Best Software for Revenue Management in Software Companies

Hi all,

Starting a discussion to explore which revenue operations tools are actually delivering for software companies, especially those looking to streamline revenue forecasting, pipeline visibility, and deal execution across teams.

Plenty of platforms offer dashboards and insights, but I’m more interested in what’s proven useful in real-world, fast-paced SaaS environments. Here are some of the top-reviewed tools from G2’s Revenue Operations Intelligence category:

Gong is commonly adopted by software companies to gain clarity into deal progression through conversation data. It captures sales activity across channels and translates it into insights that help teams understand pipeline risk and forecast accuracy without relying on guesswork.

Clari is often chosen for its revenue tracking and forecasting capabilities. Its ability to unify CRM data with real-time activity gives software companies a more accurate view of pipeline health and sales execution, which is especially valuable in high-velocity sales environments.

Salesforce Sales Cloud serves as a foundational CRM for many B2B software companies. Its revenue ops features include customizable reporting, deal stages, and territory management. When paired with analytics or integrations, it becomes a key part of broader revenue management strategies.

HubSpot Operations Hub offers data sync, process automation, and error handling that’s especially helpful for smaller RevOps teams. Software companies often use it to connect systems and create smoother revenue workflows without extensive manual intervention.

Apollo.io blends sales engagement, data enrichment, and pipeline visibility into one platform. It’s frequently cited by software companies that prioritize outbound sales motions and want a streamlined way to manage contact outreach while still gaining pipeline-level insights.

If your team is using any of these tools for revenue management, I’d love to hear how they’ve impacted visibility, forecasting, or sales coordination. Which ones are helping you keep revenue on track?