Exponea
Optimized for quick response

Exponea Features

Summary of Features

Email Marketing

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Online Marketing

  • Dynamic Content
  • A/B Testing
  • Mobile Optimized

Lead Management

  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Online Behavior Tracking

Reporting & Analytics

  • Basic Reporting
  • Web Analytics
  • ROI Analytics
  • Revenue Analytics

Filter for Features

Integration

Data Import & Export Tools

Based on 52 Exponea reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
89%
(Based on 52 reviews)

Integration APIs

Based on 45 Exponea reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
90%
(Based on 45 reviews)

Breadth of Partner Applications

Based on 33 Exponea reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
86%
(Based on 33 reviews)

Platform

Customization

Based on 51 Exponea reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
92%
(Based on 51 reviews)

Workflow Capability

Based on 45 Exponea reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
89%
(Based on 45 reviews)

User, Role, and Access Management

Based on 51 Exponea reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
86%
(Based on 51 reviews)

Internationalization

Based on 35 Exponea reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
90%
(Based on 35 reviews)

Sandbox / Test Environments

Based on 35 Exponea reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
85%
(Based on 35 reviews)

Performance and Reliability

Based on 48 Exponea reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
93%
(Based on 48 reviews)

Output Document Generation

Based on 28 Exponea reviews and verified by the G2 Product R&D team. Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
89%
(Based on 28 reviews)

Email Marketing

Building and Personalizing Emails

Based on 116 Exponea reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
92%
(Based on 116 reviews)

Sending Outbound Emails

Based on 113 Exponea reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
93%
(Based on 113 reviews)

Manage Email Deliverability

Based on 111 Exponea reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
88%
(Based on 111 reviews)

Automated Email Responses

Based on 92 Exponea reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores
93%
(Based on 92 reviews)

Online Marketing

Landing Pages and Forms

Based on 72 Exponea reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
80%
(Based on 72 reviews)

Dynamic Content

Based on 103 Exponea reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
89%
(Based on 103 reviews)

A/B Testing

Based on 113 Exponea reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
92%
(Based on 113 reviews)

Mobile Optimized

Based on 102 Exponea reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
88%
(Based on 102 reviews)

Search Tracking and Optimization

Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. 49 reviewers of Exponea have provided feedback on this feature.
90%
(Based on 49 reviews)

Lead Management

Marketing Lead Database

Based on 92 Exponea reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
90%
(Based on 92 reviews)

Data Quality Management

Based on 99 Exponea reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
87%
(Based on 99 reviews)

Segmentation

Based on 114 Exponea reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
93%
(Based on 114 reviews)

Lead Scoring and Grading

Based on 65 Exponea reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
88%
(Based on 65 reviews)

Lead Nurturing

Based on 70 Exponea reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
90%
(Based on 70 reviews)

Online Behavior Tracking

Based on 106 Exponea reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
92%
(Based on 106 reviews)

Automated Alerts and Tasks

Based on 77 Exponea reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
87%
(Based on 77 reviews)

CRM Lead Integration

Based on 68 Exponea reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.
88%
(Based on 68 reviews)

Campaign Management

Program Management

Based on 72 Exponea reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
89%
(Based on 72 reviews)

Event / Webinar Marketing

Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. This feature was mentioned in 28 Exponea reviews.
95%
(Based on 28 reviews)

Calendaring

Based on 31 Exponea reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
90%
(Based on 31 reviews)

Budgeting

As reported in 24 Exponea reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
90%
(Based on 24 reviews)

Social

Social Listening

Based on 20 Exponea reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
87%
(Based on 20 reviews)

Social Sharing

As reported in 24 Exponea reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
92%
(Based on 24 reviews)

Social Campaigns

Based on 33 Exponea reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
88%
(Based on 33 reviews)

Social Engagement

Based on 24 Exponea reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
84%
(Based on 24 reviews)

Social Ads

Based on 36 Exponea reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
88%
(Based on 36 reviews)

Reporting & Analytics

Basic Reporting

Based on 118 Exponea reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
93%
(Based on 118 reviews)

Web Analytics

Based on 104 Exponea reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
91%
(Based on 104 reviews)

ROI Analytics

Based on 83 Exponea reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
89%
(Based on 83 reviews)

Revenue Analytics

Based on 87 Exponea reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
89%
(Based on 87 reviews)

SEO / Keyword Analytics

Based on 36 Exponea reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
86%
(Based on 36 reviews)

Data Sourcing

Data Enrichment

Based on 35 Exponea reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles.
93%
(Based on 35 reviews)

Expandability

Based on 37 Exponea reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data.
91%
(Based on 37 reviews)

Content Marketing

Can act as a content marketing platform. This feature was mentioned in 22 Exponea reviews.
n/a

Multiple Devices

Based on 37 Exponea reviews and verified by the G2 Product R&D team. Can engage with customers across any device with a consistent message.
90%
(Based on 37 reviews)

Intelligence

Marketing Performance Measurement

Based on 34 Exponea reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency.
90%
(Based on 34 reviews)

Predictive Modeling

Based on 26 Exponea reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
85%
(Based on 26 reviews)

Recommendation Engine

Based on 27 Exponea reviews and verified by the G2 Product R&D team. Uses artificial intelligence to provide suggestions based on desired outcomes.
87%
(Based on 27 reviews)
Do you work for Exponea?