Verified
8.0
169
8.1
176
|
Verified
8.3(won by 0.2)
167
8.3(won by 0.4)
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1(won by 0.4)
163
7.9
154
|
Verified
8.1(won by 0.2)
155
7.8(won by default)
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9(won by 0.3)
95
8.4(won by 0.4)
73
8.0
114
8.1(tied score)
69
8.1(tied score)
142
7.7(won by 0.1)
149
|
Verified
7.6
144
7.9(won by 0.5)
141
|
Verified
7.4
89
7.0
39
7.7(won by 0.7)
47
7.6
94
|
Verified
7.7(won by 0.1)
52
Targeting
8.5(won by 0.5)
160
|
Verified
8.0
135
8.4(won by 0.5)
150
|
Verified
7.9
121
8.2(won by 0.6)
150
|
Verified
7.6
136
8.1(won by 0.5)
69
7.6
113
Platform
7.9(tied score)
54
7.9(tied score)
131
8.1
164
|
Verified
8.4(won by 0.3)
152
8.3
159
|
Verified
8.6(won by 0.3)
154
8.4(won by 0.3)
169
|
Verified
8.1
155
8.4(tied score)
144
|
Verified
8.4(tied score)
136
7.6
152
|
Verified
7.9(won by 0.3)
143
7.9
152
|
Verified
8.2(won by 0.3)
140
8.1
117
|
Verified
8.2(won by 0.1)
112
7.7
136
|
Verified
8.1(won by 0.4)
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
176
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
7.9
54
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
144
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Marin Software are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Unique Categories
Google Marketing Platform is categorized as Demand Side Platform (DSP) and Video Advertising
Marin Software is categorized as Retail Media Advertising Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.6%
Internet
7.0%
Computer Software
5.2%
Retail
3.0%
Telecommunications
1.8%
Other
28.4%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Marin Software has no discussions with answers
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