Cision offers PR professionals a one-stop-shop experience in that you are able to identify media and influencers, build media lists, monitor media's social media posts, distribute pitches and press releases, montior for brand and competitor coverage, receive email news alerts on coverage and analyze coverage based on a significant amount of data points such as news by date, news by media market, news by outlet type, total impressions, news sentiment, social media amplification (likes, shares and comments of online earned media coverage, web traffic as a result of news coverage, conversion as a result of media coverage and much more.
Additionally, Cision offers many strategic tools such as:
The ability to search what reporters are talking about on social media
The ability to search keywords in a reporter's profile (For example, if a reporter covers something niche, it may be in their profile)
The ability to track email distributions including open rate, click through rate, etc.
Cision just onboarded TV Eyes as its broadcast news monitoring partner. This is a great switch as TV Eyes provides more comprehensive monitoring (More TV stations, radio stations) so will result in more comprehensive media reports. There have been, however, some hiccups in the transition in the data now always appearing and/or being incorrect. We are hopeful this will be resolved quickly and the support team is aware of the issues.
We are able to manage our communications all in one place, unifying all efforts.
Additionally, Cision has allow us to:
More targeted pitches to media who will care about our announcement
More targeted pitches to media based on previous news coverage
Increase in news coverage
Ability to predict news coverage based on clicks of email distributions
Ability to test different email subject lines to maximize open rate