Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

Criteo Commerce Growth

3.8/5(242)

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Mutinda K.

Mid-Market (51-1000 emp.)

6/1/2020

"The best and very effective marketing platform."

5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform is the best advertising tool which smoothly can integrate many different products. Amazing reporting capabilities and the best thing about this tool is how it redirects the users to the best and suitable audience, and the tool searching functions are very responsive. Google Marketing Platform is also very reliable on different campaigns monitoring and gathering of different data from various platform. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

No problem on Google Marketing Platform, if the user has a little understanding on other similar marketing tools, its very simple to use Google Marketing Platform. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Quite useful easy marketing and advertising platform which helps the users grow their businesses by leading them to the right end users through many social platforms. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Campaigns tracking, easy data collecting and marketing on different businesses online across multiple platforms. Review collected by and hosted on G2.com.

Corby F.

Vice President, Digital Marketing and Performance

Enterprise (> 1000 emp.)

5/29/2020

"For MOST marketers, a must have in the arsenal"

4/5

What do you like best about Google Marketing Platform?

The Google Marketing Platform helps you manage your entire digital customer journey from advertising awareness through on site optimization. It is a really well integrated toolkit backed by the strongest marketing analytics platform in the market and some of the best digital media buying tools as well. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The limitations of the platform are the lack of full channel management tools like a CMS and other personalization elements. There is a test and target optimization product but that's about it. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The biggest problems to be solved with this toolkit are end to end attribution of media expenditures through conversion (whether online or offline), better and more efficient spend of your advertising investments, a view of the segments that you should target and focus on, and an integrated view through GA 360 analytics. Review collected by and hosted on G2.com.

Roseli F.

Social Media Manager

Mid-Market (51-1000 emp.)

1/19/2020

"The best Google marketing platform."

4.5/5

What do you like best about Google Marketing Platform?

-This product links the user with the correct and appropriate audience, through its reliable clients or customer engagements or insights.

-Brand awareness platform and easy for the user in navigation around the system, and the tool has amazing reporting capabilities and the products searching options is great.

-Best platform in assembling of various different data from various sources, and they also care for their new Google Marketing Platform, in which they provide clear and straight forward online tutorials for the easy training on getting familiar with this marketing platform. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

-Kind of expensive system, bet the performance of Google Marketing Platform is very recommendable. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

-Google Marketing Platform, is very useful product in business and products marketing or advertising through multiple social media platforms, ensuring that your Ads get where its required and at the right time too. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Advertising of different products worldwide with this product, which delivers the business idea or product awareness to the right users or customers leading to business improvements. Review collected by and hosted on G2.com.

Verified User in Cosmetics

Small-Business (50 or fewer emp.)

10/28/2020

Business partner of the seller or seller's competitor, not included in G2 scores.

"make my target group smaller and clearer"

3.5/5

What do you like best about Google Marketing Platform?

the platform shows a clear target group for my business. and easy to implement it Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

compare with other platforms, google is more expensive. Review collected by and hosted on G2.com.

Stephen M.

Senior Product Manager, Hayu

Mid-Market (51-1000 emp.)

4/7/2020

"Do more with Google Marketing Platform"

4.5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform covers such a breadth of software from Ad servers, DSPs and Tag Management Solutions. Employing the whole tech stack has its benefits including being able to seamlessly traffic campaigns in Campaign Manager to buy media within Display and Video 360 and tracking the site performance using GTM. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The support can be a little slow to get back to you and can sometimes lead to long waits only for them to give you the basic explanation of your issue and a long wait to get to that. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/27/2020

"The most solid workhorse ad server"

5/5

What do you like best about Google Marketing Platform?

Google connects all their systems across one another seamlessly and provides a very easy to use workflow and user experience. The system is intuitive and widely accepted. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Limited support if we run into a challenge that can't be solved by the support tool. Historically, it's been less flexible than other ad servers we work with as they're a large company and have their own priorities. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Ensure you're aware of all the connections you'd want to set up earlier to make sure the tracking is correctly flowing through to the various systems. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Ad serving and attribution. It effectively tracks all our advertising campaigns across 90% of our clients. Review collected by and hosted on G2.com.

Robert H.

Bachelor's degree, Journalism

Mid-Market (51-1000 emp.)

11/23/2019

"Good performance is achieved with good service."

3.5/5

What do you like best about Google Marketing Platform?

I extract each report from Google Marketing Platform and I customize it without problem. It is a cross platform for its activation of advertising and not only that gives me access to all quality publications available. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Maintain confidence in Google Marketing Platform is the hook that you never have to lose, avoiding the problem of spam with a publication on a website is ideal for this not to be lost. Ensure that every google connection is in real time. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

We manage the advertising campaigns covering multiple media, offering a great selection of products taking advantage of all the creative tools and specialists in the commercial advertising traffic. Google Marketing Platform is completely professional for all major brands or agencies. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We save a lot of time thanks to Google Marketing Platform, this is our secret key for customer accounts to grow. Like our company through digital campaigns where we have control of the media, it facilitates access to all channels where we improve our business performance. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/6/2019

"Google review"

5/5

What do you like best about Google Marketing Platform?

What is best about google is that you can reach virtually anyone on this platform because it is completely omnipresent in the global marketing world, so no matter in what country you are if you want to have your site visible to users and them to know about your products and services you will go with Google. They provide lots of educational and guide materials. In addition to that the platform is constantly evolving and improving, there are many targeting options and you can assign any role you need to your team. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

What I find hard to deal with at times is that the platform changes a lot. So if you are trying to create some guide or how to use materials for your organisation, you need to follow these developments all the time and make changes to your materials. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

It is best to begin with a small budget and test a lot of features before you set up a big true campaign. Also, watch all the educational videos and guides to better understand how it functions. Also, if you are running a particular campaign case, jump and search about this type of campaign in discussion groups and blogs to have better idea about what works well on the platform and what can work for you. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We are using the Google platform to be reaching the right audience, provide useful insights to our clients and necessary data for the marketers. Review collected by and hosted on G2.com.

Tom N.

Head of Media

Small-Business (50 or fewer emp.)

12/9/2019

"Great Product"

4.5/5

What do you like best about Google Marketing Platform?

Largely easy to navigate and the set up of campaigns in DV360 is straightforward. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Some of the creative trafficking process in Campaign Manager could be made more simple and quick to perform. Also some DV360 tasks require steps in Campaign Manager, and support contacts are experts in one of the two platforms, which sometimes causes issues with finding solutions to problems. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Put time aside to fully understand Campaign Manager before attempting to move forward with other products such as DV360, as it is the foundation of functionality between platforms. Without being able to effectively traffic creatives, for instance, you aren't able to get far in DV360. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Ad serving, campaign performance, marketplace deals. Review collected by and hosted on G2.com.

Vaibhav P.

Freelance Projects

Mid-Market (51-1000 emp.)

9/14/2019

"Best tool for Digital marketing agencies"

4.5/5

What do you like best about Google Marketing Platform?

You can integrate google analytics and other products to generate better results. Both display and search Advertisement campaigns can be analysed also the reports generated are robust and highly informative. All the performance of the campaigns can be tracked in-depth (Clicks, CTR, Conversions etc) which help to make changes if any. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The application has some learning curve for beginners,The reports generated again are not easy to understand (visually appealing graphs are needed) also we have less control over what type of report we want to generate. With more users added to the system, it can become confusing to handle everything. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

If you are into digital marketing and have multiple Ads campaign running then its a useful tool to have. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The problem of handling multiple ad campaigns and keeping eye on reports was solved using Google Marketing Platform. Review collected by and hosted on G2.com.