ActiveCampaign Features

Platform (25)

Customization: Based on 1972 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Based on 1922 ActiveCampaign reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management: Based on 2022 ActiveCampaign reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization: Based on 1449 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments: Based on 1347 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability: Based on 2088 ActiveCampaign reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation: Based on 1473 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Customization: Based on 3716 ActiveCampaign reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements
Workflow Capability: Based on 3495 ActiveCampaign reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management: Based on 3703 ActiveCampaign reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization: Based on 2402 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments: Based on 2134 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability: Based on 3702 ActiveCampaign reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation: Based on 2423 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
API / Integrations: Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 309 ActiveCampaign reviews.
Custom Reports: Based on 288 ActiveCampaign reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 301 ActiveCampaign reviews.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 337 reviewers of ActiveCampaign have provided feedback on this feature.
Enterprise Scalability: Based on 271 ActiveCampaign reviews. Provides features to allow scaling for large organizations.
Customization: Based on 303 ActiveCampaign reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 298 ActiveCampaign reviews.
Internationalization: Based on 243 ActiveCampaign reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications: As reported in 287 ActiveCampaign reviews. Alerts marketer of the performance of particular campaigns.
Data Synchronization: Based on 404 ActiveCampaign reviews. Syncs lead data within the sales database for consistency and accuracy
Analysis: Provides analysis on lead scores, funnel insights, and both open and closed opportunities 433 reviewers of ActiveCampaign have provided feedback on this feature.

Sales Force Automation (9)

Contact & Account Management: Based on 2086 ActiveCampaign reviews and verified by the G2 Product R&D team. Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.
Partner Relationship Mgmt. (PRM): Manage partners by tracking channel partner leads and sales opportunities. Provide a partner portal to collaborate with channels on sales opportunities and to share product, pricing, quoting, ordering, and training information 1015 reviewers of ActiveCampaign have provided feedback on this feature.
Opportunity & Pipeline Mgmt.: Based on 1753 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Task / Activity Management: Based on 1670 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.
Territory & Quota Management: Based on 1219 ActiveCampaign reviews and verified by the G2 Product R&D team. Assign and manage sales quotas and territories. Track progress against quotas. Change as needed.
Desktop Integration: Based on 1426 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to sync their Email, Calendar and Contact tools with their CRM system. Includes Microsoft Outlook and Google integration.
Product & Price List Management: Based on 1204 ActiveCampaign reviews and verified by the G2 Product R&D team. Enter product/part numbers and manage the prices associated with them. Typically functionality allows users to add products and prices to opportunities and quotes if these modules are provided within the same system.
Quote & Order Management: Based on 1137 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.
Customer Contract Management: Based on 1275 ActiveCampaign reviews and verified by the G2 Product R&D team. Management of contracts made with customers. Contract management includes negotiating the terms and conditions in contracts and ensuring compliance with the terms and conditions, as well as documenting and agreeing on any changes or amendments that may arise during its implementation or execution.

Marketing Automation (4)

Email Marketing: Based on 2296 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.
Campaign Management: Based on 2190 ActiveCampaign reviews and verified by the G2 Product R&D team. Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Lead Management: Based on 2141 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.
Marketing ROI Analytics: Based on 1478 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables analysis of effectiveness of an organizations various marketing activities

Customer Support (5)

Case Management: Based on 1467 ActiveCampaign reviews and verified by the G2 Product R&D team. Tracks issues/help requests reported by customers through the resolution process.
Customer Support Portal: Based on 1625 ActiveCampaign reviews and verified by the G2 Product R&D team. Provides a convenient way for customers to get answers to inquiries, post service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.
Knowledge Base: Based on 1757 ActiveCampaign reviews and verified by the G2 Product R&D team. Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.
Call Center Features: Based on 1322 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows customer support professionals access to all information required to support the customer including customer information, case history and related customer social activity. Common features include: call recording, analytics, workforce management, call script management, and compliance management.
Support Analytics: Based on 1446 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables analysis of customer support activities to optimize customer support professionals, processes and tools.

Integration (6)

Data Import & Export Tools: Based on 1923 ActiveCampaign reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs: Based on 1931 ActiveCampaign reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications: Based on 1631 ActiveCampaign reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
Data Import & Export Tools: Based on 3753 ActiveCampaign reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs: Based on 3645 ActiveCampaign reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications: Based on 3123 ActiveCampaign reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Mobile & Social (3)

Social Collaboration Features: Based on 1223 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone
Social Network Integration: Based on 1326 ActiveCampaign reviews and verified by the G2 Product R&D team. Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
Mobile User Support: Based on 1370 ActiveCampaign reviews and verified by the G2 Product R&D team. Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Reporting & Analytics (8)

Reporting: Based on 1943 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Dashboards: Based on 2138 ActiveCampaign reviews and verified by the G2 Product R&D team. An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance
Forecasting: Based on 1287 ActiveCampaign reviews and verified by the G2 Product R&D team. Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Basic Reporting: Based on 5167 ActiveCampaign reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics: Based on 3584 ActiveCampaign reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.
ROI Analytics: Based on 2915 ActiveCampaign reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics: Based on 2721 ActiveCampaign reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
SEO / Keyword Analytics: Based on 2440 ActiveCampaign reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Email Marketing (4)

Building and Personalizing Emails: Based on 6448 ActiveCampaign reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails: Based on 6273 ActiveCampaign reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability: Based on 6128 ActiveCampaign reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses: Based on 5730 ActiveCampaign reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Online Marketing (5)

Landing Pages and Forms: Based on 4370 ActiveCampaign reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content: Based on 4074 ActiveCampaign reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing: Based on 3531 ActiveCampaign reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized: Based on 4863 ActiveCampaign reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.
Search Tracking and Optimization: Based on 3466 ActiveCampaign reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Lead Management (8)

Marketing Lead Database: Based on 4350 ActiveCampaign reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management: Based on 3958 ActiveCampaign reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation: Based on 5074 ActiveCampaign reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading: Based on 3484 ActiveCampaign reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Lead Nurturing: Based on 4335 ActiveCampaign reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking: Based on 3984 ActiveCampaign reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automated Alerts and Tasks: Based on 3790 ActiveCampaign reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration: Based on 3561 ActiveCampaign reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Campaign Management (17)

Program Management: Based on 3484 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
Event / Webinar Marketing: Based on 3103 ActiveCampaign reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Calendaring: Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. This feature was mentioned in 2634 ActiveCampaign reviews.
Budgeting: Based on 2333 ActiveCampaign reviews and verified by the G2 Product R&D team. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Campaign Dashboard: Based on 348 ActiveCampaign reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization: Enables marketer to set metrics by which their campaigns are automatically optimized. 321 reviewers of ActiveCampaign have provided feedback on this feature.
Reach: As reported in 306 ActiveCampaign reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing: As reported in 285 ActiveCampaign reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading: As reported in 274 ActiveCampaign reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety: Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 265 ActiveCampaign reviews.
Fraud Protection: As reported in 258 ActiveCampaign reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping: Based on 239 ActiveCampaign reviews. Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 231 ActiveCampaign reviews.
Creative Optimization: Based on 265 ActiveCampaign reviews. Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties: Based on 239 ActiveCampaign reviews. Supports rich media display and video ads that involve user interaction.
In-App Ads: Allows for ads to be placed in mobile apps. 221 reviewers of ActiveCampaign have provided feedback on this feature.
Mobile Rich Media Capabilities: Supports rich media mobile ads that involve user interaction. 223 reviewers of ActiveCampaign have provided feedback on this feature.

Social (5)

Social Listening: Based on 2321 ActiveCampaign reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Social Sharing: Based on 2674 ActiveCampaign reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Social Campaigns: Based on 2546 ActiveCampaign reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social Media Engagement: Based on 2439 ActiveCampaign reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Social Media Advertising: Based on 2396 ActiveCampaign reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Social Functionality (1)

Targeting (4)

Targeting: As reported in 295 ActiveCampaign reviews. Able to target desired audiences based on demographics and behavior variables.
Retargeting: Able to retarget previous impressions to your site across the web to increase conversion rates. 283 reviewers of ActiveCampaign have provided feedback on this feature.
Geo-Targeting: Able to tailor ads based on consumer general region, state or designated market area (DMA). This feature was mentioned in 256 ActiveCampaign reviews.
Contextual Targeting: Based on 250 ActiveCampaign reviews. Able to match the marketer's ad with specific content on a site or page.

Data Sourcing (5)

Data Sourcing: Based on 286 ActiveCampaign reviews. Compiles data from a breadth of either internal or external sources.
Exporting & Sharing Data: Enables user to communicate data by securely exporting and sharing it. 314 reviewers of ActiveCampaign have provided feedback on this feature.
Multi-Device Data Visualization: Based on 270 ActiveCampaign reviews. Allows users to view data visualizations on several devices.
Interactive Dashboards: Based on 309 ActiveCampaign reviews. Dashboards which are customizable and interactive so that the user can view sales information in a way that fits his or her needs.
Data Segmentation: Based on 331 ActiveCampaign reviews. Enables user to segment customer or prospect data in meaningful ways such as by industry or region.

Predictive Analytics (4)

Lead Scoring: Provides scores or rankings of each prospect based on the data provided. This feature was mentioned in 293 ActiveCampaign reviews.
Opportunity Scoring: As reported in 277 ActiveCampaign reviews. Provides insights to determine which deals already in the pipeline have the best chance of closing.
Risk Analysis: Warns sales teams of accounts that may be at risk of being lost. 240 reviewers of ActiveCampaign have provided feedback on this feature.
Live Forecasting: As reported in 266 ActiveCampaign reviews. Provides live customer data so that sales organizations forecasts stay current.

Sales Management (4)

Live Pipeline Management: Updates every time a change is made enabling users to trace a deal through the pipeline. 318 reviewers of ActiveCampaign have provided feedback on this feature.
Sales Gamification: Enables competition between a sales team by providing things like challenges and scoreboards. This feature was mentioned in 181 ActiveCampaign reviews.
Account-Based Analytics: As reported in 305 ActiveCampaign reviews. Provides insightful data at the account level to arm salespeople with the most relevant information possible.
Activity Tracking: Enables sales managers to stay on top of their team activities by providing visibility into customer communication. 349 reviewers of ActiveCampaign have provided feedback on this feature.

Attribution (3)

Lead Opportunity: As reported in 431 ActiveCampaign reviews. Aligns lead scores with predefined lead distribution criteria
Lead Assignment: Matches and assigns leads to the correct sales representative 408 reviewers of ActiveCampaign have provided feedback on this feature.
Pipeline Acceleration: Based on 390 ActiveCampaign reviews. Determines which leads should be prioritized and then accelerates them up the pipeline

Discovery (3)

Management (2)

Communication (5)

Pop-up Chat: As reported in 125 ActiveCampaign reviews. Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives.
Notifications: Delivers notifications to both sides of the conversation. This feature was mentioned in 112 ActiveCampaign reviews.
Targeted Emails: Sends automated emails to further engage clients and potential clients. This feature was mentioned in 117 ActiveCampaign reviews.
In-App Messaging: Allows for live chat to be enabled within the app for customer help. 93 reviewers of ActiveCampaign have provided feedback on this feature.
Co-Browsing: Allows agents to join a customer's browser session and navigate through the website with them. 77 reviewers of ActiveCampaign have provided feedback on this feature.

Internal Use (6)

Customization: Allows users to customize chat colors, text, logos, and branding. This feature was mentioned in 166 ActiveCampaign reviews.
Conversation Archiving: Archives conversations in a separate location for later reference. 97 reviewers of ActiveCampaign have provided feedback on this feature.
Lead Development: Enables employees to denote potential customers. 102 reviewers of ActiveCampaign have provided feedback on this feature.
Knowledge Base: Based on 98 ActiveCampaign reviews. Establishes a knowledge base for employee reference during conversations.
Team Inbox: As reported in 86 ActiveCampaign reviews. Provides a central location for help requests, helping employees respond sooner.
Customer Profiles: Allows for the creation of profiles for contacts and customers. 99 reviewers of ActiveCampaign have provided feedback on this feature.

Messenger (4)

Sequencing: Mapped-out responses for conversations. This feature was mentioned in 1123 ActiveCampaign reviews.
AI: Artificial intelligence (AI) and chatbot involvement. 975 reviewers of ActiveCampaign have provided feedback on this feature.
Live Chat: Live human component of conversations. 1001 reviewers of ActiveCampaign have provided feedback on this feature.
Customization Interface: As reported in 1043 ActiveCampaign reviews. Quality of interface for designing and customizing conversation maps.

Channels (5)

Social Media: Conversations enacted over social media. 987 reviewers of ActiveCampaign have provided feedback on this feature.
Website: As reported in 1172 ActiveCampaign reviews. Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS): Conversations enacted through text message (SMS). This feature was mentioned in 913 ActiveCampaign reviews.
Voice Assistants: As reported in 831 ActiveCampaign reviews. Conversations enacted through voice assistants.
Other: Based on 838 ActiveCampaign reviews. Conversations enacted through other channels.

Customers (5)

Targeting: Overall quality of customer targeting based on needs or situations. This feature was mentioned in 1232 ActiveCampaign reviews.
Profiles: As reported in 1154 ActiveCampaign reviews. Creation and modification of customer profiles based on conversations.
Analytics: Reporting based around specific and overall conversation results. This feature was mentioned in 1292 ActiveCampaign reviews.
Lead Gathering: Based on 1232 ActiveCampaign reviews. Capture and organization of leads from conversations.
Sales Conversion: As reported in 1180 ActiveCampaign reviews. Success rate of conversations leading to customer purchases.

Integrated Workflows (7)

Task Management: Based on 603 ActiveCampaign reviews. Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.
Email Tracking/Automation: Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence. This feature was mentioned in 781 ActiveCampaign reviews.
Calls and Voice: Based on 498 ActiveCampaign reviews. Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.
Other Outreach Options: As reported in 524 ActiveCampaign reviews. Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.
CRM Integration: Based on 631 ActiveCampaign reviews. Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.
Calendar: As reported in 543 ActiveCampaign reviews. Integrates with calendar software so users can seamlessly schedule calls.
Shared Records: As reported in 515 ActiveCampaign reviews. Automatically assign strategic leads and accounts to individual reps in a shared bucket for anyone to work on.

Repeatability and Reportability (5)

Content Management: Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc. This feature was mentioned in 622 ActiveCampaign reviews.
Workflow Management: Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems. 620 reviewers of ActiveCampaign have provided feedback on this feature.
Workflow Performance: As reported in 583 ActiveCampaign reviews. Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.
Sales Coaching and Insights: Based on 515 ActiveCampaign reviews. Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
Gamification: Provides gamifaction features to rank sales reps on performance 471 reviewers of ActiveCampaign have provided feedback on this feature.

Visitor Behavior (3)

Templates (7)

Library: Provide a library of templates for various purposes such as website engagement or e-commerce 412 reviewers of ActiveCampaign have provided feedback on this feature.
Customization: Allows users to customize templates and use them on multiple channels easily 439 reviewers of ActiveCampaign have provided feedback on this feature.
Optimization: Track the performance of different versions of templates and suggest optimizations 411 reviewers of ActiveCampaign have provided feedback on this feature.
Text and Themes: As reported in 2016 ActiveCampaign reviews. Allow users to edit text and themes on email templates
Stock Images: As reported in 1512 ActiveCampaign reviews. Provide a library of stock images to use for emails
Proofing: Offer email proofing capabilities This feature was mentioned in 1612 ActiveCampaign reviews.
Mobile Responsive: Based on 1676 ActiveCampaign reviews. Provide mobile responsive email templates

Personalization (8)

Recommendation: Recommend products based on order history and online behavior 401 reviewers of ActiveCampaign have provided feedback on this feature.
Content: Based on 405 ActiveCampaign reviews. Provide custom content to website visitors based on their online behavior
Cart Abandonment: Deliver messages targeted at buyers who are about to leave an online store This feature was mentioned in 361 ActiveCampaign reviews.
Search: Based on 347 ActiveCampaign reviews. Optimize search based on the role of the user or inventory availability
Personalization Engine: Machine learning or artificial intelligence that powers the personalization features of the platform. 337 reviewers of ActiveCampaign have provided feedback on this feature.
Product Recommendations: Tools to automatically recommend products to a customer based on their viewing or purchasing history. This feature was mentioned in 325 ActiveCampaign reviews.
A/B Testing: The ability to test various configurations and recommendations to determine which are most successful with customers. This feature was mentioned in 346 ActiveCampaign reviews.
Personalized Messaging: Tools to create personalized messaging based on customer data collected from purchases or viewing history. This feature was mentioned in 396 ActiveCampaign reviews.

Multichannel (3)

Edit (3)

Logistics (4)

Analytics: Provide analytics reporting so that users can see how their campaigns perform This feature was mentioned in 1810 ActiveCampaign reviews.
Issues: Allow for users to identify potential issues that would stop their emails from sending 1577 reviewers of ActiveCampaign have provided feedback on this feature.
Integrations: Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 1768 ActiveCampaign reviews.
Shareable Link: Ability to share email templates via a link to collect feedback on the created emails easily This feature was mentioned in 1541 ActiveCampaign reviews.

Text Messaging (7)

Bulk SMS: Based on 159 ActiveCampaign reviews. Enables users to send mass text message campaigns
Two-Way Text Messaging: Based on 139 ActiveCampaign reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler: Based on 153 ActiveCampaign reviews. Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies: Provides automatic text message replies to recipients This feature was mentioned in 142 ActiveCampaign reviews.
Automatic URL Shortening: Provides automatic URL shortening to use less characters via text This feature was mentioned in 130 ActiveCampaign reviews.
Personalization: As reported in 169 ActiveCampaign reviews. Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS: As reported in 142 ActiveCampaign reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Administration (4)

Marketing Campaigns: The ability to create and customize marketing campaigns based on user data. This feature was mentioned in 482 ActiveCampaign reviews.
Reports & Analytics: Based on 469 ActiveCampaign reviews. Easily digestible visual representations of data collected by the platform.
User Data: Data collected from customers to be analyzed by analytics tools or other e-commerce software. 440 reviewers of ActiveCampaign have provided feedback on this feature.
Integrations: As reported in 462 ActiveCampaign reviews. The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.

Design and Customization (4)

Pre-Designed Templates: Provides pre-designed themes and templates for pop-up messages This feature was mentioned in 200 ActiveCampaign reviews.
Pop-Up Types: Based on 195 ActiveCampaign reviews. Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.
No-Code Customization: As reported in 177 ActiveCampaign reviews. Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface
Mobile Optimized: Pop-ups are optimized to display correctly on mobile devices 187 reviewers of ActiveCampaign have provided feedback on this feature.

Campaigns (4)

Targeting: Based on 166 ActiveCampaign reviews. Ability to target specific visitors based on referrer, geo-location, cookies, or previous history
Triggered Campaigns: Ability to trigger time-based or behavior-based pop-up campaigns This feature was mentioned in 177 ActiveCampaign reviews.
A/B Testing: Based on 144 ActiveCampaign reviews. Tools for creating split A/B tests
Analytics: Measure and visualize campaign performance and conversion rates This feature was mentioned in 178 ActiveCampaign reviews.

Integrations (7)

CRM/Email Integrations: Integrates with popular CRMs and email marketing software This feature was mentioned in 170 ActiveCampaign reviews.
WCM Integrations: Integrates with web content management systems 113 reviewers of ActiveCampaign have provided feedback on this feature.
E-Commerce Integrations: Based on 128 ActiveCampaign reviews. Integrates with e-commerce platforms
Social Media Integrations: Based on 141 ActiveCampaign reviews. Integrates with social networks
E-Commerce Integration: As reported in 404 ActiveCampaign reviews. Integrates with e-commerce platforms.
Email Marketing Integration: Based on 541 ActiveCampaign reviews. Integrates with email marketing providers to share captured lead data.
Domain Integration: Based on 514 ActiveCampaign reviews. Allows companies to connect landing pages to their existing domain.

Attribution Modeling (6)

Single-Touch Attribution: Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. 207 reviewers of ActiveCampaign have provided feedback on this feature.
Multi-Touch Attribution: Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. 198 reviewers of ActiveCampaign have provided feedback on this feature.
Algorithmic Attribution: Based on 190 ActiveCampaign reviews. Uses machine learning to create an attribution model.
Cross-Device Attribution: Based on 189 ActiveCampaign reviews. Tracks customer interactions across mobile and desktop.
Offline Attribution: Allows users to track touchpoints through offline channels, such as events. 176 reviewers of ActiveCampaign have provided feedback on this feature.
Custom Attribution: Based on 190 ActiveCampaign reviews. Allows the user to create a custom attribution model.

Marketing (4)

B2B Attribution: Based on 199 ActiveCampaign reviews. Provides features for B2B marketers.
B2C Attribution: Based on 194 ActiveCampaign reviews. Provides features for B2C marketers.
Marketing Channels: As reported in 211 ActiveCampaign reviews. Enables marketers to track multiple marketing channels.
Integrations: Based on 249 ActiveCampaign reviews. Integrates with other sales, marketing, and advertising software.

Reporting (3)

Platform Interoperability (1)

SMS Platform (6)

Reporting: Provides pre-built or customizable performance reports This feature was mentioned in 154 ActiveCampaign reviews.
Automation: As reported in 171 ActiveCampaign reviews. Automates tasks and features for added convenience
White Label: Based on 128 ActiveCampaign reviews. Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline: As reported in 121 ActiveCampaign reviews. Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes: As reported in 123 ActiveCampaign reviews. Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration: Facilitates the integration of text messaging into existing business applications through an SMS gateway API 144 reviewers of ActiveCampaign have provided feedback on this feature.

Page Customization (4)

Drag and Drop: Allows users to drag and drop items and content to customize their site's look. 585 reviewers of ActiveCampaign have provided feedback on this feature.
Templates: As reported in 611 ActiveCampaign reviews. Provides ready-made templates for simplified landing page creation.
Advanced Customization: Allows users to edit a page's HTML or CSS code, or add custom code. This feature was mentioned in 529 ActiveCampaign reviews.
Content Library: Allows users to upload and manage content such as photos, videos, and audio. 551 reviewers of ActiveCampaign have provided feedback on this feature.

Page Optimization (4)

A/B Testing: Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion. This feature was mentioned in 424 ActiveCampaign reviews.
Mobile Responsive: Creates mobile responsive pages for optimized viewing on mobile devices. This feature was mentioned in 528 ActiveCampaign reviews.
Web Analytics: Gives users insight into unique pageviews, conversions, visitor location and device type, etc. This feature was mentioned in 471 ActiveCampaign reviews.
SEO: Optimizes content to increase search engine result rankings. 412 reviewers of ActiveCampaign have provided feedback on this feature.

AI and Automation (5)

Lead Prioritization: Allows users to create lead prioritization rules to prioritize the msot important bueyrs and customers. This feature was mentioned in 556 ActiveCampaign reviews.
Lead Scoring: Provides lead scoring features that allow user to target leads that are the most qualified and likely to engage This feature was mentioned in 558 ActiveCampaign reviews.
Best Time of Day Scheduling: As reported in 564 ActiveCampaign reviews. Provides features that allow users to identify and automate the best time to send out emails or other sales engagement communcations
Buyer Intelligence: Provides features that allow users to have insight into buyer profiles such as likelihood to respond to emails and calls. 497 reviewers of ActiveCampaign have provided feedback on this feature.
Machine Learning: As reported in 475 ActiveCampaign reviews. Provides AI and machine learning features that offer predictive recommendations no how to engage with buyers based on historical buyer behavior.

Customization (4)

Custom Fields: As reported in 656 ActiveCampaign reviews. Allows users to add custom fields to forms that aren't already on the templates
Conditional Logic: Enables forms to hide or show certain fields based on respondents' answers This feature was mentioned in 550 ActiveCampaign reviews.
Multi-page Forms: Allows users to create forms with more than one page 462 reviewers of ActiveCampaign have provided feedback on this feature.
Design: Based on 651 ActiveCampaign reviews. Gives users the ability to customize the design of forms (e.g. logo, brand colors, fonts, etc.)

Additional Functionality (5)

Embedded Forms: As reported in 667 ActiveCampaign reviews. Enables forms to be embedded onto a website without having to create code from scratch
Offline Capability: Can used without an internet connection This feature was mentioned in 421 ActiveCampaign reviews.
Notifications: Based on 527 ActiveCampaign reviews. Sends notifications when a completed form is recieved
Payments: Contains integrations with payment processors, enabling users to accept payments through forms This feature was mentioned in 430 ActiveCampaign reviews.
Mobile Forms: Based on 505 ActiveCampaign reviews. Allows users to build, distribute and access forms from a mobile device

Generative AI (9)

AI Text Generation: Allows users to generate text based on a text prompt. This feature was mentioned in 642 ActiveCampaign reviews.
AI Text Generation: As reported in 27 ActiveCampaign reviews. Allows users to generate text based on a text prompt.
AI Text Summarization: Based on 27 ActiveCampaign reviews. Condenses long documents or text into a brief summary.
AI Text-to-Speech: Based on 27 ActiveCampaign reviews. Simulates human-like speech from text inputs.
AI Text Generation: Allows users to generate text based on a text prompt. 835 reviewers of ActiveCampaign have provided feedback on this feature.
AI Text Summarization: Based on 673 ActiveCampaign reviews. Condenses long documents or text into a brief summary.
AI Text Generation: Allows users to generate text based on a text prompt. This feature was mentioned in 166 ActiveCampaign reviews.
AI Text Generation: Based on 63 ActiveCampaign reviews. Allows users to generate text based on a text prompt.
AI Text Generation: Based on 414 ActiveCampaign reviews. Allows users to generate text based on a text prompt.

WhatsApp Messaging - WhatsApp Marketing (6)

Transactional Messages: Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications This feature was mentioned in 11 ActiveCampaign reviews.
Bulk WhatsApp Messaging: As reported in 11 ActiveCampaign reviews. Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging: As reported in 11 ActiveCampaign reviews. Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization: Based on 11 ActiveCampaign reviews. Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages: Based on 11 ActiveCampaign reviews. Allow users to share promotions with subscribers via WhatsApp
Automated Replies: As reported in 11 ActiveCampaign reviews. Provides automated WhatsApp message replies to recipients

WhatsApp Business Platform - WhatsApp Marketing (4)

Segmentation: As reported in 11 ActiveCampaign reviews. Deliver tailored promotions to specific audience segments
API Integration: Based on 11 ActiveCampaign reviews. Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce: Allow customers to browse, discover, research, purchase, and complete payment in real-time 11 reviewers of ActiveCampaign have provided feedback on this feature.
Analytics: Provides analytics on opt-ins, open and delivery rates, and click-throughs 11 reviewers of ActiveCampaign have provided feedback on this feature.

Agentic AI - Landing Page Builders (1)

Agentic AI - Lead Scoring (4)

Autonomous Task Execution: Capability to perform complex tasks without constant human input This feature was mentioned in 25 ActiveCampaign reviews.
Cross-system Integration: Works across multiple software systems or databases 25 reviewers of ActiveCampaign have provided feedback on this feature.
Adaptive Learning: Improves performance based on feedback and experience 25 reviewers of ActiveCampaign have provided feedback on this feature.
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 25 ActiveCampaign reviews.

Agentic AI - Attribution (4)

Agentic AI - SMS Marketing (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input This feature was mentioned in 20 ActiveCampaign reviews.
Multi-step Planning: As reported in 20 ActiveCampaign reviews. Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases 20 reviewers of ActiveCampaign have provided feedback on this feature.
Natural Language Interaction: Based on 20 ActiveCampaign reviews. Engages in human-like conversation for task delegation
Proactive Assistance: Based on 20 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives 20 reviewers of ActiveCampaign have provided feedback on this feature.

Agentic AI - Vulnerability Scanner (2)

Agentic AI - Salesforce AppExchange Apps (7)

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Natural Language Interaction: Engages in human-like conversation for task delegation
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Agentic AI - E-Commerce Personalization (2)

Agentic AI - CRM (7)

Autonomous Task Execution: Capability to perform complex tasks without constant human input 89 reviewers of ActiveCampaign have provided feedback on this feature.
Multi-step Planning: Ability to break down and plan multi-step processes This feature was mentioned in 88 ActiveCampaign reviews.
Cross-system Integration: Works across multiple software systems or databases 89 reviewers of ActiveCampaign have provided feedback on this feature.
Adaptive Learning: Improves performance based on feedback and experience This feature was mentioned in 86 ActiveCampaign reviews.
Natural Language Interaction: Based on 88 ActiveCampaign reviews. Engages in human-like conversation for task delegation
Proactive Assistance: Based on 87 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Based on 88 ActiveCampaign reviews. Makes informed choices based on available data and objectives

Agentic AI - Sales Analytics (5)

Autonomous Task Execution: As reported in 19 ActiveCampaign reviews. Capability to perform complex tasks without constant human input
Cross-system Integration: As reported in 19 ActiveCampaign reviews. Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience 19 reviewers of ActiveCampaign have provided feedback on this feature.
Natural Language Interaction: Engages in human-like conversation for task delegation 19 reviewers of ActiveCampaign have provided feedback on this feature.
Proactive Assistance: As reported in 19 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting

Agentic AI - Sales Engagement (7)

Autonomous Task Execution: Capability to perform complex tasks without constant human input 36 reviewers of ActiveCampaign have provided feedback on this feature.
Multi-step Planning: Ability to break down and plan multi-step processes This feature was mentioned in 36 ActiveCampaign reviews.
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 36 ActiveCampaign reviews.
Adaptive Learning: As reported in 36 ActiveCampaign reviews. Improves performance based on feedback and experience
Natural Language Interaction: As reported in 36 ActiveCampaign reviews. Engages in human-like conversation for task delegation
Proactive Assistance: As reported in 36 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives 36 reviewers of ActiveCampaign have provided feedback on this feature.

Agentic AI - Marketing Automation (6)

Autonomous Task Execution: Capability to perform complex tasks without constant human input 216 reviewers of ActiveCampaign have provided feedback on this feature.
Multi-step Planning: As reported in 219 ActiveCampaign reviews. Ability to break down and plan multi-step processes
Cross-system Integration: As reported in 218 ActiveCampaign reviews. Works across multiple software systems or databases
Adaptive Learning: As reported in 216 ActiveCampaign reviews. Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting 217 reviewers of ActiveCampaign have provided feedback on this feature.
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 219 ActiveCampaign reviews.

Agentic AI - Social Media Advertising (6)

Autonomous Task Execution: Based on 17 ActiveCampaign reviews. Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes 17 reviewers of ActiveCampaign have provided feedback on this feature.
Cross-system Integration: Works across multiple software systems or databases This feature was mentioned in 17 ActiveCampaign reviews.
Adaptive Learning: As reported in 17 ActiveCampaign reviews. Improves performance based on feedback and experience
Proactive Assistance: As reported in 17 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives This feature was mentioned in 17 ActiveCampaign reviews.

Agentic AI - Conversational Marketing (7)

Autonomous Task Execution: Capability to perform complex tasks without constant human input 29 reviewers of ActiveCampaign have provided feedback on this feature.
Multi-step Planning: Ability to break down and plan multi-step processes This feature was mentioned in 29 ActiveCampaign reviews.
Cross-system Integration: Based on 28 ActiveCampaign reviews. Works across multiple software systems or databases
Adaptive Learning: As reported in 29 ActiveCampaign reviews. Improves performance based on feedback and experience
Natural Language Interaction: Based on 28 ActiveCampaign reviews. Engages in human-like conversation for task delegation
Proactive Assistance: As reported in 28 ActiveCampaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making: Based on 28 ActiveCampaign reviews. Makes informed choices based on available data and objectives

Agentic AI - Email Template Builder (2)

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