--- title: DemandScience Reviews meta_title: 'DemandScience Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 763 reviews by the users' company size, role or industry to find out how DemandScience works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 763 scale: '5' date_modified: '2026-08-09' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users find DemandScience's platform to be **exceptionally user-friendly** , enhancing usability and streamlining campaign management effortlessly. (62 reviews) - Users commend the **helpful support** of DemandScience, which enhances their experience and aids in achieving success. (61 reviews) - Users commend the **excellent customer support** from DemandScience, highlighting the responsive and helpful assistance provided by the team. (49 reviews) - Users value the **automated lead delivery** to CRM and cost efficiency, significantly improving their marketing efforts. (36 reviews) - Users value the **seamless usability and exceptional features** of DemandScience, making campaign management and data access effortless. (29 reviews) - Lead Quality (25 reviews) - Communication (21 reviews) - Easy Setup (21 reviews) - Response Time (21 reviews) - Targeting (20 reviews) **What users dislike:** - Users find DemandScience **not intuitive** , facing challenges with integration and a complicated user interface that hinders usability. (16 reviews) - Users are frustrated with the **poor lead quality** from DemandScience, citing outdated and unresponsive leads in LATAM. (15 reviews) - Users express concern over the **quality of leads** from DemandScience, citing outdated information and unresponsiveness. (14 reviews) - Users face a **definite learning curve** with DemandScience, seeking better tutorials and clearer customization options. (14 reviews) - Users express frustration with the **missing customization features** , hindering their ability to tailor the platform to their needs. (14 reviews) - Campaign Management (13 reviews) - Poor Customer Support (13 reviews) - Delays (12 reviews) - Slow Performance (12 reviews) - Data Inaccuracy (11 reviews) ## DemandScience Reviews ### 1. Exceptional Client Servicing: Proactive, Detail-Oriented Support from Marta De Souza **Rating:** 4.0/5.0 stars **Reviewed by:** Amber K. | Senior Manager, Media, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** The client servicing team, and specifically Marta De Souza, has been exceptional to work with over the last few months. Marta stands out for her proactive communication and meticulous attention to detail. Despite the challenges of different time zones, she ensures our meetings are highly organized and efficient, consistently covering all necessary items to minimize back-and-forth. Furthermore, her ability to loop in the right stakeholders at the right time has been instrumental in the success of our campaign. **What do you dislike about DemandScience?** The primary challenge is the time zone difference. While the team is highly organised, the time zone naturally creates a delay in real-time collaboration. This can occasionally slow down the momentum of urgent campaign adjustments, as we often have to wait a full business cycle for a response or a sync-up. **What problems is DemandScience solving and how is that benefiting you?** DemandScience is effectively solving our 'Cold Start' problem as we enter a new market. By providing access to verified, high-intent data, they allow our new brand to bypass the months of slow organic growth usually required for market entry. The benefit is twofold: we get immediate visibility with our ICP and a predictable stream of leads that have already signaled a readiness to engage, which is instrumental in proving the viability of this new territory to our stakeholders. ### 2. Proactive Support with Quality Leads, Needs UI Enhancements **Rating:** 4.0/5.0 stars **Reviewed by:** Saksham A. **Reviewed Date:** January 27, 2026 **What do you like best about DemandScience?** I like DemandScience because it provides good quality leads, which are essential for our MQL and potential client generation. The team support is excellent, and they are proactive in assisting us. I also appreciate the bifurcation for specific countries, accounts, and job functions, which is better compared to other platforms we've used. Setting it up was very easy because the DemandScience team handled all the necessary arrangements after we provided the targeting, account list, and landing pages. **What do you dislike about DemandScience?** The UI can be more intuitive, and real-time data insights and updates can be improved to make it a better platform. Simplifying the navigation or providing a proper dashboard would help us and the stakeholders. Faster data refresh cycles and live performance indication could also enhance the platform. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication to generate good quality MQL leads from targeted accounts, helping identify potential clients. ### 3. Excellent Customer Service and Top-Performing Campaign Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea S. | Media Planning Director, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2026 **What do you like best about DemandScience?** Excellent customer service, with proactive optimization recommendations that help enhance our campaigns. Performance has been on the top end of our partner set, which makes them a tried and true partner for our campaigns. They have been willing to provide added value and cost savings for most of our campaigns over the years. **What do you dislike about DemandScience?** There is not a ton of differentiation between them and their competitors. Very similar product offerings across the board. **What problems is DemandScience solving and how is that benefiting you?** Demandscience has massive scale, so they are able to deliver a significant portion of our briefed budget. Over the years they have become more competitive with their pricing which increases our lead volume. ### 4. Responsive Lead Generation, Needs Timely Delivery **Rating:** 3.5/5.0 stars **Reviewed by:** Katie G. **Reviewed Date:** January 16, 2026 **What do you like best about DemandScience?** I find DemandScience easy and quick to communicate with. They take on feedback really well. For example, when their lead invalidation rate was a little high one month, they greatly improved the following month. They're open with what stage of lead delivery they're at, produce summary charts showing how their lead pacing is, and always flag questions to gain clarity. The setup for lead delivery with them is smooth sailing. **What do you dislike about DemandScience?** We've had a few blips with invalidation rates. Sometimes they need longer than recommended to deliver full lead delivery within a quarter, and they often ask to upload leads until the last possible day, instead of our recommendation of uploading a week prior to the end of quarter. **What problems is DemandScience solving and how is that benefiting you?** DemandScience generates leads globally for our tech client, communicates openly about lead delivery stages, and rapidly improves with flags such as invalidation rates. ### 5. Massive Audience and Precise Targeting for Lead Generation at a Reasonable Price **Rating:** 4.0/5.0 stars **Reviewed by:** Anthony T. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** DemandScience has a massive audience that has allowed us to easily match our target audience to generate leads from the exact people we are looking to engage at a reasonable price. We have not found any other vendor that can target the various topics we focus on throughout the year. **What do you dislike about DemandScience?** Unfortunately, over the 1 year we have worked together we have had at least 3 different account executives managing our relationship. Additionally, their acquisition of Terminus was great until they initiated a very high minimum budget which means we can only do lead generation with them. **What problems is DemandScience solving and how is that benefiting you?** They allow us to target a very specific audience in specific countries around the world. They are the only vendor we have found so far that can find and generate leads for all our specific audiences across at least 6+ different topics. ### 6. Intuitive Platform with Friendly, Responsive Support **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about DemandScience?** The great thing about demand science is that they use a very intuitive and easy to understand platform, the colleagues at demand science are very friendly and always ready to give you support for anything **What do you dislike about DemandScience?** the element that could be added to the platform to make it more functional is the possibility of extracting performance reports **What problems is DemandScience solving and how is that benefiting you?** the main problem that they solve quickly very often concerns the match between the expenditure expressed in the invoice and the expenditure present in the report ### 7. Efficient Lead Generation, But Publisher Transparency Lacking **Rating:** 3.5/5.0 stars **Reviewed by:** Natasa C. | Account Director **Reviewed Date:** February 12, 2026 **What do you like best about DemandScience?** I like DemandScience's diversified portfolio of publisher networks for high volumes. They can deliver leads at scale and quickly, which is vital for our lead generation efforts for content syndication and top funnel approach. **What do you dislike about DemandScience?** I don't like the blind network aspect, which makes it hard to have guaranteed results quarter over quarter because we're unsure which publishers they used in the previous quarter. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for lead generation for content syndication. It solves the problem of generating leads for a top funnel approach with a diversified network. It delivers leads at scale and quickly. ### 8. Responsive Service with Fast Adjustments but Needs Faster Lead Delivery **Rating:** 4.0/5.0 stars **Reviewed by:** Tomer S. **Reviewed Date:** February 02, 2026 **What do you like best about DemandScience?** I like that DemandScience answers really fast to emails and makes any adjustments I ask for. Their ability to adjust and fulfill requests in a changing work environment makes things easier for me. **What do you dislike about DemandScience?** I don't like the leads delivery time. It would be better if they confirmed specifics from the beginning or updated me throughout the campaign if there are any issues causing delays. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for lower funnel quality lead gen campaigns. Their quick response to emails and ability to adjust based on my requests makes it easier in a changing work environment. ### 9. Professional Team with Quick Actions, Needs Better Lead Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Salomé J. | Senior Field Marketing Manager **Reviewed Date:** January 27, 2026 **What do you like best about DemandScience?** I like the professionalism of the DemandScience team and their speed to action. I also find the initial setup easy. The team takes care of the tools and provides lead generation to our activities. **What do you dislike about DemandScience?** I dislike the live attendance of the leads who register through DemandScience. It would be better if they provided phone calls outreach pre and post-activations, similar to what an SDR might do. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for webinar lead generation, content syndication, and growing our audience database. ### 10. Efficient Campaign Launch **Rating:** 4.0/5.0 stars **Reviewed by:** Kathy P. | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about DemandScience?** I like that DemandScience is easy to work with. The campaign setup is quick, which makes it easy to launch campaigns efficiently. We can launch programs efficiently. **What do you dislike about DemandScience?** Sometimes delivery expectations can feel misaligned. Campaigns are confirmed before we sign contracts and usually towards the end of the campaign we are asked to provide additional targeting criteria. **What problems is DemandScience solving and how is that benefiting you?** I use DemandScience for content syndication, primarily to generate new leads. It is easy to work with, and the quick campaign setup lets us launch programs efficiently. ### 11. Effective Lead Generation with Room for Ad Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Milan P. | Global Campaign Manager **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** I like the good balance between cost and effectiveness of DemandScience. Their contacts are something I value, and I find their analytics platform especially useful because it provides valuable data for our campaigns. The initial setup was pretty easy. **What do you dislike about DemandScience?** I definitely have issues with their paid ads. The conversion rates are low, and we need better traffic. **What problems is DemandScience solving and how is that benefiting you?** DemandScience helps with demand generation and addresses low lead volume. ### 12. Responsive, Clear Communication—One Past Misstep, Now a Better DemandScience Team **Rating:** 3.5/5.0 stars **Reviewed by:** Alexandra M. | Associate Director, Communications Design & Digital Partnerships, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** I love our rep’s responsiveness and clear communication, with minimal issues overall. Jess and the team have been a refreshing presence to work with. **What do you dislike about DemandScience?** Nothing specific overall. On one team, I worked with a rude rep who really soured my view of DemandScience. However, the new team I’m working with has made all the difference and has completely changed my opinion of DemandScience. **What problems is DemandScience solving and how is that benefiting you?** NA ### 13. Good intent data and syndication, but tough integrations and not very self-serve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about DemandScience?** intent data and the content syndication service **What do you dislike about DemandScience?** doesnt integrate easily with microsoft dynamics. Doesnt work with supermetrics, zapier... nothing to help the automatic reporting. It's not really user friendly. There a lot of hidden options. It's not really built for self-service. **What problems is DemandScience solving and how is that benefiting you?** it can enrich data. Content syndication is a great lead magnet service ### 14. Quick Support and a Straightforward Campaign Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Valentina D. | Senior Demand Generation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about DemandScience?** Quick Support. It was easy to set up a campaign, and the process felt straightforward. **What do you dislike about DemandScience?** It would be great to receive a weekly Excel file with all the leads received, despite the integration with Eloqua. **What problems is DemandScience solving and how is that benefiting you?** We are trying to increase our contacts in the mid-market segment, and we’re looking to reach specific personas. ### 15. Truly Global Prospect Database with Customer Service Excellence **Rating:** 4.0/5.0 stars **Reviewed by:** Aidan G. | Senior Marketing Manager - International, Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2026 **What do you like best about DemandScience?** Great database of prospects that is truley global. Great customer services - above and beyond **What do you dislike about DemandScience?** Some of the length of time of the team coming back to you - when there is a technical issue **What problems is DemandScience solving and how is that benefiting you?** They are helping to target the right audience for our campaigns ### 16. Strong Global Reach but Could Showcase Value Better **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2026 **What do you like best about DemandScience?** They offer strong reach across all regions, which is essential for a global company, and they also have solid coverage across senior-level functions. **What do you dislike about DemandScience?** There’s really nothing to dislike—they’re good at what they do. That said, I do feel they sometimes struggle to clearly show what added value they bring. **What problems is DemandScience solving and how is that benefiting you?** They’re helping us get our brand in front of senior-level members within our relevant buying groups, while also providing additional account insights that strengthen our relationship with sales. ### 17. Easy to Use, Great Experience So Far **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about DemandScience?** How easy it has been to work with the team. **What do you dislike about DemandScience?** N/A our first campaign is still ongoing. **What problems is DemandScience solving and how is that benefiting you?** lead generation campaigns to identify new customer info. ### 18. Good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about DemandScience?** Good customer experiene. The team is always following up on promotions and open to collaboration. Always sharing insights on new products and platforms and willing to implement new strategies. **What do you dislike about DemandScience?** So far I've had good experience with Demand Science. **What problems is DemandScience solving and how is that benefiting you?** Helping us meet our KPIs and goals. ### 19. Highly Responsive, Accommodating Representatives **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2026 **What do you like best about DemandScience?** All the representatives are very responsive and accommodating. **What do you dislike about DemandScience?** There are no specific examples that comes to mind **What problems is DemandScience solving and how is that benefiting you?** - Reaching buyer-group contacts within target accounts, - improve contact information of said buyer group executives, - communicate our product offering to c-suite executives - Screen available opportunity within target accounts with qualifying questions ### 20. Outstanding Team at DemandScience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about DemandScience?** The people at DemandScience are what we liked best. **What do you dislike about DemandScience?** Perhaps there could be options for customization. **What problems is DemandScience solving and how is that benefiting you?** New logo confirmation and mql's passed to partners are benefits to our partner program. ### 21. Respectful of Our Time and a Pleasure to Work With **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2026 **What do you like best about DemandScience?** Super respectful of time and are a pleasure to work with. **What do you dislike about DemandScience?** nothing! I always enjoy using their services **What problems is DemandScience solving and how is that benefiting you?** Reconciliation ### 22. Demand Science Content Syn Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about DemandScience?** The customer service and relevancy of leads **What do you dislike about DemandScience?** I've had a good expereience using Demand Science **What problems is DemandScience solving and how is that benefiting you?** Access to relevant leads ### 23. Empowers Teams to Connect with High-Intent Buyers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about DemandScience?** Demand science helps our teams to identify, target, and engage high-intent buyers. **What do you dislike about DemandScience?** More suitable for mid-size to large enterprises, Pricing can be high for small businesses **What problems is DemandScience solving and how is that benefiting you?** It helps businesses identify, target, and engage high-intent buyers. ### 24. Easy to achieve effective 1:1 ABM campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte H. | Marketing Director, Facilities Services, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2024 **What do you like best about DemandScience?** I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you everything you need to know. I often find that I don't even need them beacuse the platform is pretty intuitive. I use Terminus about monthly to launch new 1:1 campaigns, and it's been very easy to implement. **What do you dislike about DemandScience?** I wish that the creative upload requirements weren't so persnickety. There's a lot of specific requirements even for just file names that feel unnecessary and can trip me up in the process. I also feel like the reporting is not as intuitive as it could be. **What problems is DemandScience solving and how is that benefiting you?** It's difficult and pricey to target exact accounts on other B2B advertising platforms like Linkedin, or Meta ads. It's easy to set up advertising for a single account in Terminus by creating segments. It's super fast, and accurate. ### 25. Easy onboarding, great reps, too early to determine results **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about DemandScience?** Our account reps have all been great, really personable, and knowledgable - as well as honest about potential setbacks (i.e. they don't have a super strong database for our particular industry) but came up with great ideas to get contacts and content out there and test and pivot to build a program that (hopefully) works. We are still in the early stages of launch, so it is too early to know if we will see success with our program, but the team feels committed to our success. Onboarding was very seamless and required very little effort from my team. We are starting with content syndication with plans to expand in 2025 to more offerings if our pilot program works well. **What do you dislike about DemandScience?** The sales process was a little pushy with many follow-ups, but that's my experience with nearly every sales org, especially in software. Coming from a revenue team myself, they navigated the contracting process well and handled objections and questions from my team honestly. They don't have some of the key data and intent signals for our very targeted industry, so I would dig in before starting a program. That being said, they had enough (and, no vendor is specialized in our space yet) that we are moving forward with a pilot. **What problems is DemandScience solving and how is that benefiting you?** Finding and engaging with new contacts in a very small, targeted space that we can bring into our nurture engine. ### 26. Great Opportunity - Some Room to Grow **Rating:** 3.5/5.0 stars **Reviewed by:** Paul S. | Content Marketing Strategist & Copywriter III, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about DemandScience?** The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a client can see an email banner and click through to a supplemental piece of collateral or web page - all just from their email. This is especially helpful if we are running seasonal or quarterly campaigns. It also helps simplify our reps outreach process as Terminus automatically assigns the appropriate campaign to each email. **What do you dislike about DemandScience?** What I dislike the most about the platform is its consistency and UX. Although the help desk is always available for support, it seems that some of the features just don't load correctly when I'm updating campaigns or uploading new sender groups/targeted lists. **What problems is DemandScience solving and how is that benefiting you?** Terminus Email Banners help automate some of our marketing efforts for the field. It especially assists in enabling account-based marketing which is perfect as our company serves so many unique industries with varying CTAs, content, and value-adds. Terminus really helps us target our campaigns! ### 27. Informative and Educational **Rating:** 4.0/5.0 stars **Reviewed by:** Veronica S. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2024 **What do you like best about DemandScience?** The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software. **What do you dislike about DemandScience?** Even with all the updates, the platform is still dated. Not as user friendly as other digital platforms. But it's improving. **What problems is DemandScience solving and how is that benefiting you?** We used to utilize an agency for all programmatic style advertising. We have cut costs by using Terminus. Campaigns are performing better because we're able to make optimizations in real time. ### 28. A good range of product suite to suit different ABM needs **Rating:** 4.0/5.0 stars **Reviewed by:** Kanhaiya M. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about DemandScience?** One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus. **What do you dislike about DemandScience?** 1. The reporting is lagging. You are usually able to see data a day or two, instead of in real time. 2. Ads take a while to launch. They are not instantaneous. **What problems is DemandScience solving and how is that benefiting you?** We started using Terminus primarily to get intent data which could help our sales teams prioritize their outreach, while the marketing team could simultaneously tag-team and reach out to those accounts via Terminus programmatic display ads. ### 29. We finally found a way to streamline campaign management and reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Clement A. | Senior Marketing Director, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2024 **What do you like best about DemandScience?** I have found that the Terminus ABM Platform is most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response. The platform synchronizes well with our CRM, so the sales and marketing departments do not have to go through the processes separately. Furthermore, its analysis and reporting capabilities give a complete picture of our optimization status, which is useful for refining the campaigns. **What do you dislike about DemandScience?** I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to grasp every tool used in the application and this may be confusing to new users. Moreover, integrating with other systems is not challenging and may only once or twice experience data syncing problems. Some of these challenges have occasionally limited our campaign deployment and analysis capabilities. **What problems is DemandScience solving and how is that benefiting you?** Terminus ABM Platform solves a major problem that is how to campaign high value accounts. This has mainly increased our interaction and sales resulting from better personalization. It provides appropriate measurement of our campaigns’ efficacy, which makes it possible to identify problematic areas and optimize the spending. It has also contributed to increased efficiency in the marketing division, thus improving effectiveness in creating a healthy working relationship with the sales department to ultimately great business results. ### 30. Good lead numbers that meet our ideal customer profile **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about DemandScience?** You can brief them on your ideal customer profle including countries, job titles, employee numbers, industries and they will promote your content to the relevant titles and share the details of those that downloaded. Very friendly customer support & sales team who communicate well. Great for guaranteed lead numbers. **What do you dislike about DemandScience?** Sometimes they can't meet the lead numbers agreed and we have to tweak the criteria slightly. **What problems is DemandScience solving and how is that benefiting you?** Demand science supports us to get our marketing thoughtleadership content in front of those that meet our ideal customer profile. They help us generate leads in for form of those that complete a form to download out content. ### 31. Helpful Email Platform **Rating:** 3.5/5.0 stars **Reviewed by:** James T. | Client Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about DemandScience?** The most helpful thing is the ability to streamline email signature across the organization. The ability to have shared email signatures that update based on new products and information being available is a powerful tool in a client facing business, allowing more opportunities to share information with clients and potential clients **What do you dislike about DemandScience?** The only thing I don't like is the lack of ability for customization, but that's simply because of limitations our company has pushed for **What problems is DemandScience solving and how is that benefiting you?** Streamlining email signatures for our emails ### 32. The fuel for my Flywheel **Rating:** 3.5/5.0 stars **Reviewed by:** Paul W. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2024 **What do you like best about DemandScience?** The ability to see and make marketing decisions within your pipeline. **What do you dislike about DemandScience?** The user interface is silod and confusing. **What problems is DemandScience solving and how is that benefiting you?** Understaning if prospects are actually prospects. We are now able to see "signals" if an ICP match is possibly in market. ### 33. Managing all my holdings **Rating:** 4.0/5.0 stars **Reviewed by:** MAHRACH S. | Project Scheduler, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about DemandScience?** I have found the investment facility in private equity and real estate offered through the ABT Platform quite useful in the portfolio diversification. It has a convenient search bar for examining the available investment options. **What do you dislike about DemandScience?** The platform appears to be void of a good secondary market in these alternative investments. This limited liquidity is a big issue, even more, so for assets that are held for a long time. **What problems is DemandScience solving and how is that benefiting you?** ABT Platform has made alternative investments more accessible to everyone as they used to be an exclusive domain of the uber-rich and financial institutions. This will enable me to expand my investments from the normal type like stocks and bonds only. ### 34. Terminus review **Rating:** 3.5/5.0 stars **Reviewed by:** Laura R. | Account Executive, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2024 **What do you like best about DemandScience?** Terminus was easy to navigate and did not take much time to install signature **What do you dislike about DemandScience?** Nothing to dislike about terminus so far! I have enjoyed my experience with Terminus **What problems is DemandScience solving and how is that benefiting you?** Signature for email ### 35. Overall it has been great to use! - Simplifying Signatures!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about DemandScience?** Its Easy to use and doesn't require formatting and it picks values based the values we fill in each of the fields that builds the signature. **What do you dislike about DemandScience?** It would have been great, If we could edit the signature outside the fields provided by Terminus. **What problems is DemandScience solving and how is that benefiting you?** It makes the signatures standardised, which is what I love most from Terminus. ### 36. Continuous Growth to Help with Digital Advertising Reporting and Targeting **Rating:** 3.5/5.0 stars **Reviewed by:** Jeremy P. | Manager, Account Based Marketing (Acquired by DoorDash), Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about DemandScience?** The organization is doing a lot to ensure their product is growing with the demand of their customers. **What do you dislike about DemandScience?** Some tools and reporting that seem like obvious needs are still in the product roadmap. They are working on this though. **What problems is DemandScience solving and how is that benefiting you?** We have the ability to target accounts directly. ### 37. Good sales and AM teams working with us to meet our goals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about DemandScience?** They’ve been flexible in accommodating our needs, even for programs that weren’t fully developed, and I appreciate their willingness to work with us to meet the unique demands of our market. **What do you dislike about DemandScience?** We’ve only been working with them for a few months, so it’s still early days, but I haven’t seen the downstream results I was hoping for—at least not yet. **What problems is DemandScience solving and how is that benefiting you?** They’re helping us drive down-funnel actions from individuals within our ICP and supporting event registration for our in-person hosted events. ### 38. Easy to launch new campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about DemandScience?** Recent updates have significantly improved the platform's usability, making navigation effortless and campaign launches swift. Additionally, accessing actionable data and reports has been seamless, enhancing decision-making processes. **What do you dislike about DemandScience?** While Terminus offers robust functionalities, exporting reports and data can pose challenges, and loading times for data into reports may be prolonged. These aspects could benefit from streamlining for a more seamless user experience. **What problems is DemandScience solving and how is that benefiting you?** Terminus ABM Platform addresses the challenge of reaching decision-makers within a narrow target market, where traditional methods like phone calls and emails may fall short. By enabling us to expand our reach beyond conventional channels, Terminus has effectively connected us with key decision-makers, facilitating engagement and driving business growth within our niche market. ### 39. Been a customer of Terminus for 4 years **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consulting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about DemandScience?** It gives us valuable insights and the salesforce integration helps us accelerate our sales activities. Terminus is an important part of our account planning so we use it frequently! **What do you dislike about DemandScience?** The platform and onboarding was great - if you're not in the platform often, it can be a little hard to remember how to naviagte but probably a user error :) **What problems is DemandScience solving and how is that benefiting you?** Giving us real-time signals of what our clients and prospective clients are looking for ### 40. A good product for reaching your target audience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2024 **What do you like best about DemandScience?** The best part of the Terminus platform is the ability to see site visits from targeted and potential accounts. **What do you dislike about DemandScience?** Sometimes there are inaccuracies in the reporting like location. Also platform navigation can be confusing at times. **What problems is DemandScience solving and how is that benefiting you?** Terminus is giving us more viability into where are customers are seeing us and how they interact with us. ### 41. Great for live conversation. Sometimes the routing to relevant teams lacks accuracy **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about DemandScience?** The flow of customers ready to converse. It adds to our business development function. **What do you dislike about DemandScience?** The only issues are as follows. Inbound conversations do not always show live. I have to reload the page to stay on top. Ask the leads sometimes get routed to the wrong team (perhaps due to crm integration). **What problems is DemandScience solving and how is that benefiting you?** Helping business developers by starting conversation ### 42. Nice platform despite the issue to settle the account **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2024 **What do you like best about DemandScience?** The interface is Easy to use And user friendly **What do you dislike about DemandScience?** The access to settle the account The interface conection **What problems is DemandScience solving and how is that benefiting you?** Getting a pro email signature ### 43. Sigstr Review **Rating:** 4.0/5.0 stars **Reviewed by:** Bryan A. | Associate Manager, Sales Enablement, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about DemandScience?** I like the simplicity of being able to create a campaign and launch within minutes **What do you dislike about DemandScience?** I wish the analytics/reports were easier to work with on the administrative side **What problems is DemandScience solving and how is that benefiting you?** Allowing some key Marketing Campaigns to get more facetime with clients and potential clients ### 44. Sophisticated ABM that works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2024 **What do you like best about DemandScience?** Terminus data helps us identify prospects who are ready to buy our solutions. Distributing intent data to my sales teams is part of my regular Monday morning routine. **What do you dislike about DemandScience?** Some features are not intuitive and reports are often difficult to customize. **What problems is DemandScience solving and how is that benefiting you?** Identifying the right interested prospects ### 45. Good CS provider **Rating:** 4.0/5.0 stars **Reviewed by:** Ben H. | Director of Markteing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about DemandScience?** They were very transparent and the leads they provided were clean and concise. **What do you dislike about DemandScience?** our program is still running so nothing to dislike thus far **What problems is DemandScience solving and how is that benefiting you?** They are helping us drive leads to supplement our BDR team. ### 46. Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about DemandScience?** Communication, time to market, easy to work with and understand about industry **What do you dislike about DemandScience?** Performance from campaigns still lags behind compared to our other partners **What problems is DemandScience solving and how is that benefiting you?** Lead generation ### 47. Good brand control **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about DemandScience?** Allows for better brand control in email signatures **What do you dislike about DemandScience?** Haven't had too many problems with this platform, training could be more thorough when onboarding, but the interface is very user friendly and self explanatory **What problems is DemandScience solving and how is that benefiting you?** Control over email signatures amidst a rebranding ### 48. Terminus user **Rating:** 4.0/5.0 stars **Reviewed by:** Thangaraj D. | Digital Marketing Manager, Asia, Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2024 **What do you like best about DemandScience?** Email signature. We have been using email signatures **What do you dislike about DemandScience?** Platform is little slow when searching for the campaign names. **What problems is DemandScience solving and how is that benefiting you?** Good for branding awareness and generating leads ### 49. Friendly and easy-to-work-with lead gen vendor **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about DemandScience?** Great customer support as a lead gen vendor! They were consistently reliable and quick to take action on my campaigns. Friendly from start to finish, and their team made it very easy to execute our campaign. They reached out many times to ensure they were meeting my expectations and offered opportunity for more performance data. Cost per lead pricing is comparable to other lead gen vendors. **What do you dislike about DemandScience?** Nothing observed so far. I cannot speak to lead quality yet unfortunately. **What problems is DemandScience solving and how is that benefiting you?** Filling our client's pipeline with high-quality leads ### 50. Good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2024 **What do you like best about DemandScience?** Easy using the tool, I used the email signature **What do you dislike about DemandScience?** Nothing,the tool is easy to use and helpful to crate email signatures **What problems is DemandScience solving and how is that benefiting you?** Email signature template ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A02%3A50+-0500&secure%5Bsession_id%5D=99e11059-fc35-4a3e-9a9e-d21ff3f9184b&secure%5Btoken%5D=4d07b57e2377fe92c0724a85b1ddfcbf83bc6d196803d1fd67ac9940c6f81cfa&format=llm_user) ## DemandScience Integrations - [Integrate](https://www.g2.com/products/integrate/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making - AI/Machine Learning **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Web Forms - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - Generative AI - Campaign Personalization **Additional Functionality** - Content Delivery - Multi-Channel Communication - Alerts/Notifications - Pipeline Reports - Data Synchronization - Contact Database - Lead Nurturing - AI Copilot - Performance Metrics - Prioritization - Lead Qualification - Marketing Automation - Search/Filter - Content Creation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top DemandScience Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,941 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 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