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Zoho Campaigns Reviews & Product Details

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Pricing

Pricing provided by Zoho Campaigns.

Forever free

Free

Pay-as-you-go

Starting at $14.00

Zoho Campaigns Integrations

(4)
Integration information sourced from real user reviews.

Zoho Campaigns Media

Zoho Campaigns Demo - Dashboard.png
Get a detailed picture of your email marketing with our simple, yet effective dashboard.
Zoho Campaigns Demo - Reports and analytics.png
Gauge your campaigns' performance with real-time data. Study how your users engage with your campaigns and improve your future strategies.
Zoho Campaigns Demo - Drag-and-drop email automation workflows.png
Visualize different email strategies and bring them to life in a jiffy using our drag-and-drop workflows.
Zoho Campaigns Demo - Pre-designed email workflow templates.png
You can either build an email workflow journey on your own or pick one from our pre-designed templates and customize it according to your convenience.
Zoho Campaigns Demo - Template editor.png
Craft and customize your content with ease using our image editor that comes with a drag-and-drop interface.
Zoho Campaigns Demo - Campaign management.png
Stay on top of your account by defining how others can access it.
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Zoho Campaigns Reviews (1,024)

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Reviews

Zoho Campaigns Reviews (1,024)

View 2 Video Reviews
4.3
1,024 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and affordability of Zoho Campaigns, highlighting its intuitive interface and effective email automation features that simplify campaign management. Many appreciate the seamless integration with other Zoho tools, which enhances their marketing efforts. However, some users note that the user interface feels outdated and could benefit from more advanced design options.

Pros & Cons

Generated from real user reviews
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SP
Executive
Small-Business (50 or fewer emp.)
"Saves time with simple automation & smart targeting."
What do you like best about Zoho Campaigns?

Zoho Campaigns makes it easy for me to set up targeted email flows thanks to its clean, straightforward automation builder, which saves me a lot of manual follow-up work. The prebuilt templates and segmentation tools help me get campaigns out faster while still keeping them personalized. I also appreciate how clear the reporting is, since it shows performance in a way that’s easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The editor can feel a bit clunky when making quick design changes. Sometimes syncing contacts from other tools isn't as smooth as expected. Review collected by and hosted on G2.com.

Vijaykumar c.
VC
Student
Small-Business (50 or fewer emp.)
"Streamlined Email Marketing with Robust CRM Integration"
What do you like best about Zoho Campaigns?

I use Zoho Campaigns to create and send email newsletters, set up automated drip sequences, and track open and click rates. I like the easy drag-and-drop editor paired with solid automation workflows, which lets me build targeted emails quickly and put lead nurturing on autopilot. The built-in analytics are great because I can instantly see opens, clicks, and unsubscribes by campaign, making it way faster to tweak subject lines and content. Zoho Campaigns solves our messy manual emailing, eliminating the need for copy-paste blasts from spreadsheets and providing clear analytics to understand what messages convert. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The template library feels limited, and reporting filters could be more flexible. I sometimes need deeper segmentation without exporting data. Review collected by and hosted on G2.com.

Vidit J.
VJ
Managing Director
Information Technology and Services
Small-Business (50 or fewer emp.)
"Effortless Email Marketing Made Affordable and Simple"
What do you like best about Zoho Campaigns?

What I like about the Zoho Campaigns is how simple and easy to use it is for email marketing. It only focuses on the actual needs like creating emails, managing contact list, sending mails & tracking them without any unnecessary fancy or advance features.

The most helpful thing in Zoho Campaigns is how quickly I can launch my marketing campaign, Its drag & drop email editor and ready to use templates makes it possible to create and send emails in very short span of time.

Upsides of Zoho Campaigns is its very budget friendly & affordable compared to other marketing tools which makes it a good option for small as well as growing businesses.

Beginner friendly interface, we don't need any deep technical knowledge to use the platform, Most of its features are self explanatory which makes it easy to use. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

Overall its a good platform but some of its feature feels very basic compared to more advanced email marketing tools, So sometime user may find limitations when trying to build complex campaigns.

The least helpful part is the limited design flexibility in the email editor. The drag and drop builder is easy to use, but can feel limited if we want more customized design.

Some times UI can feel slow especially when working on larger contact list. Review collected by and hosted on G2.com.

SP
Customer Success
Mid-Market (51-1000 emp.)
"Easy-to-Use Tool for Managing Email Campaigns"
What do you like best about Zoho Campaigns?

What I like best about Zoho Campaigns is how easy it is to create and send out email campaigns without needing a lot of technical knowledge. The templates are simple to use, the interface is clean, and I can set things up pretty quickly. I also like being able to track opens and clicks so I know what’s working. Overall, it makes email communication a lot more straightforward. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

Nothing as such, but the UI feels a little outdated compared to other tools. Review collected by and hosted on G2.com.

Harpreet K.
HK
System Engineer
Small-Business (50 or fewer emp.)
"Good automation and CRM integration, but overall experience needs improvement"
What do you like best about Zoho Campaigns?

It helps segment lists and build journeys, easyily integrates with the CRM so that the leads are pushed automatically. Automated tasks, follow ups scheduled when an email is opened, clicked etc. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The integration between Zoho CRM and Zoho Campaigns is powerful, but the sync isn't always real-time. There is often a delay between updating a lead in the CRM Review collected by and hosted on G2.com.

Sonal S.
SS
Self Employed
E-Learning
Small-Business (50 or fewer emp.)
"AI-Driven Email Campaigns with Room for UI Improvements"
What do you like best about Zoho Campaigns?

I use Zoho Campaigns to design, send, and keep track of email campaigns. It helps me segregate customers based on their behavior and purchase history and allows for mass mailing to customers all at once. Zoho Campaigns stands out because it uses AI integration with Zia to send messages when customers are most likely to click, based on past behavior. This means it can schedule messages at different times for different customers, like one at 10 and another at 4, based on their behavior. I also like the pricing scalability and the go-as-you-pay format, which I find to be the best part. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The interface seems a bit outdated, and it can be more modern. Sometimes some users face issues when emails are opened in Outlook. Review collected by and hosted on G2.com.

bodaballa n.
BN
"Streamlined Email Campaigns with Easy Automation"
What do you like best about Zoho Campaigns?

I like how easy Zoho Campaigns is to use, especially with the drag-and-drop email editor, ready-made templates, and email automation features. The analytics and reports are clear and helpful for tracking campaign performance, and the integration with Zoho CRM makes contact management simple. I also value the email templates, drag-and-drop editor, and automation workflows because they make creating and sending campaigns quick and easy. The contact segmentation helps in sending targeted emails, and the reports and analytics clearly show how campaigns are performing. The initial setup was easy and straightforward, making it simple to import contacts, choose templates, and start sending campaigns. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

Some features feel limited for advanced customization, and the email editor can be slow at times. The automation options could be more flexible, and better design control would improve the overall experience. Review collected by and hosted on G2.com.

DM
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Clean, Smooth Email Campaigns with Powerful Automation and Analytics"
What do you like best about Zoho Campaigns?

Clean interface and smooth navigation make everyday email work feel simple even when handling multiple campaigns at once. Automation workflows, detailed analytics and easy list segmentation help target the right audience without spending extra time or effort. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The editor can feel a bit restrictive when I’m trying to create more advanced custom designs using HTML code. Review collected by and hosted on G2.com.

DS
"Seamless CRM Integration, Great Value"
What do you like best about Zoho Campaigns?

I like the seamless integration with Zoho CRM that eliminates manual data entry by automatically syncing contacts, keeping lists up-to-date. The affordability of Zoho Campaigns offers enterprise-level features like automation and A/B testing at a much lower cost compared to competitors like Mailchimp or HubSpot. The user-friendliness stands out to me as the intuitive interface means I don't need technical skills or HTML knowledge to build professional-looking emails. Additionally, the simple drag-and-drop editor makes it very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

Customer Support: Response times can be slow or inconsistent. Design Rigidity: The email templates can be hard to customize fully if you want a very specific look. Interface: The UI can feel a bit outdated or 'clunky' compared to newer tools. Deliverability: Some users report occasional issues with emails landing in the 'Promotions' or spam folders. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
AP
Small-Business (50 or fewer emp.)
"Zoho Campaigns: Powerful Email Automation, Analytics, and EU-Ready Consent Tools"
What do you like best about Zoho Campaigns?

Zoho Campaign is very useful for us when it comes to managing our email marketing. Not just email, with Zoho, I automated all the website forms (leads are getting instant email replies after any form submission through automation). It has detailed analytics for the emails sent through which we analyze the performance easily. The form customization is very useful because we use custom CSS to match our brand design. We can add custom tags and lists which help to organize multiple initiatives. For the EU region, it has built-in strict user data privacy and consent features. Their live customer support is good (quick response time). We integrated the whole platform and set it up within a few days. Review collected by and hosted on G2.com.

What do you dislike about Zoho Campaigns?

The UI of the platform is slightly oldish. User experience could be better since they have so many features; it gets overwhelming to find through multiple clicks. Also, sometimes their default integrations won't be sufficient and it's complex to use the API with this platform. Lack of AI features is the major con; you can't leverage the latest LLMs or Generative AI to create email content or workflow. Review collected by and hosted on G2.com.

Questions about Zoho Campaigns? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User
G2
Verified User
Last activity almost 4 years ago

Is there a POS system that interfaces with Zoho?

Angelo A.
AA
Angelo Agresti
Last activity almost 6 years ago

Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?

Pricing Options

Pricing provided by Zoho Campaigns.

Forever free

Free

Pay-as-you-go

Starting at $14.00

Standard

Starting at $3.00
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Zoho Campaigns Features
Data Import & Export Tools
Integration APIs
Breadth of Partner Applications
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
A/B Testing
Basic Reporting
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Zoho Campaigns