DemandScience Features
Channel Functionality (1)
Display Functionality
Based on 11 DemandScience reviews. Overall product functionality for display advertising.
Campaign Management (13)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 10 DemandScience reviews.
Campaign Optimization
As reported in 10 DemandScience reviews. Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 10 reviewers of DemandScience have provided feedback on this feature.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 12 DemandScience reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Platform (7)
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
As reported in 11 DemandScience reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Lead Intelligence (3)
Market Insights
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 49 DemandScience reviews.
Account-level Insights
Based on 53 DemandScience reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 48 DemandScience reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (3)
Segmentation
Based on 54 DemandScience reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 46 DemandScience reviews.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 53 reviewers of DemandScience have provided feedback on this feature.
Marketing Campaigns (5)
Omni-Channel Tracking
As reported in 44 DemandScience reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
Helps allocate marketing budget based predicted amount of incoming revenue. 22 reviewers of DemandScience have provided feedback on this feature.
Media Attribution
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 45 reviewers of DemandScience have provided feedback on this feature.
Opportunity Timeline
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 36 DemandScience reviews.
Customization
Allows for custom report types to match the goals of a company. 41 reviewers of DemandScience have provided feedback on this feature.
Platform Basics (8)
Centralization
As reported in 20 DemandScience reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
Based on 21 DemandScience reviews. Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
Matches leads to accounts for account-based marketing efforts. 18 reviewers of DemandScience have provided feedback on this feature.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Website Personalization
As reported in 29 DemandScience reviews. Ability to deliver unique content for each account that visits a company's website.
Content Creation and Distribution
Allows companies to create and distribute personalized content within an account-based marketing strategy. 38 reviewers of DemandScience have provided feedback on this feature.
Retargeting
Based on 80 DemandScience reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
Measure the influence and performance of ABM programs for each targeted audience. 22 reviewers of DemandScience have provided feedback on this feature.
Revenue Analytics
As reported in 20 DemandScience reviews. Provides a complete view of how all ABM programs drive revenue.
Campaign Measurement
Based on 96 DemandScience reviews. Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website. This feature was mentioned in 89 DemandScience reviews.
Platform Additional Functionality (1)
Integrations
As reported in 22 DemandScience reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Platform Reporting (2)
Measurement
Ability to monitor page views and conversions per account as they engage with a personalized website and content. This feature was mentioned in 40 DemandScience reviews.
Dashboards
Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. 35 reviewers of DemandScience have provided feedback on this feature.
Platform Additional Functionality (2)
Multivariate Testing
Ability to test and optimize ad creative and content. This feature was mentioned in 82 DemandScience reviews.
Integrations
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data. 82 reviewers of DemandScience have provided feedback on this feature.
Lead Monitoring (3)
Features
Based on 47 DemandScience reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers
Performance
Based on 52 DemandScience reviews and verified by the G2 Product R&D team. Monitors form’s performance and contribution to the sales pipeline
Identification
Based on 43 DemandScience reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page
Data Capture (3)
Mobile
Based on 21 DemandScience reviews. Records leads using different types of devices
Websites
Based on 39 DemandScience reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages
Data
Based on 46 DemandScience reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website
Analytics (2)
Export/Import
As reported in 27 DemandScience reviews. Exports and imports lead data to and from various formats like plain text, spreadsheets, etc.
Reporting
Supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc. This feature was mentioned in 34 DemandScience reviews.
Customization (3)
Forms
Based on 43 DemandScience reviews and verified by the G2 Product R&D team. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter
Templates
Based on 36 DemandScience reviews and verified by the G2 Product R&D team. Provides pre-configured templates that can be customized by users
Integration
Based on 40 DemandScience reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Is this technographic data accurate and up to date?
Agentic AI - Lead Capture (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Account Intelligence (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Display Advertising (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (1)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.





