Google Marketing Platform Reviews & Product Details

The visualization tool Data Studio is good, especially when integrated with google platforms like google ads. Google Display Video 360 is a good platform for scaling display campaigns. Review collected by and hosted on G2.com.

Not recommended for small businesses as the services are expensive. Integration of platforms outside google for data studio is not that good. Power BI does a better job with this. Review collected by and hosted on G2.com.

I love the interface, is very easy to understand and the help section is really good so it doesn´t take a lot of effort and time to get over the platform. If we compare it with competence this product is far beyond the rest. Review collected by and hosted on G2.com.

I dislike the reporting as is not very friendly and also usually it takes a lot to compile a simple report.

I think they can improve a lot in this issue. There are similar platforms with better reporting areas. Review collected by and hosted on G2.com.

Quick and Easy management of marketing campaigns Review collected by and hosted on G2.com.

Costly as compared to other partners in same field. Review collected by and hosted on G2.com.

Ad campaign management and integration are my best use cases Review collected by and hosted on G2.com.

I find several menu bars difficult to use. It can be made little more interactive and interesting. Review collected by and hosted on G2.com.

New way to learn and advertise your business! Get it out there! Review collected by and hosted on G2.com.

N/a nothing I like it all it does the job for me Review collected by and hosted on G2.com.

Pricing and flexibility of plans with every use. Very easy documentation and easy efforts. It combines analytics with advertising, tagging, and reporting. Very basic knowledge is required to use the tool. Also, lots of video documentation, video tutorials are available in open source which suggests a lot of users are using the platform to do the marketing. Very handy for small business and Research. Review collected by and hosted on G2.com.

Compatibility with many other platforms. Metrics can be used to provide more information. Market to use the pricing is not available everywhere. Pricing plans should be different location wise and this platform is not the best when it comes to developing countries. US seems to the only current market which is huge on this tool. Review collected by and hosted on G2.com.

It is easy to manage each campaign and set up standard ad, video and any size of ads. The product is very useful for the agency and any advertising company to launch different advertising campaigns. It gathers all the advertising information, report and tags together on one platform. Overall, it is a great platform to manage campaigns. Review collected by and hosted on G2.com.

The New DCM is not straightforward than the previous DFA version. The view is clearer. We can see advertiser, campaign level advertising and creatives under the ads, but it is not easy to set up and associate all creatives and advertising with placements. As long as one tag is wrong or any step in the setting is wrong, the discrepancy between 3rd party report and DFA report is very high. There is no clear instruction of setting up the campaign. I wish we could get more formal instructions of campaign set up including the different advertisements such as banner ad and preroll ads. Review collected by and hosted on G2.com.

Great marketing solution and nice for easy campaigns monitoring, and targeting capability its wonderful. Easy Google platform to use, reporting ability is also very productive with functional supported integration options. The marketing and advertising power across channels enables easy marketing of services and even products to various customers. Review collected by and hosted on G2.com.

No any at the moment, easy Google software and the training and the support provided its helpful. Review collected by and hosted on G2.com.

- Google Marketing Platform combines analytics and reporting, advertising, tagging, and SEO all in one

- It's a simple to use tool

- Very little outside help is needed to run your own campaigns

- Lots of video tutorials out there for any help you need Review collected by and hosted on G2.com.

- Wish there was a better sharing economy with Facebook and Instagram channels

- Wish that Canada had quicker go-to-market tech from Google (seems like US is always No.1) Review collected by and hosted on G2.com.