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Compare Google Marketing Platform and Marin Software 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (51.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(299)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformMarin Software
Star Rating
(453)3.8 out of 5
Market Segments
Mid-Market (51.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Marin SoftwareGoogle Marketing Platform vs Marin Software
When assessing the two solutions, reviewers found Google Marketing Platform easier to use and set up. However, Marin Software is easier to administer. Reviewers also preferred doing business with Marin Software overall.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Marin Software.
- When comparing quality of ongoing product support, reviewers felt that Marin Software is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Marin Software.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableMarin Software
No pricing availableFree Trial
Google Marketing Platform
No trial information availableMarin Software
No trial information availableRatings
Meets Requirements
8.5
249
7.6
419
Ease of Use
7.9
248
7.6
419
Ease of Setup
7.3
129
7.1
246
Ease of Admin
7.7
120
7.8
251
Quality of Support
6.9
227
7.7
412
Has the product been a good partner in doing business?
7.6
121
8.0
250
Product Direction (% positive)
8.1
246
6.9
415
Features by Category
Channel Functionality
8.5
167
7.3
91
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
177
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Platform
8.0
55
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
145
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Campaign Management & Optimization
8.2
89
8.2
326
7.9
86
8.0
321
7.9
84
7.3
310
8.2
83
7.6
253
7.4
68
6.8
207
7.6
82
7.8
293
8.2
88
7.3
272
6.6
61
6.0
179
7.8
78
6.3
291
8.0
68
7.3
173
8.0
91
7.7
304
Analytics & Administration
8.9
97
7.9
311
8.4
94
7.5
261
8.5
98
8.2
326
Platform
8.1
72
7.6
235
8.1
83
7.6
302
8.0
85
7.6
299
8.5
90
8.3
308
8.5
98
7.5
329
8.6
87
8.1
283
8.4
85
7.7
283
8.2
68
7.9
214
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.5
87
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
177
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Mobile
7.7
112
8.0
91
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Platform
8.0
55
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
145
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
177
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Platform
8.0
55
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
145
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.0(won by default)
68
Campaign Management
8.3(won by 0.3)
181
|
Verified
8.0
169
8.1
177
|
Verified
8.3(won by 0.2)
167
8.3(won by 0.4)
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1(won by 0.4)
163
7.9
154
|
Verified
8.1(won by 0.2)
155
7.8(won by default)
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9(won by 0.3)
95
8.4(won by 0.4)
73
8.0
114
8.1(tied score)
69
8.1(tied score)
142
7.7(won by 0.1)
149
|
Verified
7.6
144
7.9(won by 0.5)
141
|
Verified
7.4
89
7.0
39
7.7(won by 0.7)
47
7.6
94
|
Verified
7.7(won by 0.1)
52
Targeting
8.5(won by 0.5)
160
|
Verified
8.0
135
8.4(won by 0.5)
150
|
Verified
7.9
121
8.2(won by 0.6)
150
|
Verified
7.6
136
8.1(won by 0.5)
69
7.6
113
Platform
8.0(won by 0.1)
55
7.9
131
8.1
164
|
Verified
8.4(won by 0.3)
152
8.3
159
|
Verified
8.6(won by 0.3)
154
8.4(won by 0.3)
169
|
Verified
8.1
155
8.4(tied score)
145
|
Verified
8.4(tied score)
136
7.6
152
|
Verified
7.9(won by 0.3)
143
7.9
152
|
Verified
8.2(won by 0.3)
140
8.1
117
|
Verified
8.2(won by 0.1)
112
7.7
136
|
Verified
8.1(won by 0.4)
145
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
8.0
169
8.1
177
|
Verified
8.3
167
8.3
156
|
Verified
7.9
147
7.7
150
|
Verified
8.1
163
7.9
154
|
Verified
8.1
155
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
7.9
95
8.4
73
8.0
114
8.1
69
8.1
142
7.7
149
|
Verified
7.6
144
7.9
141
|
Verified
7.4
89
7.0
39
7.7
47
7.6
94
|
Verified
7.7
52
Targeting
8.5
160
|
Verified
8.0
135
8.4
150
|
Verified
7.9
121
8.2
150
|
Verified
7.6
136
8.1
69
7.6
113
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
55
7.9
131
8.1
164
|
Verified
8.4
152
8.3
159
|
Verified
8.6
154
8.4
169
|
Verified
8.1
155
8.4
145
|
Verified
8.4
136
7.6
152
|
Verified
7.9
143
7.9
152
|
Verified
8.2
140
8.1
117
|
Verified
8.2
112
7.7
136
|
Verified
8.1
145
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Marin Software are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Paid Search Advertising
Unique Categories
Google Marketing Platform is categorized as Demand Side Platform (DSP) and Video Advertising
Marin Software is categorized as Retail Media Advertising Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marin Software
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Marketing and Advertising
51.0%
Internet
7.3%
Retail
7.0%
Financial Services
4.8%
Information Technology and Services
2.5%
Other
27.4%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Marin Software has no discussions with answers
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