Zoho Campaigns Reviews & Product Details


What is Zoho Campaigns?

Zoho Campaigns is an email marketing automation product that helps you reach your subscribers with the right message at the right time. You can create beautiful emails in minutes using the pre-designed templates, layouts, and the drag-and-drop editor.  Say goodbye to importing and exporting list data from CRM for the sync function in Zoho Campaigns takes over this chore for you so you can focus on growing your audience, customers, and sales. You can also embed our ready-made sign-up forms on your website to automatically bring in subscribers to a mailing list. If you have your subscriber data in an excel sheet, you can still import them manually.  Zoho Campaigns comes packed with features like dynamic content, email polls, and automated list segmentation to help you send personalized messages to your audience. With A/B testing campaigns, you can figure out which design or subject line works better with your audience; and, our list management keeps your list clean and spam free. Email opens, clicks, and forwards are all tracked in real time. The best part is, unsubscribes and bounces are automatically handled. With the help of campaign and list comparison reports, you can analyze the performance of your campaigns and understand the behavior of your audience.  Using autoresponders, send drip emails to nurture subscribers based on their interaction with your previous campaigns. Also, add scores to your subscribers' actions on your emails to identify the most engaged subscribers and push the data to Zoho CRM with the help of email workflows.  On top of all this, as email marketing regulations are getting stringent day-by-day, Zoho Campaigns does it part to help you comply with the email marketing laws and regulations.  To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html

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Languages Supported
Chinese, Danish, Dutch, English, French, German, Hindi, Hungarian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Vietnamese
Vendor
Zoho Corporation Pvt. Ltd.
Description
Zoho offers beautifully smart software to help you grow your business. With over 15 million users worldwide, Zoho's 33+ products aid your sales and marketing, support and collaboration, finance and recruitment needs - letting you focus only on your business.
Company Website
Year Founded
1996
HQ Location
Pleasanton, CA
Phone
+1 (888) 900-9646
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
7,235
Twitter
@Zoho
Twitter Followers
48,907
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Companies Using Zoho Campaigns

Triplemint
Paylocity
CourseHorse
Apploi
University of Southern California
DroneDeploy
SpotRight
Doorbell
RESAAS
RIVS
Shoutem
CloudSponge

Zoho Campaigns Reviews

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1-7 of 7 total Zoho Campaigns reviews

Zoho Campaigns Reviews

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1-7 of 7 total Zoho Campaigns reviews
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Head of Growth
Education Management
Small-Business
(11-50 employees)
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"Email deliverability and low price is about the only thing going for this clunky platform"

What do you like best?

Delivery rates seems strong, price for high volume of sends is on the cheaper end of the market.

What do you dislike?

The more features I use, the more frustrated I get.

The product architecture terrible, clunky and inefficient. The template editor is so bad that I have to use a different tool (BEE) and import HTML.

All the features feel like after-thoughts - I have to set campaigns to be either "Regular" or "Advanced" - why not have A/B testing as standard for all types of campaigns?

The integration with the rest of the Zoho Suite is clunky at best.

The webforms are a pain.

The automation is not intuitive and very clunky, cannot make changes after publishing!

Avoid if possible!

Recommendations to others considering the product:

Avoid

What problems are you solving with the product? What benefits have you realized?

Sending emails at relatively low costs.

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Small-Business
(Myself Only)
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"Not what I thought it was"

What do you like best?

no free option, only way to utilize more than just sending a small basic email, is to pay for a pricing plan.

What do you dislike?

no way to auto emails for free - paid option. no way to send emails in a sequence - paid option. no way to set up triggers or send out emails based on triggers - paid option only. no way to set up tags - paid option only.

Recommendations to others considering the product:

figure out other options, weigh your pros and cons. If looking for a free -to cheap plan definitely look elsewhere. If paying for email marketing isn't a big deal, this MAY be okay, not great but okay. Compared to others it integrates with all of its own services (accounting software, CRM, etc....), and also integrates with a lot of different apps so your dashboard will include everything all in 1. BUT if paying for every little thing isn't what you're looking for, find something else.

What problems are you solving with the product? What benefits have you realized?

Just started using ZC, I'm using this to solve my customer email marketing - no benefits after 7hrs of using this product.

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Marketing Manager
Computer Software
Small-Business
(11-50 employees)
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"WORST Email Marketing Tool"

What do you like best?

I'm hard pressed to tell you anything I like about this tool. Only true benefit is that is works well with Zoho CRM.

What do you dislike?

Everything. Creating an email sucks. Not intuitive at all. I never know if the emails actually send. We have a huge problem with Gmail delivery and Zoho tries to blame delivery issues on subject line content. After almost a year of using the tool, I question if people are even receiving our emails. I've sent test emails to multiple accounts of my own and guess what... 1/10 actually hits my inbox regardless of what the subject line is. Reporting feature SUCKS bad. You can only send follow-up campaigns to people who opened the email, but not resend a campaign that wasn't opened. Once an email is running, you can't change ANYTHING. You can't even add a recipient (you have to clone the existing email and resend). Everything you send runs through a "compliance check" though they come back sometimes in seconds, so what are they checking exactly? If you import a list you can't have group email addresses (info@xxxx.com, sales@xxx.com), so it manually extracts those from the list import. Sometimes I have 30-40 names I have to manually enter. I don't mind the manual entry so much, except you can only put in first name, last name, and email address. If you want a company name or to assign a specific tag, you have to go in each record manually. Honest.y, this is the biggest POS email program you'll ever experience. DON'T RELY ON IT. I've been doing email marketing for major agencies for almost 20 years now and this is the worst program I have ever used. Spend the money on MailChimp. A far superior product that is MUCH, MUCH, MUCH easier to use!

Recommendations to others considering the product:

Stay away until they figure out how to compete with programs like MailChimp. If you have experience using an email marketing tool in the past this program will give you many pains.

What problems are you solving with the product? What benefits have you realized?

We went with Zoho originally because of the email marketing tools, but instantly hated them. We LOVE LOVE LOVE Zoho CRM, though. Honestly, the only reason I/we suffer through this email marketing program is because of how much we appreciate the CRM tool.

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(11-50 employees)
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"Nice Campaigns, lots of bounces"

What do you like best?

Zoho Campaigns has a lot of features others have not or are a lot more expensive than it. We are using it as part of Zoho One and are paying less than 40 EUR per user. In our situation we are not limited to subscribers amounts or mails sent.

I personally like the automation and subscriber scoring a lot but don't have time to implement it correctly. My colleagues like the WYSIWYG Newsletter creation tool which is basic but does its job (better than nothing, like competitors do).

What do you dislike?

Since we changed to Zoho Campaigns, we have a lot of bounces. A lot.

Ten per cent of our subscribers are not bounced.

Zoho's policy is to keep these people bounced which leads to the funny situation that we have a customer who pays for ads in our newsletters but is now bounced and has no option to resubscribe. We charge him money but are not able to send him our product directly...

It's not our subscriber base because that was steady for some years now. It's Zoho.

Recommendations to others considering the product:

Have a deep look into the bounces in the first few weeks and then consider changing back whether you want to change back to your former system or a different one.

What problems are you solving with the product? What benefits have you realized?

Better, Easier Campaign creation.

Multi user campaign editing, detailed reports.

Subscriber Scoring.

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Small-Business
(2-10 employees)
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"Zoho Campaigns is a Cumbersome Mess"

What do you like best?

These ease of creating a template is nice.

What do you dislike?

Pretty much everything else is a pain just like most of Zoho. For some reason, Zoho has a love of creating silos and making users lives more difficult. After using Hubspot for creating and sending campaigns Zoho is utterly terrible.

Recommendations to others considering the product:

Get another product for Campaigns Zoho is not easy or intuitive. It is a time suck.

What problems are you solving with the product? What benefits have you realized?

Not solving much because it takes way too long to use Zoho and support call are almost a daily occurrence. Those are fun too with the foreign support agents that you can barely understand. We may be switching very soon.

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Small-Business
(11-50 employees)
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"Very limited tool"

What do you like best?

Not much I'm afraid. While there is always a learning curve with any new tool you use, Zoho failed to impress me. I can't seem to find something I like about it yet. I'll be fair and try to give it more time, granted, I don't have a choice for now. It integrates, up to a certain point, with Zoho CRM. I guess the positive is that it is much cheaper than your Eloqua or Marketo. You get what you pay for.

What do you dislike?

Well, for one, going from Eloqua (Oracle) to Zoho is a drastic step down. I am used to the best of the industry so it is of course going to be hard to make me happy, I'll give you that. I find that Zoho has very limited features, almost no flexibility, is very clunky and overall, does very little for me right now other than batch 'n blast. If you only need to send a few emails to a small fairly static list, it may do the trick. It is EXTREMELY SLOW to disseminate. It took over 2 1/2 hrs to send less than 10,000 emails.

What problems are you solving with the product? What benefits have you realized?

I managed to send one newsletter... Boohoo. Problems: what a pain to get an email ready. Too limited. Creating a preference center is weird to be nice. Image and list management are inexistent. I haven't been able to test the Lead Scoring module yet since it is an Add-On and I don't have it at this time. Not enough synch options with CRM. Very basic reporting capabilities but that would be normal since other features are limited. Maybe as I continue to use it, I'll find workarounds. I had and still have a problem with login/credentials so management of users does not meet my needs.

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UC
Mid-Market
(51-200 employees)
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"Not a fan!"

What do you like best?

The syncing of our lists is easy, but most features you can find in other providers.

What do you dislike?

We have had constant deliverability issues, especially with gmail. The automation section is a little tricky to setup. You also are limited by the number of lists syncs you get from the CRM to campaigns on a daily and monthly basis.

Recommendations to others considering the product:

Try other programs and find the one that best suits your needs. We stay with campaigns because it's very streamlined with their CRM. However, we have experienced a lot of their limitations.

What problems are you solving with the product? What benefits have you realized?

We have been trying to grow our promotional efforts, and also keep more in communication with our customers.

Zoho Campaigns Pricing

PAY-AS-YOU-USE
PAY-AS-YOU-USE

Zoho Campaigns Features

  • Email and Mobile Preview
  • Manage Email Lists
  • High-Volume Sending
  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Manage Email Deliverability

Zoho Campaigns User Ratings

8.3
Ease of Use
Average: 8.3*
8.4
Quality of Support
Average: 8.3*
8.4
Ease of Setup
Average: 8.2*
* Email Marketing Category
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