DemandScience Features

Overall product functionality for display advertising.

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Allows marketer to set a limit on how many times a consumer sees their ad.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Tools offered for creating and optimizing creative components of campaigns.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Able to match the marketer's ad with specific content on a site or page.

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Able to create custom reports to cater to specific metrics and key performance indicators.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

As reported in 49 DemandScience reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.

Based on 52 DemandScience reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.

As reported in 46 DemandScience reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.

As reported in 50 DemandScience reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 44 reviewers of DemandScience have provided feedback on this feature.

As reported in 45 DemandScience reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. 36 reviewers of DemandScience have provided feedback on this feature.

Allows for custom report types to match the goals of a company. 41 reviewers of DemandScience have provided feedback on this feature.

As reported in 20 DemandScience reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.

Based on 21 DemandScience reviews. Builds, defines, and segments targeted account audiences.

Matches leads to accounts for account-based marketing efforts. 18 reviewers of DemandScience have provided feedback on this feature.

Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.

Customizes tailored content and offerings that address specific interests or pain points for target accounts.

Ability to deliver unique content for each account that visits a company's website. 29 reviewers of DemandScience have provided feedback on this feature.

Based on 38 DemandScience reviews. Allows companies to create and distribute personalized content within an account-based marketing strategy.

Based on 79 DemandScience reviews. Ability to retarget the correct buyer personas within targeted accounts from your website.

Measure the influence and performance of ABM programs for each targeted audience. This feature was mentioned in 22 DemandScience reviews.

Provides a complete view of how all ABM programs drive revenue. 20 reviewers of DemandScience have provided feedback on this feature.

Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics. 95 reviewers of DemandScience have provided feedback on this feature.

As reported in 89 DemandScience reviews. Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.

As reported in 22 DemandScience reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.

Ability to monitor page views and conversions per account as they engage with a personalized website and content. 40 reviewers of DemandScience have provided feedback on this feature.

Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing. 35 reviewers of DemandScience have provided feedback on this feature.

Ability to test and optimize ad creative and content. This feature was mentioned in 82 DemandScience reviews.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Based on 45 DemandScience reviews and verified by the G2 Product R&D team. Provides features to create and manage lists of potential customers

Based on 51 DemandScience reviews and verified by the G2 Product R&D team. Monitors form’s performance and contribution to the sales pipeline

Based on 43 DemandScience reviews and verified by the G2 Product R&D team. Identifies the visitor, tracks the pages that they are visiting, and the time they are spending on each page

Based on 38 DemandScience reviews and verified by the G2 Product R&D team. Captures form submissions from existing forms on websites or landing pages

Based on 30 DemandScience reviews and verified by the G2 Product R&D team. Captures leads across social media channels

Based on 45 DemandScience reviews and verified by the G2 Product R&D team. Captures measurable, real customer data gathered directly from a website

Based on 41 DemandScience reviews and verified by the G2 Product R&D team. Creates custom lead capture forms for specific uses, such as an e-book download or email newsletter

Based on 36 DemandScience reviews and verified by the G2 Product R&D team. Changes colors, calls to action, or form length to personalize lead capture

Based on 36 DemandScience reviews and verified by the G2 Product R&D team. Provides pre-configured templates that can be customized by users

Based on 40 DemandScience reviews and verified by the G2 Product R&D team. Integrates with sales and marketing software solutions to transfer lead data between them

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Works across multiple software systems or databases

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.

Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.