Zoho Campaigns Reviews & Product Details

What I like about the Zoho Campaigns is how simple and easy to use it is for email marketing. It only focuses on the actual needs like creating emails, managing contact list, sending mails & tracking them without any unnecessary fancy or advance features.

The most helpful thing in Zoho Campaigns is how quickly I can launch my marketing campaign, Its drag & drop email editor and ready to use templates makes it possible to create and send emails in very short span of time.

Upsides of Zoho Campaigns is its very budget friendly & affordable compared to other marketing tools which makes it a good option for small as well as growing businesses.

Beginner friendly interface, we don't need any deep technical knowledge to use the platform, Most of its features are self explanatory which makes it easy to use. Review collected by and hosted on G2.com.

Overall its a good platform but some of its feature feels very basic compared to more advanced email marketing tools, So sometime user may find limitations when trying to build complex campaigns.

The least helpful part is the limited design flexibility in the email editor. The drag and drop builder is easy to use, but can feel limited if we want more customized design.

Some times UI can feel slow especially when working on larger contact list. Review collected by and hosted on G2.com.

What I like best about Zoho Campaigns is how easy it is to create and send out email campaigns without needing a lot of technical knowledge. The templates are simple to use, the interface is clean, and I can set things up pretty quickly. I also like being able to track opens and clicks so I know what’s working. Overall, it makes email communication a lot more straightforward. Review collected by and hosted on G2.com.

Nothing as such, but the UI feels a little outdated compared to other tools. Review collected by and hosted on G2.com.

It helps segment lists and build journeys, easyily integrates with the CRM so that the leads are pushed automatically. Automated tasks, follow ups scheduled when an email is opened, clicked etc. Review collected by and hosted on G2.com.

The integration between Zoho CRM and Zoho Campaigns is powerful, but the sync isn't always real-time. There is often a delay between updating a lead in the CRM Review collected by and hosted on G2.com.

I use Zoho Campaigns to design, send, and keep track of email campaigns. It helps me segregate customers based on their behavior and purchase history and allows for mass mailing to customers all at once. Zoho Campaigns stands out because it uses AI integration with Zia to send messages when customers are most likely to click, based on past behavior. This means it can schedule messages at different times for different customers, like one at 10 and another at 4, based on their behavior. I also like the pricing scalability and the go-as-you-pay format, which I find to be the best part. Review collected by and hosted on G2.com.

The interface seems a bit outdated, and it can be more modern. Sometimes some users face issues when emails are opened in Outlook. Review collected by and hosted on G2.com.

I like how easy Zoho Campaigns is to use, especially with the drag-and-drop email editor, ready-made templates, and email automation features. The analytics and reports are clear and helpful for tracking campaign performance, and the integration with Zoho CRM makes contact management simple. I also value the email templates, drag-and-drop editor, and automation workflows because they make creating and sending campaigns quick and easy. The contact segmentation helps in sending targeted emails, and the reports and analytics clearly show how campaigns are performing. The initial setup was easy and straightforward, making it simple to import contacts, choose templates, and start sending campaigns. Review collected by and hosted on G2.com.

Some features feel limited for advanced customization, and the email editor can be slow at times. The automation options could be more flexible, and better design control would improve the overall experience. Review collected by and hosted on G2.com.

I like the seamless integration with Zoho CRM that eliminates manual data entry by automatically syncing contacts, keeping lists up-to-date. The affordability of Zoho Campaigns offers enterprise-level features like automation and A/B testing at a much lower cost compared to competitors like Mailchimp or HubSpot. The user-friendliness stands out to me as the intuitive interface means I don't need technical skills or HTML knowledge to build professional-looking emails. Additionally, the simple drag-and-drop editor makes it very user-friendly. Review collected by and hosted on G2.com.

Customer Support: Response times can be slow or inconsistent. Design Rigidity: The email templates can be hard to customize fully if you want a very specific look. Interface: The UI can feel a bit outdated or 'clunky' compared to newer tools. Deliverability: Some users report occasional issues with emails landing in the 'Promotions' or spam folders. Review collected by and hosted on G2.com.

I use Zoho Campaigns mainly for email marketing and automation, and I love its ease of use and automation. Creating emails, setting up workflows, and tracking results is simple and saves a lot of time. The analytics are a great help for quickly understanding what’s working and improving my campaigns. I really appreciate how well it integrates with other tools, especially Zoho CRM, which makes syncing contact data and tracking leads easy. Review collected by and hosted on G2.com.

While Zoho Campaigns is powerful and user-friendly, a few things could be improved. For example, the template editor can sometimes feel a bit limited compared to more advanced design tools, making highly customized layouts harder to build. Some of the automation and reporting features also take time to learn and could be more intuitive, especially for beginners. Review collected by and hosted on G2.com.

Zoho Campaign is very useful for us when it comes to managing our email marketing. Not just email, with Zoho, I automated all the website forms (leads are getting instant email replies after any form submission through automation). It has detailed analytics for the emails sent through which we analyze the performance easily. The form customization is very useful because we use custom CSS to match our brand design. We can add custom tags and lists which help to organize multiple initiatives. For the EU region, it has built-in strict user data privacy and consent features. Their live customer support is good (quick response time). We integrated the whole platform and set it up within a few days. Review collected by and hosted on G2.com.

The UI of the platform is slightly oldish. User experience could be better since they have so many features; it gets overwhelming to find through multiple clicks. Also, sometimes their default integrations won't be sufficient and it's complex to use the API with this platform. Lack of AI features is the major con; you can't leverage the latest LLMs or Generative AI to create email content or workflow. Review collected by and hosted on G2.com.

Affordability is a big plus. Compared to many other email marketing platforms, Zoho Campaigns feels accessible for institutions like ours that need professional-grade tools but have to be conscious about costs. It delivers all the essentials — templates, list segmentation, basic automation, and analytics — at a fraction of the price of some better-known competitors. Review collected by and hosted on G2.com.

The template editor, while serviceable, sometimes feels dated and inflexible. Creating emails that match our branding perfectly can be a bit frustrating, and the customization options don’t always feel as smooth or modern as we’d like. Similarly, while the analytics dashboard covers the basics, it doesn’t offer the level of depth or visual insight that would help us fully understand audience behaviour or measure long-term engagement. For example, it’s difficult to connect campaign results directly with enrolment or donation outcomes without exporting data to another tool. Review collected by and hosted on G2.com.

I use Zoho Campaigns to send emails and promotions to customers easily and track results. It saves time by sending bulk emails at once and helps manage contacts without confusion. I like that it is easy to use. Creating emails, managing contacts, and sending campaigns does not take much time, even for beginners or professionals. I mostly use email templates and contact management. They make it easy to create emails fast and keep everything organized without much effort. I also use Zoho Campaigns with other Zoho tools like Zoho CRM, which helps me manage contacts and send campaigns more easily from one place. Zoho Campaigns is simpler and easier to use than Adobe Campaign. The initial setup was too easy, and I would recommend all beginners to use it. Review collected by and hosted on G2.com.

Sometimes it feels a bit slow and the design options are limited. I think it could be faster and give more flexibility while editing emails. The design section should have more templates and easier drag-and-drop options so I can customize emails without much effort. Review collected by and hosted on G2.com.