--- title: Extreme Reach Reviews meta_title: 'Extreme Reach Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 23 reviews by the users' company size, role or industry to find out how Extreme Reach works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 23 scale: '5' date_modified: '2026-08-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Extreme Reach Reviews **Vendor:** Extreme Reach **Category:** [Video Advertising Software](https://www.g2.com/categories/video-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 23 ## About Extreme Reach XR Extreme Reach is the leading advertising operations platform that helps brands and agencies worldwide save millions by simplifying how they create ads, deliver them, pay talent, and manage rights within one unified solution. Today, 80% of the top U.S. advertising spenders are on the XR platform, and the platform itself delivers nearly 90% of all Super Bowl advertising each year. Headquartered in New York, XR also operates offices across Europe, Asia, and Australia. Learn more at www.xr.global ## Extreme Reach Reviews ### 1. User-Friendly Ad Server, But Pixel Tracking Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Sydney B. | Licensed Massage Therapist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2026 **What do you like best about Extreme Reach?** It's the first ad serving platform that I've had full control over in my position as a media buyer and digital CTV expert. It's a cost efficient ad server for video creatives. We receive valuable log level reports. It is fairly user friendly, and overall navigating the interface is fairly simple and does not require a lot of training. Our personal rep, Julie, has gone above and beyond for our team again and again for all the extra requests and troubleshooting we go through to connect the Extreme Reach data to our various third party partners. Julie is really helpful because she is able to answer the analytics team questions and support them when we have log level reporting connection issues and troubleshooting, especially with partners that are not historically integrated with Extreme Reach, like Amazon. She has been very helpful for making it work in situations where we would not have been able to run if she hadn't helped us make these data connections. The self reporting system is decent and I'm able to effectively pull reports. I do enjoy how quick the reports are, which makes it very easy to check the health of campaigns. It allows us to properly measure success of campaigns and prove out their success to the clients, which lets us stay on. The initial setup was fairly intuitive and simple. The setup of campaigns, tracking, and creatives was easy. **What do you dislike about Extreme Reach?** {"Pixels. Being able to check the pixel health is very problematic. I'm not able to see the pixel hits when I place the pixels. It's not normal to have to run a campaign and spend money to be able to see if the pixels are firing.","I can't run and measure success with publishers like Amazon, Disney, or Netflix in Extreme Reach. That forces me to put those dollars elsewhere and run outside of Extreme Reach.","The reach and frequency settings should be automatically applied everywhere to all advertisers. It should not be a manual thing. I have to reach out to our rep for that.","I want content genre level reporting. There should be increased granularity in reports of content for CTV streaming. That should be on the roadmap for publishers that pass back content signals.","The way campaigns are saved is confusing. I have to save them twice and I can't tell if they've been saved. I've made updates, hit submit, and we lose all of that stuff. It just seems silly and counterintuitive."} **What problems is Extreme Reach solving and how is that benefiting you?** It's a cost efficient ad server for video creatives, and we receive valuable log level reports. The reports are quick, which makes it easy to check the health of campaigns. It lets us properly measure campaign success and prove that to clients, so we stay on. ### 2. Straightforward Platform with Fast Reporting, Estimates, and Easy Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Extreme Reach?** I love using the platform, it is straightforward and easy to navigate, especially for session and completion reports and making scale and over scale talent payments. The platform has always been quick to navigate, I've appreciated how quickly it is to load reports and put together estimates. At all my workplaces, the profile setup and onboarding has always been quick as easy. **What do you dislike about Extreme Reach?** I do find the estimating tool a little complex to other platforms, it would be nice to have more specific estimating scenarios pre-built in for our clients to better understand the costs for T&R. **What problems is Extreme Reach solving and how is that benefiting you?** I've always found the platform to be a great library for tracking usage rights. For my current workplace, where BA was a new function, it has been a great source of usage information whilst we build our own internal rights management process. **Official Response from Kristin Klindt:** > Thank you for the review! We’re glad XR is helping make reporting, estimates, payments, and onboarding more straightforward for your team. We’ve also shared your valuable feedback with our product team so they can review the estimating process. ### 3. Top-Notch Support and a User-Friendly, Efficient Platform **Rating:** 4.0/5.0 stars **Reviewed by:** courtney a. | Senior Talent Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Extreme Reach?** The people side of the customer experience is top-notch. The teams are always willing to help with technical issues, as well as with new development requests. The system feels familiar, is user friendly, and is exceptionally efficient. **What do you dislike about Extreme Reach?** The platform is terrific and so are the support teams. I do experience some performance lags and tech issues at times that prove to be inconvenient, specifically within the Holding Fee module. **What problems is Extreme Reach solving and how is that benefiting you?** They are implementing newly established best practices for my client's partner agencies which will help ensure consistent workflow across the business. **Official Response from Kristin Klindt:** > We appreciate your thoughtful feedback. We’re glad to hear our support teams and the overall ease of the platform are helping to create more consistent workflows for your business. We also appreciate your comments regarding the Holding Fee module, and we’ve shared this feedback with our product team as we continue enhancing the platform. ### 4. User-Friendly Platform with Fast, Seamless Access to Information **Rating:** 4.0/5.0 stars **Reviewed by:** James G. | Senior Talent Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Extreme Reach?** The platform is very user-friendly, and I can access information quickly and seamlessly. **What do you dislike about Extreme Reach?** At times, the customer service can feel a bit lax. Our reps are great overall, but there are occasions when they could be more responsive to our business needs. **What problems is Extreme Reach solving and how is that benefiting you?** I feel like they’re working to make things run more efficiently for our team. **Official Response from Kristin Klindt:** > The platform is designed to help you find information quickly, it’s good to hear it’s working that way. Improving response times for support inquiries remains a priority. Thank you for the sharing your feedback. ### 5. Great Support Team That’s a Pleasure to Work With **Rating:** 4.0/5.0 stars **Reviewed by:** Julie S. | Talent Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Extreme Reach?** All of people on the support team are great to work with, **What do you dislike about Extreme Reach?** The thing I dislike about ER is when the platform temporarily freezes and I need to re-enter my work. **What problems is Extreme Reach solving and how is that benefiting you?** They are coming up with new ways to pull/generate reports. **Official Response from Kristin Klindt:** > Thank you for recognizing our support team. We also appreciate your feedback about platform performance. Reliability is a top priority, and we’ve shared your experience with the product team. Thank you again for taking the time to tell us. ### 6. User-Friendly XR Platform That Streamlines Work with real people behind the scenes **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2026 **What do you like best about Extreme Reach?** Knowing that I can communicate with a human, not a chat bot or AI, when troubleshooting. The XR platform is user friendly and helps streamline my work **What do you dislike about Extreme Reach?** Delayed response time when something isn't working properly. Session & Completion Reports on the platform could use improvement, and need to be formatted better **What problems is Extreme Reach solving and how is that benefiting you?** Biggest benefit is getting payments out in a timely manner, saving time and money by reducing late fees. **Official Response from Ella Lauer:** > Thank you for the review. Glad the XR platform is user‑friendly and that our team’s support helps. We will also be sure to share your comments with our product team. ### 7. Efficient Ad Server with Exceptional Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Extreme Reach?** I like using Extreme Reach as our main ad server for video and audio placements. The support they offer is really fast and helpful, always assisting us in troubleshooting any technical issues that arise within our campaigns in a super-fast and friendly manner. Their setup process was super easy and smooth. They offer a better rate compared to other ad servers. **What do you dislike about Extreme Reach?** Extreme Reach sometimes has ingestion issues, so there are problems processing campaigns in the back end. **What problems is Extreme Reach solving and how is that benefiting you?** We use Extreme Reach as our main ad server for video and audio placements. They offer fast and helpful support, troubleshooting technical issues quickly and efficiently. ### 8. Great support, easy to use, rates **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2026 **What do you like best about Extreme Reach?** Super fast and great support from their team whenever you need to troubleshoot technical issues, pricing, easy DV integration **What do you dislike about Extreme Reach?** Sometimes there are syncing issues between the updates in the UI and the backend. **What problems is Extreme Reach solving and how is that benefiting you?** It solves our video ad serving **Official Response from Ella Lauer:** > Thank you for the great review. We’re glad to hear our team has been responsive and helpful when support is needed, and that you’ve found the platform easy to use and integrate into your workflow. We appreciate your feedback and will continue working to make the overall experience even more seamless. ### 9. good platform for centralizing asset management **Rating:** 3.5/5.0 stars **Reviewed by:** Mohamed S. | Digital Performance Manager/Senior Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Extreme Reach?** I use extreme reach to upload video files to send to clients. I get notifications when assets are ready to be posted. Easy to use for the commercial and advertising industry **What do you dislike about Extreme Reach?** it could use a more friendly user interface **What problems is Extreme Reach solving and how is that benefiting you?** Asset management, which is a great deal for big advertisers with many campaigns running at once - [View Extreme Reach pricing details and edition comparison](https://www.g2.com/products/extreme-reach/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+12%3A35%3A31+-0500&secure%5Bsession_id%5D=82250078-2847-4da3-b8e7-d71077b8d7cd&secure%5Btoken%5D=bc94106bc2dd9c69d5cfc9b88049d4b312508da262cb795a7e9d214ac1e04fca&format=llm_user) ## Extreme Reach Integrations - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Amazon Video Ads](https://www.g2.com/products/amazon-amazon-video-ads/reviews) - [DV Pinnacle](https://www.g2.com/products/dv-pinnacle/reviews) - 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Performance Analytics **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Extreme Reach Alternatives - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) - 4.1/5.0 (373 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 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